《產(chǎn)業(yè)經(jīng)濟(jì)學(xué)》謝守紅課程教學(xué)大綱（英文版）

1、Syllabus of industrial economicsCourse Name： industrial economicsCourse Code：Credits：2Total Credit Hours： 32Lecture Hours： 32Experiment Hours： 0Programming Hours： 0Practice Hours： 0Total Number of Experimental (Programming) Projects 0Where, Compulsory ( 0 ), Optional ( 0 ).School：business collegeTar

2、get Major： Business administration, accountingI、Course Nature & AimsThis course is an elective course in business administration and accounting. This course as a professional elective course, its basic task is to learn to let the students master the basic theories and analysis method of industry eco

3、nomics, a complete understanding of the overall system of industry economics, enable students to use the theory to understand and analysis current situation and trend in the development of a countrys industrial structure change and the competitiveness of a specific industry etc. Through the study ca

4、n improve the students, knowledge of the discipline theory system, and have a whole understanding about the mutual relationship between various sectors of national economy, interdependence and function, and grasp the change laws and characteristics of industrial structure and industrial correlation,

5、 to understand the theoretical basis of industrial development strategy, industrial layout and industrial policy formulation, and to put forward new views on the future development trend of the industry.II、Course ObjectivesMoral Education and Character Cultivation.Through the study of this course, s

6、tudents can understand the great achievements in the development of various industries in China, the industrial economic management policies formulated by the state in various historical periods, the superiority of the socialist system, and enhance national pride and self-confidence, the four self-c

7、onfidence of socialism with Chinese characteristics. By adopting investigative teaching and paying attention to the interaction and communication with students while teaching in class, students can participate in classroom teaching more actively and actively, promoting students1 in-depth thinking, a

8、nd deepen the exploration and integration of ideological and political education connotation in the process of distinguishing and analyzing industrial development .When expound the knowledge of innovation theory and so on, by analyzing the relationship between the productivity and market value broug

9、ht by innovation and the development and progressindustrial layoutObjective 3(Index 3-1)Mixed ownership reform, industrial policy, industrial regulation, Marshall conflict101525Objective 4(Index 4-1 )Industrial organization policy, industrial structure policy, industrial control101020Total4060100VII

10、I、Course ResourcesTextbooks：Wang Junhao, industrial economics|M|. Higher Education Press, 2008.Bibliography：.Li Yue, industrial economicsM. Higher Education Press, 2008.Su DongShui, industrial economicsM. China Renmin University Press, 2015.Yang Gongpu, Modern industrial economicsfM. Shanghai univer

11、sity of finance and economics press, 2014.Reading Materials： NOlX NotesPrerequisites: Macroeconomics, microeconomicsFollow-up Courses: Strategic management, management accountingContents and Requirements of Students Self-study: Teaching readingBilingual Teaching or Not: NOTRequirements and Proportio

12、n of Bilingual Teaching: NODiscipline and Considerations of Practice Session： no practice sessionNotes: NOof industry and society, we can cultivate students sense of social responsibility and historical mission, guide students* value orientation in many ways, and further help students to grow. Throu

13、gh scientific and reasonable industrial policy, promote the development of related industries, and better meet the peoples growing needs for a better society.Course ObjectivesThrough the study of this course, students* qualities, skills, knowledge and abilities obtained are as follows：Objective 1. T

14、hrough theoretical teaching and case - assisted teaching, students can master the basic concepts and theories of industrial economics.Objective 2. Basic grasp of the general principles and methods of industrial economic management, to develop and improve students ability to analyze and solve problem

15、s.Objective 3. To enable students to correctly understand industrial economic activities and the law of their management and development, understand the country in each historical period of industrial economic management policy.Objective 4. By connecting with modern industrial practice, students are

16、 initially equipped with the basic theory of industrial economics to analyze the law of industrial development, understand and effectively implement the national industrial policy. Supporting for Graduation RequirementsThe graduation requirements supported by course objectives are mainly reflected i

17、n the graduation requirements indices as follows:Supporting for Graduation RequirementsCourseObjectivesGraduationRequirementsIndices and Contents Supporting for GraduationRequirementsTeachingTopicsLevel ofSupportIndicesContentsObjective 1Graduationrequirement 1:comprehensiveknowledge abilityIndex1-1

18、Through theoretical teaching and case - assisted teaching, students can master the basic concepts and theories of industrial economicsChapter 1,2,3,4,5HObjective 2Graduation requirement 2: Problem analysis abilityIndex2-1Basic grasp of the general principles and methods of industrial economic manage

19、ment, to develop and improve students1 ability to analyze and solve problems.Chapter7,9MObjective 3Graduation requirement 3: Decision making abilityIndex3-1To enable students to coirectly understand industrial economic activities and the law of their management and development, understand the countr

20、y in each historical period of industrial economic management policy.Chapter 11,12LObjective 4Graduationrequirement 4:Social adaptabilityIndex4-1By connecting with modern industrial practice, students are initially equipped with the basic theory of industrial economics to analyze the law of industri

21、al development, understand and effectively implement the national industrial policy.Chapter6,8,10Mm Basic Course Contentoverview of industrial economicsresearch scope of industrial economicstheoretical system of industrial economicsthe emergence and development of industrial economicsresearch method

22、s of industrial economicsTeaching Requirements: research scope of industrial economics, theoretical system of industrial economics, production and development of industrial economics, research methods of industrial economics.Key Points： the theoretical system of industrial economics and its developm

23、ent.Difficult Points： theoretical system of industrial economics.economies of scale and economies of scopeseveral concepts of economies of scale and economies of scopecauses of economies of scale and economies of scopedetermination of the appropriate scale of the enterprisediversification and range

24、economyTeaching Requirements: through the teaching of this chapter, students can understand and master the following contents: the economic characteristics and formation reasons of economies of scale and economies of scope, the moderate scale of enterprises, the relationship between diversification

25、and economies of scope.Key Points： economies of scale, economies of scope, moderate scale of enterprises.Difficult Points： the definition and source of scale economy and scope economy.market concentration degreegeneral concentration and market concentrationmarket concentration measurement indexmain

26、factors affecting market concentrationmarket concentration and profit marginTeaching Requirements: students are required to master and be able to apply various indicators of market concentration, and apply them in combination with specific industries.Key Points： market concentration measurement inde

27、x.Difficult Points： the advantages and disadvantages of each market concentration index, and how to choose the most suitable index and method according to the needs.entry and exit barriersthe meaning of barriers to entry and exitstructural barriers to entrystrategic barriers to entryexit barriersTea

28、ching Requirements: learn and master the following contents through this chapter: the meaning of barriers to entry and exit, the structural barriers to entry, the strategic barriers to entry, the exit barriers and the welfare effects of barriers to entry.Key Points： structural barriers to entry and

29、strategic barriers to entry, the welfare effects of barriers to entry.Difficult Points： the relation between entry barrier and exit barrier.enterprise innovation behaviordynamic differences among enterprises innovation subjectsenterprise R&D and patent strategyenterprise innovation strategy selectio

30、nscience and technology innovation policies and their functionsTeaching Requirements: students are required to understand and master the major innovation behaviors and strategies of enterprises, and the innovation policies of the government.Key Points： strategic behavior of enterprise innovation.Dif

31、ficult Points： the choice and effect of enterprise innovation strategy and patent strategy.mergers and acquisitions of enterprisesoverview of enterprise mergers and acquisitionshorizontal mergers and acquisitionsvertical mergers and acquisitionshybrid mergers and acquisitionsTeaching Requirements: t

32、hrough the study of this chapter, students can basically clearly analyze the efficiency and welfare judgment of different M&A forms.Key Points： the efficiency basis and welfare effect of three M&A forms.Difficult Points： welfare judgment of horizontal merger and vertical merger.game theory and strat

33、egic behavior of enterprisesgame and game theorynew industry organization and strategic behaviornon-cooperative strategic behaviorcooperative strategic behaviorTeaching Requirements: on the basis of understanding the game theory and the new industrial organization theory framework, master the main t

34、heoretical application of strategic behavior.Key Points： non-cooperative strategic behavior and cooperative strategic behavior.Difficult Points： non-cooperative strategic behavior.market performancemeasurement of market performancemarket structure and market performancemarket behavior and market per

35、formanceTeaching Requirements: to analyze the welfare effects of market behaviors by learning to master and apply various measures of market performance.Key Points： market performance measurement indicators and standards.Difficult Points ： the impact of price, advertising, innovation, entry and othe

36、r behaviors on market performance.industrial linkagesbasic principles and methods of industry correlationapplication analysis of input-output methodspatial correlation analysis of industrytime correlation analysis of industriesTeaching Requirements: master the production, development, theoretical ba

37、sis and structure of input-output analysis method, and apply input-output analysis to structural analysis and economic analysis.Key Points： input-output analysis.Difflcult Points： the application of input-output analysis methodevolution of industrial structurebasic laws of industrial structure evolu

38、tionindustrial structure optimizationindustrial structure evolution and industrial competitivenessTeaching Requirements: master industrial structure optimization, including the meaning of industrial structure optimization, industrial structure rationalization and its benchmark, industrial structure

39、elevation.Key Points： the law of industrial structure evolutionDifficult Points： industrial structure optimization theoryindustrial layout and clusterbasic theory of industrial layoutinfluencing factors of industrial layoutclustering: new development of industrial layoutTeaching Requirements: master

40、 the basic theory of industrial layout, the main factors affecting industrial layout, the growth mechanism of industrial clusters, and understand the basic path of industrial layout cluster development in China.Key Points： basic theory of industrial layout, industrial cluster theoryDifficult Points：

41、 the influence factor of industrial layoutindustrial structure policyoverview of industrial structure policymain contents of industrial structure policytest method for the effect of industrial structure policyapplication of industrial structure policy in ChinaTeaching Requirements: theoretical evolu

42、tion of industrial structure policy, focusing on the main content of industrial structure policyKey Points： the main content of industrial structure policyDifficult Points： industrial structure policy effect test methodIV、Table of Credit Hour DistributionTeaching ContentIdeological and Political Int

43、egratedLeet ure Hou rsExpe rime nt Hou rsPrac tice Hou rsProg ram ming Hou rsSelfstud y Hou rsExer cise Clas sDisc ussio n Hou rsOverview of industrial economicsApply the viewpoint of Marxist dialectics to study industrial economics and apply it to the study and research of industrial economics.21Ec

44、onomies of scale and economies of scopeFrom the development of Chinas large enterprise groups to understand the law of economies of scale and economies of scope and the important role and significance of large state-owned enterprises to the national economy and peoples livelihood.21market concentrat

45、io nTo understand the contradiction between market concentration and free competition, and to analyze Marshalls conflict from a dialectical point of view.21Barriers to entry and barriers to exitTo understand the significance of opening up many fields to private capital and breaking the monopolistic

46、barriers since the reform and development, and the future direction and trend of the reform.21discussionAnalyze the market structure and market performance of certain industry.2Enterprise innovation behaviorIt analyzes the relationship between productivity and market value brought by innovation and

47、the development and progress of industry and society, and cultivates students* sense of social responsibility and historical mission.21Mergers and acquisitionsUnderstand the development of different ownership and the significance of mixed ownership reform. Understand the role of large business group

48、s and their social responsibilities.21discussionAnalyze the M&A behavior of certain enterprises.2Game theory and corporate strategic behavior21marketTo understand how to improve the21performanceperformance of each industry through effective competition, so as to improve the efficiency of national ec

49、onomic development, national economic strength and international competitiveness.industrial relationship21Evolution of industrial structureThrough the study of the evolution process of Chinas industrial structure, understand the great achievements of China*s economic development, enhance the four se

50、lf-confidence of socialism with Chinese characteristics.21discussionTo analyze the industrial structure and the choice of leading industries in certain region.2Industrial layout and clustersTo help students understand the regional manifestations of the unbalanced and inadequate development of Chinas productive forces.21Industrial structure policyUnderstan