新品谷物牛奶飲品口味包裝價格測試數據報告

1、LY（伊利紅牛奶新口味）, ,Total,S6.記錄性別【配額檢查】,S7.請問您的年齡？,S8.請問，您的最高學歷是？,S9.請問您的家庭月總收入是多少（元）？【單選】,S11-2.請問，您最近一個月內飲用最多的是哪個類別的牛奶產品呢？ 【單選】,S12.請問，最近一個月內您飲用最多的讀出S11-2選擇的項的頻率屬于卡片上哪一種呢？,S13.請問，最近一個月內您飲用最多的早餐奶是哪一種包裝的呢？ 【單選】,S14-5.請甄別員根據S14-1/S14-2/S14-3圈選品牌配額，【單選】,執(zhí)行城市：,Count,Column %,男,女,16-22歲,23-29歲,30-35歲,初中,高中/中

2、專,大專,本科,碩士及以上,2000-2499元,2500-2999元,3000-3499元,3500-4999元,5000-6999元,7000-7999元,8000-9999元,10000元及以上,不知道/拒絕回答,早餐奶（包裝上寫清楚是早餐奶的）,谷物奶（含有谷物成份的牛奶）,乳酸飲料（如酸酸乳、優(yōu)酸乳）,每周2-3次,每周4-5次,每周6-7次,每天1次以上,紙盒/無菌磚,紙袋/無菌枕,高檔塑料袋（灰黑復合膜）百利包,蒙牛早餐奶,伊利早餐奶,光明早餐奶,輝山早餐奶,三元早餐奶,伊利谷粒多,谷粒谷力,維維營養(yǎng)谷動,三元極致谷物牛奶,伊利優(yōu)酸乳,伊利果之優(yōu)酸乳,伊利酸酸乳,蒙牛果蔬酸酸乳,

3、蒙牛酸酸乳,蒙牛真果粒,光明心爽酸酸乳,光明酸牛奶飲品,三元哈酸乳,小洋人妙戀果乳,娃哈哈營養(yǎng)快線,北京,上海,沈陽,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,C

4、ount,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,C

5、ount,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,A1、請問您對這種產品的整體喜歡程度如何？,不喜歡,36,6.0,13,8.7,23,5.1,12,6.0,14,7.0,

6、10,5.0,1,100.0,2,2.5,15,5.5,18,7.8, , ,3,5.9,1,2.7,1,2.0,6,7.1,7,5.6,4,4.4,7,8.0,5,8.2,2,13.3,23,5.7,4,6.7,9,6.7,8,6.3,18,7.5,7,4.1,3,5.1,8,5.9,9,6.7,6,4.4,10,7.4,7,5.2,2,3.5,2,4.7,2,5.7, , ,2,28.6, , ,2,18.2,3,6.5, , , , , , ,2,6.1,1,9.1,1,20.0, , ,1,25.0, , ,1,20.0,16,8.0,12,6.0,8,4.0,一般,180,30.0,

7、47,31.3,133,29.6,69,34.5,60,30.0,51,25.5, , ,31,38.3,82,30.0,63,27.4,4,28.6,18,35.3,9,24.3,20,40.8,32,37.6,37,29.8,26,28.9,15,17.0,17,27.9,6,40.0,125,30.9,20,33.3,35,25.9,39,30.5,63,26.1,57,33.1,21,35.6,35,25.9,45,33.3,45,33.3,42,31.1,42,31.1,15,26.3,15,34.9,11,31.4,15,42.9,2,28.6,1,14.3,2,18.2,11,2

8、3.9, , ,2,20.0,3,37.5,10,30.3,2,18.2,3,60.0,2,33.3,1,25.0,1,25.0, , ,62,31.0,46,23.0,72,36.0,喜歡,306,51.0,72,48.0,234,52.0,98,49.0,101,50.5,107,53.5, , ,40,49.4,145,53.1,113,49.1,7,50.0,26,51.0,20,54.1,22,44.9,39,45.9,65,52.4,50,55.6,49,55.7,29,47.5,6,40.0,204,50.4,29,48.3,73,54.1,68,53.1,130,53.9,85

9、,49.4,23,39.0,76,56.3,64,47.4,64,47.4,61,45.2,72,53.3,31,54.4,23,53.5,17,48.6,15,42.9,2,28.6,6,85.7,6,54.5,29,63.0,3,100.0,6,60.0,4,50.0,16,48.5,6,54.5, , ,3,50.0,1,25.0,2,50.0,3,60.0,94,47.0,112,56.0,100,50.0,非常喜歡,78,13.0,18,12.0,60,13.3,21,10.5,25,12.5,32,16.0, , ,8,9.9,31,11.4,36,15.7,3,21.4,4,7.

10、8,7,18.9,6,12.2,8,9.4,15,12.1,10,11.1,17,19.3,10,16.4,1,6.7,53,13.1,7,11.7,18,13.3,13,10.2,30,12.4,23,13.4,12,20.3,16,11.9,17,12.6,20,14.8,22,16.3,14,10.4,9,15.8,3,7.0,5,14.3,5,14.3,1,14.3, , ,1,9.1,3,6.5, , ,2,20.0,1,12.5,5,15.2,2,18.2,1,20.0,1,16.7,1,25.0,1,25.0,1,20.0,28,14.0,30,15.0,20,10.0,Tota

11、l,600,100.0,150,100.0,450,100.0,200,100.0,200,100.0,200,100.0,1,100.0,81,100.0,273,100.0,230,100.0,14,100.0,51,100.0,37,100.0,49,100.0,85,100.0,124,100.0,90,100.0,88,100.0,61,100.0,15,100.0,405,100.0,60,100.0,135,100.0,128,100.0,241,100.0,172,100.0,59,100.0,135,100.0,135,100.0,135,100.0,135,100.0,13

12、5,100.0,57,100.0,43,100.0,35,100.0,35,100.0,7,100.0,7,100.0,11,100.0,46,100.0,3,100.0,10,100.0,8,100.0,33,100.0,11,100.0,5,100.0,6,100.0,4,100.0,4,100.0,5,100.0,200,100.0,200,100.0,200,100.0, ,Total,S6.記錄性別【配額檢查】,S7.請問您的年齡？,S8.請問，您的最高學歷是？,S9.請問您的家庭月總收入是多少（元）？【單選】,S11-2.請問，您最近一個月內飲用最多的是哪個類別的牛奶產品呢？ 【單

13、選】,S12.請問，最近一個月內您飲用最多的讀出S11-2選擇的項的頻率屬于卡片上哪一種呢？,S13.請問，最近一個月內您飲用最多的早餐奶是哪一種包裝的呢？ 【單選】,S14-5.請甄別員根據S14-1/S14-2/S14-3圈選品牌配額，【單選】,執(zhí)行城市：,Count,Column %,男,女,16-22歲,23-29歲,30-35歲,初中,高中/中專,大專,本科,碩士及以上,2000-2499元,2500-2999元,3000-3499元,3500-4999元,5000-6999元,7000-7999元,8000-9999元,10000元及以上,不知道/拒絕回答,早餐奶（包裝上寫清楚是早

14、餐奶的）,谷物奶（含有谷物成份的牛奶）,乳酸飲料（如酸酸乳、優(yōu)酸乳）,每周2-3次,每周4-5次,每周6-7次,每天1次以上,紙盒/無菌磚,紙袋/無菌枕,高檔塑料袋（灰黑復合膜）百利包,蒙牛早餐奶,伊利早餐奶,光明早餐奶,輝山早餐奶,三元早餐奶,伊利谷粒多,谷粒谷力,維維營養(yǎng)谷動,三元極致谷物牛奶,伊利優(yōu)酸乳,伊利果之優(yōu)酸乳,伊利酸酸乳,蒙牛果蔬酸酸乳,蒙牛酸酸乳,蒙牛真果粒,光明心爽酸酸乳,光明酸牛奶飲品,三元哈酸乳,小洋人妙戀果乳,娃哈哈營養(yǎng)快線,北京,上海,沈陽,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Cou

15、nt,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Cou

16、nt,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Cou

17、nt,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,A2-1、您對這種產品的奶香味的喜歡程度如何？,非常不喜歡,1,0.2,1,0.7, , , , ,1,0.5, , , , , , , , ,1,0.4, , , , , , , , , , , , , , ,1,1.1, , , , , , , , ,1,0.7, , , , ,1,0.6, , , , , , , , , , , , , , , , , ,

18、, , , , , , , , , , , , , , , , ,1,3.0, , , , , , , , , , , , , , ,1,0.5, , ,不喜歡,42,7.0,12,8.0,30,6.7,13,6.5,16,8.0,13,6.5,1,100.0,3,3.7,19,7.0,18,7.8,1,7.1,2,3.9, , ,2,4.1,9,10.6,8,6.5,6,6.7,7,8.0,6,9.8,2,13.3,32,7.9,3,5.0,7,5.2,10,7.8,16,6.6,13,7.6,3,5.1,8,5.9,13,9.6,11,8.1,12,8.9,10,7.4,3,5.3,2,4

19、.7,5,14.3,1,2.9,2,28.6, , , , ,4,8.7, , , , , , ,1,3.0, , ,1,20.0, , , , , , ,1,20.0,19,9.5,14,7.0,9,4.5,一般,185,30.8,40,26.7,145,32.2,66,33.0,64,32.0,55,27.5, , ,28,34.6,88,32.2,67,29.1,2,14.3,18,35.3,8,21.6,21,42.9,29,34.1,37,29.8,23,25.6,25,28.4,18,29.5,6,40.0,128,31.6,20,33.3,37,27.4,39,30.5,80,3

20、3.2,50,29.1,16,27.1,41,30.4,42,31.1,45,33.3,41,30.4,43,31.9,20,35.1,15,34.9,9,25.7,13,37.1,3,42.9,2,28.6,2,18.2,13,28.3,1,33.3,1,10.0,3,37.5,9,27.3,3,27.3,3,60.0,1,16.7,1,25.0,2,50.0, , ,64,32.0,52,26.0,69,34.5,喜歡,315,52.5,79,52.7,236,52.4,102,51.0,98,49.0,115,57.5, , ,39,48.1,150,54.9,117,50.9,8,57

21、.1,26,51.0,29,78.4,21,42.9,45,52.9,65,52.4,52,57.8,43,48.9,29,47.5,5,33.3,200,49.4,35,58.3,80,59.3,70,54.7,122,50.6,91,52.9,32,54.2,70,51.9,68,50.4,62,45.9,65,48.1,67,49.6,29,50.9,23,53.5,16,45.7,20,57.1,2,28.6,5,71.4,8,72.7,28,60.9,1,33.3,8,80.0,4,50.0,19,57.6,8,72.7,1,20.0,4,66.7,3,75.0,1,25.0,3,6

22、0.0,99,49.5,106,53.0,110,55.0,非常喜歡,57,9.5,18,12.0,39,8.7,19,9.5,21,10.5,17,8.5, , ,11,13.6,16,5.9,27,11.7,3,21.4,5,9.8, , ,5,10.2,2,2.4,14,11.3,9,10.0,12,13.6,8,13.1,2,13.3,45,11.1,2,3.3,10,7.4,9,7.0,23,9.5,17,9.9,8,13.6,16,11.9,12,8.9,17,12.6,17,12.6,15,11.1,5,8.8,3,7.0,5,14.3,1,2.9, , , , ,1,9.1,1

23、,2.2,1,33.3,1,10.0,1,12.5,3,9.1, , , , ,1,16.7, , ,1,25.0,1,20.0,18,9.0,27,13.5,12,6.0,Total,600,100.0,150,100.0,450,100.0,200,100.0,200,100.0,200,100.0,1,100.0,81,100.0,273,100.0,230,100.0,14,100.0,51,100.0,37,100.0,49,100.0,85,100.0,124,100.0,90,100.0,88,100.0,61,100.0,15,100.0,405,100.0,60,100.0,

24、135,100.0,128,100.0,241,100.0,172,100.0,59,100.0,135,100.0,135,100.0,135,100.0,135,100.0,135,100.0,57,100.0,43,100.0,35,100.0,35,100.0,7,100.0,7,100.0,11,100.0,46,100.0,3,100.0,10,100.0,8,100.0,33,100.0,11,100.0,5,100.0,6,100.0,4,100.0,4,100.0,5,100.0,200,100.0,200,100.0,200,100.0, ,Total,S6.記錄性別【配額

25、檢查】,S7.請問您的年齡？,S8.請問，您的最高學歷是？,S9.請問您的家庭月總收入是多少（元）？【單選】,S11-2.請問，您最近一個月內飲用最多的是哪個類別的牛奶產品呢？ 【單選】,S12.請問，最近一個月內您飲用最多的讀出S11-2選擇的項的頻率屬于卡片上哪一種呢？,S13.請問，最近一個月內您飲用最多的早餐奶是哪一種包裝的呢？ 【單選】,S14-5.請甄別員根據S14-1/S14-2/S14-3圈選品牌配額，【單選】,執(zhí)行城市：,Count,Column %,男,女,16-22歲,23-29歲,30-35歲,初中,高中/中專,大專,本科,碩士及以上,2000-2499元,2500-2

26、999元,3000-3499元,3500-4999元,5000-6999元,7000-7999元,8000-9999元,10000元及以上,不知道/拒絕回答,早餐奶（包裝上寫清楚是早餐奶的）,谷物奶（含有谷物成份的牛奶）,乳酸飲料（如酸酸乳、優(yōu)酸乳）,每周2-3次,每周4-5次,每周6-7次,每天1次以上,紙盒/無菌磚,紙袋/無菌枕,高檔塑料袋（灰黑復合膜）百利包,蒙牛早餐奶,伊利早餐奶,光明早餐奶,輝山早餐奶,三元早餐奶,伊利谷粒多,谷粒谷力,維維營養(yǎng)谷動,三元極致谷物牛奶,伊利優(yōu)酸乳,伊利果之優(yōu)酸乳,伊利酸酸乳,蒙牛果蔬酸酸乳,蒙牛酸酸乳,蒙牛真果粒,光明心爽酸酸乳,光明酸牛奶飲品,三元哈

27、酸乳,小洋人妙戀果乳,娃哈哈營養(yǎng)快線,北京,上海,沈陽,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Co

28、unt,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Co

29、unt,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,A2-2、您覺得它的奶香味可以做哪些改進呢？,太淡了，應增加奶香味,11,1.8,3,2.0,8,1.8,3,1.5,4,2.0,4,2.0, , , , ,6,2.2,5,2.2,

30、, , , ,1,2.7, , ,2,2.4,3,2.4,3,3.3,2,2.3, , , , ,7,1.7,2,3.3,2,1.5,3,2.3,5,2.1,1,0.6,2,3.4,1,0.7,3,2.2,3,2.2,2,1.5,3,2.2, , , , ,2,5.7,1,2.9,1,14.3, , , , ,1,2.2, , , , , , ,1,3.0, , , , , , , , , , , , ,4,2.0,3,1.5,4,2.0,有淡，可適當增加奶香味,140,23.3,37,24.7,103,22.9,53,26.5,48,24.0,39,19.5,1,100.0,23,28.4,

31、65,23.8,47,20.4,4,28.6,12,23.5,6,16.2,10,20.4,27,31.8,23,18.5,21,23.3,17,19.3,19,31.1,5,33.3,93,23.0,20,33.3,27,20.0,31,24.2,62,25.7,37,21.5,10,16.9,29,21.5,36,26.7,28,20.7,30,22.2,30,22.2,15,26.3,12,27.9,6,17.1,12,34.3,3,42.9,1,14.3,4,36.4,11,23.9, , , , ,1,12.5,7,21.2,2,18.2,3,60.0,1,16.7,1,25.0,1

32、,25.0, , ,53,26.5,45,22.5,42,21.0,正合適，不用改了,370,61.7,96,64.0,274,60.9,119,59.5,117,58.5,134,67.0, , ,47,58.0,167,61.2,146,63.5,9,64.3,29,56.9,26,70.3,26,53.1,46,54.1,80,64.5,61,67.8,57,64.8,36,59.0,9,60.0,248,61.2,33,55.0,89,65.9,78,60.9,143,59.3,109,63.4,40,67.8,81,60.0,82,60.7,85,63.0,85,63.0,82,60

33、.7,37,64.9,23,53.5,21,60.0,18,51.4,2,28.6,6,85.7,7,63.6,31,67.4,2,66.7,10,100.0,5,62.5,19,57.6,7,63.6,2,40.0,4,66.7,3,75.0,2,50.0,4,80.0,121,60.5,135,67.5,114,57.0,有點濃，可適當增加奶香味,77,12.8,12,8.0,65,14.4,25,12.5,30,15.0,22,11.0, , ,11,13.6,34,12.5,31,13.5,1,7.1,9,17.6,4,10.8,13,26.5,10,11.8,18,14.5,5,5.

34、6,12,13.6,5,8.2,1,6.7,55,13.6,5,8.3,17,12.6,16,12.5,30,12.4,25,14.5,6,10.2,22,16.3,14,10.4,19,14.1,17,12.6,19,14.1,5,8.8,8,18.6,6,17.1,4,11.4,1,14.3, , , , ,3,6.5,1,33.3, , ,2,25.0,6,18.2,2,18.2, , ,1,16.7, , ,1,25.0,1,20.0,21,10.5,17,8.5,39,19.5,非常濃，應減少奶香昧,2,0.3,2,1.3, , , , ,1,0.5,1,0.5, , , , ,1,

35、0.4,1,0.4, , ,1,2.0, , , , , , , , , , , , ,1,1.6, , ,2,0.5, , , , , , ,1,0.4, , ,1,1.7,2,1.5, , , , ,1,0.7,1,0.7, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,1,0.5, , ,1,0.5,Total,600,100.0,150,100.0,450,100.0,200,100.0,200,100.0,200,100.0,1,100.0,81,100.0,273,100.0,230,1

36、00.0,14,100.0,51,100.0,37,100.0,49,100.0,85,100.0,124,100.0,90,100.0,88,100.0,61,100.0,15,100.0,405,100.0,60,100.0,135,100.0,128,100.0,241,100.0,172,100.0,59,100.0,135,100.0,135,100.0,135,100.0,135,100.0,135,100.0,57,100.0,43,100.0,35,100.0,35,100.0,7,100.0,7,100.0,11,100.0,46,100.0,3,100.0,10,100.0

37、,8,100.0,33,100.0,11,100.0,5,100.0,6,100.0,4,100.0,4,100.0,5,100.0,200,100.0,200,100.0,200,100.0, ,Total,S6.記錄性別【配額檢查】,S7.請問您的年齡？,S8.請問，您的最高學歷是？,S9.請問您的家庭月總收入是多少（元）？【單選】,S11-2.請問，您最近一個月內飲用最多的是哪個類別的牛奶產品呢？ 【單選】,S12.請問，最近一個月內您飲用最多的讀出S11-2選擇的項的頻率屬于卡片上哪一種呢？,S13.請問，最近一個月內您飲用最多的早餐奶是哪一種包裝的呢？ 【單選】,S14-5.請甄別員

38、根據S14-1/S14-2/S14-3圈選品牌配額，【單選】,執(zhí)行城市：,Count,Column %,男,女,16-22歲,23-29歲,30-35歲,初中,高中/中專,大專,本科,碩士及以上,2000-2499元,2500-2999元,3000-3499元,3500-4999元,5000-6999元,7000-7999元,8000-9999元,10000元及以上,不知道/拒絕回答,早餐奶（包裝上寫清楚是早餐奶的）,谷物奶（含有谷物成份的牛奶）,乳酸飲料（如酸酸乳、優(yōu)酸乳）,每周2-3次,每周4-5次,每周6-7次,每天1次以上,紙盒/無菌磚,紙袋/無菌枕,高檔塑料袋（灰黑復合膜）百利包,蒙

39、牛早餐奶,伊利早餐奶,光明早餐奶,輝山早餐奶,三元早餐奶,伊利谷粒多,谷粒谷力,維維營養(yǎng)谷動,三元極致谷物牛奶,伊利優(yōu)酸乳,伊利果之優(yōu)酸乳,伊利酸酸乳,蒙牛果蔬酸酸乳,蒙牛酸酸乳,蒙牛真果粒,光明心爽酸酸乳,光明酸牛奶飲品,三元哈酸乳,小洋人妙戀果乳,娃哈哈營養(yǎng)快線,北京,上海,沈陽,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,C

40、olumn %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,C

41、olumn %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,C

42、olumn %,Count,Column %,A3-1、您對這種產品的紅豆、紅米和花生的混合味道的喜歡程度如何？,非常不喜歡,3,0.5,2,1.3,1,0.2, , ,3,1.5, , , , , , ,1,0.4,2,0.9, , , , , , , , , , ,1,0.8,1,1.1,1,1.1, , , , ,2,0.5, , ,1,0.7, , ,1,0.4,1,0.6,1,1.7, , ,1,0.7,1,0.7,2,1.5, , , , , , , , , , , , , , , , , , , , , , , , ,1,3.0, , , , , , , , , , , , ,1

43、,0.5,2,1.0, , ,不喜歡,42,7.0,14,9.3,28,6.2,15,7.5,16,8.0,11,5.5,1,100.0,8,9.9,16,5.9,17,7.4, , ,3,5.9,3,8.1,2,4.1,8,9.4,5,4.0,6,6.7,7,8.0,6,9.8,2,13.3,28,6.9,3,5.0,11,8.1,14,10.9,15,6.2,8,4.7,5,8.5,6,4.4,14,10.4,8,5.9,10,7.4,11,8.1,4,7.0,1,2.3,2,5.7, , , , ,2,28.6,1,9.1,4,8.7, , ,1,10.0,1,12.5,2,6.1, ,

44、 ,1,20.0, , ,1,25.0, , ,1,20.0,18,9.0,13,6.5,11,5.5,一般,179,29.8,42,28.0,137,30.4,63,31.5,49,24.5,67,33.5, , ,29,35.8,81,29.7,65,28.3,4,28.6,19,37.3,10,27.0,15,30.6,30,35.3,39,31.5,23,25.6,20,22.7,17,27.9,6,40.0,110,27.2,22,36.7,47,34.8,35,27.3,79,32.8,52,30.2,13,22.0,38,28.1,33,24.4,39,28.9,39,28.9,

45、38,28.1,11,19.3,12,27.9,10,28.6,17,48.6,3,42.9, , ,2,18.2,15,32.6,2,66.7,4,40.0,2,25.0,13,39.4,2,18.2,2,40.0,4,66.7,1,25.0,2,50.0, , ,57,28.5,47,23.5,75,37.5,喜歡,322,53.7,75,50.0,247,54.9,111,55.5,114,57.0,97,48.5, , ,41,50.6,152,55.7,120,52.2,8,57.1,27,52.9,22,59.5,28,57.1,44,51.8,69,55.6,49,54.4,44

46、,50.0,33,54.1,6,40.0,230,56.8,29,48.3,63,46.7,70,54.7,122,50.6,97,56.4,33,55.9,79,58.5,76,56.3,75,55.6,74,54.8,74,54.8,34,59.6,28,65.1,20,57.1,16,45.7,3,42.9,4,57.1,6,54.5,25,54.3,1,33.3,3,30.0,4,50.0,15,45.5,7,63.6,1,20.0,2,33.3,1,25.0,1,25.0,3,60.0,107,53.5,112,56.0,103,51.5,非常喜歡,54,9.0,17,11.3,37

47、,8.2,11,5.5,18,9.0,25,12.5, , ,3,3.7,23,8.4,26,11.3,2,14.3,2,3.9,2,5.4,4,8.2,3,3.5,10,8.1,11,12.2,16,18.2,5,8.2,1,6.7,35,8.6,6,10.0,13,9.6,9,7.0,24,10.0,14,8.1,7,11.9,12,8.9,11,8.1,12,8.9,10,7.4,12,8.9,8,14.0,2,4.7,3,8.6,2,5.7,1,14.3,1,14.3,2,18.2,2,4.3, , ,2,20.0,1,12.5,2,6.1,2,18.2,1,20.0, , ,1,25

48、.0,1,25.0,1,20.0,17,8.5,26,13.0,11,5.5,Total,600,100.0,150,100.0,450,100.0,200,100.0,200,100.0,200,100.0,1,100.0,81,100.0,273,100.0,230,100.0,14,100.0,51,100.0,37,100.0,49,100.0,85,100.0,124,100.0,90,100.0,88,100.0,61,100.0,15,100.0,405,100.0,60,100.0,135,100.0,128,100.0,241,100.0,172,100.0,59,100.0

49、,135,100.0,135,100.0,135,100.0,135,100.0,135,100.0,57,100.0,43,100.0,35,100.0,35,100.0,7,100.0,7,100.0,11,100.0,46,100.0,3,100.0,10,100.0,8,100.0,33,100.0,11,100.0,5,100.0,6,100.0,4,100.0,4,100.0,5,100.0,200,100.0,200,100.0,200,100.0, ,Total,S6.記錄性別【配額檢查】,S7.請問您的年齡？,S8.請問，您的最高學歷是？,S9.請問您的家庭月總收入是多少（元

50、）？【單選】,S11-2.請問，您最近一個月內飲用最多的是哪個類別的牛奶產品呢？ 【單選】,S12.請問，最近一個月內您飲用最多的讀出S11-2選擇的項的頻率屬于卡片上哪一種呢？,S13.請問，最近一個月內您飲用最多的早餐奶是哪一種包裝的呢？ 【單選】,S14-5.請甄別員根據S14-1/S14-2/S14-3圈選品牌配額，【單選】,執(zhí)行城市：,Count,Column %,男,女,16-22歲,23-29歲,30-35歲,初中,高中/中專,大專,本科,碩士及以上,2000-2499元,2500-2999元,3000-3499元,3500-4999元,5000-6999元,7000-7999元

51、,8000-9999元,10000元及以上,不知道/拒絕回答,早餐奶（包裝上寫清楚是早餐奶的）,谷物奶（含有谷物成份的牛奶）,乳酸飲料（如酸酸乳、優(yōu)酸乳）,每周2-3次,每周4-5次,每周6-7次,每天1次以上,紙盒/無菌磚,紙袋/無菌枕,高檔塑料袋（灰黑復合膜）百利包,蒙牛早餐奶,伊利早餐奶,光明早餐奶,輝山早餐奶,三元早餐奶,伊利谷粒多,谷粒谷力,維維營養(yǎng)谷動,三元極致谷物牛奶,伊利優(yōu)酸乳,伊利果之優(yōu)酸乳,伊利酸酸乳,蒙牛果蔬酸酸乳,蒙牛酸酸乳,蒙牛真果粒,光明心爽酸酸乳,光明酸牛奶飲品,三元哈酸乳,小洋人妙戀果乳,娃哈哈營養(yǎng)快線,北京,上海,沈陽,Count,Column %,Count

52、,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count

53、,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count

54、,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,Count,Column %,A3-2、您覺得它的紅豆、紅米和花生的混合味道可以做哪些改進呢？,太淡了,應增加紅豆、紅米和花生的混合味道,7,1.2,3,2.0,4,0.9, , ,4,2.0,3,1.5, , , , ,6,2.2,1,0.4, , , , ,1,2.7, , ,3,3.5,1,0.8,1,

55、1.1, , ,1,1.6, , ,4,1.0,1,1.7,2,1.5,3,2.3,1,0.4,3,1.7, , ,2,1.5,1,0.7,1,0.7,1,0.7,2,1.5, , , , ,1,2.9, , , , , , ,1,9.1,2,4.3, , , , , , , , , , , , , , , , , , , , ,4,2.0,1,0.5,2,1.0,有點淡,可適當增加紅豆、紅米和花生的混合味道,107,17.8,24,16.0,83,18.4,36,18.0,33,16.5,38,19.0,1,100.0,13,16.0,53,19.4,36,15.7,4,28.6,10,19

56、.6,3,8.1,11,22.4,20,23.5,24,19.4,14,15.6,15,17.0,8,13.1,2,13.3,65,16.0,17,28.3,25,18.5,18,14.1,48,19.9,32,18.6,9,15.3,22,16.3,24,17.8,19,14.1,19,14.1,27,20.0,8,14.0,5,11.6,6,17.1,13,37.1,1,14.3,1,14.3,2,18.2,7,15.2,1,33.3, , ,2,25.0,5,15.2,2,18.2, , ,4,66.7,1,25.0,2,50.0,1,20.0,39,19.5,30,15.0,38,19

57、.0,正合適,不用改了,370,61.7,88,58.7,282,62.7,125,62.5,126,63.0,119,59.5, , ,46,56.8,172,63.0,142,61.7,9,64.3,29,56.9,23,62.2,31,63.3,49,57.6,79,63.7,60,66.7,56,63.6,36,59.0,7,46.7,262,64.7,32,53.3,76,56.3,79,61.7,142,58.9,108,62.8,41,69.5,85,63.0,87,64.4,90,66.7,85,63.0,86,63.7,40,70.2,28,65.1,23,65.7,15,4

58、2.9,4,57.1,5,71.4,8,72.7,26,56.5,2,66.7,6,60.0,4,50.0,16,48.5,8,72.7,3,60.0,2,33.3,3,75.0,2,50.0,4,80.0,125,62.5,134,67.0,111,55.5,有點濃,可適當減少紅豆、紅米和花生的混合味道,109,18.2,31,20.7,78,17.3,38,19.0,33,16.5,38,19.0, , ,21,25.9,40,14.7,47,20.4,1,7.1,11,21.6,8,21.6,7,14.3,12,14.1,19,15.3,14,15.6,16,18.2,16,26.2,6

59、,40.0,70,17.3,10,16.7,29,21.5,26,20.3,48,19.9,28,16.3,7,11.9,26,19.3,21,15.6,23,17.0,28,20.7,18,13.3,9,15.8,10,23.3,5,14.3,7,20.0,2,28.6,1,14.3, , ,9,19.6, , ,4,40.0,2,25.0,11,33.3,1,9.1,2,40.0, , , , , , , , ,31,15.5,33,16.5,45,22.5,非常濃,應減少紅豆、紅米和花生的混合味道,7,1.2,4,2.7,3,0.7,1,0.5,4,2.0,2,1.0, , ,1,1.2

60、,2,0.7,4,1.7, , ,1,2.0,2,5.4, , ,1,1.2,1,0.8,1,1.1,1,1.1, , , , ,4,1.0, , ,3,2.2,2,1.6,2,0.8,1,0.6,2,3.4, , ,2,1.5,2,1.5,2,1.5,2,1.5, , , , , , , , , , , , , , ,2,4.3, , , , , , ,1,3.0, , , , , , , , , , , , ,1,0.5,2,1.0,4,2.0,Total,600,100.0,150,100.0,450,100.0,200,100.0,200,100.0,200,100.0,1,100.0