Section 11 接單生產(chǎn)Orders and Their Fulfillment

1、Section 11 接單生產(chǎn)接單生產(chǎn)Orders and Their Fulfillment I. 要點概述要點概述Main Points 1. What is an order?1. What is an order?In business or commerce, an order is a stated intention, either spoken or written, to engage in a commercial transaction for specific products or services. From a buyers point of view it ex

2、presses the intention to buy and is called a purchase order. From a sellers point of view it expresses the intention to sell and is referred to as a sales order. When the purchase order of the buyer and the sales order of the seller agree, the orders become a contract between the buyer and seller.Th

3、e agreement to buy and sell is a form of contract. The main concern for commercial orders is that there must be agreement, offer and acceptance, for the order to be a contract. Prior to this, there is often a request for quotation, request for bid, sales quotation, or sales bid. Quotations are non-b

4、inding and part of the negotiation process. Once an agreement or contract is in place, businesses record these as confirmed purchase orders and confirmed sales order 2. How do the customers place an order? Before placing an order, customers often choose the item that they would like to purchase. For

5、 example, some foreign customers start importing goods from China by finding the best distributor and they may try online marketplaces such as Chinas giant A, which is a giant collection of small to large businesses offering every product imaginable. Then they write down the exact item number, the p

6、age number and the exact description of the item or the title of the item. Then they will either call your sales representative or go online and place the order. Nowadays, if they go online, they need to register to be a member and through clicking on shop by brochure. They click on the add-to bag b

7、utton to finish ordering and print the conformation number presented on the web page. 3. How do you fulfill an order? We are always trying to fulfill the order as soon as it is placed. First you have to do identity verification by confirming the order. You conduct quality assurance checks to ensure

8、that everything ordered is picked, activated and shipped correctly and check on-line or e-mail for status updates. If the products are backordered you need to perform a fraud check on the order for both the customers protection and for your own.; second, comes the process of choosing equipment for p

9、roduction and packing, including a packing slip that clearly outlines the details of the purchase; third, activation; forth, quality assurance; fifth, billing; sixth, shipping the order via the shipping carrier that the customer selected.II. 商界名言商界名言 Business Sayings 1. Time is money. 時間就是金錢。 2. Tim

10、e and tide wait for no man. 時不我待。 3. Of nothing comes nothing. 巧婦難為無米之炊。 4. Think twice before you do. 三思而后行。 5. Man proposes; god disposes. 謀事在人，成事在天。 6. Great designs require great consideration. 重大計劃需要慎重考慮。V. 段落寫譯段落寫譯 Paragraph Writing and Translating 1. 已經(jīng)收到貴公司2009年9月20日來函及隨函附寄的一千臺惠普激光打印機機的定單。今附

11、寄第369號銷售確認(rèn)書一式兩份，請簽字并寄回一份供我方存檔。 1. 已經(jīng)收到貴公司2009年9月20日來函及隨函附寄的一千臺惠普激光打印機機的定單。今附寄第369號銷售確認(rèn)書一式兩份，請簽字并寄回一份供我方存檔。 We have received your letter of September 20, 2009 together with an order for 1,000 HP Laser Printers. Enclosed is our Sales Confirmation No.369 in duplicate, one copy of which please sign and

12、return to us for our file. 2. 考慮到還要相當(dāng)長的一段時間才能獲得批準(zhǔn)這一實際情況，本公司在此請求貴公司立刻開始這批貨物的生產(chǎn)，以便3個月至4個月之內(nèi)交貨。 2. 考慮到還要相當(dāng)長的一段時間才能獲得批準(zhǔn)這一實際情況，本公司在此請求貴公司立刻開始這批貨物的生產(chǎn)，以便3個月至4個月之內(nèi)交貨。 In view of the fact that it will take considerable time to obtain such approval, we hereby request you to start manufacturing them forthwith

13、in order that they could be delivered within three to four months. 3. 但愿這次交貨的延遲不至于影響我們今后的業(yè)務(wù)往來，我們保證今后對于你方訂單一定會盡快安排裝運。此外，我們還希望建議貴方早日訂購冬季銷售的貨物，這樣我們自然可以盡早安排交貨裝運。 3. 但愿這次交貨的延遲不至于影響我們今后的業(yè)務(wù)往來，我們保證今后對于你方訂單一定會盡快安排裝運。此外，我們還希望建議貴方早日訂購冬季銷售的貨物，這樣我們自然可以盡早安排交貨裝運。 We hope that the delay in delivery will not affect

14、our future business, and promise to effect shipment of your subsequent orders as promptly as possible. In addition, we would like to suggest that you place orders for winter sales earlier. This will certainly enable us to ship the goods to you in a good time. 4. 雖然我們很想接受你方定單，但力不從心。你們會明白，改變我們的標(biāo)準(zhǔn)尺寸中的一

15、項以適合你們所需的規(guī)格，意味著我們完全按流水操作的生產(chǎn)方式需進行大規(guī)模調(diào)整。 4. 雖然我們很想接受你方定單，但力不從心。你們會明白，改變我們的標(biāo)準(zhǔn)尺寸中的一項以適合你們所需的規(guī)格，意味著我們完全按流水操作的生產(chǎn)方式需進行大規(guī)模調(diào)整。 Much as we should like to accept your order, we cannot see our way to do this. You will understand that the alteration of one of our standard sizes to your specifications means a sub

16、stantial adjustment of our production methods which are based entirely on the conveyor belt system. 5. 收到訂單后，賣方應(yīng)立刻確認(rèn)收到并表示感謝，向買方保證及時細(xì)心執(zhí)行訂單，同時隨函附寄售貨合同或售貨確認(rèn)書一式兩份并互簽。 5. 收到訂單后，賣方應(yīng)立刻確認(rèn)收到并表示感謝，向買方保證及時細(xì)心執(zhí)行訂單，同時隨函附寄售貨合同或售貨確認(rèn)書一式兩份并互簽。 When receiving an order, the seller should state acknowledgment immediatel

17、y with the expression of thinks, assure the buyer of prompt and carefully execution of order, and enclose sales contract or sales confirmation in duplicate for counter-signature.VI. 討論評估討論評估 Discussion and Assessment首先討論習(xí)作的自我修改與互相修改的意義，然后分析以一則網(wǎng)頁文本對比為例，分析翻譯與寫作過程中應(yīng)該如何注意翻譯和寫作的邏輯性問題？1）討論：二語習(xí)得研究結(jié)果證明,寫作錯誤

18、的分類、定性對于教師確定錯誤的性質(zhì)、類型、對策以及對學(xué)習(xí)者所采取的態(tài)度都提出了新的要求，糾正錯誤有助于成年學(xué)習(xí)者的語言學(xué)習(xí)。要提倡學(xué)生自己修改自己的習(xí)作，對沒有把握的詞法句法通過查考圖書和網(wǎng)絡(luò)資源加以核實。Cherry Campbell(1998)認(rèn)為，學(xué)生互改作文能夠提出足夠的問題并把文章中的不明之處弄清楚。從而達(dá)到把write-based prose 轉(zhuǎn)變?yōu)閞eader-based prose；更重要的是學(xué)生互相修改和評價會獲取更多的反饋，有許多是老師所想象不到的。不但要提倡自改互改，還要提倡看別人如何修改文章，從中體會寫作方法，寫作技巧，吸取他人有益經(jīng)驗。在這一點上大部分學(xué)生也十分贊同，

19、他們認(rèn)為一般的語法錯誤，拼寫錯誤學(xué)生自己都能改出來，只要認(rèn)真，以后寫作中是可以避免的。讀別人作文也是一種欣賞和學(xué)習(xí)的過程。學(xué)生都很樂意看別人的東西，其實這也是一個很好的提高和豐富自己的過程。 教師可以把某個學(xué)生的作文拷貝分發(fā)給全體同學(xué)，并根據(jù)注意事項清單逐項討論修改意見措辭、語氣、文體、語法、標(biāo)點符號的運用等問題也都應(yīng)在修改階段得到較好的解決。學(xué)生也往往會把教師當(dāng)作評估的權(quán)威，但是，指導(dǎo)學(xué)生成為自覺的評估者，也是人才培養(yǎng)中不容忽視的重要方面?？傊?，自我評估、同輩評估、教師評估的全部意義，在于訓(xùn)練學(xué)生根據(jù)各種反饋信息、修改意見，自覺地運用各種相關(guān)技巧，對文章進行更高層次、更高質(zhì)量的加工處理，切實

20、地從修改中得到寫作技能和相關(guān)素養(yǎng)的全面提高，二語習(xí)得將語言學(xué)習(xí)者看作是創(chuàng)造性建設(shè)過程，同時將錯誤看作此過程中不可避免的、也是積極的一部分。2）示例： 在短短幾年的艱苦奮斗中，高起點、高標(biāo)準(zhǔn)，嚴(yán)要求，已發(fā)展成集科技、智慧、人才于一身，主要生產(chǎn)“華龍”牌汽車、摩托車離合器部件，并兼營“華龍”牌汽車球籠、分離軸承等配件。 原譯：After the five years hard working, our company has become an enterprise combined with science, technology, intelligence and talents owing

21、to our policy of high starting point, high standard, and strict requirement. At present, we mainly manufacture Hualong brand clutch parts for automobile and motorcycle and also produces Hualong brand, release bearing and so on parts for automobile. 中文原文中“已發(fā)展成”后面一大串起定語作用的動賓詞組，卻缺少一個可以支配的賓語，翻譯時應(yīng)增補“的公司”

22、或“的企業(yè)”才完整。原譯考慮到這一點，整體看上去似乎也還流暢，但由于搭配和標(biāo)點使用不慎導(dǎo)致句子的結(jié)構(gòu)受到破壞；搭配錯誤方面，如also produces Hualong brand，成了“生產(chǎn)華龍這個牌子”；詞形變化方面，最欠缺的是許多地方該用復(fù)數(shù)卻沒有加-s, 如clutch parts for automobile and motorcycle，而不該加-s的produce卻錯寫成produces等；此外，在單詞的組合方面，如the five years hard working的定冠詞以及five years 的詞尾，so on parts for automobile的表達(dá)均不規(guī)范?？?/p>

23、體來看，由于詞形變換失誤，導(dǎo)致譯文邏輯性差。 建議改譯： Several years of hard work, together with our policy of a high starting point, high standards, and strict requirements has enabled our company to develop into an enterprise possessing our own scientific technology, brainpower and talents. We are now mainly producing Hual

24、ong brand clutch parts for automobiles and motorcycles and also deal in such spare parts and components as Hualong universal joints and release bearings.VII. 應(yīng)用寫作應(yīng)用寫作 Applied Writing A. Write a letter to inform your buyer of the production process a) thankfulness for the order; b) ready to fulfill t

25、he order right now; c) inform of the packaging and shipment; d) ensure prompt delivery.B. Sample writing1. Acknowledgement and Acceptance of Order 1. Acknowledgement and Acceptance of Order Dear Julia:We are in receipt of your order as contained in the attached purchase order form. We confirm accept

26、ance on said order subject only to the following exceptions: Item 3 & 6; Article 28&37On exceptions noted, we shall assume you agree to same unless objection is received within ten days of receipt of this notice.Thank you for your patronage.Best regards,Amanda 2. Inability to Fill Order Dear Belinda

27、: We have received your Purchase Order Number 76, dated October 10, 2009. We regret to inform you that said order cannot be filled at this time due to the following reason: Should you care to discuss this matter further, please feel free to contact me at the above number. We look forward to your fut

28、ure orders and are ready to assist you in any way possible. Yours sincerely, Marian What is an order and how to place an order? How to write a letter to place an order with our suppliers? How to write a letter when receiving an order from our client? How to make a firm offer? How to write a letter o

29、f rejection? What shall we do if we do not have the enquired commodities in stock? Managing accounts Refusing credit facilities Rejecting a quotation Handling purchases Inquiring about products and services 1) What should be included in a satisfactory quotation? a) an expression of thanks; b) detail

30、s of prices, discounts and payment terms; c) what the price cover ; d) date of shipment; e) period for which the quotation is valid 2) How to make a firm offer? a) time of shipment; b) terms of payment; c) description of goods; d) patterns of sample if possible once a firm offer has been acceptable,

31、 it cannot be withdrawn. 3) How to write a letter of rejection ? a) thank him for his offer b) express regret at inability to accept c) make an counter offer if possible d) suggest other opportunities to do business 1). An order should include : a) an accurate and full description of goods required;

32、 b) catalogue numbers, qualities, prices , terms of payment agreed upon; c)delivery requirements( place, date, packing, shipping marks, mode of transportation, etc) 2) When receiving an order, one should immediately state acknowledgement with the expression of thanks, assure that buyer or prompt and

33、 careful execution of the order, express the desire for future orders and enclosure sales contract or sales confirmation in duplicate for counter signature. 3) If turning down an order, the seller should the reason, show appreciation of the buyers confidence in the sellers company and his goods, exp

34、ress the regret of inability to be helpful and the wish for further contacts, be polite and generalize the terms so that the buyer doses not think this refusal only applies to him. Comments: 1) When a quotation is accepted, it is essential that any key details not included in that quotation are agre

35、ed upon and set down in writing. A detailed letter, which is appropriate to the cost and complexity of the work and the risk involved, should be sent on acceptance of that quotation. (In complicated cases, it is wise to have a more formal agreement drafted by a solicitor.) 2) The main bullet-point p

36、art of the letter should focus on the issues of price, specifications, dates, terms and conditions, bonuses, penalties and any other matters that are appropriate to your individual circumstances, as relevant. The easiest way of doing this is to enclose a copy of the letter and ask them to sign, date and return it to you. 貴方9月15來函收悉，謝謝! 你們在函中提出了上述確議書項下的貨物延誤裝運一事。 我方對此延誤深表歉意，主要是由于最近幾個月里我們一直忙于處理歐洲和北美來的大量定單，而這些定單的處理是嚴(yán)格按先后進行的，以及造成貴方裝運延誤。 然而，我們很高興的告知貴方，該貨已于9月17Ben Nevis l輪從此地運出。預(yù)定與10月25日抵達(dá)倫敦。貴方肯定不多時就會收到輪船公司的通知。隨函附上