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1、會(huì)計(jì)學(xué)1BEC商務(wù)英語商務(wù)英語Module3第1頁/共46頁第2頁/共46頁第3頁/共46頁第4頁/共46頁第5頁/共46頁第6頁/共46頁第7頁/共46頁第8頁/共46頁第9頁/共46頁2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text.Reasons for choosing marketingReasons for choosing sales- sou

2、nds better at dinner parties- has an air of glamour (whereas sales has an unglamorous image)- (many graduates believe) you work on creative PR campaigns and go on lots of jollies- marketing seems more attractive (than sales)- it isnt as bad as myths suggest- unlike marketing, sales is tangible- it h

3、as a direct impact on a companys results- you meet people and communicate with different personalities- in sales theres a buzz of a target-driven environment- you can manage millions of pounds of business- make customers happy- its incredibly rewarding第10頁/共46頁第11頁/共46頁Time ownerscaleplaceFast food1

4、95419551961Today Richard and Maurice McDonaldsmallSan Bernardino, CaliforniaHamburgers, French fries, soft drinks and milkshakes.Ray KrocFranchised McDonaldsDes Plaines, IllinoisRay bought the business from the MacDonald brothers for $2.7 million31000restaurants100 countries第12頁/共46頁第13頁/共46頁第14頁/共4

5、6頁第15頁/共46頁規(guī)則動(dòng)詞規(guī)則動(dòng)詞不規(guī)則動(dòng)詞不規(guī)則動(dòng)詞不定式形式過去時(shí)不定式形式過去時(shí)talkplaystopstudytravelprefertalkedplayedstoppedstudiedtravelledpreferredruneatsleepdrinkhavedoranatesleptdrankhaddid第16頁/共46頁第17頁/共46頁第18頁/共46頁第19頁/共46頁第20頁/共46頁第21頁/共46頁第22頁/共46頁Company nameType of companyProduct/ Service offeredGot idea for business in

6、 (when)First business activity (when / where)Expanded (where to/ when)第23頁/共46頁Notable successesKey dates/ achievementsCurrent operationsNumber of employeesCurrent value of companyCurrent personal worth第24頁/共46頁第25頁/共46頁第26頁/共46頁第27頁/共46頁第28頁/共46頁第29頁/共46頁第30頁/共46頁第31頁/共46頁Athens Daily MenuSISSOProd

7、ucts/Servicesmeals, catering services, seats and interiors for cars, suv and vans,Customersmajor business hospitals, schools and colleges,clients in Europe and US,Other information15000 meals every lunchtime,exports up to 50% of its production第32頁/共46頁第33頁/共46頁第34頁/共46頁products that are very popular

8、 with teenagers, both male and female. 第35頁/共46頁nListen to the presentation again and check your answers.第36頁/共46頁第37頁/共46頁第38頁/共46頁第39頁/共46頁第40頁/共46頁Company SpiderWeb PositionOne of the leading Web design agencies in Europe.Services 1.2.Performance1.2.3.4.Future plan1.2.3 Provide unique and individ

9、ual web design Clients have easy access to the staff, and clients webs go online on schedule and within budget.Consolidate the leading positionGrowing steadilyWorking successfully with clients all over EuropeDoubled the client baseShare price rose by 30 per centContinue giving excellent returns to the investorsFacing a strong future第41頁/共46頁第42頁/共46頁題型序號(hào)題型序號(hào)考查的主要技能考查的主要技能輸入輸入問題形式問題形式試

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