健身俱樂部運(yùn)營大綱

1、Fitness Industry 健身行業(yè)Fitness Industry Statistics 健身行業(yè)統(tǒng)計(jì)Club Facilities 設(shè)備Club Membership by age 會(huì)員年齡Club Type 俱樂部種類Club Programs 計(jì)劃和服務(wù)項(xiàng)目 Growth Patterns Programs 發(fā)展與趨勢 From single-purpose clubs to a multipurpose fitness and social club單項(xiàng)俱樂部演變成為多項(xiàng)健身社會(huì)場所From indoor-only to four-season in in-door and o

2、utdoor clubs 從室內(nèi)俱樂部到四季性室內(nèi)，室外俱樂部Personalized programming using a value added basis 私人的健身計(jì)劃有了更多的可用價(jià)值From an annual fee system to an initiation fee plus monthly dues payment system. 從年費(fèi)系統(tǒng)到入會(huì)費(fèi)加月供系統(tǒng)Wellness programs addressing increasing health concerns of members 健康計(jì)劃更加引起會(huì)員的關(guān)注Management Functions管理職責(zé)Pro

3、motion (42%) 促銷 Constantly promote marketing and sell new memberships 堅(jiān)持不懈的拓展市場，銷售更多的新會(huì)籍Program (29%) 計(jì)劃，活動(dòng)Well-trained professional personnel and highly organized, informative, and exciting programs for members. 接受過培訓(xùn)的專業(yè)員工及高水平的健身計(jì)劃Manage (29%) 管理Managers must maximize revenue and minimize expenses

4、while maintaining desirable balance 經(jīng)理需創(chuàng)造最大收入，減少到最小的成本從而保持合理的平衡Objectives for Fitness Center健身俱樂部的目標(biāo) Primary 首要目標(biāo) Obtain reasonable profit on capital growth invested. 獲得投資所得到的合理的利潤Secondary 二級目標(biāo)Increase sustained membership 會(huì)員卡持續(xù)提高Increase member scarification提高會(huì)員的滿意度Increase member retention 提高會(huì)員保留

5、度Increase program offerings 提高訓(xùn)練計(jì)劃服務(wù)Improve quality staff改進(jìn)員工的服務(wù)質(zhì)量Improve quality of facilities available 改進(jìn)設(shè)備的可利用性Fitness Management健身管理ORGANIZATIONAL DEVELOPMENT組織發(fā)展 Concept Development觀念發(fā)展Organizational Patterns組織的模式Organizational Structure組織結(jié)構(gòu)Marketing and Sales市場與銷售Marketing, Advertising, and S

6、ales Responsibilities市場，廣告與銷售職責(zé)Marketing and Sales Process市場與銷售方法Marketing市場Advertising廣告Sales銷售 Member Management會(huì)員管理 Importance of Member Management 會(huì)員管理的重要性Establishing a Complete Database 建立完善會(huì)員數(shù)據(jù)庫Database Access 數(shù)據(jù)分析Reporting 報(bào)表Service Desk Management服務(wù)臺管理Service Desk Strategies 服務(wù)臺的策略Training

7、Basics 基礎(chǔ)培訓(xùn)Service Desk Responsibilities 服務(wù)臺的工作職責(zé)Administrative Concerns 行政關(guān)系Specialized Programs專業(yè)計(jì)劃Fitness Programming 健身計(jì)劃Aquatic Programming 水上運(yùn)動(dòng)計(jì)劃Racquet Sports Programming 球類運(yùn)動(dòng)計(jì)劃Age Group Programming 年齡組計(jì)劃Trends in Programming 目的性計(jì)劃Profit Center Programs健身中心的其他利潤Developing and Organizing Profi

8、t Centers 發(fā)展并組織利潤中心Pro Shop Operations 商品部的運(yùn)作Food and Beverage Outlets 餐飲部Spa Services 水療的服務(wù)Child Care 兒童樂園 Staff Selection and Development員工的選擇與發(fā)展 Recruiting， Interviewing， Hiring Candidates 職位，面試，雇用的候選人Orienting New Employees 新雇員Training 培訓(xùn)Staff Development 員工的發(fā)展Organizational Development 組織開發(fā)Samp

9、le Job Model and Evaluation 工作模式及員工樣本Sample Job Descriptions 工作簡介樣本Health Fitness Equipment Considerations健身器械的考慮Selecting Health Fitness Equipment 選擇健身器械Purchasing Health Fitness Equipment 購買健身器械Maintaining Health Fitness Equipment 維修健身器械Other Specialized Equipment 其它專業(yè)的器械Health and Safety Guidelin

10、es健身與安全的指導(dǎo)方針 Creating Safe Environments 創(chuàng)造一個(gè)安全的環(huán)境Pre-exercise Screening 訓(xùn)練前的身體檢查Emergency Management 緊急情況的管理Risk-Management Documentation 風(fēng)險(xiǎn)管理Safety Supplies 安全保障Facility Maintenance Management設(shè)備維修管理Areas of Maintenance Management 維修管理的范圍Needs Assessment 需要評估Facility Maintenance Planning 設(shè)備維修的計(jì)劃Impl

11、ementing a Maintenance Program 維修計(jì)劃的執(zhí)行Preventive Maintenance 預(yù)防性檢修Financial Management財(cái)政管理Accounting Process 計(jì)賬的程序Financial Statements 財(cái)政的簡述Budget Planning 預(yù)算計(jì)劃Income Management 收入管理Accounts Receivable 賬目接收Expense Management 收支管理Tax Considerations 稅金的考慮 Payroll and Compensation人事成本控制 Compensation an

12、d Management 成本與管理Basics of a Compensation Program 基本成本計(jì)劃 Forms of Compensation 成本表格Pay Practices In the Health Fitness Industry 健身行業(yè)支付方式Computer Applications電腦的應(yīng)用Health Fitness Software Applications 健身軟件的應(yīng)用Computer Needs Assessment 電腦需要評估Purchase Considerations 購買考慮Internet 因特網(wǎng)EVALUATION評估Evaluation Defined評估的定義Health Fitness Evaluation Model健身評估模式Trends Affecting Strategic Planning策略計(jì)劃Changes in the Health Fit