平衡計分卡培訓課程

a1.2a:4,,20002.....,.,,.,,,,;..’s,.,.?,::–.–.–,,.,,.–.5%5%.25%.60%’t.–,a..,aa.,aa.,..,.“”.,,.,(().,,,(().,a,.a,,.aa,.,a,.,aa.19997,,775....;.,,aa,a.aa,a.,()()()().–“?”S.P.-a,.,a::a.,’s.,.:.:A..(()(().:;..?!:.a..:(),,,,&&.:.:A,,..:Aa..aa..:a,,.:.a,,,,.,.:.:a,:,,,.:(3355)..,’s.:I:1:a...“”.2:..3:a(22)..,(11)...:4:::,..5:::,a.6:::,.––II.:7:,,aa.,.’t’tt!.,aa.,a.,a.aa.,,,SS.P.,aa:.,a,aa.!,,./.a,:“?”,a,a.–S.&P.’s;.110((I),a.,a.AA:a..HarrvarrdUnniveersiity–“,.”a.1:,一五五%..20033,30%%..a.a.,,,,.,.,(().,,.a((),.aa.Aa..A:2://///.,..“I“II’da.I’da.I,,...I.”,–,,,.,,,a“”,..,.,.,,.““a.a,,.”,,M.“”–,a“”.aa;...:Aa..,a.“”a.,;,,.,“”a..,:,,,.:3:&&;...aa;..,...:,,,,.((I)).aa:4:aa20055,,.,,.,.a((1))((2)),a..,:,,,..,,..;aa.a––.,aa.,.,.:5:a,..,.,,(ss)..,.,.,,,..,//.;aa’tt.,,..,a.:6:“”..,..,:a??:.aaaa.,:–,,.–,,,,.&––,,,.,.,,(().:,,,.,:7:,...,:–.–.–,,,,.(7)),..,:8:-,.AA,..’t()a.,200225..,a..:,,.9:I1a((&)2345(I)),,,aa,..,.a,,.a?,,aa.’s:?,:???::.:,..:,..:,,,.:.:10:,.,,..,,,,.,.A“”.,a..700%..((,,,.))((,,,.))....,,,,...,a,..Theserelationshipsaredescribedinthebook:TheDisciplineofMarketLeadersbyMichaelTreacyandFredWiersema,PerseusBookGroup.,:,,;,,,,.,Theserelationshipsaredescribedinthebook:TheDisciplineofMarketLeadersbyMichaelTreacyandFredWiersema,PerseusBookGroup.11::=>,,.=>>.=>.=>>.=>//.=>>.:,,,.=>,,.=>>.=>,,.=>>.=>,,,.==>.a.,“4455.”,,200225()..,.,a.a: .778 500% .399 .889 255% .222 .772 255% .一八八 .799,a.,..:I?“”.aa.,:%..aa.,.....a...,.455112..A400..,..aa....12:200222003320044$1600,0000$1722,0000$1955,0000$2244,0000,...,,.一三:%12%7%+11%一三%8%+11%%%75%85%35%75%88%40%1%一五m68%66%77%14m69%64%80%&565%75%4.568%77%4.8..???.,,,’s,.:,,a(,,,,.),.,,aa,,,.,,...’’t....14:LeadeershhipBBuilldinngEnterrpriiseF1:F2:F3:一一五%F4:55%C1:1%AsiiaC2:C3:C4:P1:P2:P3:P4:/P5:L1:L2:L3:a,.,,,.().一三三:一五:12%一三%7%8%%+11%+11%%75%75%()85%88%()%35%40%()一五m14m168%69%()%66%64%77%80%65%68%OpenCCorppUniiverrsitty75%77%54.54.8,...:,,::a(,,,,.)...,aa.,.,.,,:,;,;;,,.,.,())...aa;.,,,,aa“”.,,“”.,,.,...,,..,aa.,.:A.A.A.,,,,.a..,“”a“”a“”.:16:–A,,,,.A,,,.,...,.’s.((),.aa,.a,,.,aa.,.,(().,.,,,.,aa.,,::- .- .- .- ,..- .- .- .- .- .- .- .- .“”(),,((),()..,...,.,,.a.,,..,,..,..,,,,.,.,100a144.::..,.,,,a.:()(Chaarloottee).,Chharllottte:.,CCharrlottte::“”..“”...a“”.,.,()):17:–.()&Opporrtunnityy:W..,M..,E..--,,119977一八:–///%R&DD/:W..,M..,E..--,,119977.19:–1%一五%%/68%一五%.5%2%///a/:W..,M..,E..--,,11997720:–..%./:W..,M..,E..--,,119977.“”.,().aa,.,.––.,,.’s–,,–.a“”–,a,,.–24/7M.,“”,,(().:()(),,,,,..,244/7,,MM.:::,,,aa.:,..:.:.:.:,,,.:..,,,,.,–,,,,.,M..aa:,...–,,,.–..,,,,:21:51:.2:,.3:,.4:,3..5:,,44.,a.;..,..,.,a,aa.,a.,“”,aa.,aa.a..a.–,,Boston.a..a.,a,:–.–.–.&––((,,),.;...(I)).:,,...,.,,,..,...aa,,,.,:IIII.,.,,.–....:1. ,.?2. “”?3. aa“”?4. ,,,a?5. ?6. .?:1.,a::a. .b. .c. .d. .2.""".:a. b. c. &&d. 3.??a. 220%.b. 110%.c. .d. 330%.4.,%,,?a. b. c. d. &&5.aa:.?a. .b. .c. .d. .6.aa:.?a. ’ss.b. .c. aa.d. ,,.7.:A=B=C=?ServiiceCCentterss/ a. C B Ab. AA C Bc. B A Cd. AA B C8.aa?a. b. c. d. &&9..,’ss660a5020001..Aa.440""200(().,.:220055,..(()?20022 20003 20004 20005a. 500 45 40 35 30b. 600 55 45 35 25c. 500 40 30 20 一五d. 500 45 40 35 2010.’’s;;.,,,,,.,:a. .b. c. ..11.:: A=aB=C=aD=E=a:12344 5a. CC B A E D b. A C E B Dc. A E B C Dd. A E C B D12.,,.a?a. b. c. d. ,,..aa.a,:.?&a.,,:Missiion:A=a..B=..C=..?& a.AA C B b.CC B A c.BB C A d.BB A C:())(().?&Kaa.K:.?