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1、2019 年雅思考試 IELTS 資料模擬試題及答案 4Selling Digital Music without Copy-protection Makes SenseA. It was uncharacteristically low-key for the industry's greatest showman. But the essay published this week by Steve Jobs, the boss of Apple, on his firm's websiteunder the unassuming title "Thoughts
2、on Music" has nonetheless provoked a vigorous debate about the future of digital music, which Apple dominates with its iPod musicplayer and iTunes music-store. At issue is "digital rights management" (DRM) the technology guarding downloaded music against theft. Since there is no commo
3、n standard for DRM, it also has the side-effect that songs purchased for one type of music-player may not work on another. Apple's DRM system, called FairPlay, is the most widespread. So it came as a surprise when Mr. Jobs called for DRM for digital music to be abolished.B. This is a change of t
4、ack for Apple. It has come under fire from European regulators who claim that its refusal to license FairPlay to other firms has "locked in" customers. Since music from the iTunes store cannot be played on noniPod music-players (at least not without a lot of fiddling), any iTunes buyer wil
5、l be deterred from switching to a device made by a rival firm, such as Sony or Microsoft. When French lawmakers drafted a bill last year compelling Apple to open up FairPlay to rivals, the company warned of "state-sponsored piracy". Only DRM, it implied, could keep the pirates at bay.C. Th
6、is week Mr. Jobs gave another explanation for his former defence of DRM : the record companies made him do it. They would make their music available to the iTunes store only if Apple agreed to protect it using DRM. They can still withdraw their catalogues if the DRM system is compromised. Apple cann
7、ot license FairPlay to others, says Mr Jobs, because it would depend on them to produce security fixes promptly. All DRM does is restrict consumer choice and provide a barrier to entry, says Mr Jobs; without it there would be far more stores and players, and far more innovation. So, he suggests, why
8、 not do away with DRM and sell music unprotected? "This is clearly the best alternative for consumers," he declares, "and Apple would embrace it in a heartbeat."D. Why the sudden change of heart? Mr Jobs seems chiefly concerned with getting Europe's regulators off his back. R
9、ather than complaining to Apple about its use of DRM, he suggests, "those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free." Two and a half of the four big record companies, he helpfully points out, are Eu
10、ropean-owned. Mr Jobs also hopes to paint himself as a consumer champion. Apple resents accusations that it has become the Microsoft of digital music.E. Apple can afford to embrace open competition in music players and online stores. Consumers would gravitate to the best player and the best store, a
11、nd at the moment that still means Apple's. Mr Jobs is evidently unfazed by rivals to the iPod. Since only 3% of the music in a typical iTunes library is protected, most of it can already be used on other playerstoday, he notes. (And even the protected tracks can be burned onto a CD and then re-r
12、ipped.) So Apple's dominance evidently depends far more on branding and ease of use than DRM-related "lock in".F. The music giants are trying DRM-free downloads. Lots of smaller labels already sell music that way. Having seen which way the wind is blowing, Mr Jobs now wants to be seen
13、not as DRM's defender, but as a consumer champion who helped in its downfall. Wouldn't it lead to a surge in piracy? No, because most music is still sold unprotected on CDs, people wishing to steal music already can do so. Indeed, scrapping DRM would probably increase online-music sales by r
14、educing confusion and incompatibility. With the leading online store, Apple would benefit most. Mr Jobs's argument, in short, is transparently self-serving. It also happens to be right.Questions 1-7 Do the following statemets reflect the claims of the writer in Reading Passage 1?Write your answe
15、r in Boxes 1-7 on your answer sheet.TRUE if the statement reflets the claims of the writerFALSE if the statement contradicts the claims of the writerNOT GIVEN if it is impossbile to say what the writer thinks about this1. Apple enjoys a controlling position in digital music market with its iPod musi
16、c-player and iTunes music-store.2. DRM is a government decree issued with a purpose to protect downloaded music from theft by consumers.3. Lack of standardization in DRM makes songs bought for one kind of music player may not function on another.4. Apple has been criticized by European regulators si
17、nce it has refused to grant a license FairPlay to other firms.5. All music can be easily played on non-iPod music devices from Sony or Microsoft without too much fiddling.6. Apple depends far more on DRM rather than branding for its dominance of the digital music devices.7. If DRM was cancelled, Son
18、y would certainly dominate the international digital music market.Questions 8-10 Choose the appropriate letters A-D and write them in boxes 8-10 on your answe sheet.8. Which of the following statements about Mr. Jobs'idea of DRM is NOT TRUE?A. DRM places restrictions on consumer'choice of di
19、gital music products available.B. DRM comples iTunes buyers to switch to a device made by Sony or Microsoft.C. DRM constitutes a barrier for potential consumers to enter digital music markets.D. DRM hinders development of more stores and players and technical innovation.9. The word "unfazed&quo
20、t; in line 3 of paragraph E, means.A. refusedB. welcomedC. not botheredD. not well received10. Which of the following statements is TRUE if DRM was scapped?A. Sony would gain the most profit.B. More customers would be “l(fā)ocked in ”.C. A sudden increase in piracy would occur.D. Online-music sales woul
21、d probably decrease.Questions 11-14 Complete the notes below.Choose NO MORE THAN THREE WORDS from Reading Passage 1 for each answer.Write your answers in boxes 11-14 on your answer sheet.Mr. Steve Jobs, the boss of Apple, explains the reason why he used to defend DRM, saying that the company was for
22、ced to do so : the record companies would make their music accessible to 11.0 nly if they agreed to protect it usingDRM; they can still代if the DRM s ystem is compromised. Healso provides the reason why Apple did not license FairPlay to othersthe compa ny relies on them to13.But now hechanges his min
23、d with a possible expectation that Europe's regulators would not trouble him any more in the future. He proposes that those who are unsatisfactory with the currentsituatio n in digital music market should 14towardspersuade the music companies to sell their music DRM-free.Notes to Reading Passage
24、 11. low-key :抑制的,受約束的,屈服的2. showma n:展開覽會的人,出風頭的人物3. unassuming :謙遜的,不夸耀的,不裝腔作勢的4. iPod : (蘋果公司出產的 ) 音樂播放器5. iTunes store : (蘋果公司出產的 )在線音樂商店6. get off person's back : 不再找某人的麻煩,擺脫某人的 糾纏7. gravitate : 受吸引,傾向于8. unfazed : 不再擔憂,不被打擾Keys and explanations to the Questions 1-131. TRUESee the second se
25、ntence in Paragraph A " the future ofdigital music, which Apple dominates with its iPod musicplayer and iTunes music-store."2. FALSESee the third sentence in Paragraph A " At issue is'digital rights management' (DRM)the technology guardingdownloaded music against theft."3
26、. TRUESee the fourth sentence in Paragraph A "Since there is no common standard for DRM, it also has the side-effect that songs purchased for one type of music-player may not work on another."4. TRUESee the second sentence in Paragraph B "It has come under fire from European regulator
27、s who claim that its refusal to license FairPlay to other firms has 'locked in' customers."5. NOT GIVENThe third sentence in Paragaph B only mentions music from the iTunes store, nothing about that of Sony or Microsoft. "Since music from the iTunes store cannot be played on non-iPo
28、d music-players (at least not without a lot of fiddling)."6. FALSESee the last sentence in Paragraph E "So Apple's dominance evidently depends far more on branding and ease of use than DRM-related 'lock in'".7. NOT GIVENSee the fourth sentence in Paragraph F only mentions
29、music generally, no particular information about business prospect of Sony "Indeed, scrapping DRM would probably increase online-music sales by reducing confusion and incompatibility."See the fourth sentence of Paragraph C "All DRM does is restrict consumer choice and provide a barrie
30、r to entry, says Mr Jobs; without it there would be far more stores and players, and far more innovation."9. CSee the third sentence of Paragraph E and the context "Mr Jobs is evidently unfazed by rivals to the iPod. Since only 3% of the music in a typical iTunes library is protected, most of it can already be used on other players today."10. ASee the last four sentences of Paragraph F "Wouldn't it lead to a surge in piracy? No, because most music is still sold unprotected on CDs, people
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