世界中心主義案例國(guó)際市場(chǎng)營(yíng)銷

1、. Geocentric orientationCase analysis:Coca-Cola Group member:劉瑩 莊佳 馬曉珊 任珊 隋意 ContentsThe Concept of GeocentrismProducts and Region AnalysisBusiness and Management AnalysisCoca-Cola IntroductionThe Concept of GeocentrismWhat is Geocentric Orientation represents a synthesis of ethnocentrism and polyce

2、ntrism; It is a worldview that sees similarities and differences in market and countries and seeks to create a global strategy that is fully responsive to local needs and wants. Coca-Cola Introduction - Magic Liquid3It is the worlds largest beverage distributors.1What is Coca?2What is Colaspices fro

3、mleavesingredients from fruitswhat is Coca ColaCoca- Cola IntroductionProducts and Region Analysis-special tastes Unique and secret formula respect traditions of its home country add up local factorsProducts and Region Analysis-Type of ProductsCarbonated Drinks Juice &Milk Beverage Drinking Wate

4、rEnergyDrinkProducts and Region Analysis-Concrete CaseCoke Zero & Most European CountriesProducts and Region Analysis-Concrete CasePower & Mexico，BrazilProducts and Region Analysis-Concrete CaseMinute Maid & Asia（China）advertisement-Slogan China Cant beat that feelingI feel colaJapan:Uni

5、que sensationItaly:Business and Management AnalysisKey point: Highly Centralized and Unified Management The subsidiary of a transnational company have their independent rights to make plans、decisions and so on, but they must obey headquarters highest decision.Business and Management AnalysisBusiness and Management Analysis Workforce-Where are staff from? ConclusionGlobal Thoughts Global Strategy Global WorkforceInternationalization and local