UnitInsideadvertising閱讀實(shí)用教案

1、Where can you see ads? 第1頁(yè)/共12頁(yè)第一頁(yè)，共13頁(yè)。AdvertisementsWHERE?On billboardsOn busesOn TVOn the radioIn train stationsIn newspapersIn magazinesAt the cinemaAt the airportEverywhere第2頁(yè)/共12頁(yè)第二頁(yè)，共13頁(yè)。第3頁(yè)/共12頁(yè)第三頁(yè)，共13頁(yè)。Self-directed study I1.Read the passage quickly and finish the following tasks. (1) Get t

2、he main idea of each part. (2) How do they decide where to advertise? (3) Does advertising work?第4頁(yè)/共12頁(yè)第四頁(yè)，共13頁(yè)。Part 1(Para 1)Part 2(Para 2)Part 3(Para 3-7)Part 4(Para 8-9)Read it &get the main idea.IntroductionWhat is an ad?How do advertisers make effective ads?How effective are ads?第5頁(yè)/共12頁(yè)第五頁(yè)，共1

3、3頁(yè)。 1. How do they decide where to advertise?They consider their budget and what medium is most likely to be seen or heard by the target consumer.2. Does advertising work? I dont think advertising always work. Because people are not usually persuaded by ads to buy things they have no use for. Howeve

4、r, ads do change peoples opinions over time.第6頁(yè)/共12頁(yè)第六頁(yè)，共13頁(yè)。1. What can you learn from the first paragraph? A. Advertisements always have us controlled. B. Our daily life is filled with advertisements here and there. C. Everybody is the walking advertisement. D. How advertisement works.2. How does

5、the advertiser make an effective advertisement? A. First identifying the target audience, then appealing to them and choosing the appropriate medium. B. Finding out the people the advertisement intends to persuade. C. Finding out as much as possible about the target group. D. Making the ad appeal to

6、 this group.3. Which of the following factors is not mentioned in the text when the advertiser makes an efficient ad? A. Expense. B. Techniques. C. Appeal to peoples desire. D. Time.第7頁(yè)/共12頁(yè)第七頁(yè)，共13頁(yè)。1. Even some of the casual garments we wear has brand names attached to them which turn us into walki

7、ng advertisements.2. With so many messages from advertisers fill our daily lives, it is important to understand how advertisements work.3. Having identified the target group, researchers find out as more as possible about those in the target group, such as their likes and dislikes, and how the produ

8、ct would fit into their lives. 4. However good an advertisement is, people are likely to be persuaded if the product is unsuitable for them.Correct these sentenceshavefillingmuchunlikely第8頁(yè)/共12頁(yè)第八頁(yè)，共13頁(yè)。Self-directed study II2.Read the passage again and underline the phrases and sentences.3. Mark wh

9、ere you cant understand.第9頁(yè)/共12頁(yè)第九頁(yè)，共13頁(yè)。 Team-work 內(nèi)內(nèi)容容1. Puzzles in comprehending the text.2. The questions in cooperation part.要要求求1) First have a one-to-one discussion and then you can turn to other students.2) Speak ,please!3) Be efficient and active enough to show yourselves.評(píng)評(píng)價(jià)價(jià)question（valua

10、ble 2points） supplement (valuable 2points） answer（clear 3points)第10頁(yè)/共12頁(yè)第十頁(yè)，共13頁(yè)。 We have learnt how advertising works, and can you design an advertisements for the following products or items? 1. A commercial advertisement (cell-phone, car, computer etc.) 2. A public service advertisement（公益廣告（公益廣告） Tips for you:1. Our target people are ?2. We want to put it on TV (or radio, internet, newspaper, magazine )3. We will appeal to our target by4. 第11頁(yè)/共12頁(yè)第十一頁(yè)，共13頁(yè)。