牛津譯林版高中英語(yǔ)模塊4 Unit 1 Advertising Word power 課件

1、Unit 1 Advertising Word power 課件課件Blank-filling _ (advertise) are an important part of life. They use lots of _ (attract) pictures and _ (excite) languages to sell products or services. _(general) speaking, there are two main types:_ (commerce) ads and PSAs. They do not always tell you the _ (true).

2、 We should be _(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcarefulQuestion: How are these new words formed? More examples:Rootderivatives/new wordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Think more words that are created thi

3、s way.Which group can win ?The group that has the most words wins.How to form adjective from nouns and verbs?Wu Ping: Do all ads play tricks on people?Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages, but they are not meant to trick me

4、rce n. commercialattract v. attractiveexcite v. excitingUsing suffixesNoun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicnation nationaldanger dangeroushelp helpfulVerb +ed +ing +able +iveamaze amazedexcite excitingenjoy enjoyableattract attractiveCan you think of more examples?Exercis

5、e: Best Clothing ShopPossible answers:(1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable(7) lucky (8) fantastic Lets learn more about suffixes.SuffixMeaningExamples (adj.)-icalhaving the quality of-ablehaving the quality of-ouslike, full of-fulcharacterized by-lesswithoutm

6、edical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthful cloudless,hopelessWord Puzzlecom m ercial1. commerce 2. health 3. hero 4. attraction 5. help 6. excitement 7. origin 8. danger12345678Hidden wordFood and _ are quite important to our human beings.用所給單詞的形容詞形式填空用所給單詞的形容詞形式填空h e

7、a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothing Active show Suppose you are a book seller. You want your customer to buy a new book called English Literature. How can you make your customer buy it? Make a dialogue with your partner and then

8、 have it presented.learn more about sales and marketingUseful expressions:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetSales figuresWhat do they mean?Can you have a guess?q sales/marketing departmentq consumersq market shareq sales targetsq sale

9、s figuresq market research消費(fèi)者消費(fèi)者市場(chǎng)份額市場(chǎng)份額銷售目標(biāo)銷售目標(biāo)銷售量銷售量市場(chǎng)調(diào)查市場(chǎng)調(diào)查銷售銷售/營(yíng)銷部門營(yíng)銷部門Practice: BPossible answers:market share (2) sales figure(3) consumers (4) market research (5) sales/marketing department (6) sales target Exercise for consolidation I want to buy some milk _ from the shop. _of milk usually go up during this time. I like Fresh milk very much because this band is really u_ . Recent sales _ show that it is popular among _. The shop also gives much _ of 10 per cent for cash. Why dont you have a try?productsSalesniquef