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1、中文:網店營銷規(guī)劃如今,開網店已成為眾多白手起家的年輕人熱捧的創(chuàng)業(yè)途徑,趁網絡購物和 電子商務迅速普及的趨勢,他們通過精確地市場定位和用心的經營成就了 一個個 成功的范例。那么究竟如何成功的開網店呢?對此,我也有一些自己的看法。作為一個大學生,我認為開網店是一個不錯的做法,我認為所有人都是愛美 的,因此我想開一個屬于自己的服裝網店,在開網店之前,我覺得自己也應具備 以下幾點品質:1. 有足夠的判斷力和靈活的思維能力2. 具有敏銳的洞察力、承受力和忍耐力3. 最重要的是要具有良好的心態(tài)確認自己具備這些能力之后,要做的便是掌握開網店的流程,在此之后,便 可以開始自己的網店了,經營自己的網店在商品方
2、面要注意以下幾點:1. 網上出售商品,絕大部分的時候買家是無法看到實物的,所以需要拍出清晰 漂亮的商品圖片,還要有詳細的商品描述,這樣才能對買家有更大的吸引力。 因此,可將你最有特色的商品放到推薦位上去,吸引顧客到你的店里去參觀, 增加出售商品的機會。2. 網店里商品的種類要盡可能的齊全,更新迅速。把新的商品掛到網店的明顯 位置,帶給顧客新鮮感,但不可以為了增加數(shù)量而不顧質量。做到這些后,應該注意的就是自身的服務、信用度、宣傳、促銷、服務態(tài)度 等方面的問題了:1. 宣傳在開店之初要讓大家關注你的網店,提高網店的人氣,這樣才能有更多的顧客光 顧你的網店,你可以采用一些廣告或博客宣傳等方式推廣你的
3、網店,讓它進入人 們的視野,吸引人們的眼球。2. 服務在有了一定的顧客之后,一定要注意自己的服務是否周到,發(fā)貨要快,要及時和 顧客取得聯(lián)系,善于和顧客交流,讓顧客感到親切,售后服務也要周到,這樣會 給網店吸引更多的回頭客。3 信用度誠信境一,這是網店經營的最重要的準則。在網上買家可以看到賣家的誠信度, 如果誠信度不好,如何才能挽留住顧客的心?我想誰都會去一個誠信度高的地方 去購買自己的商品,那樣才有保障,因此誠信度是非常重要的。4. 促銷策略在節(jié)假日你可以采取一些折扣或贈送小禮品的促銷活動去慰勞老顧客,同時吸引 新顧客,更加的給網店做了最好的宣傳。5. 服務態(tài)度對待顧客的態(tài)度一定要好,愉快的和
4、顧客進行交談,這樣既吸引了人氣又賣出了 商品,一舉兩得。同時要用心對待顧客的差評,采取相應的補救措施,或者在網 上說明真實的情況,然后要進行自我反省,找出自己的不足,爭取用更多的好評 來獲取更多買家的信任及好印象。在網上開店是一個循序漸進的過程,前三個月是要適應和聚集人氣,這個時 候要多多學習好的賣家的經驗,及時根據市場調整自己的經營,積累顧客,對他 們像好朋友一樣給予好的服務,同時要“眼觀六路,耳聽八方”,準確掌握市場 行情,這樣,網店的經營會實現(xiàn)向良性發(fā)展,并且會越來越好。英文:the net store, s marketing planningnowadays, the net sto
5、re has become a large nu mb er of young people liked start empty-handed entrepreneurial approach, while the trend of shopping on the internet and electronic commerce rapidly are popular, they through accurate market positioning and the intentions of the business achievements of a successful example.
6、 so how to successfully run the net store? in this regard, i have some own views.as a college student, i think open a dress net store is a good idea, i think everyone likes beautiful, so i want have my own dress net store, in the shop before, i think i should have the following qualities:1 . has eno
7、ugh judgment and flexible thinking ability2 .has the keen insight, cndurancc and patience3 .the most important thing is to have a good mentalityidentify yourself with these capabilities, you have to do is to understand the open shop process, after this, you can start your own shop, in commodities sh
8、ould pay attention to the following points when you running your own shop:1. online sale of goods, most of the time buyer is not seen in kind, so it is necessary to make clear and beautiful pictures of goods, but also a detai led description of the goods, so that we can have more attractive to buyer
9、s. therefore, you can put the most distinctivc commodity on the recommendation position, attracting customers come to your store to visit, increasing the sales opportunity.2. the types of goods as far as possible complete in the store and updated quickly. linked the new products to the apparent loca
10、lion, bring customers fresh feeling, but not to increase the quantity regardless of qualitydone these, you should be pay attention to these points, such as your own service attitude, credit, publicity, promotion, service and other aspects of the problem:1. conduct propagandaat the beginning of the n
11、et store you shoud bring attention to your store, improve the shop's popularity, so that you can have more customers to patr on izc you shop, you can use some advert i si ng or blog prom otion way to promote your net store, make it into the people1 s vision, attract people1s attention.2. service
12、swi th a certain customers, we must pay attention to our service whether though tful, delivery fas t, contact cus to mor should be ti mely, and be good at communicating with customers, so that let customers feel warm, after-sales service should thoughtful too, this will give the shop chance to attra
13、ct more repeat customers.3. creditin tegr ity firs t, t his is the mos t impor tant criterion of shop opera to rs. on the intornct buyers can sec the seller1 s integrity, if integrity is not good, how to retain the customer1 s heart? i think everyone will go to a high degree of integrity of the plac
14、e to buy their goods, that has guaranteed, thus the integrity is very important.4. promotional strategyduring the holidays you can take some discount or give a small gift promotional activities to greet customers, and to attract new customers, also give the store to do the best publicity.5. servicea
15、ttitude towards customers must be good, happily talk wi th customers, which not only attracted popularity but also sclling out the goods, attain two objectives. at the same time diligently treat inferiors comment of consumers, take the corresponding remedial measures, or description of the real situ
16、ation online, and then have the self-examination, to find out our deficiencies, strive for use more praise to obtain get more buyers' confidence and good impression.run a net store is a follow in proper sequence process, pre-three months is to adapt and gathered popularity, this time have to learn good experienee, timely adjust your operation according to market situation, and accumulate the customers, just treat them like a go
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