新境界unit3市公開課金獎市賽課一等獎?wù)n件

第1頁ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivities第2頁Task1Workinpairs.Talkaboutthefollowinglogosandputthemintopropercategoriesinthetablebelow.ApproachingWorkplaceBack第3頁Task1BackApproachingWorkplaceCATEGORIESBRANDSAutomobilesComputersFoodClothingLandRover,Porsche,ToyotaDell,Sony,AppleH?agen-Dazs,Pizza-Hut,Wall’sLevi’s,CalvinKlein,Adidas第4頁Nowdiscussthequestionsbelowandthenreporttoyourclass.1.Whichbrandsareyoufamiliarwith?2.Whichcountriesdoyouknowtheyarefrom?3.Whatproductsdothesebrandsrepresent?4.Whatisyourfavoritebrand?Why?5.Whoaretheownersofthesebrands?Task2Back第5頁WorkplaceCommunicationBack第6頁Youwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.Statements

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5PicturesceadbBack第7頁Listentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Adidasisthelargestsportswearmanufacturerintheworld,foundedbyAdolfDassler,amodestshoemakerfromasmalltowninItaly.

a.Right.b.Wrong.c.Notmentioned.2.AppleInc.isanAmericancorporationthatisbestknownforitsrevolutionaryiPhone.a.Right. b.Wrong.c.Notmentioned.Back第8頁3.FacebookisaverypopularAmericansocialworkwebsite,createdbyayoungmannamedMarkZuckerberg.

a.Right.b.Wrong.c.Notmentioned.4.Microsoftspecializesincomputerhardware,butithasstartedanewbusinessofmakingtabletcomputers.a.Right.b.Wrong.c.Notmentioned.5.Unileverisalargemultinationalconsumergoodscompanythatmakespersonalcareproductsandfoods.

a.Right.b.Wrong.c.Notmentioned.ScriptsBack第9頁UsetheRightWordHerearethreegroupsofwordsfrequentlyusedinpresentingcompanies.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.acompanystartestablishformsetupBackcreatemake第10頁UsetheRightWordfoundacorporationafirmacompanyamachineBackconsumergoodsmanufacturemakeproducestop第11頁1.Adidasisthelargestsportswearmanufacturerintheworld,foundedbyAdolfDassler,amodestshoemakerfromasmalltowninGermany.2.AppleInc.isanAmericancorporationthatisbestknownforitsrevolutionaryiPhone.3.FacebookisaverypopularAmericansocialnetworkingwebsite,createdbyayoungmannamedMarkZuckerberg.4.Microsoftspecializesincomputersoftware,butithasstartedanewbusinessofmakingtabletcomputers.5.Unileverisalargemultinationalconsumergoodscompanythatmakespersonalcareproductsandfoods.ScriptsBack第12頁ListeningInSituation:PeterisaprojectmanagerofAppleInc..HeistalkingaboutAppleInc.withavisitor.Listentothemodeldialogueandfillintheblankswithwhatyouhear.Back第13頁ModelDialogueVisitor:What’sApple’s_________________________?Peter:Appleoffers________________________,includingMaccomputers,iPod,iPhone,iPad,AppleTVandotherconsumerelectronics.Visitor:Whichofyourproducts______________________?AndwhatwereApple’s______________________lastyear?Peter:Ofcourse,iPhoneisour______________.WiththesuccessfullaunchofiPhoneiPhone5,ApplehassurpassedSamsungandbecometheworld’sbiggestsmartphonemaker.The__________________________oflastyearismorethanUS$108billion.Visitor:Verygoodperformance!CanyoutellmesomethingaboutApple’shistory?Peter:Yes.Apple_______________in1976.SteveJobs__________withhistwoco-founders.ListeningInproductrangeawiderangeofproductstotalsalesbestsellersalesturnoversellsbestBackwasestablishedfoundedit第14頁Listentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBack第15頁Back第16頁Visitor:What’sApple’sproductrange?Peter: Appleoffersawiderangeofproducts,includingMaccomputers, iPod,iPhone,iPad,AppleTVandotherconsumerelectronics.Visitor:Whichofyourproductssellsbest?AndwhatwereApple’stotal

saleslastyear?Peter: Ofcourse,iPhoneisourbestseller.Withthesuccessfullaunchof iPhone5,ApplehassurpassedSamsungandbecometheworld’s biggestsmartphonemaker.Thesalesturnoveroflastyearis morethanUS$108billion.Visitor:Verygoodperformance!Canyoutellmesomethingabout Apple’shistory?Peter: Yes.Applewasestablishedin1976.SteveJobsfoundeditwith histwoco-founders.ScriptsBack第17頁ListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:MaryworksforFacebook.SheistalkingabouthercompanywithDavid.ListeningInBack第18頁profilesInform-ationFebruaryactiveusers10billionUSdollarsBack第19頁Listentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.SpeakingOutBackScripts第20頁David: WhatisFacebook’sserviceorproduct?Mary: Facebookoffersonlinesocialnetworkingservice,wherepeople cancreateprofiles,shareinformationandrespondorlinktothe informationpostedbyothers.David: WhenwasFacebookstarted?Andwhofoundedit?Mary: FacebookwasfoundedbyMarkZuckerbergandhiscollege roommates.ItwasofficiallystartedinFebruary.David: HowisFacebook’sperformance?Andhowdoesitmake money?Mary: Facebookhasover900millionactiveusers.Itisthemostvisited websiteintheworld.Facebookmakesitsrevenuethroughadvertising.ItsannualadvertisingincomeisaboutUS$10 billion.ScriptsBack第21頁Task1ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)______________:clothingforsports b)______________:instructorortrainerinasport c)______________:onewhoparticipatesinarunningraced)______________:apersonwhodoesasport e)______________:tosketchorplan foraproductf)______________:apersonoracompanythatmakesaproductsportswearcoachtrackrunnerathletedesignmanufacturerMiniTextBack第22頁NikePhilKnight,atrackrunner,startedNikein1958.HisideawastocreategoodAmericanrunningshoes.PhilKnightandhiscoachdesignedrunningshoes,andhadashoemanufacturercreatethem.Then,thebrandwascalledBlueRibbonSports;KnightlaterchangedthenametoNikeaftertheGreekgoddessofvictory,andtheswooshlogowasadded.Today,Nikenotonlyproducesshoes,butalsoproducessportswear.ItspopularityisduelargelytotheuseofNikeshoesbyfamousathletessuchasMichaelJordan.Sincealmostallthefamousathletesuseitsproducts,Nikedoesnothaveahardtimesellingitsproducts.1Back234WordTipsNotes第23頁WordTipstrackrunner 徑賽運動員 coachn.教練designv.設(shè)計 manufacturern.制造商sportswearn.運動服 athleten.運動員Back第24頁NotesPhilKnight:theco-founderandChairmanofNike,Inc.(菲爾耐特，耐克企業(yè)創(chuàng)始人兼總裁。)swooshlogo:TheNikeswooshlogosymbolizesthewingofthefamousGreekGoddessofvictory.(耐克旋風(fēng)標(biāo)志，象征著名希臘勝利女神翅膀。)Back第25頁TranslationofMiniText菲爾·耐特，曾經(jīng)徑賽運動員，于1958年創(chuàng)建了耐克品牌。其初衷是制造出舒適美國跑鞋。最初，他和教練一起設(shè)計出跑鞋，然后由一家鞋業(yè)制造商進(jìn)行生產(chǎn)。當(dāng)初，他們將這個牌子命名為“藍(lán)絲帶運動鞋”；很快，耐特依據(jù)古希臘勝利女神名字，將這一品牌更名為“耐克”，并添加了經(jīng)典旋風(fēng)標(biāo)識。Back耐克第26頁TranslationofMiniText如今，耐克已不但生產(chǎn)鞋，而且還生產(chǎn)運動衣飾。耐克之所以廣受歡迎，得益于一大批著名運動員都使用耐克產(chǎn)品，如大名鼎鼎邁克·喬丹。幾乎全部運動明星都在使用耐克產(chǎn)品，所以耐克從未在銷售方面碰到困難。Back第27頁WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.Task2PairWork1.WhodesignedNikeshoes?

2.WhatwasNikecalledbeforebeingrenamed?PhilKnight,atrackrunner,designedNikeshoes.Beforebeingrenamed,NikewascalledBlueRibbonSports.Back第28頁PairWork3.WhatdoestheNikelogorepresent?

4.WhatdoesNikemanufacture?

5.WhyisNikesopopular?TheNikeswooshlogorepresentsthewingofthefamousGreekGoddessofvictory.Nikemainlymanufacturesshoesandsportswear.NikeispopularbecauseitisusedbyfamousathletessuchasMichaelJordan.Back第29頁ReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2VocabularyTask1Task2TextBack第30頁Readytogo!AdidasAdidasisoneofthe____________________①intheworld.I.History1.Developed_____________________②2.Createdabrandasgreatasanyintheworld3.StartedwithshoesSkimthetextforthekeypointsandfillintheoutlinewithnecessaryinformation.leadingsportsbrandsarangeofsportsproductsReadingTextBack第31頁Readytogo!II.Achievements1.Withtotalsalesof€10.3billionand__________________③in2.Outperformingtherestofthesectorcontinuously3.Enjoyingeightyearsofcontinuousdouble-digitnetincomegrowthIII.Marketingtacticsandgoals1.Retailrelationshipmanagementand___________________④2.Makingatleast30%ofthegroup’sprofitsthrough__________________________⑤profitgrowthof9%outletexpansioncontrolledspaceReadingTextBack第32頁

Adidas

Adidas,oneoftheleadingsportsbrandsintheworld,hasturned60onAugust18,.

Itstillseemsanunlikelystory:amodestshoemake,namedAdiDasslerfromasmallruraltowninGermany,developedarangeofsportsproductssooriginalandsoperfectthattheyaresoughtbyathletesfromallovertheworld.

12123BackHecreatedabrandasgreatasanyintheworld.Anunlikelystory,butnotimpossible.ImpossibleisNothing.第33頁

ForAdidas,itallstartedwithshoes.Shoesthat,oneday,wouldtreadWimbledon,winmedalsattheOlympicGames,andtheFIFAWorldCup.Athletes,record-breakers,andchampionswouldwearthem.Today,Adidasistheworld’snumberonesportswearcompanywithtotalsalesof€10.3billionandprofitgrowthof9%in.Thingsarenowdefinitelyontrackand,ifthecurrentmarketingslogan,“ImpossibleisNothing”,isanythingtogoby,thecompanyisdoingverywell.

ThisisnotsurprisingwhenyouconsiderthatAdidasnowcontinuouslyoutperformstherestofthesectorandhasenjoyedeightyearsofcontinuousdouble-digitnetincomegrowth.45Back3456第34頁

Adidashasdevelopedhigh-performancesportslinesincollaborationwithStellaMcCartney,YohjiYamamoto,PorscheDesign,andRollandBerry.Alongsideprovidingperformanceproducts,Adidasunderstandsthatconsumersmakepurchasedecisionsbasednotonlyonbrandbutalsoonavailability,convenience,andextentofproductoffering.Asaresult,thecompanyhasbeenimprovingitsdistributionplan,concentratingonexpandingitsownoutletsor“controlled”spaceandimprovingretailrelationships.Nowthereareover1,000Adidasstoresaroundtheworldand,intherunuptotheBeijingOlympics,thecompanyopenedanaverageoftwostoresamonthinChina.By,theaimistomakeatleast30%ofthegroup’sprofitsthroughcontrolledspace.Back6第35頁LanguagePoints1.(Para.1)Adidas,oneoftheleadingsportsbrandsintheworld,hasturned60onAugust18,.Paraphrase:Adidasisoneofthemostimportantsportsbrandsintheworld,andhasahistoryof60yearstillAugust18,.leading:chief,mostimportant主要，最主要e.g.Heplayedaleadingroleinthecountry’sindependencemovement.他在國家獨立運動中起了主要作用。ShewasdressedbyaleadingNewYorkdesigner.她穿著紐

約出色設(shè)計師設(shè)計服裝。Back(Tobecontinued)第36頁LanguagePoints1.(Para.1)Adidas,oneoftheleadingsportsbrandsintheworld,hasturned60onAugust18,.turn:topasstheageortimeof到達(dá)，超出（年紀(jì)或時間）e.g.Ithasturned4o’clock.時間已經(jīng)到了四點鐘。Heturned40inMarch.他3月份就已經(jīng)40歲了。Translation:作為世界主要運動品牌之一阿迪達(dá)斯，到8月18日這一天已走過60載春秋。(Theend)Back第37頁LanguagePoints2.(Para.2)…developedarangeofsportsproductssooriginalandsoperfectthattheyaresoughtbyathletesfromallovertheworld.Paraphrase:…developedarangeofsportsproducts,whosedesignsaresocreativeandsoperfectthatsportsmenallovertheworldlikethem.original:inventive,creative,anddifferentfromanythingelse

原創(chuàng)，有創(chuàng)造性，獨特e.g.ahighlyoriginaldesign極有創(chuàng)意設(shè)計averyoriginalsong-writer很有獨創(chuàng)性歌曲作(Tobecontinued)Back第38頁LanguagePoints2.(Para.2)…developedarangeofsportsproductssooriginalandsoperfectthattheyaresoughtbyathletesfromallovertheworld.StructureAnalysis:“…sooriginalandsoperfectthat…”isanadverbialclause.e.g.Sheissoambitiousandsmartthatshewillbequalifiedfortheposition.她是如此聰敏而有理想，會適合這一職位。Translation:…開發(fā)了一個運動產(chǎn)品系列，這個產(chǎn)品系列如此完美且含有創(chuàng)意，受到世界各地運動員們青睞。(Theend)Back第39頁LanguagePoints3.(Para.4)Shoesthat,oneday,wouldtreadWimbledon,winmedalsattheOlympicGamesandtheFIFAWorldCup.Paraphrase:ItisshoesthatthesportsmenwillweartoparticipateinWimbledonTennisTournamentandwinmedalsattheOlympicGamesandtheFIFAWorldCup.tread:Britishtowalkorsteponsomething踩；踏e.g.Shetrodbarefootonthesoftgrass.

她光腳踩在柔軟草地上。(Tobecontinued)Back第40頁LanguagePoints3.(Para.4)Shoesthat,oneday,wouldtreadWimbledon,winmedalsattheOlympicGamesandtheFIFAWorldCup.Wimbledon:WimbledonisamajortennistournamentheldinEnglandannually.Itisplayedongrassandisconsideredaveryimportanteventintennis.FIFAWorldCup:asoccertournamentheldeveryfouryearsbetweennationalsoccerteamstodetermineaworldchampion.FIFA:InternationalFederationofFootballAssociation(Tobecontinued)Back第41頁LanguagePoints3.(Para.4)Shoesthat,oneday,wouldtreadWimbledon,winmedalsattheOlympicGamesandtheFIFAWorldCup.”StructureAnalysis:Thisisanomittedemphaticsentence,anditsfullformis:(Itis)shoesthat,oneday,wouldtread…Rhetoric:Synecdoche（提喻修辭法）isusedinthesentence.“Wimbledon”standsfor“WimbledonTennisTournament”.e.g.GermanybeatAustralia4to0inFIFAWorldCupSouthAfrica.(countriesstandsforteams)南非世界杯中德國以4:0戰(zhàn)勝澳大利亞。(Tobecontinued)Back第42頁LanguagePointsThefarmwasshortofhandsduringtheharvestseason.(hands:labourers)在收獲季節(jié)，農(nóng)場上工人短缺。Hepaidtheworkers5dollarsperhead.(head:worker)他付給每位工人5美元。

Translation:正是這雙鞋，有一天運動員會穿著它參加溫布爾頓網(wǎng)球公開賽，穿著它贏得奧運會獎牌，穿著它奪得足球世界杯。(Theend)Back第43頁LanguagePoints4.(Para.5)Thingsarenowdefinitelyontrack.Paraphrase:Noweverythingisgoingonverywell.ontrack:inasituationthatislikelytoleadtosuccess

在成功（正確）軌道上；有可能成功；有可能正確e.g.Shegotbackontrackandwonthematch.她重新找回狀態(tài)并贏得了比賽。We’rerightontracktoachieveatotalsalesvolumeof$2millioninthismonth.本月我們有望到達(dá)兩百萬銷售額。Translation:現(xiàn)在一切事情都步入正軌。(Theend)Back第44頁LanguagePoints5.(Para.5)…ifthecurrentmarketingslogan,“ImpossibleisNothing”,isanythingtogoby,thecompanyisdoingverywell.Paraphrase:Ifthepresentmarketingslogan,“ImpossibleisNothing”,isastandardtojudgeby,thecompany’sperformanceisverygood.gobysomething:tobaseanopiniononsomething；tofollow依據(jù)…判斷；遵照e.g.It’sneververywisetogobyappearances.以貌取人向來都不是很明智。Translation:假如拿它現(xiàn)在營銷口號“一切皆有可能！”作為評判標(biāo)準(zhǔn)，企業(yè)業(yè)績表現(xiàn)非常好。(Theend)Back第45頁LanguagePoints5.(Para.10)KeithandKevinareabletointeresttwootherpeopleintheirnewventure.

venture:aprojectoractivitythatisnew,exciting,anddifficultbecauseitinvolvestheriskoffailure風(fēng)險項目;冒險活動e.g.ItisaRussian-Americanjointventure.

這是一個俄美合資風(fēng)險項目。Translation:基思和凱文成功地使另外兩人對他們新機(jī)構(gòu)感興趣。(Theend)Back第46頁LanguagePoints6.(Para.5)ThisisnotsurprisingwhenyouconsiderthatAdidasnowcontinuouslyoutperformstherestofthesector…Paraphrase:YouwillnotbesurprisedtoknowthatAdidasnowkeepsondoingbetterthantheothercompetitors.outperform:todosomethingbetterthansomeoneorsomethingelse做得比…好；勝過e.g.Stocksgenerallyoutperformotherinvestments.股票總體上要優(yōu)于其它投資。

(Tobecontinued)Back第47頁LanguagePoints6.(Para.5)ThisisnotsurprisingwhenyouconsiderthatAdidasnowcontinuouslyoutperformstherestofthesector…sector:apartofanareaofactivity,especiallyofbusiness,tradeetc.商業(yè)領(lǐng)域，行業(yè)e.g.Anumberofkeysectorsoftheeconomyareintrouble.

幾個關(guān)鍵經(jīng)濟(jì)領(lǐng)域出了問題。Theytendtoworkasmanagers,especiallyinthesmallbusinesssector.他們傾向于當(dāng)經(jīng)理，尤其是在小型企業(yè)范圍中。Translation:當(dāng)你考慮到阿迪達(dá)斯連續(xù)超出業(yè)界其它同行時，這并不令人詫異。(Theend)Back第48頁TranslationofText阿迪達(dá)斯Para.1作為世界主要運動品牌之一阿迪達(dá)斯，到8月18日這一天已走過60載春秋。Para.2這在今天看來，仍似一個不大可能故事：一個來自于德國小鎮(zhèn)小鞋匠阿道夫·阿迪·達(dá)斯勒竟然開發(fā)了一個運動產(chǎn)品系列，這個產(chǎn)品系列如此完美和含有創(chuàng)意，受到世界各地運動員們青睞。Para.3他創(chuàng)造了世界上一個最偉大品牌。一個不可能故事卻成為可能。一切皆有可能！Back第49頁TranslationofTextPara.4阿迪達(dá)斯是以制鞋業(yè)起家。正是這雙鞋，有一天運動員會穿著它參加溫布爾頓網(wǎng)球公開賽，穿著它贏得奧運會獎牌，穿著它奪取足球世界杯。運動員、破統(tǒng)計者和世界冠軍都將穿著它。Para.5今天，阿迪達(dá)斯已成為世界運動裝企業(yè)中引領(lǐng)者，在它銷售總額已達(dá)103億歐元，利潤增加了百分之九。現(xiàn)在一切都步入正軌，假如以它現(xiàn)在營銷口號“一切皆有可能！”作為評判標(biāo)準(zhǔn)，企業(yè)業(yè)績表現(xiàn)非常好。當(dāng)你看到阿迪達(dá)斯連續(xù)超出業(yè)界其它同行，而且八年內(nèi)凈收入連續(xù)以兩位數(shù)增加時，這并不令人詫異。Back第50頁TranslationofTextPara.6阿迪達(dá)斯與斯特拉·麥卡特尼，山本耀司，保時捷設(shè)計和羅蘭·貝瑞合作開發(fā)了高性能運動產(chǎn)品系列。在提供高性能產(chǎn)品同時，阿迪達(dá)斯還意識到用戶在做購置決定時候，考慮不但僅是品牌，還有可得性、便利性和產(chǎn)品供給廣度。所以，企業(yè)一直在改進(jìn)分銷方案，集中精力發(fā)展直銷店，或者稱“可控”空間，不停改進(jìn)零售關(guān)系。現(xiàn)在全世界已經(jīng)有1000多間阿迪達(dá)斯專賣店，在臨近北京奧運會之際，企業(yè)平均每個月在中國新開兩家店。到，企業(yè)目標(biāo)是在可控制區(qū)贏得最少百分之三十集團(tuán)盈利。Back第51頁Task11.DoyouthinkthesuccessofAdidasisalegend?Why?

2.WhatproductshasAdidasdeveloped?ComprehensionWorkinpairsandanswerthefollowingquestionsaccordingtotheText.Yes,Ithinkso.BecauseAdidasstartedfromasmallruraltownandhasbecometheworld’snumberonesportswearcompany.Adidashasdevelopedarangeofsportsproducts.Back第52頁Task13.WhatwastheperformanceofAdidasin?

4.WhatarethetwomarketingtacticsofAdidas?

5.WhatistheaimofAdidasby?ComprehensionAdidasachievedthetotalsalesof€10.3billionandprofitgrowthof9%in.Retailrelationshipmanagementandoutletexpansion.BackTheaimistomakeatleast30%ofthegroup’sprofitsthroughcontrolledspace.第53頁Task21.Adidascelebrateditsanniversaryin_________.a.October b.May c.August d.November

2.AdiDasslerwasfromasmallruraltownin_________.a.France b.Italy c.Spain d.Germany3.FromwhichproductdidAdidasstartitsbusiness?a.Trousers. b.Shoes. c.Jackets. d.T-shirts.ComprehensionChoosethebestanswertothefollowingquestions.Back第54頁4.AllofthefollowingpeoplewouldliketochooseAdidasexcept_________.a.dancers b.record-breakers c.athletes d.champions

5.Thecontextmeaningof“intherunupto”inthelastparagraphoftheTextis_________.a.runningtob.during c.longbefore d.until6.WhatdoesAdidas’sloganmeantoyou?a.Everythingisnotpossible. b.Everythingisimpossible.c.Nothingispossible. d.Anythingispossible.BackTask2Comprehension第55頁Whenwepresentacompany,weoftenstructureourpresentationinfivepartswithoneofthefollowingfiveelementsineachpart:

Business—whatproductsorservicethecompanyprovides

History—howthecompanygrewtowhatitistoday

Achievements—whatachievementsthecompanyhasmade

Principles—whatprinciplesorconceptthecompanyhasinrunningitsbusiness

Goals—whatisthecompany’sgoalinthefutureSyndicateActivitiesBackStructuringYourPresentation第56頁BackBasedontheinformationfromtheTextandthefollowingwebpagesoftwodifferentretailers,identifywhatkeyelementsareincludedinapresentationofacompany.Wal-MartwasestablishedbySamWalton,theUSretaillegend,inArkansasin1962.Withmorethan40years’development,Wal-MarthasbecomethebiggestpersonalemployerinUSandtheworld’sbiggestretailer.Sofar,Wal-Marthasover7,800storesglobally,havingover2millionassociatesandcovering16countries.Wal-Martserves176millioncustomerseveryweek./AboutUs/SyndicateActivities第57頁Back7-ElevenstartedoutasanicehouseinDallas,Texasbackin1927.Now,ithasgrownanddevelopedintotheworld’slargestoperator(運行商),franchisor(特許經(jīng)營主)ofconveniencestores.BasedinDallas,Texas,thecompanyoperatesandfranchisesmorethan6,970storesintheU.S.andCanada.Internationally,itrunsmorethan29,300SyndicateActivitieschainstoresandotherconveniencestoresincountriesandregionsincludingJapan,Taiwan,Thailand,SouthKorea,China,HongKong,Malaysia,Mexico,Singapore,Australia,Philippines,Indonesia,Norway,SwedenandDenmark./AboutUs/tabid/73/Default.aspx第58頁BackImpossibleisNothingWorkingroupsandsupplytherequiredinformationintheformbelow.Andmakeapresentationtoyourclassbasedonthelistedinformation.Youcanvisitthewebsitesformoreinformation.tomakeatleast30%ofthegroup’sprofitsthroughcontrolledspacebyestablishedbySamWaltoninArkansasin1962over7,800storesglobally,havingover2millionassociatesandcovering16countriesstartedasanicehouseinDallas,Texasin1927Internationally,itrunsmorethan29,300chainstoresandotherconveniencestoresincountriesandregions.第59頁BackLearntousethesephrasesandexpressionsinyourpresentation.Goodmorning,ladiesandgentlemen.Goodmorning,everyone.WhatI’mgoingtotalkaboutis…I’mgoingtotellyouabout…Right,firstofall…Finally…startingintroducingyourtopicsummarizingthetopicstructuringthetalkSo,whataretheimportantpointsI’vemake?Well,first…So,tosummarize…askingforquestionsattheendThankyou.Now,doyouhaveanyquestion?Ifyouhaveanyquestions,I’mpleasedtoanswerthem.第60頁BackLearntousethesephrasesandexpressionsinyourpresentation.Ineedtothinkaboutthatone.Couldwecomebacktoitlater?Idon’treallyknowtheanswertothat.Couldwediscussitlater?NowI’dliketohandoverto…She’sgoingtotellyouabout…answeringdifficultquestionsintroducingyourfellow-presenter第61頁Task1VocabularyMatchthefollowingvocabularyitemswiththeirdefinitions,referringtotheTextforclues.Back第62頁Task2VocabularyFillintheblankswiththewordsorexpressiongiveninthebox.Changetheformwherenecessary.continueleadseekavailableoutletcollaborateoutperformmodest1.Shewasdressedbya_____________NewYorkdesigner.2.Sowe’relookingforwaysto_____________ourcompetitors.3.Thiscosmeticsmanufacturerhas39_____________inBritain.4.Themorelearnedamanis,the_____________heusuallyis.5.Hestartedabusinessin_____________withhisfriends.6.I’llcheckourroom_____________forthenextdays.7.Theworksofthiswriteraremuch_____________byyoungpeople.8.Ilookforwardtoyour_____________support.leadingoutperformoutletsmoremodest Backcollaborationavailabilitysoughtcontinuous第63頁Task1Translation1.SteveJobs____________________________________________(創(chuàng)造了蘋果這個世界級偉大品牌).(create,asgreatas)2.Unilever______________________________________(開發(fā)了一系列個人護(hù)理產(chǎn)品).(develop,range)3.Adidasisdoingverywell,____________________________________________(而且證實了它營銷標(biāo)識語“沒有什么是不可能”).(prove,slogan)CompletethefollowingsentencesbytranslatingtheChinesepartsintoEnglish.createdAppleabrandasgreatasanyintheworlddevelopedarangeofpersonalcareproductsBackprovingitsmarketingslogan“ImpossibleisNothing”第64頁Translation4.Consumersmakepurchasedecisionsbasednotonlyonbrand__________________________________________________(而且也取決于產(chǎn)品可得性、方便程度以及產(chǎn)品提供范圍).(availability,productoffering)5.Thefashionhouse________________________________________________________________________(在紐約時裝周到來之前平均每個月開兩家分店).(anaverageof,intherunupto)6.Adidas______________________________________________________________________________(連續(xù)超出其競爭對手).(outperform,competitor,continuously)butalsoonavailability,convenienceandextentofproductofferingopenedanaverageoftwostoresamonthintherunuptotheNewYorkFashionWeekhasoutperformeditscompetitorscontinuouslyfortenyears/forthetenthsuccessiveyear.Back第65頁Task2TranslationTranslatethefollowingparagraphintoChinese.BackThehistoryofUnileverdatesbackto1885,WhenWilliamLeverestablishedasoapmanufacturingcompanyintheUKwithhisbrothers.Nowadays,itsproductsrangefromfoodstoeverydayhouseholdcareproducts.Unileverproducesmorethan400world-leadingbrands,14ofwhichgeneratesalesmorethan€1billionayear.Onanygivenday,twobillionpeopleuseUnileverproductstolookgood,feelgoodandgetmoreoutoflife.聯(lián)合利華歷史能夠追溯到1885年。這年，威廉姆·萊弗與他弟兄在英國創(chuàng)建了一家肥皂生產(chǎn)企業(yè)?，F(xiàn)今，它產(chǎn)品種類豐富，從食品到日常家庭護(hù)理用具一應(yīng)俱全。聯(lián)合利華創(chuàng)造出了400多個世界著名品牌，其中14個品牌年銷售額超出10億英鎊。天天，有20億人用著聯(lián)合利華產(chǎn)品，來打造良好形象、享受美妙感覺，從生活中領(lǐng)悟更多。第66頁

1.We______________(meet)attheairporttomorrowmorning.2.BytheendofthisyearI______________(save)$1,000.3.Besuretocomeateight.I______________(expect)you.4.DidyouknowwhetherMary______________(come)?5.I______________(bring)youthebookwhenIcomenexttime.Puttheverbsinbracketsintherighttense.FutureTense(未來時)VerbTenses(3)Task1shallmeetwillhav