北師大英語必修4unit-11Lesson-3-課件(共34張)

WelcomeWelcomeinthestreetinthestreetinthenewspaper/magazineinthenewspaper/magazineonthebus/atthebusstationonthebus/atthebusstationonTV/ontheInternetonTV/ontheInternetonradioonradioInthewindowdisplay/ontheboardInthewindowdisplay/ontheontheclothes/ontheballoonsontheclothes/ontheballooninthestreet

inthenewspaperinthemagazine

ontheInternetonTV

ontheradioonthebus

atbus/train/subwaystation

ontheclothesontheboardinthewindowdisplayontheballoon

Adshavebecomepartofourlife!inthestreetinthe?Doyouthinkadvertisingactuallyworks??Haveyoueverboughtanythingbecauseyoulikedtheideas/picturesintheadvertisement??DoyouthinkadvertisingactuShewastakenin(欺騙)bytheadvertisinggame!Mum,itmustbeverydelicious!skittlesShewastakenin(欺騙)bytheadU11Lesson3TheAdvertisingGameU11Lesson3

Objectives

Bytheendofthislesson,you’llbeableto◆knowthedesign,theideaandtheeffectofadvertisements;◆

understandthedevelopmentofadvertisements;◆discussadvertisingObjectivesParagraph11.Theclassicadvertisementisonethatgivesinformationaboutfinding

certainproducts.---Findoutthetopicsentenceofeachparagraph(2minutes)certainadj.some某一,某些Mysuggestion--Payattentiontothefirstsentence.Fast-readingParagraph11.TheclassicadverParagraph2Insuchsituations,advertisementsneedtoattract,hemarketplaceParagraph2Insuchsituations,Paragraph3Modernadvertisementsmuststandout

inaworldfullofcompetition

by

combiningthehigheststandardsofdesignwithideas

linkedwith

theproducts

tomakethemmoreattractive.Paragraph3ModernadvertisemenParagraph4Thetopadvertiserstodaybelievethatusinghumour,surpriseandunusualideasisimportantinmodernadvertisements.Paragraph4ThetopadvertisersThereare

publicadswhichencouragepeopletoparticipateinimprovingtheirneighbourhood,protectingtheenvironmentandhelpingotherpeople.Paragraph5TherearepublicadswhichencParagraph1Paragraph2Paragraph3Paragraph4Paragraph5theclassicadstheadsinthemarketmodernadsthetopadsoftodaythepublicadstraditional,typicalFast-readingParagraph1theclassicadstheReadthetextandcompletethefollowingtables.Careful-readingReadthetextandcompletetheParagraph1(1minute)aimContents(內(nèi)容)theclassicadsgiveinformationaboutfinding——————___________a.thenameofa___________b.whatthecompanies___c.wheretheyare______andthe_________namesproductscompanysellbrandlocatedcertainsubjectcorporationn.公司Paragraph1(1minute)aimContentheclassicadslocationbrandnamecompanynameproductbrandnameproductcompanynamelocationtheclassicadslocationbrandnParagraph2(1minute)aimcontentstheadsinthemarket________andholdthe_________ofthepublic______________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectcontain由……組成Paragraph2(1minute)aimcontentheadsinthemarketpicturesorthewordsofexpertsenjoylookingattheadsinthemarketpicturesParagraph3(1minute)aimcontentsmodernadshigh_________of_____design_________thehigheststandardsofdesignwith______linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectconcept概念，原則Paragraph3(1minute)aimcontemodernadshigheststandardsofvisualdesignhighclearlightthinidealinkedtotheproductmodernadshigheststandardsoParagraph4(1minute)aimcontentsthetopadsoftoday___________somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprise

andnewand_________ideascreatefascinatinghumourunusualsubjectfascinatingadj.迷人的，賞心悅目的Paragraph4(1minute)aimcontentthetopadsoftodayhumour,surpriseandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.canned(罐頭)catfoodthetopadsoftodayhumour,suParagraph5(1minute)aimcontentsthepublicadsmake___________tosocietyencourage____________to____________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubjectParagraph5(1minute)aimcontentthepublicadsprotecttheenvironmentthepublicadsprotecttheenviPost-reading(summary)

Whatdoesthepassagetalkabout?

A.TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.TheeffectofadsonourlifeE.People’sattitudetowardadsPost-reading(summary)What鏈接高考（fillintheblanksaccordingtothepassage)

Theclassicadvertisementisone1givesinformationabout2(find)certainproducts.3,thiskindofadvertisingmightnotsuitableindirectcompetition.

4present,largebudgetsareappliedforadvertisementsdesigning.Inordertostand5,manynewconceptslikefreedomandmanynewapproacheslikeusinghumourand