吳立媛外貿(mào)函電課件.ppt

1、商務(wù)英語函電,主講教師：吳立媛,Business English Correspondence,Unit four,Establishing Trade Relations,建 立 業(yè) 務(wù) 關(guān) 系,Contents本課內(nèi)容,3,Revision復(fù)習(xí),1,2,Practice in class課堂練習(xí),3,Assignments課后作業(yè),4,Explanation信函講解,Revision 復(fù)習(xí),網(wǎng)上作業(yè),Revision 復(fù) 習(xí),Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China

2、Tel:7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th,2009,Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd. Pella, Iowa, U.S.A.,Dear Mr.Smith,WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrela-tionswithus. Wehavebeenimpo

3、rtersofshoesformanyyears.Atpresent,weareintere-stedinextendingourrangeandwouldappreciateyourcataloguesandquo-tations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Heading,Revision 復(fù) 習(xí),Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel:7070998 Fax: 0086-0571-7021 E-ma

4、il: ZMEC,Feb.15th, 2009,Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A.,Dear Mr. Smith,WehaveobtainedyournameandaddressfromDee&Co.Ltd,andweare writingtoenquirewhetheryouwouldbewillingtoestablishbusinessrela-tionswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,w

5、eareintere-stedinextendingourrangeandwouldappreciateyourcataloguesandquo-tations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Date,Revision 復(fù) 習(xí),Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th,2009,Mr. Jone Smith

6、VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A.,Dear Mr.Smith,WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelati-onswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,weareintere-stedinextendingourrangeandwoul

7、dappreciateyourcataloguesandquo-tations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Inside Address,Revision 復(fù) 習(xí),Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th, 2009,Mr. Jone Smith VME Manufacturing Company 3804

8、 New Sharon Rd.Pella,Iowa,U.S.A.,Dear Mr. Smith,WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelat-ionswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,weareinter-estedinextendingourrangeandwouldappreciateyourcataloguesandq

9、u-otations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Salutation,Revision 復(fù) 習(xí),Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th, 2009,Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A.,

10、Dear Mr. Smith,WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelat-ionswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,weareinter-estedinextendingourrangeandwouldappreciateyourcataloguesandqu-otations.,Yoursfaithfully,Leon

11、Chang ChiefBuyer,The Letter Body,Revision 復(fù) 習(xí),Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th, 2009,Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A.,Dear Mr. Smith,Wehaveobtainedyou

12、rnameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelat-ionswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,weareinter-estedinextendingourrangeandwouldappreciateyourcataloguesandqu-otations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Complimenta

13、ry Close,Revision 復(fù) 習(xí),Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC,Feb.15th, 2009,Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A.,Dear Mr. Smith,WehaveobtainedyournameandaddressfromDee&C

14、o.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelat-ionswithus. Wehavebeenimportersofshoesformanyyears.Atpresent,weareinter-estedinextendingourrangeandwouldappreciateyourcataloguesandqu-otations.,Yoursfaithfully,Leon Chang ChiefBuyer,The Signature,Revision 復(fù) 習(xí),meet ones re

15、quirements be of interest to sb. trade in sth. look forward to sth./doing be in the market for sth. acquaint sb. with sth. be in line with sth. get in touch with sb.,經(jīng)營某物 欲購買某物 對某物感興趣 期待著 符合某人要求 與相符合 與某人取得聯(lián)系 使某人熟悉或了解,Word-matching,Explanation 信函講解,Letter about establishing trade relations,Dear Sirs,

16、 We owe your name and address to the Bank of China, Lagos Branch, through whom we have learnt you are exporters of Chinese textiles. Now we are interested in importing your Printed Shirting . We would highly appreciate it if you would send us all necessary information so as to acquaint us with the m

17、aterial and workmanship of your supplies. Your early reply will be highly appreciated. Yours faithfully,Explanation 信函講解,Arrangement of contents 內(nèi)容安排 Key words, phrases 重點(diǎn)詞匯 Useful Expressions 常用表達(dá)法,Contents 內(nèi)容,The source of information,信息來源,其他信息,本公司的業(yè)務(wù)范圍,寫信意圖,The business scope of writers firm,The

18、intention,Other references,Take a letter for example,Dear Sirs, We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths. We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would li

19、ke to work with you to market them in Canada. We are sending you under separate cover by airmail a copy of the latest catalogue. Please let us know if there are any items which are of interest to you and we will send you quotes and samples. We hope to hear from you soon. Yours Faithfully,信息來源,業(yè)務(wù)范圍介紹

20、,寫信意圖,其他信息,We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths.,Words & Phrases,Paragragh 1,learned from,deal in,1. learn from 從處獲悉 We are glad to learn from your letter of May 15 that you wish to initiate business with us . 從貴方5月15日來函獲悉，貴方希望與我方開展貿(mào)易。,2. dea

21、l in 經(jīng)營（后接商品名稱） They deal in Chinese textiles.,Handle不限于接商品名稱，試比較： Those dealers handled your products. We handle the export business of silk goods.,We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths. 我公司從本國駐渥太華大使館商務(wù)參贊處獲悉貴公司經(jīng)營臺布。,Words & Phrases,Paragragh

22、1,learned from,deal in,獲悉,經(jīng)營,We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada.,CONTENTS,Paragragh 2,are of,work with you,market,good quality,1. be of good (first) q

23、uality 質(zhì)量上乘（品質(zhì)優(yōu)良）,All of our products are of first quality. 我方所有產(chǎn)品都是一級品。,2. work with sb. 合作，攜手,We write to express our desire to work with you in this line. 現(xiàn)致函，表達(dá)我方愿就此項(xiàng)業(yè)務(wù)與貴方合作的意愿。,3. market v.銷售，推銷,It is becoming increasingly difficult to market your goods in this country. 在本國銷售貴方貨物正日益困難。,We sell

24、Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada. 我公司出售中國臺布。其質(zhì)量上乘，工藝精湛。中國臺布在歐洲非常暢銷。我方愿和貴方合作在加拿大銷售此產(chǎn)品。,CONTENTS,Paragragh 2,are of,work with you,market,質(zhì)量上乘,合作,銷售,good quali

25、ty,Useful Expressions 常用表達(dá)法,Useful Expressions 常用表達(dá)法,信息來源 自我介紹 合作意愿,信息來源 1. to have ( learn ) ones name and address from _ 從處得知某方名稱及地址,2. to owe ones name and address to_ 承蒙告知 3.You were recommended to our company by_經(jīng)推薦,信息來源,我們很榮幸從商業(yè)雜志 獲悉貴公司名稱和地址。,We are glad to learn your name and address from,The

26、 Journal of Commerce.,We owe your name and address to,承蒙商業(yè)雜志告知貴公司名稱及地址。,You were recommended to our company by,經(jīng)商業(yè)雜志推薦得知貴公司。,自我介紹 (公司性質(zhì)),1. This is to introduce ourselves as _ 茲介紹, 本公司為 We take the liberty to introduce ourselves as _ We are pleased to introduce ourselves as _,one of the leading expo

27、rters of garments in China.,茲介紹，本公司為中國主要服裝出口商之一。,This is to introduce ourselves as,We take the liberty to introduce ourselves as,We are pleased to introduce ourselves as,2. deal in _ 經(jīng)營 handle _ specialize in _ 專營 be specialized in _,自我介紹 (業(yè)務(wù)范圍),冒昧自我介紹，我方為專營紙制品出口的國有公司。,自我介紹 (業(yè)務(wù)范圍),We _ _as a state-o

28、wned company _the export of paper products.,take the liberty to introduce,ourselves,specializing in,合作意愿,1. We are looking forward to establishing business relations with you. 2. We shall be pleased to cooperate with your firm. 3. We shall be very pleased to work with you on good terms.,合作意愿,我們期待著在互

29、利的基礎(chǔ)上與貴方合作。,_on the basis of mutual benefit.,We are looking forward to working,with you,Exercises 練習(xí),網(wǎng)上互動,EXERCISES 1,In each of the following sentences, choose the appropriate word or words in the parentheses. Be prepared to justify your choice:,點(diǎn)擊正確答案哦,1.We introduce ourselves ( ) importers and ex

30、porters of light industrial ( ), having many years of experience in this line of business.,like,as,for,produce,products,2.We have been ( ) walnut meat from the local commission houses, who ( ) send us quotations regularly.,bought,buy,buying,are used to,used to, use to,3.The import and export busines

31、s in China is ( ) by the state trading corporations.,controlled,handled,done,4.We have concluded considerable business with Biddle and Sawyer Company( ) this line of business.,of,in, with,regarding,EXERCISES 2,Choose the most suitable word from the list of words to fill in the blanks :,You can get the notes from: ,faithfully,airmailed,various,give,enclose,available,favorable,introduced,buyers,pleased,Dear Sir or Madam, Your company has kindly been to us by Messrs Baker & Co. Ltd. Agadir, Marokk