Timberland-踢不爛社交媒體傳播方案

1、預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛雙

2、11 ，舊鞋舊 預(yù) 故事 熱 換新鞋新開(kāi)始 預(yù)熱講述熱愛(ài)下的堅(jiān)持借助雙節(jié)點(diǎn)，官發(fā)布活動(dòng)， 喚醒大眾心中的踢不爛收集靴戶與靴的真實(shí)故事及就靴。戶故事旦被官采納即可以被制作成官 KV ，并獲得雙全新靴的獎(jiǎng)勵(lì)雙 11 ，舊鞋舊故事 換新鞋新開(kāi)始 預(yù)熱直播類 KOL 發(fā)，外圍創(chuàng)作話題，發(fā)布直播視頻。在視頻中 KOL 將雙靴在15 分鐘內(nèi)做舊，制造話題，引發(fā)粉絲跟模仿，引導(dǎo)更多戶參與 TBL 雙活動(dòng)講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛各個(gè)圈層 KOL 延續(xù)雙話題熱度講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛In China, its womens privilege t

3、o receive gifts, and its mens obligation to send gifts to women.In this Christmas, TBL changes this trend by encouraging more women to send gifts to those whothey think are TeeBooLang.踢不爛 預(yù) 的圣誕禮 熱預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛We ofcially launch a promotion mechanism only for those ladies who send gifts to the

4、 men,encouraging them to buy yellow boost as the Christmas gift to the men who they think areTeeBoolang by rewarding them with women special discount vouchers.預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛Leverage Chinese traditional valueof family reunion to create socialtopic and social, increase salesconversion.真是的情親是踢不爛的

5、預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛TBL launch a campaign tosend ght tickets to those whoare unable to go back home forfamily reunion, and send themessage of real family reunionis Teeboolang, encouragingpeople to go back home nomatter what happens.預(yù)熱講述熱愛(ài)下的堅(jiān)持喚醒大眾心中的踢不爛In 2017 before Chinese Spring Festival coming, cooperating with KOL TBL create social topic by sendingght tickets to those who are unable to go back home for family reunion, and send the message of realf