app醫(yī)療創(chuàng)業(yè)計(jì)劃書

1、精選優(yōu)質(zhì)文檔-傾情為你奉上app醫(yī)療創(chuàng)業(yè)計(jì)劃書篇一：aPP創(chuàng)業(yè)計(jì)劃書*軟件開發(fā)有限責(zé)任公司創(chuàng)業(yè)規(guī)劃書目錄一、執(zhí)行總結(jié)1.1公司描述·······································&

2、#183;············11.1.1公司簡介···································

3、83;·············11.1.2公司組織結(jié)構(gòu)··································

4、83;··········11.1.3公司戰(zhàn)略目標(biāo)·····································

5、83;·······21.1.4企業(yè)文化·········································

6、;········31.2項(xiàng)目及產(chǎn)品服務(wù)介紹·······································

7、3;··31.2.1產(chǎn)品服務(wù)··············································

8、···31.2.2技術(shù)描述·············································&#

9、183;··3電子商務(wù)類型技術(shù)描述····································3地方門戶類型技術(shù)描述·······

10、3;····························4服務(wù)行業(yè)類型技術(shù)描述····················

11、;················5產(chǎn)品展示類型技術(shù)描述································

12、····61.2.3盈利模式介紹············································

13、·71.3商業(yè)模式及盈利預(yù)測··········································7二、產(chǎn)業(yè)背景···

14、3;·················································

15、3;·8三、aPP市場分析3.1微觀環(huán)境分析·············································

16、83;·83.1.1競爭對手分析···········································83.1.2消費(fèi)者分析·

17、3;··········································83.2宏觀環(huán)境分析······

18、·········································83.2.1市場經(jīng)濟(jì)發(fā)展·······

19、···································83.2.2網(wǎng)絡(luò)技術(shù)發(fā)展·············

20、·····························93.3優(yōu)劣勢分析···················

21、83;·····························93.4結(jié)論···················

22、83;···································9四、競爭分析4.1競爭描述············&

23、#183;·······································94.2產(chǎn)品進(jìn)入目標(biāo)市場分析········

24、;·······························104.3主要競爭對手情況················

25、3;··························105.4產(chǎn)品競爭······················&

26、#183;···························104.5價(jià)格特點(diǎn)分析····················&#

27、183;··························114.6aPP項(xiàng)目SwoT分析····················

28、3;···················12五、營銷策略5.1市場定位····························&

29、#183;······················135.24P分析·························

30、3;··························13六、團(tuán)隊(duì)管理······················&#

31、183;·······························156.1公司組織結(jié)構(gòu)················

32、83;·······························156.2公司職員架構(gòu)················

33、3;·······························16七、融資·················

34、3;········································16八、財(cái)務(wù)8.1財(cái)務(wù)狀況分析·······&

35、#183;·······································178.2投入預(yù)算········

36、3;··········································178.3收益預(yù)算······&

37、#183;············································17九、風(fēng)險(xiǎn)及應(yīng)對策略9.1財(cái)務(wù)風(fēng)險(xiǎn)··&

38、#183;················································189.2市場

39、風(fēng)險(xiǎn)·················································

40、3;·189.3技術(shù)風(fēng)險(xiǎn)···············································&

41、#183;···189.4管理風(fēng)險(xiǎn)············································

42、3;······189.5經(jīng)營風(fēng)險(xiǎn)··········································&

43、#183;········199.6用戶風(fēng)險(xiǎn)·······································

44、3;···········19第一章執(zhí)行總結(jié)在移動(dòng)互聯(lián)網(wǎng)高速發(fā)展時(shí)期，aPP軟件開發(fā)已然是時(shí)代發(fā)展的必然趨勢，眾企業(yè)紛紛睜開慧眼將目光聚焦在aPP營銷上，另一方面也是移動(dòng)智能化年代的必然。由于智能時(shí)代帶來對傳統(tǒng)行業(yè)的沖擊，單純的門戶商店在市場競爭的大環(huán)境下已經(jīng)越來越顯現(xiàn)出一種疲軟的狀態(tài)。實(shí)體店在網(wǎng)絡(luò)時(shí)代已經(jīng)極大的不能夠滿足消費(fèi)者的需求。因此，aPP公司前景也愈加可觀！隨著智能手機(jī)的普及，帶來新興產(chǎn)品aPP客戶端的問世，aPP應(yīng)用一經(jīng)面世，越來越多的企業(yè)及個(gè)人便意識到aPP營銷價(jià)值的重要

45、性！我公司一致認(rèn)為，作為新入這個(gè)行業(yè)的創(chuàng)業(yè)團(tuán)隊(duì)，應(yīng)該“廣撒網(wǎng)，重點(diǎn)捕撈”。即著重從門戶商店入手，先讓客戶掙到更多的利潤，從而占有此類市場的份額。我們都知道，國內(nèi)的實(shí)體店多且繁雜。并且絕大多數(shù)的實(shí)體店都是千篇一律，不具有特別區(qū)分于其他實(shí)體店的特性，企業(yè)要想脫穎而出，必然要把網(wǎng)絡(luò)這一關(guān)鍵環(huán)境因素考慮在企業(yè)經(jīng)營當(dāng)中，而aPP正是順應(yīng)這種大的宏觀環(huán)境，為企業(yè)量身定做的拓展方案。必將占有未來市場！1.1公司描述1.1.1公司簡介賽賽軟件有限公司，創(chuàng)建于20XX年，成立以來，我們公司時(shí)刻關(guān)注著軟件市場的需求，把開發(fā)適合安陽中小企業(yè)的行業(yè)軟件為目的，滿足不同企業(yè)的需求。賽賽軟件有限公司是一家專門從事企業(yè)軟件

46、的設(shè)計(jì)、開發(fā)和銷售的企業(yè)。公司擁有完整的團(tuán)隊(duì)、先進(jìn)的開發(fā)技術(shù)、領(lǐng)先的設(shè)計(jì)理念及高效的管理模式。意在為用戶提供”高效易用、設(shè)計(jì)精美、安全、易擴(kuò)展”的優(yōu)質(zhì)產(chǎn)品。公司團(tuán)隊(duì)，由一批志同道合、富有行業(yè)經(jīng)驗(yàn)的成員組成；團(tuán)隊(duì)中，從軟件開發(fā)項(xiàng)目的需求調(diào)研、分析、設(shè)計(jì)，到架構(gòu)設(shè)計(jì)、編碼開發(fā)、測試，到對用戶的安裝、培訓(xùn)和正式使用的實(shí)施，都有相關(guān)的專業(yè)人員來完成。專業(yè)、高效的團(tuán)隊(duì)，能保障用戶的目標(biāo)在規(guī)定時(shí)間內(nèi)，低成本、安全、優(yōu)質(zhì)的實(shí)現(xiàn)。技術(shù)優(yōu)勢：可根據(jù)客戶需求及客戶自身情況，提供不同介入程度的支撐服務(wù)，幫助客戶達(dá)成目標(biāo)、實(shí)現(xiàn)最終共贏價(jià)值。服務(wù)承諾:誠實(shí)守信恪守承諾，承諾給客戶的東西，一定會(huì)做到，而且做到最好，立身客

47、戶，為客戶提供最適合最優(yōu)質(zhì)的服務(wù)，及時(shí)反饋，保障運(yùn)行，軟件交付后，客戶反饋問題之后，我們會(huì)快速反應(yīng)，立即組織人力解決，維護(hù)客戶權(quán)益。1.1.2公司組織結(jié)構(gòu)篇二：大學(xué)aPP創(chuàng)業(yè)策劃書揚(yáng)遠(yuǎn)科技股份有限公司學(xué)院：理學(xué)院班級：信息13-1班小組成員：王鐿嬴彭曉易白傲雪禹晴張旭魯王滿良寫作分工第一部分執(zhí)行概要cEo：王鐿嬴第二部分產(chǎn)品和服務(wù)cEo：王鐿嬴第三部分環(huán)境分析環(huán)境部部長：彭曉易第四部分第五部分第六部分第七部分第八部分第九部分第十部分市場分析營銷組合企業(yè)發(fā)展企業(yè)競爭企業(yè)經(jīng)營與管理財(cái)務(wù)狀況風(fēng)險(xiǎn)分析市場部部長：營銷部部長：發(fā)改部部長：發(fā)改部部長：管理部部長：財(cái)務(wù)部部長：管理部部長：張旭魯彭曉易白傲雪

48、王滿良王滿良張旭魯禹晴1.1公司介紹-11.2產(chǎn)品及服務(wù)-11.3管理團(tuán)隊(duì)-11.4商業(yè)戰(zhàn)略-11.5目標(biāo)市場-11.6投資與財(cái)務(wù)-2第二部分：產(chǎn)品和服務(wù)-22.1產(chǎn)品背景-22.2產(chǎn)品概述-22.3計(jì)劃實(shí)施-32.4市場競爭力-3第三部分：環(huán)境分析-43.1微觀環(huán)境分析-43.1.1競爭對手分析-43.1.1.1客戶分析-43.2宏觀環(huán)境的分析-43.2.1市場經(jīng)濟(jì)的發(fā)展-43.2.2網(wǎng)絡(luò)技術(shù)發(fā)展-5第四部分：市場分析-54.1市場定位-54.2市場前景-54.2.1市場前期-64.2.2市場穩(wěn)定-64.3總結(jié)-6第五部分營銷組合-65.1營銷目標(biāo)-65.2市場細(xì)分和目標(biāo)市場選擇-75.3營

49、銷組合策略-75.3.1產(chǎn)品策略-75.3.2渠道策略-85.3.3價(jià)格策略-85.3.4促銷策略-8第六部分企業(yè)發(fā)展-96.1網(wǎng)絡(luò)技術(shù)發(fā)展-96.2我們的優(yōu)劣勢-106.3結(jié)論-10第七部分企業(yè)競爭-107.1競爭描述-107.2產(chǎn)品進(jìn)入目標(biāo)市場分析-117.3主要競爭對手情況-117.4產(chǎn)品競爭-127.5潛在威脅-127.6SwoT分析-128.1公司組織機(jī)構(gòu)-138.2各部門職責(zé)-14第九部分財(cái)務(wù)狀況-169.1股本結(jié)構(gòu)-169.2投資使用計(jì)劃及進(jìn)度-169.2.1資金投向-169.2.2項(xiàng)目建設(shè)進(jìn)度-179.3融資方式-179.4其他資金來源-179.5資金退出-179.6投資收益與

50、風(fēng)險(xiǎn)分析-179.7工資福利-209.8綜合財(cái)務(wù)評價(jià)-209.9相關(guān)報(bào)表-20第十部分風(fēng)險(xiǎn)分析-2410.1風(fēng)險(xiǎn)分析-2410.2應(yīng)對措施-25第一部分執(zhí)行概要1.1公司介紹填報(bào)志愿aPP是一個(gè)由遼寧科技大學(xué)理學(xué)院六名學(xué)生發(fā)起設(shè)立的，以第三方平臺(tái)（ioS平臺(tái)、安卓平臺(tái)）為依托，以遼寧省高考考生為主要客源的創(chuàng)業(yè)公司。公司性質(zhì)為有限責(zé)任公司，坐落于遼寧省鞍山市高新區(qū)千山中路。1.2產(chǎn)品及服務(wù)填報(bào)志愿aPP是一個(gè)依托第三方平臺(tái)（ioS平臺(tái)、安卓平臺(tái)），針對考生，聚合所要填報(bào)院校及其大學(xué)周邊衣食住行等信息，分類集中發(fā)布，方便考生讀大學(xué)過程中學(xué)習(xí)生活的應(yīng)用軟件。1.3管理團(tuán)隊(duì)團(tuán)隊(duì)領(lǐng)導(dǎo)層由六位責(zé)任心強(qiáng)且有熱情的在讀大學(xué)生組成，具有彼此互補(bǔ)的愛好與特長，聰明好學(xué)塌實(shí)肯干，均具有服務(wù)經(jīng)營經(jīng)驗(yàn)，結(jié)合特定的能力和奮斗精神，足以執(zhí)行本項(xiàng)目的創(chuàng)業(yè)計(jì)劃；團(tuán)隊(duì)具有卓越的創(chuàng)新能力和市場營銷能力，六位核心領(lǐng)導(dǎo)關(guān)系緊密，感情深厚。同時(shí)，在一些核心環(huán)節(jié)，我們將通過關(guān)系請教顧問、聘請專業(yè)人士和外包咨詢公司等方式來增強(qiáng)力量。1.4商業(yè)戰(zhàn)略前期：大量宣傳，采用低價(jià)滲透策略，逐步建立銷售網(wǎng)絡(luò)，讓消費(fèi)者盡快了解并接受該款aPP的性能。中期：鞏固現(xiàn)有市場，擴(kuò)大客源市場，完善和健全銷售網(wǎng)絡(luò)，進(jìn)一步