（執(zhí)行方案）DS 2017年團(tuán)拜會(huì)-20160210v1

1、DS 2017年度媒體溝通互動(dòng)會(huì)DS 2017 Yearly Media SeminarBY ITRAXJanuary, 2017活動(dòng)概述Event overview活動(dòng)亮點(diǎn)Event highlights環(huán)節(jié)闡述Program arrangement相關(guān)推薦Recommendations活動(dòng)預(yù)算Budget12345目錄Contents活動(dòng)概述Event overview活動(dòng)調(diào)性：前衛(wèi)、時(shí)尚、藝術(shù) Event tonality: Avant-garde, fashionable and artistic時(shí)間Date ：2017年2月15-24日 13th Feb., 2017 24th Fe

2、b., 2017城市City ：北京Beijing （4場(chǎng)4 groups ）、成都Chengdu （1場(chǎng)1 group ） 上海Shanghai （1場(chǎng)1 group ）、深圳Shenzhen （1場(chǎng)1 group ）人數(shù)Number of people ：北京Beijing /114、成都Chengdu/47 上海Shanghai/51 ；深圳Shenzhen/47場(chǎng)地風(fēng)格：文化藝術(shù)且高端的餐廳 Venue style: Highly cultural, artistic and premium restaurant活動(dòng)排期建議 Schedule說明Note ：以上活動(dòng)排期可根據(jù)場(chǎng)地檔期，

3、媒體邀請(qǐng)等實(shí)際情況進(jìn)行調(diào)整 All the above plan can be adjusted according to the site schedule and actual media invitation. 媒體人數(shù)以實(shí)際邀約情況為準(zhǔn) The number of media will depend on the actual invitation時(shí)間建議Time (planned)2.152.162.172.202.222.24城市北京-114Beijing上海Shanghai成都Chengdu深圳Shenzhen人數(shù)預(yù)計(jì)Number of people (estimated)32大

4、眾媒體Mass media（平面print media）39大眾媒體Mass media（平面+網(wǎng)絡(luò)print media + online media）11KOL（午宴luncheon）32核心媒體Key media（平面+網(wǎng)絡(luò)print media + online media）514747活動(dòng)亮點(diǎn)Event highlights聽Hearing味Taste感受DS品牌的精致優(yōu)雅Have a understanding of the refinement of DS brand通過美食藝術(shù)解讀感受DS品牌對(duì)藝術(shù)和前衛(wèi)的極致追求Learn DS extreme pursuit of art

5、and avant-garde through the interpretation of food and art優(yōu)雅浪漫的暖場(chǎng)音樂Elegant and romantic opening music精致中/西式晚餐Exquisite Chinese dinner/Western meal視Sight感受DS傳承源自巴黎的前衛(wèi)精神及經(jīng)典美學(xué)信仰Experience DS avant-garde spirit and classical aesthetic belief 場(chǎng)地選擇-藝術(shù)高端Venue selection artistic and premium現(xiàn)場(chǎng)裝飾-時(shí)尚前衛(wèi)Site dec

6、oration: fashionable and avant-garde從視覺，聽覺，味覺三個(gè)維度，讓到場(chǎng)的嘉賓及媒體感受DS品牌的前衛(wèi)，精致優(yōu)雅，精湛奢華Experience Avant-garde spirit of DS brand in aspects of sight, hearing and tasteKOL場(chǎng)次流程 Arrangement for KOL（2月17日/北京站/午餐） 時(shí)間Time環(huán)節(jié)Items說明Note1、簽到Sign- in （30min）10:00-10:15簽到Sign-in暖場(chǎng)區(qū)播放優(yōu)雅浪漫的法國(guó)音樂Play elegant and romantic F

7、rench music2、主題研討+答謝宴Topic discussion + luncheon（2.5h）10:10-10:15Opening video播放DS宣傳片Play DS commercial video10:15-10:45領(lǐng)導(dǎo)致辭Executive speech DS領(lǐng)導(dǎo)致開場(chǎng)辭DS executive delivers opening speech10:45-12:00話題研討Media seminar具體見研討內(nèi)容規(guī)劃See the content plan in details12:00-12:02開餐Meal領(lǐng)導(dǎo)敬酒，宣布開餐Executive to propose

8、a toast and the meal starts12:02-14:00用餐至結(jié)束End合影留念，發(fā)放DS伴手禮Take a group photo and hand out DS gifts待確認(rèn) 時(shí)間Time環(huán)節(jié)Items說明Note1、核心媒體研討會(huì)（1.5h）16:00-16:15簽到Sign-in暖場(chǎng)區(qū)播放優(yōu)雅浪漫的法國(guó)音樂Play elegant and romantic French music16:15-18:00話題研討Media seminar具體見研討內(nèi)容規(guī)劃See the content plan in details2、答謝晚宴Topic discussion +

9、 farewell dinner（2.5h）18:00-18:25簽到Sign-in暖場(chǎng)區(qū)播放優(yōu)雅浪漫的法國(guó)音樂Play elegant and romantic French music18:25-18:30Opening video播放DS宣傳片Play DS commercial video18:30-19:00領(lǐng)導(dǎo)致辭 Executive speech DS領(lǐng)導(dǎo)致開場(chǎng)辭DS executive delivers opening speech19:00-19:02開餐Meal領(lǐng)導(dǎo)敬酒，宣布開餐Executive to propose a toast and the meal starts

10、19:07-19:17抽獎(jiǎng)Lucky draw三等獎(jiǎng)5名The third prize (5) 19:20-19:35互動(dòng)游戲Interactive game誰是臥底Who is the spy19:40-19:50抽獎(jiǎng)Lucky draw二等獎(jiǎng)3名The second prize (3) 19:55-20:10互動(dòng)游戲Interactive Game你畫我猜What the doodle20:15-20:25抽獎(jiǎng)Lucky draw一等獎(jiǎng)1名The first prize (1)20:25-20:30活動(dòng)結(jié)束End合影留念，發(fā)放DS伴手禮Take a group photo and hand

11、 out DS gifts核心媒體場(chǎng)次流程Arrangement for key media2月17日/北京站備注Note：部分媒體參加研討后，再與其他媒體一同用餐，正式又不失輕松 The media seminar and meal are set in the same place; enjoying the meal after the discussion is relatively formal and easy-going設(shè)計(jì)晚宴互動(dòng)游戲，營(yíng)造輕松現(xiàn)場(chǎng)氛圍 Prepare the interactive games in the dinner to create a relaxed

12、 atmosphere待確認(rèn) 時(shí)間Time環(huán)節(jié)Items說明Note1、簽到Sign-in（30min）17:30-18:00簽到Sign-in暖場(chǎng)區(qū)播放優(yōu)雅浪漫的法國(guó)音樂Play elegant and romantic French music2、答謝晚宴farewell dinner （2h）18:00-18:03Opening video播放DS宣傳片Play DS commercial video18:03-18:30領(lǐng)導(dǎo)致辭 Executive speechDS領(lǐng)導(dǎo)致開場(chǎng)辭DS executive delivers opening speech18:30-18:32開餐Meal領(lǐng)導(dǎo)

13、敬酒，宣布開餐Executive to propose a toast and the meal starts18:35-18:45抽獎(jiǎng)Lucky draw三等獎(jiǎng)5名The third prize (5) 18:50-19:05互動(dòng)游戲Interactive game誰是臥底Who is the spy19:10-19:20抽獎(jiǎng)Lucky draw二等獎(jiǎng)3名The second prize (3) 19:25-19:40互動(dòng)游戲Interactive game你畫我猜What the doodle19:45-19:55抽獎(jiǎng)Lucky draw一等獎(jiǎng)1名The first prize (1) 1

14、9:55-20:00活動(dòng)結(jié)束End合影留念，發(fā)放DS伴手禮Take a group photo and hand out DS gifts其余媒體場(chǎng)次流程Arrangement for other groups2月15日-16日/北京站 備注Note：設(shè)計(jì)晚宴互動(dòng)游戲，營(yíng)造輕松現(xiàn)場(chǎng)氛圍 Prepare the interactive games in the dinner to create a relaxed atmosphere待確認(rèn)研討會(huì)：晚餐會(huì)/午餐會(huì)Seminar Form Option1: Lunch meeting/Dinner meeting借助法式宴席的儀式感，亦或，中式圓桌

15、的團(tuán)湊性，研討會(huì)將采用午餐會(huì)（KOL研討）/晚餐會(huì)（核心媒體研討）的形式。Combine French Dinner style and Chinese Round Table, the seminar will be an Lunch meeting or Dinner meeting.用餐：研討會(huì)將在正式用餐前開始，先提供茶歇調(diào)和會(huì)議氛圍；Seminar will begin with buffet, light food and other appetizers, followed by formal dinning;裝飾：餐桌上精美的花朵擺飾及精致的餐具，使會(huì)議氣氛輕松而不失內(nèi)斂；On

16、 the tables are tastefully arranged flowers and exquisite table wares.MC推薦人選：北京站：張友鵬 ，上海站：李毅剛 ，深圳站&成都站：孫穎主持人待確認(rèn)晚宴布置Dinner venue decoration晚宴采用長(zhǎng)條桌的形式，通過鮮花，燭光裝飾，精美的餐具整齊有序的擺放，配合餐廳時(shí)尚前衛(wèi)的裝修風(fēng)格，營(yíng)造高雅，輕松的氛圍，給人以視覺上的享受。具體可根據(jù)場(chǎng)地實(shí)際情況調(diào)整晚宴布局。The long table is preferred. Flowers, candles and amazing tableware are put

17、 in order on the tableThe dinner layout could be adjusted according to the actual venue.視Sight已確認(rèn)聽Hearing法國(guó)優(yōu)雅浪漫音樂Elegant and romantic French music 簽到-暖場(chǎng)音樂推薦Sign-in opening music recommendation歌單建議Song suggestion ：Big Bubbles, No TroublesCheek to Cheek (feat. Fred AstaReally LoveDaybreakCest si bonA

18、Tune For JackDundadeova已確認(rèn)活動(dòng)游戲 Games游戲1-誰是臥底Game 1: Who is the undercover spy?7個(gè)游戲者，1個(gè)臥底，7 players, including 1 undercover spy游戲規(guī)則：Game rules:7人中6人拿到相同詞語，其余1人拿到與之相關(guān)的不同詞語6 people in 7 people get the same word, and the remaining 1 person gets a different word related to that word.每人每輪一句話描述自己拿到的詞語，完畢之后

19、投票選出可能的臥底淘汰Each person describes his/her word in a sentence in each round. After voting, the possible undercover spy is out.最后3人中如有臥底，臥底獲勝，反之，大部隊(duì)勝If the undercover spy is among the last three people, the undercover spy wins; otherwise the others win.游戲2-你畫我猜Game 2: What is the doodle?共9人，分3組，每組3人；1人

20、畫2人猜9 people in total are divided into 3 groups. Each group includes 3 people. 1 person doodles, and the other 2 people guess.游戲規(guī)則：Game rules:猜與畫的組員面對(duì)面站，畫組成員將看到的詞語畫出來；并不能說出包含所猜詞的任何文字，相近的讀音及英文。The doodler stands to face the guessers. The doodler draws a doodle of the word he/she sees, not allowed to

21、say anything containing the word to be guessed or anything with similar pronunciation or its English translation.猜不出可以跳過，最多只能跳過3個(gè)詞The guessers have 3 opportunities to skip to another word if they fail for some word已確認(rèn)East東方酒窖 北京場(chǎng)地Beijing venue場(chǎng)地介紹Introduction ：室內(nèi)裝修以尊貴、古典的歐洲中世紀(jì)風(fēng)格為主，在質(zhì)樸、典雅中彰顯低調(diào)之奢華，VIP

22、私人藏酒、紅酒主題會(huì)所、創(chuàng)意美食融洽結(jié)合，為中國(guó)葡萄酒愛好者和收藏家?guī)砀晃幕滋N(yùn)的藏、展、品全方位立體服務(wù)，使葡萄酒文化在此得到全面綻放。地址Address :惠河南街1071號(hào)(近四惠)檔期Schedule :15th Feb 17th Feb味Taste已確認(rèn)East東方酒窖 北京場(chǎng)地Beijing venueKOL餐單（分餐）：味TasteKOL中餐：餐前面包精美和味小食美國(guó)無花果海馬鮑魚湯本菇杞子長(zhǎng)江河豚澳洲雪花牛、至尊沙拉杏香蝦球、加拿大帶子日本黑蒜浸秋葵巴彥淖爾羊肉汆面美點(diǎn)配鮮果已確認(rèn)East東方酒窖 北京場(chǎng)地Beijing venue媒體餐單（分餐） ：味Taste中餐席前四

23、點(diǎn)干果頭盤六味碟野菌冬瓜燉響螺湯/煲國(guó)宴三絲魚肚/位蒜蓉粉絲蒸波士頓龍蝦清蒸老虎斑雙蔥子姜牛仔骨百里羊背香碧綠花菇扣掌亦干燒野生菌碧綠滑子浮長(zhǎng)山藥香芹炒木耳特色黃金炒飯美點(diǎn)雙輝水果拼盤 已確認(rèn)East東方酒窖 北京場(chǎng)地Beijing venue茶歇餐單：甜品提拉米蘇蛋糕鮮草莓水果塔大理石芝士蛋糕三文治小吃金槍魚三文治挪威煙熏三文魚面包托奶酪番茄面包拖美國(guó)加州藍(lán)莓果醬安佳奶油醬味Taste餅干類巧克力曲奇香草曲奇芝麻餅干新鮮果盤西瓜哈密瓜火龍果獼猴桃葡萄飲品本地礦泉水可樂雪碧橙汁紅茶已確認(rèn)East東方酒窖 北京場(chǎng)地Beijing venue場(chǎng)地?cái)[位示意圖：味Taste媒體晚宴場(chǎng)地KOL場(chǎng)地已確認(rèn)

24、上海場(chǎng)地Shanghai venue十二間山場(chǎng)地介紹Introduction ： 1.地理位置優(yōu)越,裝修風(fēng)格清悠典雅，地處文化廣場(chǎng)，有豐厚的文化底蘊(yùn)。2.私密性強(qiáng)的高端文化體驗(yàn)場(chǎng)所。3.菜品精致，特色創(chuàng)意菜。4.能夠滿足本次活動(dòng)需求。地址Address :茂名南路178號(hào)（上汽上海文化廣場(chǎng)）3號(hào)門檔期Schedule : 20th Feb味Taste已確認(rèn)十二間山 上海場(chǎng)地Shanghai venue中式餐單（桌餐）：餐前水果 風(fēng)味八小蝶 松菌土雞靚湯 香馓炒野生河蝦仁 越式牛柳粒 蘆筍炒澳帶 清蒸賽湖高白鮭年糕油淋鮮蟹味Taste福祿八寶鴨銀絲鮮汁竹蟶王招牌紅露桃花燒小蔥山藥鮮百合清炒時(shí)令鮮

25、蔬中式美點(diǎn)薈養(yǎng)生甜品露已確認(rèn)茶歇餐單：茶水：云山青、云山紅茶點(diǎn)：核桃酥、花生酥、朝陽糕果盤：西瓜、哈密瓜、甜橙中餐菜單：十二間山 上海場(chǎng)地Shanghai venue場(chǎng)地?cái)[位示意圖：味Taste宴會(huì)廳場(chǎng)地已確認(rèn)世紀(jì)城天堂洲際大飯店 成都場(chǎng)地Chengdu venue場(chǎng)地介紹Introduction ：酒店擁有7個(gè)風(fēng)格各異的餐廳或酒吧，廊橋咖啡廳兼具古代建筑特色與現(xiàn)代風(fēng)格完美融合，營(yíng)造出溫馨、愜意的用餐環(huán)境，六個(gè)不同的烹飪臺(tái)將為您展現(xiàn)國(guó)際烹飪藝術(shù)的精髓，地址Address ：高新區(qū)世紀(jì)城路88號(hào)天堂洲際大飯店2樓（近新會(huì)展中心）檔期Schedule: 22th Feb味Taste已確認(rèn)世紀(jì)城天堂

26、洲際大飯店 成都場(chǎng)地Chengdu venue法式餐單（分餐）：頭盤Terrine of foie gras with seasonal fruit compote and raisin brioche法式鵝肝凍配水果醬及提子奶香包 開胃 Tuna pomelo salad 吞拿魚柚子沙拉 湯 Cappuccino of forest wild mushroom with truffle oil 野菌蘑菇湯配松露油主菜 Pan fried cod fish fillet with season vegetable and butter mustard 香煎銀鱈魚配時(shí)令蔬菜及芥末籽黃油汁 甜品B

27、erry brandy white chocolate mousse 白蘭地漿果巧克力慕斯 味Taste已確認(rèn)世紀(jì)城天堂洲際大飯店 成都場(chǎng)地Chengdu venue茶歇餐單： Mini bacon sausage roll迷你培根腸仔卷Ham croissant火腿牛角包Mini Danish pastries迷你丹麥面包Assorted cookies什錦曲奇餅Fresh fruit platter時(shí)鮮果盤(4 種獨(dú)立裝水果)Freshly brewed coffee and tea咖啡及茶味Taste已確認(rèn)世紀(jì)城天堂洲際大飯店 成都場(chǎng)地Chengdu venue場(chǎng)地?cái)[位示意圖：味Tast

28、e宴會(huì)廳場(chǎng)地已確認(rèn)深圳場(chǎng)地Shenzhen venue味Taste場(chǎng)地介紹Introduction ：優(yōu)越的地理位置令賓客可輕松通達(dá)深圳的購(gòu)物、商業(yè)與娛樂中心，以及城中便捷的交通樞紐。集住宿、會(huì)議、休閑、娛樂于一體，典雅高貴，極致奢華。地址Address :深圳市福田區(qū)深南大道7888號(hào)（農(nóng)軒路與香林路交叉口）檔期Schedule : 24th Feb東海朗廷酒店 已確認(rèn)東海朗廷酒店 深圳場(chǎng)地Shenzhen venue中式餐單（桌餐）： 精致四小碟(麻辣牛展、金菇珍珠耳、桂花蓮藕、蓑衣蘑菇)Appetizer combination燒味拼盤Chinese barbecue platter淮山

29、杞子燉豬展Double-boiled pork shank with Chinese yam and wolfberry翡翠炒花枝蝦仁Sauted shrimps and squid with vegetables黒椒蔥爆牛柳粒Wok-fried beef fillet cubes with shallots in black pepper sauce清蒸多寶魚Steamed turbot fish with light soya sauce味Taste宮廷醬烤骨Grilled spare ribs with the court sauce醬油脆皮雞Crispy soya sauce chic

30、ken上湯杞子浸時(shí)蔬Poach seasonal vegetables with wolfberry in superior gravy欖菜叉燒菜片炒飯F(tuán)ried rice with kale borecole and egg whites百合紅豆沙Sweetened lily bulbs and red bean paste環(huán)球果盤Seasonal fruit platter已確認(rèn)東海朗廷酒店 深圳場(chǎng)地Shenzhen venue茶歇餐單： Coconut citrus cake椰子柑橘蛋糕Assorted homemade cookies精選手工曲奇Smoked salmon baguet

31、te煙熏三文魚法包Sliced fresh fruits platter時(shí)令鮮果盤 Juice of the day是日果汁Coffee & Langham Wedgewood Tea鮮磨咖啡和朗廷經(jīng)典半島茶味Taste已確認(rèn)東海朗廷酒店 深圳場(chǎng)地Shenzhen venue場(chǎng)地?cái)[位示意圖：味Taste擺位示意圖已確認(rèn)車輛管理（領(lǐng)導(dǎo)行程待確認(rèn)）擺渡車安排表（北京15-17日） 領(lǐng)導(dǎo)日期時(shí)間點(diǎn)時(shí)間、行程司機(jī)姓名手機(jī)號(hào)車號(hào)車型數(shù)量領(lǐng)導(dǎo)14日14:00-15:30接機(jī)-入住酒店GL81領(lǐng)導(dǎo)16日18:00-19:00接機(jī)-入住酒店GL81領(lǐng)導(dǎo)15日17:00-17:30入住酒店-東方紅酒窖GL8220:30-21:00東方紅酒窖-入住酒店GL8216日17:00-17:30入住酒店-東方紅酒窖GL8220:30-21:00東方紅酒窖-入住酒店GL82KOL17日10:00-10:30？-東方紅酒窖GL8114:30-15:00東方紅酒窖-？GL81領(lǐng)導(dǎo)10:00-10:30入住酒店-東方紅酒窖GL8214:30-15:00東方紅酒窖-入住酒店GL8217:00-17:30入住酒店-東方紅酒窖GL8220:30-21:00東方紅酒窖-入住酒店GL82領(lǐng)導(dǎo)18日10:00-11:00入住酒店-送機(jī)GL82行程待確認(rèn)KOL隨手禮 Gift for KOL