廣播電視編導(數(shù)字媒體藝術)專業(yè)課程中英文簡介(共40頁)

1、精選優(yōu)質文檔-傾情為你奉上廣播電視編導（數(shù)字媒體藝術）專業(yè)課程中英文簡介CI原理與實務課程中英文簡介課程編碼： SC課程中文名稱：CI原理與實務 課程英文名稱： CI Principles & Practice總學時：32學分：2課程簡介：CI原理與實務是數(shù)字媒體技術、數(shù)字媒體藝術專業(yè)本科生的一門專業(yè)課，主要研究CI戰(zhàn)略的基本理論和運作規(guī)律。主要內容包括：CI概論，企業(yè)形象，CI功能，CI理論，CI設計導向，CI設計核心，CI戰(zhàn)略策劃，CI市場調查，VI應用設計，VI設計基礎等。旨在掌握CI原理與實務課程的基本實驗技能，正確使用常規(guī)設計工具，學會在理解CI戰(zhàn)略的基本理論和運作規(guī)律的基礎

2、上進行創(chuàng)意與設計。Course Description：CI Principles & Practice is an professional course of undergraduates of digital media technology, digital media art majors , which mainly study on the basic theory , knowledge and skills of CI strategy . Its main content includes the introduction of CI strategy, corpo

3、rate image，function of CI, basic theory of CI, design guide of CI, design core of CI, strategy planning of CI, market survey of CI, application design of VI, design basis of VI, and so on . This course aims at helping students master the basic skills of CI Principles &Practice , use the formal t

4、ools correctly , and learn to understand the basic theory and law of CI strategic so that they can create and design . 撰寫人：張一平 審核人:鄭春輝Java語言程序設計課程中英文簡介課程編碼：SD課程中文名稱：Java語言程序設計課程英文名稱：Java Programming Language總學時：32 學分：2課程簡介：Java是當今成熟且流行的編程語言之一。對數(shù)字媒體技術專業(yè)和數(shù)字媒體藝術專業(yè)的學生來說，本課程主要講解Java語言編程的基本語法，Java語言的面向對象編

5、程思想(包括繼承、封裝和多態(tài))、方法和技巧，以及基于AWT的圖形圖形編程技術等。通過本課程的學習，可以使學生了解并掌握如何在桌面和網(wǎng)絡環(huán)境中利用Java技術構建應用程序。Course Description：Java is currently mature and one of the popular programming language. For the students majored in digital media technology and art, this course is to explain the basic syntax of the Java programmi

6、ng language, the Java language's object-oriented programming thinking(including inheritance, encapsulation and polymorphism), methods and techniques, and graphics programming techniques based the AWT. Through this course, the students would understand and know how to build applications using Jav

7、a technology in desktop and network environments.撰寫人：郭豐 審核人：鄭春輝程序設計概論課程中英文簡介課程編碼：SD課程中文名稱：程序設計概論課程英文名稱：Introduction to Computer Programming總學時：24 學分：1.5 課程簡介：本課程主要講授現(xiàn)代程序設計的原理和實現(xiàn)方法，這包括程序結構上的一些基本構成要素，例如變量、表達式、語句和函數(shù)等。本課程尤其注重于語法語義特性，特別是控制操作符，并將進而研究數(shù)據(jù)結構和算法的相關內容，例如多態(tài)、代碼的組織結構等。因此本課程涵蓋了從結構化程序設計到面向對象程序設計的一系列

8、知識。Course Description：This course explores the principles of modern programming languages by implementing them. It involves some basic issues of program structure, such as variables, expressions, statements and functions. The linguistic features, especially control operators, are carefully examined.

9、 This leads to a study of data and their types, e.g. polymorphism, as well as algorithms, e.g. organization and structure of codes. Therefore it covers the evolution process from structured programming to object-oriented programming.撰寫人：薛永增 審核人：鄭春輝傳播學課程中英文簡介課程編碼：SC課程中文名稱：傳播學課程英文名稱：Communications總學時：

10、40學分：2.5課程簡介：本課程旨在使學生從辯證唯物主義和歷史唯物主義的立場出發(fā)，了解和掌握人類傳播活動產(chǎn)生和發(fā)展的一般規(guī)律，了解人類傳播活動與傳播媒介的演變及其對人類信息生活的影響，了解和學習傳播學的基本概念、主要理論、傳播模式和研究方法，了解傳播學主要學術流派的理論觀點；了解和掌握傳播過程中傳播者、傳播內容、傳播媒介、受眾傳播效果等主要理論課題；了解如何批判地吸收西方傳播學的科學成分并應用于我國新聞與傳播實踐；能運用所學知識與理論，理論聯(lián)系實際地分析傳播聞現(xiàn)象。Course Description： This course aims to instruct students from th

11、e standpoint of dialectical materialism and historical materialism, to understand and grasp the general rule of human communication activities and development; to understand human communication activities and the evolution of media and its influence on human information life; and to understand and l

12、earn the basic concepts of communication and the main theory, the propagation mode and research methods, understanding the communication studies major academic genre theory viewpoint; to understand and grasp the main theoretical issues such as communicators of the communication process, communicatio

13、n content, communication media and audience communication effect; to learn how to critically absorb the scientific ingredients of western communication and apply to the practice of journalism and communication in our country. At last, students should be able to use knowledge and theory, combine theo

14、ry with practice to analyze the phenomenon of propagation.撰寫人：陳月華 審核人：鄭春輝電視概論課程中英文簡介課程編碼：SC課程中文名稱：電視概論課程英文名稱：Introduction to Television總學時：32學分：2課程簡介：本課程是廣播電視編導（數(shù)字媒體藝術）專業(yè)學生的基礎理論課程，旨在使學生對“電視技術、電視節(jié)目、電視傳播和電視產(chǎn)業(yè)”四個方面的相關知識有一個全面、系統(tǒng)地認識，內容包括“認識電視，傳統(tǒng)電視技術與數(shù)字化變革，新媒體技術與電視媒體新形態(tài)，電視節(jié)目的構成和編制，電視節(jié)目的類型與發(fā)展，電視的傳播特性和發(fā)展趨勢，

15、電視的傳播要素解析，媒介融合背景下電視媒體的生存空間，電視產(chǎn)業(yè)發(fā)展概觀，電視產(chǎn)業(yè)的管理與經(jīng)營”十個章節(jié)，以期培養(yǎng)學生學習其他專業(yè)課程和從事媒體產(chǎn)業(yè)相關職業(yè)的知識基礎和理論修養(yǎng)。Course Description: The course is a basic theory course for undergraduates of digital media arts, which is designed to make students have a comprehensive and systematic understanding of TV technology, TV program,

16、 TV communication and TV industry. The course is consisted of ten parts in total: Part1.Understanding TV. Part2.The Development and Digital Revolution of TV Technology.Part3.New Media Technology and New TV Media Forms.Part4.The Elements, Layout and Production of TV program.Part5.The Classification a

17、nd Development Trend of TV Programs.Part6.The Characteristics and Development Trend of TV Communication.Part7.The Factors Analysis of Television Communication. Part8.The Living Space of TV Media In The Context of Media Convergence. Part9.The Overview of TV Industry Development. Part10.The management

18、 and Operation In TV Industry. It will construct the basic knowledge foundation and theory ability for their studying of other courses and engaging in media industry.撰寫人：蓋龍濤 審核人：鄭春輝電影藝術概論課程中英文簡介課程編碼：SC課程中文名稱：電影藝術概論課程英文名稱：Theory of Film Art總學時：32 學分：2課程簡介： 本課程的目的在于讓學生對電影藝術有一個基本的了解，掌握電影的藝術特性，主要理論概念，媒介

19、形態(tài)構成元素，歷史上的重要理論體系，同時，介紹紀錄片的發(fā)展歷史、構成形態(tài)和創(chuàng)作方法，為進一步學習影視制作技藝的課程奠定基礎。Course Description: This Course requires students have a basic understanding about film, mastering the artistic features of film, its theoretical concept, media morphemes and historical theory system, and history about documentary product

20、ion finally found a foundation for film production. 撰寫人：歐劍 審核人：鄭春輝二維動畫軟件課程中英文簡介課程編碼：SC課程中文名稱：二維動畫軟件課程英文名稱：2D Animation Software總學時：32 學分：2 課程簡介：本課程主要講授二維矢量動畫軟件FLASH CS4版本的基本使用方法，通過對FLASH軟件的掌握和應用，從而使學生基本了解動畫運動基本原理和掌握動畫制作基本流程；并要求學生能夠綜合運用逐幀動畫、形狀補間動畫、引導層動畫、遮罩層動畫、按鈕效果動畫和骨骼動畫等六種基本動畫制作原理進行簡單的二維動畫制作；并且使用簡單A

21、ction Script語言對動畫進行交互控制形成交互小游戲的制作；并使學生掌握用Photoshop軟件制作簡單二維像素動畫的方法。Course Description：This course is mainly about the basis using methods of a 2D vector quantity animation software FLASH CS4 version, and is based on the mastery and application to provide students with a basic understanding of animati

22、on motion principle and grasps the animation production process; and requires students to use six kinds of basic animation making principle of frame animation, shape in-between animation, guide layer animation, layer mask animation, button effect animation and bones animation to make simple two-dime

23、nsional animation; and uses simple Action Script language to control animation and to product a little interactive game; and make students master the use of Photoshop software to make a simple two- dimensional pixel animation.撰寫人：胡郁 審核人：鄭春輝廣告平面設計課程中英文簡介課程編碼：SC課程中文名稱：廣告平面設計課程英文名稱：Graphic Designing總學時

24、：32 學分： 2 課程簡介：廣告平面設計是數(shù)字媒體技術、數(shù)字媒體藝術專業(yè)本科生的一門專業(yè)課，主要研究廣告設計基本理論、基礎知識和基本技能。主要內容包括：平面廣告設計的發(fā)展沿革和流派，包豪斯與新平面設計，平面廣告構圖原理，色彩設計基礎，文字與版式設計基礎，平面廣告設計形式等。旨在提升學生的審美素質，掌握設計的基本理論與技法，提高學生對美的鑒賞能力、對廣告作品的鑒賞能力以及創(chuàng)造能力。Course Description：Graphic Designing is anprofessional course of undergraduates of digital media technology,

25、 digital media art majors, which mainly study on the basic theory, knowledge and skills of graphic designing. Its main content includes the development and genre of graphic designing,bauhaus and new graphic, composition principle of print ads, the basics of color design, words and format design basi

26、s, design forms of print ads, and so on. This course aims at helping students improve their aesthetic ability, master the basic theory ,basic knowledge, basic skills of design so that they can improve connoisseurship of beauty and advertising works, and creativity. 撰寫人：張一平 審核人:鄭春輝剪輯藝術課程中英文簡介課程編碼：SC課

27、程中文名稱：剪輯藝術課程英文名稱：Film and TV Editing Art總學時：32學分：2 課程簡介： 剪輯藝術是數(shù)字媒體技術、數(shù)字媒體藝術專業(yè)本科生的一門專業(yè)課，主要研究影視剪輯基本理論、基礎知識和基本技能。主要內容包括：影視剪輯概述，剪輯的生理和心理學基礎，鏡頭的組接技巧，剪輯節(jié)奏，電影蒙太奇及其類型，剪輯對時空的結構，現(xiàn)代影視剪輯觀念，數(shù)字化剪輯技術等。旨在樹立學生正確的影視剪輯思想和影視時空觀念，掌握影視剪輯的基本理論、基本知識和基本技能，并能運用這種觀念及所學知識和技能進行藝術創(chuàng)作。Course Description：Film and TV editing is an c

28、ourse of undergraduates of digital media technology, digital media art majors , which mainly study on the basic theory , knowledge and skills of film editing . Its includes film editing overview, physiological and psychological foundation of editing , Movements skills of lens, film editing rhythm, m

29、ontage and its types, editing on the structure of spacetime , modern film editing concept, digital editing techniques ,and so on . This course aims at helping students correct film editing thoughts and film time-space concept, master the basic theory ,basic knowledge, basic skills of film edting so

30、that they can make artistic creation by using this concept , knowledge and skills.撰寫人：鞏新龍 審核人：鄭春輝交互廣告設計課程中英文簡介課程編碼： SC課程中文名稱：交互廣告設計課程英文名稱：Interactive Advertisement Design總學時：32 學分：2課程簡介：隨著互聯(lián)網(wǎng)的發(fā)展，廣告的交互性成為廣告設計過程中的重要考慮因素。信息技術革命改變了廣告的信息結構，改變了廣告產(chǎn)業(yè)鏈，改變了傳統(tǒng)營銷者和消費者的關系，使傳統(tǒng)廣告以前所未有的速度向交互廣告轉型，由此引出了交互廣告設計這一新教學領域。

31、該課程主要知識結構包括交互廣告產(chǎn)生發(fā)展的背景、交互廣告交互性的界定和分析、交互廣告的特性和形式、交互廣告系統(tǒng)、計算廣告相關概念、合約廣告系統(tǒng)、受眾定向、競價廣告系統(tǒng)等。通過學習，學生對廣告前沿領域有個初步的了解，掌握新媒體廣告市場的特征和技術體系，重點掌握受眾定向技術、推薦技術、廣告定價及效果分析，為日后從事新媒體廣告相關工作、研究打下基礎。Course Description：With the development of the Internet, interactive advertising become the advertising important considerations

32、 in the design process. The revolution in information technology has changed the advertising information structure, change the advertising industry chain, changed the traditional marketing and consumer relations, traditional advertising with unprecedented speed the transition to the Interactive Adve

33、rtising, which leads to interactive advertising design this new teaching fields. The course structure of knowledge, including the background of the development of the Interactive Advertising, Interactive Advertising interactivity define and analyze the characteristics and form of interactive adverti

34、sing, interactive advertising system, calculate the advertising concept, contract advertising system, audience targeting, bid advertising system. Learning interactive advertising design student advertising frontier have a preliminary understanding, grasp the characteristics of the new media advertis

35、ing market and technology system, focusing on master audience targeting technology, recommended technology, advertising, pricing and effect analysis, for the future in the new media advertising related work, studies lay the foundation.撰寫人：景東 審核人：鄭春輝交互設計（雙語）課程中英文簡介課程編碼：SC課程中文名稱：交互設計（雙語）課程英文名稱：Interac

36、tion Design（Bilingualism）總學時：32 學分：2課程簡介：交互設計是數(shù)字媒體技術與數(shù)字媒體藝術專業(yè)的主干課，該課程以雙語形式講授。通過對本課程的學習，首先能夠使學生理解交互設計中的基本概念，包括：什么是交互設計、如何理解和概念化交互設計，以及從認知、情感和社會化交互領域理解數(shù)字媒體產(chǎn)品；其次能夠使學生系統(tǒng)的理解構建基于虛擬現(xiàn)實等技術的數(shù)字媒體技術交互產(chǎn)品的基本流程，包括：如何收集和分析數(shù)據(jù)、如何建立需求、如何設計產(chǎn)品原型以及如何評價一款交互產(chǎn)品。Course Description：Interaction design is the main course of the

37、 major of digital media technology and digital media arts, which is taught in bilingual form. By this course, the first aim is to make the students understand the basic concepts of the interaction design, including: What is interaction design, how to understand and conceptualize the interactive desi

38、gn, and understanding of digital media products from the field of cognitive, emotional, and social interaction; the second aim is to make student understandbasic processes of that how to build digital media interactive productsbased on the technology of virtual reality, and other technologies, inclu

39、ding: how to collect and analyze data, and how to establish the requirements, how to design the prototype and how to evaluate an interactive products.撰寫人：郭豐 審核人：鄭春輝錄音工程課程中英文簡介課程編碼：SC 課程中文名稱：錄音工程課程英文名稱：Recording of film &tv總學時：32 學分：2 課程簡介： 影視錄音課程是一門用于培養(yǎng)廣播電視編導專業(yè)學生音頻制作能力的技術、藝術專業(yè)課，本課程主要講述聲音的原理、聲音制作

40、的基礎知識、特點，各種錄音設備的特點與功能及操作技巧，聲音的處理以及數(shù)字化音頻的概念。其主要任務是培養(yǎng)學生：1.理論聯(lián)系實際，掌握錄音制作的基本理論、知識和基本技能；2.了解影視錄音的一般方法與規(guī)律；3.掌握各種錄音設備的操作使用及音頻工作站的原理與使用；4.了解電影，電視的錄音工藝，掌握電影電視錄音的特點與錄音機巧；5.掌握數(shù)字錄音技術原理，了解錄音技術今后的發(fā)展趨勢。Course Description：Film recording course is a door to cultivate broadcasting television playwright-director profe

41、ssional students audio production capacity technology, art professional class, this course introduces the principle of sound, sound production of the basic knowledge, characteristics, all kinds of recording equipment characteristics and function and operation skills, voice processing and the concept

42、 of digital audio. Its main task is to cultivate students to have: 1, theory with practice, master the recording made basic theory, knowledge and basic skills.2.understand the general method of film and TV recording and law.3.master all kinds of recording equipment operate and audio workstation prin

43、ciple and use.4.Understand the film, TV recording process, grasp the characteristics of film and TV recording and recording cleverness.5.grasps the digital recording technology principle, to understand the trend of development of the recording.撰寫人：董璐 審核人：鄭春輝三維動畫軟件課程中英文簡介課程編碼：SC課程中文名稱：三維動畫軟件課程英文名稱：Ma

44、ya2009總學時：24學分：1.5課程簡介： 影視錄音課程是一門用于培養(yǎng)廣播電視編導專業(yè)學生音頻制作能力的技術、藝術專業(yè)課，本課程主要講述聲音的原理、聲音制作的基礎知識、特點，各種錄音設備的特點與功能及操作技巧，聲音的處理以及數(shù)字化音頻的概念。其主要任務是培養(yǎng)學生：1.理論聯(lián)系實際，掌握錄音制作的基本理論、知識和基本技能；2.了解影視錄音的一般方法與規(guī)律；3.掌握各種錄音設備的操作使用及音頻工作站的原理與使用；4.了解電影，電視的錄音工藝，掌握電影電視錄音的特點與錄音機巧；5.掌握數(shù)字錄音技術原理，了解錄音技術今后的發(fā)展趨勢。Course Description：3 d animation

45、software is radio and television director basis of professional course, starting from zero based system study Maya, mainly study the basic operation of the Maya, NURBS, Polygons, Subdivision three modeling methods. From solid modeling design of structure is relatively simple to complex modelling des

46、ign, compile, and gradually training students the basic skills of the software and the use of the software for 3 d design ability, skills, master the correct entity modeling design method, and improve the students' creativity, expressive and judgment in the design process. Students can easily un

47、derstand how the three dimensional animation software tools used in the process of practice. 撰寫人：李瑩 審核人：鄭春輝設計基礎課程中英文簡介課程編碼：SC課程中文名稱：設計基礎課程英文名稱：Construction總學時：40學分：2.5 課程簡介：本課程研究將造型的諸多要素按照一定的原則，去組織成富有感知的和具有理性思維的型以及對事物進行分解、組合為直線的形態(tài)造型全過程。通過本課程的學習，培養(yǎng)學生構成形象的思維能力和造型的感受能力，訓練學生設計制作的動手技能，引導學生對各種制作材料、形態(tài)、空間造型

48、及美學等方法的探討。學生通過先修課程中所學到的素描、色彩等基本知識和技能培養(yǎng)，已經(jīng)在形體、結構、比例、線條和明暗等造型因素層面有了進一步的掌握。Course Description：This course concerns how to organize various kinds of formative factors into the certain format with full of sensibility and rational thinking ability and the whole conformation process of disseminating and co

49、mposing an object according to a certain principles. Through learning this course, students can improve the figurative thinking ability and the formative perception ability; the design and creative skills can also be enhanced. Students will further grasp the formative factors such as structure, prop

50、ortion and outlines.撰寫人：王赫晨 審核人：鄭春輝設計美學課程中英文簡介課程編碼：SC課程中文名稱：設計美學課程英文名稱：Aesthetics of Design總學時：32學分：2課程簡介：本課程為數(shù)字媒體技術專業(yè)和廣播電視編導（數(shù)字媒體藝術）專業(yè)學生的基礎理論課程，包括八部分：一、設計美學的范疇和意義；二、設計的審美本質；三、設計美的本質，設計作為有意味的形式，設計的美感；四、設計意志的表達，以用戶為中心的設計理念和以體驗為中心的設計原則；五、設計藝術的形式美；六、設計藝術的意象意境美；七、設計藝術與審美文化的關系；八、設計藝術案例探索，通過案例探究和理解設計美學的相關

51、理論。Course Description：The course is a basic theory course for undergraduates of digital media arts and digital media technology. The course is consisted of eight parts in total: Part1,The category and significance of design aesthetics. Part2,the aesthetic nature of design.Part3, The essence of the a

52、esthetic perception in design, design as a significant form and the beauty of the design. Part4.The expression of design purpose, user-centered design idea and experience centered design principles. Part5.The formal beauty of design art. Part6.The imagery of design art: artistic conception.Part7.The

53、 relationship between design art and aesthetic culture. Part8.Design art case explore,explore the theory to understand the design aesthetic through case.撰寫人：王妍 審核人：鄭春輝攝影與照明藝術課程中英文簡介課程編碼：SC課程中文名稱：攝影與照明藝術課程英文名稱：Photography and Lighting Art 總學時：32學分：2課程簡介：攝影與照明藝術是數(shù)字媒體技術、數(shù)字媒體藝術專業(yè)本科生的一門專業(yè)課，主要研究平面和影視攝影、用光的基本理論、基礎知識和基本技能。主要內容包括：照相機的原理、組成和使用方法，攝影構圖理論及方法，光的基礎知識、照明器材，自然光條件下的攝影用光，攝像機的原理、組成、使用及攝影語言。旨在讓學生掌握攝影與照明的基本理論、基本知識和基本技能，并能運用所學知識和技能進行影像藝術創(chuàng)作。Course Description：Photogra