陜西省定邊縣第四中學(xué)高中英語 Unit 5 Inside advertising Using language課件 新人教版選修9.ppt

keepingadvertisershonest unit5insideadvertising discussion therearemanyadvertisementsaroundus somearehonest whilesomearedishonest appreciatethefollowingadvertisements tellwhichoneyoubelieveandwhichyoudon t renewyourskininsevendays thelaw advertisingorganizations complaintsorganization theconsumer readthepassagequicklyandfindoutthewaystokeepadvertisershonest canmakethecompanystopusingtheoffendingadvertisementifacomplaintaboutanadiscorrect b isalsoresponsibleforcheckingtheproductbeforebuying c canpreventadvertisersdoingthewrongthing d makerulesthatarecalledacodeofethicsforeveryoneintheorganizationtofollow matchthetwocolumns 1 thelaw 2 advertisingorganizations 3 complaintsorganizations 4 theconsumer wouldyoucomplainaboutanyoftheadvertisementsinthispassage thetwoadsonpage49havesomemisleadinginformation theyexaggeratetheusefulnessoftheproducts theteaadtriestopersuadepeopletobuyit becauseitclaimstoreduceweight theshoeadimpliesthatifpeopledon tweartheirproduct theywillbealoser 1 advertisersgotoalotoftroubleandexpensetomakeadvertsandsotheywanttomakesuretheyachievetheirpurpose andso連接并列句 languagepoints e g thanksgivingisanonlyamericanholidayandsoneitherbritishpeoplenoraustralianpeoplecelebratesit 感恩節(jié)只是美國人的節(jié)日 因此英國人或者澳大利亞人都不過這個節(jié)日 sheistiredofherbusycitylifeandsosheplanstospendherwinterholidaysinasmallvillagewithherhusband 對繁忙的城市生活感到厭倦 她決定和丈夫一起到一個小鄉(xiāng)村過寒假 makesure 確保 確定 證實(shí) 一般后面接從句 e g helookedbacktomakesurenoonewasfollowing 他回頭看了看 以證實(shí)沒有人跟蹤 ididittomakesureyounoticed 我這么做是為了確保你注意到了 askforreceiptandmakesureyougetit 要一張收據(jù) 而且一定要確保你拿到收據(jù) 2 onewaytocontroladvertisingistomakelawsthatpreventadvertisersdoingthewrongthing 控制廣告的方法之一就是制訂法律以約束廣告商們的不法行為 onewayto isto 做某事的 方法之一就是 e g onewaytohelpthemistohelpthemlearntohelpthemselves 幫助他們的方式之一就是幫他們學(xué)會自助 3 insomecountriesadvertisingalcoholicdrinksortobaccoisbannedaltogether 在一些國家 為酒精飲品和香煙做廣告是完全禁止的 banv 尤指法律上 禁止n 禁令 禁止 e g thereisabanonsmokinginthistheatre 這戲院內(nèi)不準(zhǔn)吸煙 4 mostadvertisersaredecentandhonest andtheyareasinterestedaseveryoneelseinmakingsureadsareethical decent指人是 誠實(shí)的 正派的 值得尊敬的 舉止端莊的 口語還表示 和藹可親的 樂于助人的 e g theyarealldecent hard workingcitizens 他們都是誠實(shí)勤勞的市民 heisalwaysdressedindecentclothes 他總是穿著體面的衣服 decent指行為是 合宜的 得體的 合乎道德規(guī)范的 e g itisadecentfilm withoutcrimeorviolence 那是一部合乎規(guī)范的電影 沒有犯罪和暴力鏡頭 5 eventhoughtherearelawsandadvertisers codeofconduct somebad