手機(jī)swot分析PPT課件

1、1，brands own advantages(1) the product looks beautiful, vivo brand mobile phone follow the trend of the times, and constantly introduce new packaging to attract more customers and make customers fresh and fresh.第1頁(yè)/共11頁(yè)(2）powerfulcameraandmusic(HiFi)serviceVivomobilephonemorefamousslogantosubvertthe

2、wavetrappinghorizon;front20millionsoftlightyourselfbeauty;letthemusiccomealiveandsoon.Theseadsmakepeoplefeelthatthevivocellphoneisayoungpersonsmobilephone,itisfullofenergy,majorinmusicandphotography,attractingalotofyoungpeopletobuy.“第2頁(yè)/共11頁(yè)(2)strongeconomicability,vivobelongstoasubsidiaryofBBKgroup

3、,powerful.(3)technologylead,vivomobilephonetechnologyatthemomentappearstobeinthedomesticfirst-classlevel.(4)theservicedepthofvivomobilephoneisgood,anditisaspecialmobilephonefortheChinesepeoplewhoarecustom-madefortheuseofmobilephonesinChina.2. enterprise advantages(1)strongenterprises,brandawarenessi

4、sveryhigh.第3頁(yè)/共11頁(yè)1.productsmarketshareislow,vivoonlydohigh-endmodels,lowendmarketbasicallydonotconsider,similarcompetitivebrandsandpowerful.第4頁(yè)/共11頁(yè)P(yáng)HOTOFROMPIXABAY1.AlthoughvivotechnologyisinthefirstclasslevelinChina,theoriginaltechnologyisstillnotenough,butitisjustthepaceofthehigh-endmobilephonei

5、nforeigncountries.2.BBKmobilephonename,althoughalongtime,butchangedtovivomobilephonetimeisshorter,thepopularityisnothigh.4.thedemandformobilephoneprice,ductsmarketshareislow,vivoonlydohigh-endmodels,lowendmarketbasicallydonotconsider,similarcompetitivebrandsandstr

6、ongstrength.第5頁(yè)/共11頁(yè)Atpresent,thereisagreatdemandforsmartphonesinChina,andvivohasagoodreputation.第6頁(yè)/共11頁(yè)Businessisthehumanactivityrelatedtomaterialthings.Itisnecessaryforcivilization.1.thecontinuousdevelopmentofscienceandtechnology,theimprovementofpeopleslivingstandardandconsumptionlevel2.thegradua

7、lperfectionofthedomesticlawonthemobilephonemarket3.Asignificantincreaseinthespeedofthesignalnetworkandtheincreaseinthecoverageofthewirelessnetwork第7頁(yè)/共11頁(yè).1. the core technology is not enough to master, and the ability of innovation is low.第8頁(yè)/共11頁(yè)2. global mobile phone brands are competing fiercely, people are flocking to foreign mobi