商務(wù)計(jì)劃書(shū)寫(xiě)作匯總

1、商務(wù)計(jì)劃書(shū)寫(xiě)作匯總商務(wù)英語(yǔ)：如何寫(xiě)商業(yè)計(jì)劃書(shū)現(xiàn)狀分析這部分盡可能簡(jiǎn)明扼要而又全面地介紹公司的情況，以及公司所在行業(yè)的信息。市場(chǎng)環(huán)境，例如：The marketplace has been stagnant for 2 years. We are poised now to.產(chǎn)品或服務(wù)，例如：The present stage of S30 is in the design stage.產(chǎn)品生命周期，例如：Our current product line is.價(jià)格和利潤(rùn)，例如：Current prices are. and profits are.客戶(hù)，例如：Current customers

2、 are using our. for.銷(xiāo)售渠道，例如：We have service centers, retailers, manufacturer's representatives.管理團(tuán)隊(duì)情況，例如：Most of our management is in place, however, we require a production manager to complete our team.財(cái)務(wù)狀況，例如：Current cash available is.商務(wù)英語(yǔ)：如何寫(xiě)商業(yè)計(jì)劃書(shū)確定目標(biāo)企業(yè)目標(biāo)是企業(yè)使命和指導(dǎo)方針的具體化和數(shù)量化，它反應(yīng)企業(yè)在一定時(shí)期內(nèi)經(jīng)營(yíng)活動(dòng)的方向和

3、所要到達(dá)的水平。企業(yè)目標(biāo)的實(shí)現(xiàn)時(shí)間較長(zhǎng)，一般為三到五年或者更長(zhǎng)時(shí)間。好的企業(yè)目標(biāo)具有總體性、與外部環(huán)境聯(lián)系密切、有很大的激勵(lì)作用、切實(shí)可行等特點(diǎn)。企業(yè)的基本目標(biāo)，例如：The primary objectives of our organization are to:ABC投資收益率(ROI)，例如：Based on a XXX% market share for our XXX product by 20XX, we estimate our return on investment to be XXX%.財(cái)務(wù)目標(biāo)，例如：Last Year This Year Next YearSales$

4、 VolumeUnit Volume% Increase/DecreaseShare of MarketGross ProfitManufacturingFully BurdenedMarketing ExpensesAdvertisingSales PromotionTrade AllowancesOther欲計(jì)將來(lái)增長(zhǎng)、改良的目標(biāo)，例如：Other objectives we have set for ourselves include XXX.We expect to replace (competitive/existing products or services) by XXX%

5、by 20XX.We plan to add XXX (retailers, distributors, service centers) per month/year and we will have a total of XXX (retailers, distributors) by 20XX.商務(wù)英語(yǔ)：如何寫(xiě)商業(yè)計(jì)劃書(shū)組織結(jié)構(gòu)投資者考察企業(yè)時(shí)，管理是最為重要的因素。沒(méi)有一支優(yōu)秀的管理團(tuán)隊(duì)和有效的組織模式，科技成果不可能和資本很好結(jié)合創(chuàng)造現(xiàn)實(shí)的生產(chǎn)力。一般需要介紹的管理人員有：總裁、常務(wù)副總裁、人事部總監(jiān)、營(yíng)銷(xiāo)副總裁、財(cái)務(wù)副總裁、生產(chǎn)部總監(jiān)。對(duì)每一位關(guān)鍵人員用文章一個(gè)段落的篇幅進(jìn)行描述就

6、可以。介紹組織結(jié)構(gòu)時(shí)要注意以下問(wèn)題：1 主要管理人員和專(zhuān)業(yè)人員的發(fā)展路徑是怎樣的？他們具有哪些技能？2 公司未來(lái)的組織機(jī)構(gòu)是怎樣的？3 誰(shuí)將成為部門(mén)領(lǐng)導(dǎo)者？4 在哪些領(lǐng)域的管理應(yīng)該加強(qiáng)？5 報(bào)酬機(jī)制如何？團(tuán)隊(duì)結(jié)構(gòu)介紹，例如：Of the XXX people who make up the development staff, there are XXX founders who hold the following positions:XXX, PresidentXXX, Vice President of FinanceXXX, Vice President of MarketingXXX

7、, Vice President of SalesXXX, Vice President of EngineeringXXX, Vice President of ResearchXXX, Vice President of OperationsXXX, Director of MarketingXXX, Manager XXX DevelopmentXXX, Corporate Attorney管理人員描述，例如：XXX, PresidentXXX Degree, University of XXXXXX's professional experience includes many

8、 different areas in the XXX industry.人力資源需求，例如：(Company) development team recognizes that additional staff is required to properly support marketing, sales, research, and support functions商務(wù)英語(yǔ)：如何寫(xiě)商業(yè)計(jì)劃書(shū)產(chǎn)品分析產(chǎn)品介紹應(yīng)包括以下內(nèi)容：1 產(chǎn)品名稱(chēng)2 性能及特性3 產(chǎn)品所處的生命周期4 產(chǎn)品的市場(chǎng)競(jìng)爭(zhēng)力5 產(chǎn)品的研究和開(kāi)發(fā)過(guò)程6 發(fā)展新產(chǎn)品的計(jì)劃和成本分析7 產(chǎn)品的市場(chǎng)前景預(yù)測(cè)8 產(chǎn)品的品牌和專(zhuān)利此

9、外，還要從顧客和投資者角度出發(fā)答復(fù)下面的問(wèn)題：1 顧客希望企業(yè)的產(chǎn)品能解決什么問(wèn)題，顧客能從企業(yè)的產(chǎn)品中獲得什么好處？2 企業(yè)的產(chǎn)品與競(jìng)爭(zhēng)對(duì)手的產(chǎn)品相比有哪些優(yōu)缺點(diǎn)，顧客為什么會(huì)選擇本企業(yè)的產(chǎn)品？3 為什么用戶(hù)會(huì)大批量地購(gòu)買(mǎi)企業(yè)的產(chǎn)品？4 本公司能提供哪些購(gòu)買(mǎi)便利？5 企業(yè)為自己的產(chǎn)品采取了何種保護(hù)措施，企業(yè)擁有哪些專(zhuān)利、許可證，或與已申請(qǐng)專(zhuān)利的廠家達(dá)成了哪些協(xié)議？6 為什么企業(yè)的產(chǎn)品定價(jià)使企業(yè)產(chǎn)生足夠的利潤(rùn)？介紹產(chǎn)品，例如：This capability for XXX is a unique feature enjoyed by (Company) and our customers.專(zhuān)利

10、保護(hù)，例如：Our product(s) is protected under the following:.產(chǎn)品價(jià)格優(yōu)勢(shì)，例如：Regarding cost savings (product/service) will save our customers money in terms of XXX.產(chǎn)品測(cè)試，例如：Completed tests have shown that XXX (results).產(chǎn)品特性描述，例如：XXX is another powerful feature. This includes XXX.XXX saves a tremendous amount of

11、time when XXX商務(wù)英語(yǔ)：如何寫(xiě)商業(yè)計(jì)劃書(shū)市場(chǎng)分析這部分內(nèi)容包括行業(yè)分析、市場(chǎng)分析和競(jìng)爭(zhēng)分析。行業(yè)分析包括企業(yè)所在行業(yè)概述、對(duì)行業(yè)發(fā)展方向的預(yù)測(cè)、對(duì)驅(qū)動(dòng)因素的分析。市場(chǎng)分析的核心內(nèi)容是在市場(chǎng)細(xì)分的基礎(chǔ)上確定目標(biāo)市場(chǎng)。要讓投資者了解市場(chǎng)的規(guī)模有足夠大的贏利空間和發(fā)展空間；知道市場(chǎng)有良好的發(fā)展前景，即所確定的目標(biāo)市場(chǎng)在未來(lái)將會(huì)長(zhǎng)生不衰。競(jìng)爭(zhēng)分析中要對(duì)全部競(jìng)爭(zhēng)產(chǎn)品及競(jìng)爭(zhēng)廠家作出描述與分析。尤其要分析這些競(jìng)爭(zhēng)對(duì)手所占有的市場(chǎng)份額、年銷(xiāo)量與銷(xiāo)售收入，以及他們的財(cái)務(wù)實(shí)力。此外還要對(duì)自己產(chǎn)品所具有的優(yōu)勢(shì)作分析，對(duì)未來(lái)市場(chǎng)變化趨勢(shì)作預(yù)測(cè)。介紹目標(biāo)顧客購(gòu)買(mǎi)的原因，例如：It is easy to un

12、derstand why the principal buying motives are XXX because XXX.介紹項(xiàng)目標(biāo)顧客的特點(diǎn)，例如：Young Married CouplesAge: 35-55Income: Medium to highSex: Male or FemaleFamily: Married or no childrenGeographic: SuburbanOccupation: White collarAttitude: Early adapters描述產(chǎn)品的競(jìng)爭(zhēng)優(yōu)勢(shì)，例如：The ability to XXX (what it can do) is un

13、ique to this product/service, and our research indicates that its performance is superior to anything else on the market today.對(duì)競(jìng)爭(zhēng)產(chǎn)品做比照，例如：Companies with competitive products/services in this market are XXX. XXX (competitor) products only operate in a XXX (limited, etc.) way商務(wù)英語(yǔ)：如何寫(xiě)商業(yè)計(jì)劃書(shū)市場(chǎng)策略市場(chǎng)營(yíng)銷(xiāo)策略極富

14、挑戰(zhàn)性，投資者希望了解公司的產(chǎn)品從生產(chǎn)到大最終用戶(hù)手中的全過(guò)程，因此這部分應(yīng)該包括以下內(nèi)容：1 營(yíng)銷(xiāo)機(jī)構(gòu)和營(yíng)銷(xiāo)隊(duì)伍；2 營(yíng)銷(xiāo)渠道的選擇和營(yíng)銷(xiāo)網(wǎng)絡(luò)的構(gòu)建；3 廣告策略和促銷(xiāo)策略；4 價(jià)格策略；5 市場(chǎng)滲透與開(kāi)拓計(jì)劃；6 市場(chǎng)營(yíng)銷(xiāo)中意外情況的應(yīng)急對(duì)策等。價(jià)格制定策略，例如：The prices for our products /services are determined first and foremost by XXX (competition, costs, suppliers, manufacturers, package deals).關(guān)于折扣，例如：We can take adva

15、ntage of volume purchases by XXX.關(guān)于直銷(xiāo)，例如：The majority of sales will be through direct sales by the (Company) sales staff. (Company) anticipates hiring XXX additional sales representatives to (cover additional territories, retailers, distributors, markets, sell specific products /services).銷(xiāo)售渠道，例如：By

16、 operating within these distribution channels in this manner we feel that we can maintain control of our market. In addition, we can generate growth at a reasonable pace and obtain excellent sales results.關(guān)于顧客服務(wù)，例如：Another service to add value is to provide warehousing of customer inventory. This al

17、lows us to book larger orders and provide faster order response商務(wù)英語(yǔ)：如何寫(xiě)商業(yè)計(jì)劃書(shū)生產(chǎn)分析這部分主要包括以下內(nèi)容：1 新產(chǎn)品的生產(chǎn)經(jīng)營(yíng)計(jì)劃；2 公司現(xiàn)有的生產(chǎn)技術(shù)能力；3 品質(zhì)控制和質(zhì)量改良能力；4 現(xiàn)有生產(chǎn)設(shè)備或?qū)⒁?gòu)置的生產(chǎn)設(shè)備；5 改良或購(gòu)置生產(chǎn)設(shè)備的成本；6 現(xiàn)有的生產(chǎn)工藝流程研發(fā)階段，例如：Much of the time and effort at (Company) during the past XXX year period has been spent on research and XXX produc

18、t/process development.生產(chǎn)制造，例如：The process used to produce (product) begins with XXX (full description).產(chǎn)品性能，例如：The acquisition cost for land and improvements is $XXX which will be allocated in XXX increments.關(guān)于設(shè)備，例如：This equipment is used in the processes as described and configured above to ensure yield, lead-time, and costs are sufficient to provide projected gross margin商務(wù)英語(yǔ)：商業(yè)計(jì)劃書(shū)財(cái)務(wù)分析財(cái)務(wù)分析應(yīng)包括以下內(nèi)容：1 展示財(cái)務(wù)現(xiàn)狀；2 今后三年的發(fā)展預(yù)測(cè)；3 投資計(jì)劃；4 財(cái)務(wù)預(yù)測(cè)：損益預(yù)測(cè)表、資產(chǎn)負(fù)載預(yù)測(cè)表、現(xiàn)金流量預(yù)測(cè)表；5 資本退出方式現(xiàn)金流量預(yù)測(cè)表，例如：Cash Flow Forecast Last Year This Year Next YearBeginning Cash BalanceCash ReceiptsCollection of ReceivablesIntere