credibility principle

1、 The Credibility Principle group9: 李開敏李開敏 屈夢園屈夢園 賴秀梅賴秀梅 呂秋明呂秋明 李希李希 何丹何丹 Content what do you know the phenomenon of breaking the promise in our school? Have you ever broken your promises to anyone? What is the importance of Credibility Principle? Mottos Life can not lie out in bright flowers. 生命不可能從

2、謊言中開出燦爛的鮮花。生命不可能從謊言中開出燦爛的鮮花。 False of the sincerity is more terrible than the devil. -Tagore 虛偽的真誠比惡魔更可怕。虛偽的真誠比惡魔更可怕。 泰戈爾泰戈爾 If the integrity of others, first of all have to trust. - Shakespeare 如果要別人誠信如果要別人誠信,首先自己要誠信。首先自己要誠信。 比亞比亞 Best-selling author Robert L. Shook has been working full- time as a

3、n author since 1978. Widely known as one of Americas premier business writers, he is the best-selling author of four books, published in eight languages and holds over 100 weeks on the best- selling lists. About the author He is co-founder and past chairman of the board of Shook Associates Corporati

4、on, American Executive Corporation and American Executive Life Insurance Company. A former contributing editor of Success Magazine, he specializes in writing nonfiction, business- related books. Like many other established personages who admonish the world with their successful stories or experience

5、s Robert Shook enthusiastically uses his own experiences. Structural Analysis Part I: Paragraph 1-2 The opening paragraphs of the article,stating the thesis and giving the readers a general idea of the passage. Part II: Paragraph 3-14 Part III: Paragraph 15 Making a conclusion of the article, the au

6、thor put forword his hope and suggestion to all of the readers. 3-7: 8-9: 10-14: Structural Analysis Part I: Paragraph 1-2 The opening paragraphs of the article,stating the thesis and giving the readers a general idea of the passage. Part II: Paragraph 3-14 The author supports his idea by providing

7、facts and his personal experience. Part III: Paragraph 15 Making a conclusion of the article, the author put forword his hope and suggestion to all of the readers. Paragraph One Main idea: What is the credibility principle? Do whatever you say you are going to do. Vocabulary: Rational: able to think

8、 clearly and make decision based on reason rather than emotion.合理的合理的,理性的理性的 Plague：any infectious disease that kills a lot of people.瘟疫瘟疫 Phase: Stand tall in the crowed 出類拔萃出類拔萃 Translation: The person who does what he says he will do is a rare individual who stands tall in the crowd.(P1.L3) 一個說到做

9、到的人是出類拔萃的人，以至于一個說到做到的人是出類拔萃的人，以至于 難得一見。難得一見。 Paragraph Two Main idea: Explanation of different situations when we suffer from the breaking of the principle to lead to the suggestion: The failure to perform as promised is a losing image, and you must avoid it like the plague. Translation: All of us h

10、ave suffered these kinds of frustrations and agonized over such broken promises. The failure to perform as promised is a losing image, and you must avoid it like the plague.(P2.L10) 我們都曾經(jīng)受過這種失望，面對別人的失言而難過萬分。我們都曾經(jīng)受過這種失望，面對別人的失言而難過萬分。 不能實現(xiàn)承諾是個失敗的形象，你要像躲瘟疫一樣躲避它。不能實現(xiàn)承諾是個失敗的形象，你要像躲瘟疫一樣躲避它。 Paragraph Thre

11、e and Four Main idea: An example of breaking the credibility principle by a layer and the possible result of this action. Vocabulary: Violate :v.to go against or refuse to obey a law 侵犯 Meekly :adj.quite ,gentle and always ready to do what other people want without expressing your own opinion .溫順地 M

12、umble :v.to speak or say something in a quite voice in a way that is not clear .口齒不清地說 Incompetent :adj.not having the skill or the ability to do your job or task as it should be done .無能力的， 不勝任的。的。 damn ；to not care something 一絲也不，絲毫一絲也不，絲毫 Phase： draw up 制定制定 Prior to 先于、之前先于、之前 In view of 考慮考慮 Pi

13、ck up 得到得到 Tied up 被占據(jù)，無空閑被占據(jù)，無空閑 Hems and haws 吞吞吐吐吞吞吐吐 Be locked into 受困于受困于 Translation ： In spite of his outstanding ability as a corporate lawyer、put a good conduct.（P3,L2） 盡管作為一位公司律師，他有出色的能力，但他常常不盡管作為一位公司律師，他有出色的能力，但他常常不 能在約定的最后時刻履約，使他靠能在約定的最后時刻履約，使他靠“拿出好結果拿出好結果”的能力的能力 建立的信譽損失殆盡。建立的信譽損失殆盡。 I s

14、ee absolutely no reason whatever for any delay （P3,L6) 我絕對看不出有什么會延遲的原因。我絕對看不出有什么會延遲的原因。 Paragraph Five and Six Main idea: An example of breaking the credibility principle by a doctor and peoples anger about it. Vocabulary : Stark :adj.with little or no color decoration .完全的，完全的， 荒涼的荒涼的 Inconvenience

15、 :n.make sb inconvenient 麻煩，打擾麻煩，打擾 Contempt (for ) a lack of worry or fear about rules ,danger 蔑視蔑視 Inexcusable to bad to accept or forgive 不可原諒，不可原諒， 不可寬恕不可寬恕 Phase : go into detail 詳述 Contempt for 蔑視 Inflict on 將、強加給 Conduct their practice in this way 我行我素 Translation: My “ex”personal physician,

16、Boris, almost made me mad enough to give him a black eye for the abuse he inflicted upon me. (P5.L3) 我的前個人醫(yī)生鮑里斯因為作弄我把我氣得發(fā)瘋，差點照我的前個人醫(yī)生鮑里斯因為作弄我把我氣得發(fā)瘋，差點照 臉給他一拳。臉給他一拳。 I understand there are、that doing is inexcusable (P6,L4 ) 我明白有很多這樣的醫(yī)生，他們對自己的病人 毫不尊重，即使很多人告訴他們這樣做是不可原 諒的，他們也是照樣我行我素。 Paragraph Seven Mai

17、n idea: Politicians breaking of the principle and the possible result. Vocabulary ： Infamous：adj.well known for being bad or evil 聲聲 名狼藉的，傷風敗俗的，無恥的名狼藉的，傷風敗俗的，無恥的 Commentary：n.an explanation 評論評論 解說詞解說詞 Enterprise：n.small companies and factories 企業(yè)企業(yè) Campaign：n.in order to achieve a particular result

18、 活動活動 Notorious：adj.well known for being bad 臭名昭著臭名昭著 的，聲名狼藉的的，聲名狼藉的 Translation: This loss of confidence can be a much greater problem than first meets the eye because widespread mistrust in our government can cause the downfall of our free enterprise system. (P7.L3) 這種信心的喪失可能會比初看起來問題要大得多，這種信心的喪失可能

19、會比初看起來問題要大得多， 因為對政府普遍的不信任會導致我們自由企業(yè)制度因為對政府普遍的不信任會導致我們自由企業(yè)制度 的失敗。的失敗。 Paragraph Eight to Twelve: Main idea: The authors fulfillment of his promise and the importance of such acts to businessmen. Vocabulary unforeseeable：adj.that you cannot predict or foresee無法預見的，難以預測的無法預見的，難以預測的 priority：n.something

20、that you think is more important than other things and should be dealt with first.最重的事，當務之急最重的事，當務之急 inflate：v.to make something appear to be more inportant or imperssive than it really is.鼓吹，吹捧鼓吹，吹捧 oversell: v .to praise someone or something too much ,to sell more of something than is actually ava

21、ilable.銷售過多銷售過多 projection: n. calculation about what sth will be in the future.規(guī)劃規(guī)劃 Translation: Hence, we felt that giving these companies slightly lower figures than we actually anticipated in sales volume for the upcoming year was preferable to quoting higher figures.(P9.L6) 因此我們覺得，給這些公司上報比我們實際預

22、測的稍微因此我們覺得，給這些公司上報比我們實際預測的稍微 的數(shù)的數(shù)字，比報高一點的數(shù)字要好。字，比報高一點的數(shù)字要好。 Traslation: In most cases,we cut the predictions in half and come up with a reasonable estimate of what an agency will actually do .（P9.L13） 在大多數(shù)情況下，我們會把預測的數(shù)額對折，從而才能在大多數(shù)情況下，我們會把預測的數(shù)額對折，從而才能 較為合理的估計出一家代理商實際能完成的數(shù)額。較為合理的估計出一家代理商實際能完成的數(shù)額。 What

23、is amazing is that such people do not have the forsight to see how foolish they are going to appear when they fail to produce what they have produced.（P10.L2） 令人驚異的是，這些人并沒預見到當他們無法達到許諾令人驚異的是，這些人并沒預見到當他們無法達到許諾 的結果時，他們將會顯得多么的愚蠢。的結果時，他們將會顯得多么的愚蠢。 Paragraph Thirteen to Fourteen Main idea: Account of one

24、example of breaking the credibility principle and the loss resulting from the act to show the importance of keeping to ones promise. Vocabulary vacate: to leave a seat, room etc so that someone else can use it. stall: deliberately delay or make sb wait. exasperating: extremely annoying. mediocre: no

25、t very good = second rate普通的，平普通的，平 凡的凡的 outperform: to be more successful than someone or something else.勝過 render: express; present Phase count on 指望指望 deal with 相處相處 get too fat behind 遠遠落后遠遠落后 follow throug 把、到底把、到底 go though 經(jīng)歷經(jīng)歷 let down 使失望使失望 make a good impression on 給、留下好印象給、留下好印象 Translat

26、ion No matter how outstanding the end result may be, you do not receive full value for services rendered if you suffer unbearable frustrations because the other person didnt do what he said he would do according to schedule.(P14.L8) 不管最終的結果如何不錯，如果別人沒有按照他所答應的不管最終的結果如何不錯，如果別人沒有按照他所答應的 來做，從而使你遭受了難以忍受的失

27、望，那么你就沒有得來做，從而使你遭受了難以忍受的失望，那么你就沒有得 到充分完美的服務。到充分完美的服務。 paragraph fifteen Main idea: Develop your winning image. Vocabulary longevity: n.long life or the long time that sth lasts.長壽，長命長壽，長命 Phase in the long run最終，終究，長久最終，終究，長久 Translation: This is the winning image you must develop if your career is

28、to enjoy longevity.(P15.L3) 如果你的事業(yè)想長久，這個是你必須樹立的贏的形象。如果你的事業(yè)想長久，這個是你必須樹立的贏的形象。 Writing techniques uIllustrate: this essay show the disadvantage that disobey the credibility principle to us according to a large number of examples in our daily life. These examples are come from the world where we lived,

29、 so its easily to understand and we may have the same feelings. The example of Dwight Knight: the author describe the attorney always delay his affair and make the author feel angry. (paragraph3-4 ) The example of Boris: the doctor arranges them to have a physical examination, but the doctor waste their time and didnt respect them. (paragraph5-6) uComparison: the author show us some examples like attorney disobey the principle, on the contrary, the author is respected by his partner because his credibility. By this way, stick out the harm of in