酒店《場銷售會議》培訓活動綱要

1、A HOTEL XXX 大酒店TRAINING ACTIVITY OUTLINE培訓活動綱要Task:Sales & Marketing Meeting任務 :市場銷售會議Code 序號 :OH-SM-RM-D004Objectives: At the end of this session, each trainee will be able to provide a highlyFocused approach to the sales activities and review the planning once everytwo weeks.目的 :課程結束后，每個銷售部員工將能夠提供

2、高質量的方法進行銷售活動，每兩星期回顧一次銷售計劃。Standard: The Sales & Marketing Meting is to be held at least once every two weeks.標準 :市場銷售會議至少每兩個星期舉行一次。Resources:Whiteboard, Flip Chart, LCD,培訓器材 :白板，翻轉展示板， LCDMethodTraining StepsTime培訓方式培訓步驟時間Question提問Buzz Group分組討論LectureAndDemonstration講解和展示Buzz Group分組討論Lecture F/C講

3、解Questions提問Test測驗SummarySelf-introduction自我介紹Prologue: 開場白Does anyone attend Sales & Marketing Meeting before?誰曾經(jīng)參加過市場銷售會議？Divided two groups to have Sales & Marketing meeting within 5 minutes, then the group leader will telling all trainees what is Standard of sales & Marketing?將學員分為兩組在5 分鐘內開一個短暫市

4、場銷售會議，組長將告訴所有學員市場銷售會議的標準。before this practice the group leader will be have sales & marketing meeting standard & procedure.事先將標準程序給組長。(組長事先安排好)All the Standard will written in flipchart and explain reason for each item:所有的標準將寫在翻轉展示板上，逐條講解。Divided trainees in two groups to discuss what is procedure o

5、f sales & marketing meeting then critique after discussion.將學員分為兩組討論什么是市場銷售會議的程序然后評估。Give Procedure: ( show step on prepared flipchart 1 )用翻轉展示板展示所有的程序Are you all clear about the Sales & Marketing Meeting Procedures or have some other comments?是否都清楚市場銷售會議的標準和程序，誰還有其他的觀點？Ask key points to review this

6、 session ( key point in Flip chart 2)提問式回顧課程要點。(重點強調 )All department head or attendance must be make planning basicon the Director ofSales & Marketingsuggestion report toDirector of Sales & Marketing and General Manager, sales department will follow up.各部門代表將跟據(jù)本部門的實際情況制訂相關的措施，在會議結束后匯報給市場總監(jiān)及總經(jīng)理。由市場銷售部負責跟進。1 minute5 minutes20 minutes15 minutes10 minutes5 minutes5 minutes總結Thanks for all trainees to attend this session and does any o