高一英語the-advertising-game課件1講課教案

1、高一英語The-Advertising-Game課件1Lead-inWatch a video of an advertisement and guess,“What product is it for?” 只溶在口，不溶在手只溶在口，不溶在手（MM巧克力）巧克力）M&Ms melt in your mouth, not in your hand.Pre-readingCan you think of some advertisements you have seen? Where have you seen advertisements?on TV in the newspaperon th

2、e Internet on the radioin the street at bus/train/subway stationon the bus in the magazineon the balloon on the clothesin the catalogue on the boardin the window displayChoose the words for their definitions1. to make known to the public, e.g. in a newspaper or on TV _2. something used for advertisi

3、ng things _3. the business of encouraging people to buy goods by means of ads _4. the person who makes ads _advertiser advertise advertisement advertisingadvertiseadvertisementadvertisingadvertiserWhile-reading: 1st reading What does the passage talk about? A. The advantages and disadvantages of ads

4、 B. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. Peoples attitude toward adsWhile-reading: 2nd reading Re-arranging1. Products are sometimes linked with different concepts or ideas.2. New and unusual ideas often appear in todays top advertisements.3. An a

5、d may give direct information like names or locations.4. Public ads have helped to increase public knowledge.5. Ads are made visually attractive to hold the attention of the public.12345While-reading: 3rd reading Answering1. When does the simplest type of advertisement work? 2. Why are modern techni

6、ques of design not enough for advertisements to be noticed in modern cities?3. What ideas do todays advertisers use to make you notice their products?4. What has the government done during the last decade? 1. When does the simplest type of advertisement work? Answer the following questionsThey work

7、for products that people need when there is not much competition.2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.3. What ideas do todays advertisers use to make you notice their pro

8、ducts?new and unusual ideashumourous They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.4. What has the government done during the last decade?saving waterfighting aidshelping the poorgiving up smokingOve

9、r the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.The advertising gameEnjoy the advertisements and put them in the suitable places.Problems How to solve? Examples Types1234Read in d

10、etail and complete the table. Details Problems How to solve?Examples Types It is _ to be just the _ of a _ or a _.Ads need to _ and _ the _ of the public.Some ads _ pictures or the _ of experts, others try to _ ads that people simply _ at._ advertisementslikelynamecompanygeneral locationattractholda

11、ttentionconsist ofwordscreateenjoy lookingCelebrity Details Problems How to solve?Examples Types People are used to _.Modern ads must _ the _ standards with ideas to make them more _.Some ads may use the _ of _ to sell the car. Other common ideas include _, _ and _._ advertisementsseeing highstandar

12、ds of visual designcombinehighestattractivefreedomconcepthappinesswealthsuccessConcept Details Problems For many of todays advertisers, _ old ideas is not a successful approach.How to solve?The advertisers look for other ways to make people _.Examples The top advertisers use _ as well as _ and _ ide

13、as to surprise people.Types _ advertisementsrepeatingnotice their productshumournewunusualCreative Details Problems Some advertising is about _ and _ for profit.How to solve?Some ads aim to make _ to _.Examples 1. _ citizens to _ in improving their neighbourhood.2. _ the public on _ AIDS, _ water, _ the poor, _ smoking, etc.Types _ advertisements selling productsservicescontributionssocietyEncouraging participateEducating fighting savinghelpinggiving upCharity Voice your opinionHow do advertis