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1、As the year comes to a close, its fair to assume weve collectively exhausted the ways to describe 2020.While each industry had its own distinct experience with the pandemic, that of short-term rentals was particularly unique. Travel - the lifeblood of the industry - came to a screeching halt. For ho

2、sts, letting strangers into your home suddenly felt as suspicious as it did pre-2000.Then, one theme emerged: while navigating new protocols and regulations, people sought space, safety, and connection. Travelers began traveling, but they changed how, where, and when.Albeit bruised and battered, sho

3、rt-term rentals have somehow managed to wrap up 2020 in relatively decent shape. If Airbnbs blockbuster IPO is proof in the nancial pudding, its clear theres money-backed condence in the future of home-sharing.Here at AirDNA, weve spent the year glued to data - 10 million properties, 120,000 interna

4、tional markets. Now more than ever, hindsight is 2020.Here are the years 10 most dominant trends and what they mean for 2021. Stay safe,The AirDNA Team“Unpredictable.” “Unparalleled.” “Unprecedented.”1Getting o thebeaten pathAs major cities like Paris, New York, and London felt thelargest brunt of t

5、he pandemic, smaller drive-todestinations closer to home lled their void.Although a bit less glamorous - more hikes, lessrst-class cocktails - travel still existed in 2020. Its likelythese pandemic habits may stick around in 2021. Look nofurther than our data below and Airbnbs latest slogan, “Go nea

6、r.”What does this mean for vacation rental hosts? No destination is too small for travel. Theres a rental business to be made in nearly every rural, small-town corner of the world.Data from a Vrbo survey tells a similarly compelling story:61% of US families said they are more likely to visit an outd

7、oorsy destination than an urban one59% of families say they are more likely to drive instead of y on their next trip2AccommodationsreimaginedNot only did travelers change destinations, they alsochanged their type of preferred accommodation. Mid-cityapartments were elbowed aside by tiny homes, farm s

8、tays,treehouses, and yurts. Hosts have reimagined what a“vacation rental” even is, and travelers are onboard.Here we see how “Unique Stays” lead the revenue growthrecovery in late 2020. Were projecting supply and demand for unique stays to remain strong in 2021 even as travel returns to normal.3Vaca

9、tioning in a yurt isnt for everyone. Many travelersopted for traditional accommodation types in 2020. In thatcategory, hosts who manage bigger, single-family unitsmade out best.With the rise in pod travel and the desire forfully-equipped stays, its no wonder these supply segments are projected to pe

10、rform best in 2021. If youre eying an investment opportunity in the next year, be sure to consider space, size, and privacy.Bigger isbetter4Flexcations andlong-term staysIn April, we released ndings on why mid-term stays mayrescue short-term rentals. The amenities, space, andlong-term discounts prov

11、ided by vacation rentals provedto be necessary survival buoys. The rise of remote workpowered much of the demand for work+play getaways.There are two interesting trends that emerge from our length of stay data. First, the ip-op between March and May. Whereas short bookings (1-7 days) accounted for 8

12、0% of all pre-pandemic bookings, that shrunk to roughly 30% during the spring.Second, it seems that longer-term stays werent just a ash in the pan. Not only have stays of 8+ days not returned to pre-pandemic levels, theyve been steadily rising since the summer.Longer-term stays now account for twice

13、 as many trips as they did in 2019. Heading into 2021, hosts relying solely on short, pricy weekend stays will likely need to readjust.5Old cleanliness adages are now truer than ever: travelersin 2020 prioritized safety and cleanliness like never before.Airbnbs new Enhanced Cleaning Initiative sough

14、t toprovide a stamp of approval to hosts who were up to snuon their COVID protocols - and it worked.Throughout the year, high cleanliness ratings directly correlated with high occupancy rates. Its tough to imagine 2021 deviating too far from this theme. Expect hotel-like cleaning standards to be the

15、 future norm of successful vacation rentals.Cleanliness,prioritized.6Not-so-seasonalseasonality2021 may be the year hosts and property managers decideto rethink seasonality. Historically, seasonality hasnt beenthe most active metric - ski towns see most bookingsduring the winter, beaches see them du

16、ring the summer,and urban centers are more consistent.However, 2020 caused normal seasonality patterns to change. For places like Californias Coachella Valley where summer travel is usually slow, seasonality didnt follow suit this year. Guests were willing to book rentals despite extremely warm weat

17、her.Was this solely due to pent-up demand? Or is it part of a larger, more permanent shift away from seasonality? Its hard to tell. Keeping an eye on your markets seasonality metric will be important in 2021.Flexcations & long-term staysNot-so-seasonal seasonality7 Lobbies, crowded elevators, shared

18、 dining spaces - fewaspects of hotels lend themselves to a global pandemic.Throughout 2020, alternative accommodations gained asignicant leg up on traditional lodging.Whereas US short-term rentals accounted for just 10% oftotal lodging revenue heading into 2020, the pandemic boosted their share to o

19、ver 25%. Earlier this year, we authored a joint report with STR outlining the performance of short-term rentals vs. hotels. The takeaway was clear: with more travelers preferring vacation rentals than ever before, theyve become far more resilient and insulated from international crises.AirDNA projec

20、ts 2020 to be a catalyst for the travel sector to fully adopt short-term rentals as a primary lodging choice in 2021.Hotels continuelosing ground8ADR GrowthRemains StrongOne of the most curious trends of 2020 has been theresilience of rates. Even in the face of a globalpandemic, the average daily ra

21、tes of vacation rentalsnot only remained strong, but they actually grew.When many expected a wave of discounts, demandfor vacation rentals meant hosts were able to priceproperties competitively.Below is a chart showing US ADRs by bedroom count which all made a resounding push in the nal months of th

22、e year. Globally, ADRs grew modestly in 2020 by 4%-6%. We project rates to follow a similar path into 2021 as travel becomes more commonplace.9The wave of professionalization is by no means a trendspecic to 2020. Ever since the business model earned itsproof of concept, hosts and property managers a

23、roundthe world have been pushing to scale.Today, the majority of units and revenue share are stilldominated by hosts with fewer than 5 properties. However, those with more than 6 properties have been gaining ground steadily over the last 5 years.If were to pick a theme surrounding professionalization in 2020, itd be its lack thereof. The trends sta