人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論-21世紀(jì)的營(yíng)銷課件

1、Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-1Chapter 1 導(dǎo)論導(dǎo)論21世紀(jì)的營(yíng)銷世紀(jì)的營(yíng)銷Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-2德魯克論營(yíng)銷德魯克論營(yíng)銷Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-3本章學(xué)習(xí)目標(biāo)本章學(xué)習(xí)目標(biāo)Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-4第一節(jié) 市場(chǎng)營(yíng)銷在現(xiàn)代經(jīng)濟(jì)生活中的作

2、用Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-5Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-6Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-7營(yíng)銷對(duì)企業(yè)的作用營(yíng)銷對(duì)企業(yè)的作用Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-8Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷

3、紀(jì)的營(yíng)銷1-9市場(chǎng)營(yíng)銷對(duì)社會(huì)經(jīng)濟(jì)發(fā)展的作用Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-10Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-11第二節(jié)第二節(jié) 市場(chǎng)與市場(chǎng)營(yíng)銷市場(chǎng)與市場(chǎng)營(yíng)銷Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-12Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-13市場(chǎng)的簡(jiǎn)單結(jié)構(gòu)圖市場(chǎng)的簡(jiǎn)單結(jié)構(gòu)圖Copyri

4、ght 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-14現(xiàn)代市場(chǎng)的結(jié)構(gòu)圖現(xiàn)代市場(chǎng)的結(jié)構(gòu)圖Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-15Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-16Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-17市場(chǎng)相關(guān)詞匯市場(chǎng)相關(guān)詞匯Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論

5、-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-18二、市場(chǎng)營(yíng)銷的含義二、市場(chǎng)營(yíng)銷的含義Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-19Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-20如何理解市場(chǎng)營(yíng)銷？如何理解市場(chǎng)營(yíng)銷？Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-21三、市場(chǎng)營(yíng)銷的對(duì)象和實(shí)質(zhì)三、市場(chǎng)營(yíng)銷的對(duì)象和實(shí)質(zhì)創(chuàng)業(yè)式營(yíng)銷 (Entrepreneurial Marketing)制式化營(yíng)銷 (Formul

6、ated Marketing)守成創(chuàng)業(yè)式營(yíng)銷 (Intrepreneurial Marketing)Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-22營(yíng)銷的對(duì)象營(yíng)銷的對(duì)象1-22貨物貨物服務(wù)服務(wù)體驗(yàn)體驗(yàn)&事件事件人員人員地點(diǎn)地點(diǎn)財(cái)產(chǎn)財(cái)產(chǎn)組織組織信息信息觀念觀念Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-23 思想或觀念的營(yíng)銷：思想或觀念的營(yíng)銷： Friends Dont Let Friends Drive DrunkThis is the watch

7、 Stephen Hollingshead, Jr. was wearing when he encountered a drunk driver. Time of death 6:55 p.m.Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-24Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-25Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-26Table 1.1需求狀態(tài)需求狀態(tài)和和營(yíng)銷任務(wù)營(yíng)銷

8、任務(wù) Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-27Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-28Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-29Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-30Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-31Co

9、pyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-32四、市場(chǎng)營(yíng)銷學(xué)的含義Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-33Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-34五、市場(chǎng)營(yíng)銷的核心概念Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-35Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21

10、世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-36Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-37Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-38Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-39Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-40Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)

11、銷紀(jì)的營(yíng)銷1-41Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-42Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-43第三節(jié) 企業(yè)經(jīng)營(yíng)哲學(xué)的演變Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-44Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-45福特和福特和T型車型車Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)

12、銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-46Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-47WebTV（被微軟收購(gòu)）（被微軟收購(gòu)）Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-48Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-49Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-50Copyright 2007 岳海

13、龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-51有很多有很多Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-52Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-53銀行銀行Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-54觀念的比較觀念的比較Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-55Co

14、pyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-56Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-57Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-58Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-59彪馬利用全面營(yíng)銷重新振興彪馬利用全面營(yíng)銷重新振興Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論

15、-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-60關(guān)系營(yíng)銷關(guān)系營(yíng)銷Relationship Marketing: 與關(guān)鍵伙伴（如顧客、供應(yīng)商等）保與關(guān)鍵伙伴（如顧客、供應(yīng)商等）保持相互滿意的長(zhǎng)期合作關(guān)系持相互滿意的長(zhǎng)期合作關(guān)系 Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-61關(guān)系營(yíng)銷的最終結(jié)果是建立一個(gè)獨(dú)特的營(yíng)關(guān)系營(yíng)銷的最終結(jié)果是建立一個(gè)獨(dú)特的營(yíng)銷網(wǎng)絡(luò)銷網(wǎng)絡(luò)1-61Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-62整合營(yíng)銷整合營(yíng)銷Integrated Marketing ，

16、營(yíng)銷者，營(yíng)銷者的任務(wù)是設(shè)計(jì)營(yíng)銷活動(dòng)并采用整合的營(yíng)銷的任務(wù)是設(shè)計(jì)營(yíng)銷活動(dòng)并采用整合的營(yíng)銷計(jì)劃為消費(fèi)者創(chuàng)造、溝通和傳遞價(jià)值。計(jì)劃為消費(fèi)者創(chuàng)造、溝通和傳遞價(jià)值。Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-63Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-64社會(huì)責(zé)任營(yíng)銷社會(huì)責(zé)任營(yíng)銷Social Responsibility MarketingCopyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-65Cop

17、yright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-66網(wǎng)友觀點(diǎn)網(wǎng)友觀點(diǎn)Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-67第四節(jié)第四節(jié) 市場(chǎng)營(yíng)銷學(xué)的歷史市場(chǎng)營(yíng)銷學(xué)的歷史Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-68Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-69Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH

18、01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-70Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-71Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-72Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-73營(yíng)銷和商業(yè)的新變化營(yíng)銷和商業(yè)的新變化Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-74商業(yè)的變化商業(yè)的變化Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-75Copyright 2007 岳海龍人大市場(chǎng)營(yíng)銷課件人大市場(chǎng)營(yíng)銷課件CH01導(dǎo)論導(dǎo)論-21世世紀(jì)的營(yíng)銷紀(jì)的營(yíng)銷1-76案例、庫(kù)爾斯啤酒興衰的秘密Copyr