某地產(chǎn)項(xiàng)目紅酒品鑒會(huì)活動(dòng)策劃方案

1、某地產(chǎn)項(xiàng)目紅酒品鑒會(huì)活動(dòng)策劃方案詮釋出一種優(yōu)雅生活的方式表達(dá)圈層享受慢生活的態(tài)度傳遞著一種品質(zhì)生活的狀態(tài)資源目的The Resources purpose我們通過高端渠道的整合運(yùn)用將更多頂尖人士聚集于此獲得更多與項(xiàng)目匹配的人群Through the integration of high-end channels we useWill be more people gathered at the topGet more people to match the project量身定制The customized高端圈層活動(dòng)搭建項(xiàng)目與客群、圈層與文化交流的平臺(tái)The Customized high

2、-end spheres of activityBuilding projects with customers, envelops and cultural exchange platform品質(zhì)圈層私享高端、細(xì)致、定制化活動(dòng)氛圍營(yíng)造，傳達(dá)項(xiàng)目品質(zhì)靜逸、私享的圈層互動(dòng)體驗(yàn)，來賓倍感尊榮與收獲活動(dòng)關(guān)鍵詞The Activity keywords意大利不僅有古羅馬雄偉的斗獸場(chǎng)，達(dá)芬奇筆下的蒙娜麗莎米開朗基羅雕塑的大衛(wèi)，還有歷史悠久的葡萄酒意大利是世界上最燦爛的葡萄酒生產(chǎn)國(guó)古代希臘人把意大利稱為葡萄酒之國(guó)共和時(shí)代的雄辯家西塞羅，皇帝凱撒都曾沉迷于葡萄酒之中Not only is a magnifi

3、cent ancient Rome, Italy, leonardo Da Vincis Mona LisaMichelangelo sculpture of David, and the wine with a long historyItaly is one of the worlds most brilliant wine producerThe ancient greeks called the Italian wineRepublican era orator Cicero, the emperor Caesar had addicted to wine低調(diào)但不低端的小眾葡萄酒羅塔利

4、亞諾平原上的紅瑪瑙在特倫托的北部有一片三角形狀的富饒平原-羅塔利亞諾平原。在生產(chǎn)葡萄酒的特倫托產(chǎn)區(qū)內(nèi)，這片地區(qū)卻鮮有人踏足，這里產(chǎn)出的紅葡萄酒相當(dāng)特別，采用特洛迪歌來釀造，其顏色深邃，散發(fā)著濃郁的果香味，帶有香料風(fēng)格，口感如絲滑潤(rùn)臻醇曼妙 醉美時(shí)光跨越時(shí)間百年 品味意式風(fēng)情活動(dòng)概況The event content活動(dòng)主題：臻醇曼妙 醉美時(shí)光活動(dòng)地點(diǎn)：項(xiàng)目營(yíng)銷中心活動(dòng)人數(shù)：50人活動(dòng)對(duì)象：業(yè)主及準(zhǔn)業(yè)主客戶活動(dòng)目的：以葡萄酒品鑒與項(xiàng)目結(jié)合進(jìn)行活動(dòng)原站，主要邀約業(yè)主客戶，釋放活動(dòng)信息，為接下來的項(xiàng)目營(yíng)銷活動(dòng)做預(yù)熱活動(dòng)主題板塊The Activity theme platesPart one一杯柔和

5、醇香的葡萄酒不僅僅是味覺上的滿足，更是一種品位的象征從而我們確定了活動(dòng)調(diào)性高端、時(shí)尚、優(yōu)雅葡萄美酒The Grape wine高端圈層活動(dòng)葡萄酒作為連接高端圈層生活的媒介Wine as a vehicle for connecting the high-end spheres of lifeIn the spheres of culture quality and elegant style在圈層文化中彰顯品位與高雅的格調(diào)品味醇香The Taste mellow years高端圈層活動(dòng)邀請(qǐng)品酒師為現(xiàn)場(chǎng)來賓分享葡萄酒的分級(jí)、意大利葡萄酒的分布、Invite taster for on-site

6、guests share wine classification, the of the Italian wine,Wine production process, such as detailed open a wine with knowledge lecture葡萄酒的制作工藝等，細(xì)致而全面的開啟一堂葡萄酒與的知識(shí)講座聆聽天籟Listen to the sound of music高端圈層活動(dòng)邀請(qǐng)歐洲專業(yè)小提琴演奏樂隊(duì)Invite professional violin band in EuropeFor visiting guests dedication wonderful stuf

7、f為到訪來賓奉獻(xiàn)精彩曲目欣賞優(yōu)雅Appreciate the elegant dance高端圈層活動(dòng)華爾茲旋律流暢、節(jié)奏明顯、高貴典雅Waltz smooth melody, rhythm and clear, noble and elegantSpecial invited famous waltz dancers for the guests show elegant waltz特別邀請(qǐng)著名華爾茲舞者為來賓表演優(yōu)雅的華爾茲星級(jí)服務(wù)Honour enjoy star service高端圈層活動(dòng)專業(yè)管家服務(wù)人員星級(jí)服務(wù)，白襯衫領(lǐng)帶Professional butler service pers

8、onnel service stars, white shirt, tieLOGO printing project, reflect the brand exclusive sense印制項(xiàng)目LOGO,體現(xiàn)品牌專屬感現(xiàn)場(chǎng)氛圍包裝The scene atmosphere packagingPart two包裝氛圍The Packing activities高端圈層活動(dòng)活動(dòng)現(xiàn)場(chǎng)采用大量鮮花裝飾，以西餐長(zhǎng)條桌為主，中間配有鮮花裝飾桌花Scene is made of a large number of flower decoration, give priority to with western

9、The overall color is black, deep black color, texture, with themes, high-end atmosphere整體色調(diào)為黑色，黑色顏色深沉，極具質(zhì)感，配合主題，高端大氣燈光渲染The Music rendering高端圈層活動(dòng)活動(dòng)現(xiàn)場(chǎng)使用燈光增強(qiáng)現(xiàn)場(chǎng)氣氛The activity field use light to enhance the scene atmosphereAnd make up for the insufficient light, build the high-end atmosphere of the part

10、y并彌補(bǔ)現(xiàn)場(chǎng)光線不足的問題，從細(xì)節(jié)方面營(yíng)造晚會(huì)的高端氛圍 音樂渲染The Music rendering高端圈層活動(dòng)從來賓進(jìn)場(chǎng)簽到至來賓離場(chǎng)全流程節(jié)點(diǎn)播放音樂From the guests in the sign in to the guest leave the process node play musicTonal foil atmosphere, reflect quality烘托現(xiàn)場(chǎng)氣氛，體現(xiàn)品質(zhì)調(diào)性酒類展示The Wine show高端圈層活動(dòng)活動(dòng)現(xiàn)場(chǎng)設(shè)置酒類展示區(qū)For guests visiting the siteEvent set wine exhibit供到訪來賓現(xiàn)場(chǎng)賞析

11、冷餐茶歇The Cold tea高端圈層活動(dòng)現(xiàn)場(chǎng)設(shè)有甜品臺(tái)The scene is equipped with dessertDessert is given priority to with black double sugar cake decoration, match with red 甜品以黑色翻糖蛋糕為主裝飾，配以紅色蛋糕，黑色甜品冷餐茶歇The Cold tea高端圈層活動(dòng)甜品臺(tái)桌面裝飾同甜品臺(tái)背景色調(diào)統(tǒng)一，以黑色，紅色，金色為主Dessert set desktop decoration with dessert set background color uniform, wi

12、th blackBlack cloth, put the mask of Venice, Europe to restore ancient ways printing tapestries黑色桌布，擺放威尼斯面具、歐洲復(fù)古印花掛毯、紅色玫瑰花、金色裝飾活動(dòng)流程規(guī)劃The Activities in process planningPart tHR活動(dòng)擬定流程Time:14:00-14:30來賓簽到模特迎賓管家服務(wù)Time:14:30-16:00享用地道紅葡萄酒The Honour enjoy VIP reception貴賓接待享尊Time:14:00-14:30Marketing cente

13、r outfield honour enjoy VIP parking guidance, VIP reception營(yíng)銷中心外場(chǎng)尊享貴賓停車指引、貴賓接待The Honour enjoy VIP reception貴賓接待享尊Time:14:00-14:30The Model for hospitality專屬模特迎賓The Honour enjoy VIP reception貴賓接待享尊Time:14:00-14:30Exclusive housekeeper is responsible for the reception, guide the guests seated專屬管家負(fù)責(zé)接待

14、，指引來賓入座The Honour enjoy professional專業(yè)講解享尊Time:14:30-15:00Tasting professional field專業(yè)品鑒師現(xiàn)場(chǎng)講解The Enjoy a nice time醇美時(shí)刻享尊Time:15:00-16:00Distinguished guests on-site tasting尊貴來賓現(xiàn)場(chǎng)品鑒交流活動(dòng)配套服務(wù)The Activities supporting servicesPart four活動(dòng)服務(wù)細(xì)節(jié)THE Active service details、維持現(xiàn)場(chǎng)觀眾的秩序，保證觀眾有序入場(chǎng)、散場(chǎng)、保證活動(dòng)進(jìn)行中的現(xiàn)場(chǎng)秩序確?；顒?dòng)現(xiàn)場(chǎng)及周邊安全、防止非工作人員靠近警戒線，保證會(huì)場(chǎng)無安全隱患存在、如遇非工作人員靠近警戒線及舞臺(tái)區(qū)觀看現(xiàn)場(chǎng)活動(dòng)時(shí)，應(yīng)馬上上前勸阻及制止、出現(xiàn)混亂情況時(shí)及時(shí)控制事態(tài)發(fā)展6、火災(zāi)發(fā)生時(shí)第一時(shí)間疏散來賓，救火現(xiàn)場(chǎng)安保計(jì)劃活動(dòng)服務(wù)細(xì)節(jié)THE Active service details、現(xiàn)場(chǎng)放置滅火器、主持人關(guān)于火的注意事項(xiàng)、安保人