swot分析英文版

1、swot分析英文版SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the worlds most outstanding design talent, the continued development of advanced technology2 t

2、he quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovat

3、ion, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the civilian supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared wi

4、th the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of productio

5、n, the product will continue to promote the Cayenne - Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning - taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique custome

6、r orientation - the annual income of over $380000, pay attention to innovation and independent customer (3) unique price - the price is relatively cheap, is the civilian super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of

7、high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90s of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2021 it reached 2425 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but n

8、ew products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2021 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2021 1 at the end of the month, Porsche has b

9、een difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Groups acquisitionThe public to buy Porsche from the capital chain crisis, and promote its fur

10、ther development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germanys economic support.Germany is the worlds third largest exporter,

11、 union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the

12、competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industr

13、y.On the one hand. As the worlds fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 20

14、21 2021 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 23 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to gre

15、ater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHPs assets as a strategic alliance, Porsche allows MHP to provide consulting and process f

16、or its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat

17、Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2021, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very s

18、ensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2021-2021 years 26% of its sales from America. However, the average fuel ec

19、onomy standard in 2021 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.

20、3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, faci

21、ng greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Companys review, make its investment in China facing more uncertaintySTRENGTHSStrong product innovation ability genera

22、ted through racing programsExcellent quality of the products：high rankings in long-term reliabilityGreat benefit of brandComparatively cheap pricePowerhouse in international racingHigh shareholder returns from diversification initiativesFinancial strength to sustain sizeable capital investmentsNiche

23、 product offering super car performance at more affordable price levelManufacturing excellence; best car factory in the worldVehicle performance and handlingBacking of VW resourcesWEAKNESSESFinancial structure debtThe traditional model of high fuel consumption Models not customized for foreign marke

24、tsLoss of Valmet contract new Boxter Cayman production facility not yet operationalFlat sales of traditional 2-door high performance modelsHigher costs; unable to take advantage of lower labor costs and production in major markets due to the need for tight control of manufacturing processes to maint

25、ain craftsmanship, quality, etc.Departure from niche strategy (introduction of SUV and sedan models to grow sales) may have already weakened Porsche brandLoss of executives to other VW brandsOPPORTUNITIESGermanys economic support.German engineering capabilities, workforce, and manufacturing infrastructureNew fashion trend for sports car enthusiastsOther sports car makers strugglin