產品優(yōu)化主講其

產品優(yōu)化主講：其產品優(yōu)化的定義產品優(yōu)化主圖優(yōu)化標題優(yōu)化詳情優(yōu)化其它優(yōu)化類目屬性定價交易YIWU

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TRAINING課程大綱第一單元：主圖優(yōu)化第二單元：標題優(yōu)化第三單元：詳情優(yōu)化第四單元：其它優(yōu)化YIWU

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TRAINING第一單元：主圖優(yōu)化有效點擊無效點擊提升轉化浪費點擊成本主圖點擊率YIWU

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TRAINING主圖在提升點擊轉化中的作用影響點擊的因素有哪些呢？YIWU

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TRAINING你的主圖是這樣嗎？主圖優(yōu)化---主圖三要素產品圖750*750一個商品無細節(jié)、水印背景文案品牌、功能、工藝、促銷等層次分明顏色YIWU

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TRAINING主圖優(yōu)化案例標準？背景？優(yōu)勢？促銷？YIWU

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TRAINING整體形象

：拍攝手法、 背景、風格、擺放角度（模仿）主推產品一定要優(yōu)化：排最前產品是流量的（主圖+詳情）可用品牌標識、認證標識、實力及賣點等代替關于

的個人經驗YIWU

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TRAINING如何檢測主圖效果1、 生意參謀的單品點擊率。點擊量/

量=點擊率2、通過網銷寶設置單品的

，來測試主圖的點擊率。YIWU

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TRAINING五張主圖怎么放？產品使用的正面效果圖+產品實拍+側面圖+帶包裝的圖+多個色彩組合圖+品質報告圖+買點圖文+白底圖+

......YIWU

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TRAINING品牌型：產品圖+品牌+優(yōu)勢基礎要求：1、無水印、突出主體、主次分明、可加上品牌logo、突

點2、文字一定不能蓋住 ，不超1/5且，不多于8個字以上3、一定要正方形4、應該對活動，要做一張符合活動要求的主圖，報活動時進行調換主圖優(yōu)化小結YIWU

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TRAINING第二單元：標題優(yōu)化學會：通過本單元學習，1、標題優(yōu)化2、 和文案優(yōu)化YIWU

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TRAINING標題優(yōu)化---寫一個好的標題YIWU

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TRAINING分類熱搜詞 如：蠟燭、打底衫等類目詞分類屬性詞

如產品屬性、

屬性2品牌詞 如花非花、纖玉、清清雨露等3錯別字、拼音詞、地區(qū)詞（省份，城市）4定位詞（批發(fā)、一件代發(fā)等）、異地叫法詞156

修飾詞（產品功能作用及使用場景、人群)YIWU

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TRAINING案例YIWU

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TRAINING信息要展現(xiàn)靠的都是----YIWU

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TRAINING信息要展現(xiàn)靠的都是----B類客戶三級類目詞屬性詞+類目詞類目詞+定位詞

C類客戶

類目詞/別名

類目詞+屬性詞修飾詞+類目詞修飾詞+屬性詞+類目詞YIWU

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TRAINING找詞阿里指數(shù)1生意參謀、精準2網銷寶3工具及其它下拉框、系統(tǒng)

及屬性54YIWU

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TRAINING阿里指數(shù)找詞YIWU

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TRAINING生意參謀找詞YIWU

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TRAINING精準

找詞YIWU

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TRAINING網銷寶找詞1YIWU

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TRAINING網銷寶找詞2ht：/cms/promotion/query/index.html?spm=a2609.7381313.1997959377.4.D71AdMYIWU

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TRAINING下拉框、系統(tǒng)及屬性找詞YIWU

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TRAINING用好無線找詞YIWU

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TRAINING工具找詞--360旺店YIWU

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TRAINING其它熱銷頻道等YIWU

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TRAINING詞的競爭力分析YIWU

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TRAINING客戶搜詞分析（網銷寶測試）展現(xiàn)展現(xiàn)展現(xiàn)第一天網銷寶推廣第1頁記錄第二天網銷寶推廣第2頁記錄..........第五天網銷寶推廣第3頁記錄展現(xiàn)2000015000100005000200012345天數(shù)A詞B詞YIWU

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TRAINING合理搭配新款

繡？繡新款？繡新款？打批發(fā)？批發(fā)打？打批發(fā)？YIWU

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TRAINING建詞庫的方法YIWU

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TRAINING舉例YIWU

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TRAINING屬性詞修飾詞+產品屬性詞1主推關鍵詞1修飾詞+產品屬性詞2主推關鍵詞2+定位詞標題怎么寫1：（以蠟燭為例，用阿里指數(shù)）廠家直銷,產地貨源,創(chuàng)意款

,2016新款...........電子蠟燭,生日蠟燭,香薰蠟燭,茶蠟,果凍蠟燭...........石蠟,酥油,果凍蠟,大豆蠟.........圓柱形,數(shù)字/字母形

,花形,心形,仿真水果........電子蠟燭批發(fā),生日蠟燭批發(fā),香薰蠟燭訂制,茶蠟批發(fā),果凍蠟燭批發(fā)..............例如：廠家直銷創(chuàng)意款happ

birthday生日蠟燭批發(fā)字母氣球套裝蠟燭批發(fā)YIWU

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TRAINING屬性詞修飾詞+產品屬性詞1主推關鍵詞1修飾詞+產品屬性詞2主推關鍵詞2+定位詞標題怎么寫2：屬性詞修飾詞+產品屬性詞1主推關鍵詞1修飾詞+產品屬性詞2主推關鍵詞2+定位詞位置可以調換YIWU

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TRAINING案例規(guī)則YIWU

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TRAINING案例分析：屬性詞修飾詞+產品屬性詞1主推關鍵詞1修飾詞+產品屬性詞2主推關鍵詞2+定位詞YIWU

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TRAINING寫標別千萬別出現(xiàn)的錯誤：YIWU

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TRAINING在屬性中的運用：YIWU

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TRAINING標題在詳情中的運用1、標題寫入詳情中2、字體加大加粗3、為了美觀可以把顏色調成白色進行隱藏YIWU

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TRAINING在詳情中的運用代碼模式下：src是 地址，alt是

名稱改放YIWU

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TRAINING用生意參謀標題

及優(yōu)化YIWU

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TRAINING用360旺店標題

及優(yōu)化YIWU

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TRAINING關于標題1、空格的運用2、標題不能重復3、熱詞不拆分XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX空格

XXXXXXXXXXXYIWU

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TRAINING搜索

的提升1、標題中一定要包含這個2、通過網銷寶或標王提升該對應該產品的點擊率3、做好 的搜索帶來流量的支付轉化及成交金額4、每天記錄該 對應該產品的5、

的各項指標一定要健康新品

的權重排序:點擊--收藏--加入進貨單--轉化YIWU

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TRAINING寫標題注意事項25-30個字用詞合理準精表達順口刺激性詞語一句順口的

句子傳達產品信息及功能，

產品名與 一致標題25--30個字5修+2主，右則權重大刺激的詞語YIWU

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TRAINING標題優(yōu)化小結1、 分類及找詞方法。2、寫標題方法。3、優(yōu)化的方法4、標題及的運用YIWU

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TRAINING第三單元：詳情頁優(yōu)化學會：通過本單元學習，1、詳情頁設計原則；2、詳情頁設計邏輯；3、做好詳情布局；詳情頁就是

的YIWU

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TRAINING詳情頁通病1、不做關聯(lián)2、第一屏過多的文字3、只有效果圖和細節(jié)圖4、沒有任何的

和成交的思維YIWU

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TRAINING721原則70%產品信息20%服務信息10%公司息信產品實拍、效果圖、細節(jié)圖、用途說明、對比、評價、工藝流程、材質、用戶體驗外包裝等售后保障運費問答等企業(yè)資質現(xiàn)場實拍等1、詳情頁設計原則YIWU

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TRAINING信任（成交）功能（引導，想像）三大模塊詳情頁的三大模塊喜歡（）2、詳情頁設計邏輯YIWU

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TRAINING喜歡（）模塊1活動設計做好關聯(lián)產品+實力+活動：現(xiàn)在、立刻、提升客單價，服務+團隊+音樂馬上訂購，而且大及

深度時間90秒左右批量6-8張，2屏23焦點圖設計（賣點），讓客戶先喜歡4YIWU

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TRAINING喜歡（）模塊案例YIWU

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TRAINING品質、服務，價格等老人，女人、孩子功能模塊展現(xiàn)功能，激發(fā)客戶需求誰？哪里？享受的服務零風險訂購承諾為什么訂購客戶群體設計商品詳情對比PK內、外細節(jié)、成份、

參數(shù)、尺寸等（多色合拍，正反單拍）作為禮品YIWU

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TRAINING功能模塊案例YIWU

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TRAINING信任模塊信任=成交（給

加分）第品牌/企業(yè)介紹購物需知評價企業(yè)成長批發(fā)說明銷量場地、設備、倉庫物流服務客戶案例榮譽、資質售后流程等品牌故事常見問題解答本身YIWU

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TRAINING信任模塊案例YIWU

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TRAINING詳情頁的12個邏輯順序活動設計關聯(lián)銷售焦點圖客戶群體設計PK對比！第訂購的保障義烏市營設

學院YIWU

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FOCUSED作為商品詳情描述品牌/企業(yè)介紹購物需知12個邏輯順序可以根據類目，調整或省略一些環(huán)節(jié)！ON

INTEGRITY

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TRAINING詳情設置YIWU

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TRAINING詳情頁制作注意事項：詳情是解決客戶的

意見1、有人參與的場景圖使用！2、 加文字的方式展式產品和服務

！3、客戶關心的問題放前面，沒直接關系的內容4、同樣要有聊天

！5、客戶所問的問題，就是詳情頁的不足！6、設計詳情前，根據12個邏輯順序畫出結構圖YIWU

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TRAINING成就

精英！義烏市營設學院詳情頁優(yōu)化效果檢測生意參謀的跳失率YIWU

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TRAINING詳情優(yōu)化小結1、詳情頁布局設計操作；2、詳情頁的三大模塊；3、12個邏輯順序及注意事項。賣產品=賣服務+賣感覺+賣視覺YIWU

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TRAINING第四單元：其它優(yōu)化YIWU

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TRAINING類目選擇選擇系統(tǒng) 類目（一定類目精度準）萬一不知道類目怎么選，怎么辦？1、選擇對手銷量最好的商品，把2、打開類查詢進行查詢：com/alilm

aspYIWU

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TRAINING屬性產品 或貨號一定不能重復否則不叫新品YIWU

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FOCUSED

ON

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TRAINING商業(yè)因素優(yōu)化買家保障交易加入櫥窗加入實商深度認證YIWU

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ON

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TRAINING交易因素優(yōu)化低質量交易、價格合理、90天交易低質量交易：客單價虛高或虛低，折扣異常，物流信息填寫錯誤如不是真實的運單號等不規(guī)范交易行為時YIWU

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TRAINING價格優(yōu)化一口價或小區(qū)間訂價有利于降低跳失率（參考

/市場）YIWU

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TRAINING海報優(yōu)化---構圖方式一、左文右圖字體上粗下細，上大下小，架構主次分明主標題文案模特產品YIWU

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TRAINING二、左圖右文：字體上粗下細，上大下小，價格部份凸顯穩(wěn)重圖主標題文案模特產品YIWU

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TRAINING三、兩邊圖中間文字：利用近景，遠景的產生呼應（多見模特海報）主標題文案模特產品模特產品YIWU

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INTEGRITY

THROUGH

TRAINING四：背景為風景圖利用半透明的底框，避免文字模糊與主標題文案模特產品模特產品YIWU

YINGSHE

ELECTRICITY

BUSINESS

SCHOOL

FOCUSED

ON

INTEGRITY

THROUGH

TRAINING五、展示多種產品產品平行排版，利用中間半透明的底框來展現(xiàn)文案產品產品產品

產品主標題文案價格YIWU

YINGSHE

ELECTRICITY

BUSINESS

SCHOOL

FOCUSED

ON

INTEGRITY

THROUGH

TRAINING關于文案文案的作用就是要讓賣點明確所有商品都有 本身的優(yōu)勢和賣點

服務也是賣點告訴客戶訂購的理由YIWU

YINGSHE

ELECTRICITY

BUSINESS

SCHOOL

FOCUSED

ON

INTEGRITY

THROUGH

TRAINING關于

上的文案YIWU

YINGSHE

ELECTRICITY

BUS