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1、Modules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg, November 20011*ContentsPageA.Standard slides3B.Lists (1) Factors, no specific number7C.Lists (2) Factors, specific number13D.Matrix Factors, comparisons24E.Process (1) Factors, steps35F.Process (2) Factors, impact49

2、G.Process (3) Factors, interlinked67Annex: Nine key changes compared to the old standards732*A. Standard slides3*Methodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile: first name, last namexxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxPosition: xxx

3、xxxxxxxxxxxxxxxxxxxxxGermanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxBorn: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality: xxxxxxxxxxxxxxxxxxxxxUpdated: mm/year4*Organizational chart5*Organiz

4、ational chart (including headcount).6*B. Lists (1) Factors, no specific number7*Lists horizontal (variations)HeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetails12348*Lists vertical (v

5、ariations)12349*Schedule123456789101112Month 1Month 2Month 3ActivitiesA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.1210*Sets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 5111*12*C.Lists (2) Factors, specifi

6、c number13*Pyramid (3 or 4 levels)14*Pyramid (5 levels/centered)15*3 factors (interwoven)12316*Common ground17*4 factors (1)18*4 factors (2)19*4 factors (3)1234Factor 1Factor 2Factor 3Factor 420*4 factors (3a weighted)234Factor 1Factor 2Factor 3Factor 421*4 factors (3b dynamic)1234Factor 1Factor 2Fa

7、ctor 3Factor 4Four dynamicfactors22*6 factors (variation)23*D.Matrix Factors, comparisons24*Matrix/table (Horizontal/vertical comparison of data variations)123425*Special types of matrix opportunities/threats Opportunities Threats Opportunities Threats Opportunities ThreatsOpportunitiesThreats 12342

8、6*Special types of matrix pros and cons 12327*Special types of matrix controversy123428*Special types of matrix conflict/tension (1)29*Special types of matrix conflict/tension (2)30*Special types of matrix bottom up/top down (1)BOTTOM UPTOP DOWN.31*Special types of matrix bottom up/top down (2).BOTT

9、OMUPTOPDOWN1232*Special types of matrix equilibrium 33*Special types of matrix imbalance 34*E.Process (1) Factors, steps35*Processes12336*Process/phases12345Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 123437*Cycles (1) (color presentation)38*Cycles (2)39*Spirals (orthogonal)124

10、0*Hurdles41*Resistance/obstacles125734642*Filters12453643*Change of mindset/direction123444*Nodes/interfacePressure1246*Increase/decrease1234567847*Various types of brackets (to be used instead of block arrows)123456789101148*F.Process 2 Factors, impact49*Consequences (1). . . . . . 50*

11、Consequences (1a). . . . . . 51*Consequences (2)52*Consequences (3).53*Consequences (4).1254*Impact (3 factors)QUALITYTIMECOST55*Impact (4 and 6 factors)56*Impact (4 factors)Factor 3Factor 2Factor 4Factor 1Generic description of the 4 factors57*Impact (5 factors)Factor 3Factor 2Factor 4Factor 5Gener

12、ic description of the 5 factorsFactor 158*Impact (6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 659*Impact (7 factors)Factor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor 7Factor 160*Impact (8 factors)Factor 3Generic descri

13、ption of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 861*6success factorsImpact and result (1)62*Impact and result (2)5success factors63*VisionVision64*Action/reaction65*Value chainCustomerSupplierDevelopmentProductionSalesDistributionCompany66*G.Process 3 Factors, interlinke

14、d67*Action/reaction (1) 談及中國煙草的“走出去”戰(zhàn)略時，李保江表示，中國煙草將實施“三步走”戰(zhàn)略：第一步是境外辦廠、建網(wǎng)絡(luò);第二步將進(jìn)行資本運作;第三步要開展跨國并購。 68*Action/reaction (2) (transparent color presentation)69*Interaction12370*Jigsaw puzzle71*Spiral72*Annex: Nine key changes compared to the old standards73*Do not use block arrowsUse variations instead12

15、341234BackupBACKUPStufe 1Stufe 2Stufe 3New Content design Key changes regarding lean, linear, literalDo not use shading or bordersInstead, use unframed colored shapes in shades of key blue, for emphasis onlyDo not use ovalsInstead, use AutoShapes with corners completely rounded offDo not use sticker

16、s with linesInstead, use upper case stickers (13 point), (key blue shade 1), positioned in the header areaDo not put numbers in circlesInstead, put them in squares (key blue shade 1), white lettering, boldIf boxes are used,74*There are obvious disadvantages to positioning text behind graphicsDo not

17、position text behind graphicsPosition text to the side of graphics insteadArrow function can be switched on and off/ positioned to the side Text is easy to read if not positioned behind graphicsDo not use speech bubblesInstead, use AutoShapes/callouts/third row (you can use the arrow function!)Do no

18、t use big multicolored cartoons/ Clip ArtInstead, use pictograms (if not available: convert Clip Art to linear monochrome versions)Do not use miniature charts as navigatorsInstead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point 41234New Content design Key changes reg

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