生鮮季節(jié)性銷售的把握

生鮮季節(jié)性銷售的把握課件大綱1.季節(jié)性銷售把握的目的2.操作技巧的掌握3.季節(jié)性掛歷的應(yīng)用季節(jié)性銷售把握的目的1.業(yè)績(jī)的突破口2.人氣提升來(lái)客數(shù)提高3.競(jìng)爭(zhēng)力的提升1.在我們的國(guó)家有哪些主要的節(jié)日？2.如何預(yù)見(jiàn)季節(jié)性商品？3.如何組織季節(jié)性商品的促銷？4.記錄結(jié)果并分析季節(jié)性商品的銷售情況。操作技巧元旦（1月1日）

春節(jié)

學(xué)生開學(xué)

店慶

勞動(dòng)節(jié)（5月1日）

兒童節(jié)（6月1日）

中秋節(jié)

國(guó)慶節(jié)（10月1日）

公司慶

圣誕節(jié)（12月25日）

我們有哪些主要的節(jié)日？了解當(dāng)?shù)仡櫩偷牧?xí)慣以及在不同時(shí)間不同的需求工具：季節(jié)性節(jié)日掛歷

如何預(yù)見(jiàn)季節(jié)性商品？季節(jié)性節(jié)日掛歷應(yīng)用

返校Backtoschool

NewYear

水產(chǎn)Nat.Festival+EventDM國(guó)際婦女節(jié)

Women’sdeclaration

春節(jié)返校

ChineseNewYearBacktoSchoolJan.Feb.MarchMonth

NewlifeactionWelcomeCNY元旦新生活主張歡慶春節(jié)女士宣言開心購(gòu)物家樂(lè)福

HappyshoppinginCarrefourWomen’sDay消費(fèi)者權(quán)益日Customers’Day肉品熟食蔬果烘焙日配臍橙柿餅

蒜苔蘆柑草莓LocalNavelOrangeDrypersimmonGarlicFlowerMandarinStrawberry水果禮盒（籃）火龍果開心果瓜子玫瑰FruitgiftboxDragonfruitPistachioDryseedsRose菠蘿小白菜青蛇果山竹LonganFragrantpearFujiappleRedgrapePineappleSmallcabbageStrawberryGreensnakeappleShanzhu燒白SaoBai龍眼夾沙LongYanJiaSha炸肉丸FriedMeatBall湯圓RiceBall情人蛋糕ValentineCake湯圓RiceBall烤肉串MeatSkewer涼粉ColdFen酸辣粉Spicy&SourNoodle烤香腸RoastedSausage熱橙汁HotConcentrateOrangeJuice八寶粥EightKindsofProductcongee芝麻甜薄餅ChineseCookies

ColdDish涼菜壽司Sushi2Feb1Jan

3MarSMTWTFS12345678910111213141516171819202122232425262728293031SMTWTFS12345678910111213141516171819202122232425262728SMTWTFS12345678910111213141516171819202122232425262728293031Fair:DryMeat&SausageFair:RiceBall&Flowers

Fair:Malaban折扣Generaldiscount夏季服飾Textilecollection

Labor’sdayMother’sday

端午節(jié)

DragonboatfestivalNat.Festival+EventDM兒童節(jié)

Children’sdayAprilMayMonth

Labor’sday

Lovelybaby勞動(dòng)節(jié)母親節(jié)勞動(dòng)節(jié)兒童節(jié)JulyJune清明節(jié)

Tomb-Sweepingday8周年店慶紡織品節(jié)8thNationalAnniversaryTextilecollection水產(chǎn)肉品日配烘焙蔬果熟食

楊梅空心菜枇杷苦瓜西瓜WaxberryKongXinCaiLoquatBalsampearWatermelon水蜜桃李子杏子豇豆荔枝西紅柿西瓜PeachPlumApricotLongbeanLitchiTomatoWatermelon梨pear荔枝lichi龍眼longan巨峰葡萄localgrape綠豆greenbean香蕉localBanana粽子ZongZi綠豆糕GreenBeanCake咸蛋SaltyEgg麻辣拌MaLaBan海綿蛋糕SpongeCake生日蛋糕BirthdayCake果凍Jelly

小蛋糕SmallCake涼面ColdNoodle鍋魁LocalPanCake甜水面SweetSauceNoodle刨冰IceWithSugar綠豆湯GreenBeanSoup可樂(lè)Cola綠茶GreenTea烤香腸RoastedSausage炸雞腿FriedChickenLeg茶葉蛋Eggwithteaflavor鹵牛肉CookedBeef5May4April

6June

SMTWTFS123456789101112131415161718192021222324252627282930

SMTWTFS

12345678910111213141516171819202122232425262728293031SMTWTFS123456789101112131415161718192021222324252627282930Fair:ChineseCookie&PearFair:MangoFair:ZongZi&Lichi

水產(chǎn)

HappyshoppinginCarrefour肉品熟食蔬果烘焙日配

暑假

SummerHoliday返校

BacktoSchoolNat.Festival+EventDM秋天返校

BacktoSchool教師節(jié)

TeacherDay(10th)AugustMonth嘉年華CarrefourCarnival返校GeneraldiscountNationalDayBackToschoolSeptember

Autumn(11st)July暑假SummerHoliday體育?？疻elovesports折扣+嘉年華Discount+Carnival

國(guó)慶節(jié)折扣

芒果哈密瓜荔枝豐水梨榴梿MangoHoneyMelonLitchiFengShuipearTomatoDurian紅毛丹哈密瓜秦冠蘋果彌猴桃絲瓜HongmaodanHoneymelonLocalAppleLocalKiwiSpongemelon蜜柚馬奶葡萄菇類橘子蓮藕菠菜PomeloWhitegrapeMushroomMandarinOrangeLotusrootSpinach炒蝦尾FriedShrimpTail泡鳳爪PickleChickenClaw鹵鴨掌CookedDuckFeet中點(diǎn)系列Chinesedessert小月餅SmallMoonCake月餅小禮盒MoonCakeSmallGiftBox月餅中禮盒MoonCakeMiddleGiftBox月餅大禮盒MoonCakeBigGiftBox小月餅SmallMoonCake鮮奶果凍杯Jelly鮮奶油蛋糕CreamCake白吐司W(wǎng)hiteToast涼面Coldnoodle可樂(lè)Cola刨冰IceWithSugarwater綠豆湯GreenBeanSoup可樂(lè)Cola綠茶GreenTea涼面Coldnoodle烤香腸RoastedSausage涼粉BeanNoodle雜醬面NoodleWithPorkMincedandSauce炸雞腿FriedChickenLeg8Aug7July

9SepSMTWTFS12345678910111213141516171819202122232425262728293031

SMTWTFS12345678910111213141516171819202122232425262728293031SMTWTFS

1234

56789101112131415161718192021222324252627282930

Fair:Watermelon&JuiceFair:RiverCrabFair:Mooncake&Mushroom

水產(chǎn)肉品熟食蔬果烘焙日配

DM冬至

Winter聖誕節(jié)

ChristmasDay(25th)NovemberDecemberhOctoberDiscount

+TextileWTOChristmas

Month

Nationalday

Halloween

WorldAnniversaryofcarrefourNat.Festival+Event

WorldwidecampaignI

WorldwidecampaignII

WorldwidecampaignIII國(guó)慶節(jié)萬(wàn)圣節(jié)家樂(lè)福全球店慶全球店慶活動(dòng)I全球店慶活動(dòng)II全球店慶活動(dòng)III折扣WTO聖誕節(jié)Winterappliance冬季用品蜜桔新奇士橙紅提花菜棗子大白菜MandarinSunkistorangeImportedRedCauliflowerDateChineseCabbage紅桔本地臍橙萵筍香梨碰柑豌豆尖LocalRedMandarinLocalOrangeTheRootofLettuceFragrantpearLocalMandarinPeapoint奉節(jié)臍橙香蕉菠蘿龍眼國(guó)產(chǎn)彌猴桃白蘿卜FengjienavelorangeBananaPineappleLonganLocalkiwiRadish炸雞腿.FriedChickenLeg火鍋煲HotPot羊雜CookedMuttonoffal烤火雞RoastedTurkey白吐司Toast大菠蘿BigPolo桃酥ChineseCookies牛奶吐司MilkToast迷你丹麥MiniDanish圣誕蛋糕ChristmasCake奶油泡芙CreamCake烤香腸RoastedSausage火鍋粉HotPotNoodle烤肉串Skewer烤香腸RoastedSausage熱牛奶HotMilk揚(yáng)州炒飯YangZhouFriedRice雜醬面TheNoodlewithpo