速騰9月創(chuàng)意工作量統(tǒng)計

速騰九月創(chuàng)意工作量統(tǒng)計9月創(chuàng)意-速騰200萬上市-平面&美圖Final9月創(chuàng)意-速騰200萬上市-平面&美圖Final9月創(chuàng)意-速騰200萬上市-平面&美圖Final9月創(chuàng)意-速騰200萬上市-平面&美圖Final9月創(chuàng)意-速騰200萬上市-平面&美圖Final9月創(chuàng)意-速騰200萬上市-平面過往版本9月創(chuàng)意-速騰200萬上市-平面過往版本速騰200萬輛紀(jì)念版上市創(chuàng)意-TVCSagitar

2

Million

Limited

Edition

Creative

Presentation9月創(chuàng)意-速騰200萬上市-TVC

Final10創(chuàng)意展示Creative

Presentation創(chuàng)意概念每一條用心走過的路，都是無可替代的成就。執(zhí)行方式故事以兩條線索展開：一條是速騰行駛在跨海大橋上即他的心路，這是一條筆直的單行道，表現(xiàn)他一路向前的決心。另一條是男主角現(xiàn)實(shí)生活的

，他經(jīng)歷的成功與

。在結(jié)尾，現(xiàn)實(shí)線索中男主角事業(yè)與家庭雙豐收，繼續(xù)前行的速騰，引出“堅持每一份執(zhí)著”及速騰200萬輛紀(jì)念版上市的

信息。CREATIVE

IDEAEvery

path

you

try

your

best

to

walk

through,Is

an

achievement

that

cannot

be

replaced.EXECUTIONThe

story

starts

with

2

paths:One

shows

Sagitar

moving

on

the

cross-sea

bridge,

which

is

the

metaphorofthe

way

in

the

hero’s

heart;The

other

one

shows

the

real

life

of

the

hero,

which

is

the

struggle

process

forhis

achievement.

In ,

the

hero

became

successful

and

gained

happiness,but

Sagitar

still

move

forward,

which

implies

the

spirit

of

persistence

of

alltheSagitar

owners.特寫男主角堅毅的眼神前方一輪朝陽正在升起，速騰朝著朝陽的方向一往無前清晨，男主角迎著陽光穿上自己的西裝速騰駛過引橋的部分，開上跨海大橋，陽光投

影男主角背著公文包，匆匆走在城市街道上側(cè)面的俯拍鏡頭，跨海大橋上的速騰繼續(xù)前行遠(yuǎn)景，速騰向跨海大橋的遠(yuǎn)方駛?cè)ツ兄鹘菨M懷自信，來到位于CBD的辦公樓下男主角面對幾個 講述自己的項(xiàng)目計劃，其中有兩位頻頻點(diǎn)頭，但決策者卻在沉吟思考。男主角繼續(xù)駕駛著速騰前行，特寫他剛毅的面部輪廓速騰背對鏡頭，繼續(xù)向跨海大橋的前方駛?cè)?/p>

男主角在鍛煉身體，他奮力跑上一條螺旋扶梯妻子給他看驗(yàn)孕棒的結(jié)果，兩個人都興奮不已男主角繼續(xù)駕駛著速騰前行，特寫他堅定的表情男主角在會議上，進(jìn)行自己的項(xiàng)目男主角以及其他

，一起慶祝他的項(xiàng)目成功俯瞰的遠(yuǎn)景中，云霧逐漸散開，速騰在跨海大橋上繼續(xù)向前男主角與合作伙伴們走進(jìn)待裝修的 ，激動地設(shè)想和起未來的計劃速騰正側(cè)面面對鏡頭，行駛在跨海大橋上，天空中有云彩照射出來的光束男主角興奮地帶著自己的合作伙伴向前跑來男主角和妻子、孩子一家人

地 在一起男主角開著速騰，自信地行駛在跨海大橋上

遠(yuǎn)景，速騰在跨海大橋上繼續(xù)向前速騰在橋上一往無前，身后陽光燦爛字幕／旁白：每一條用心走過的路，都是無可替代的成就速騰200萬輛紀(jì)念版，堅守每一份執(zhí)著大眾LOGO， 大眾LOGO60秒

60-secCamera

focuses

on

the

hero’s

eyesSagitar

is

movingtowards

the

rising

sunUnder

morning

sunlight,

the

hero

is

putting

on

his

suitsSagitar

is

running

on

the

cross-sea

bridge

under

the

sun

with

shadow

reflected

on

the

road

while

movingThe

hero

is

walking

quickly

on

the

street

carrying

his

suitcase

A

side

top

shot

featuring

Sagitar

moving

forward

on

the

bridge

A

long

shot,

Sagitar

moving

forward

on

the

bridgeThe

hero

arrived

at

CBD

area

filled

with

confidenceThe

hero

is

making

his

presentationin

front

of

a

few

leaders.

Two

of

them

nodded

frequently,

but

the

decision

maker

is

considering.The

hero

is

driving

forward

and

the

camera

focuses

on

his

resolute

faceThe

camera

shows

the

back

of

Sagitar,

and

Sagitar

is

moving

forward

continuouslyon

the

bridge.The

hero

running

upward

on

a

spiral

staircaseHis

wife

shows

him

the

result

of

pregnancy

test.

They

are

both

excited.

Hero

drives

the

car

with

a

determined

look

and

keep

driving

forward.

He

makes

a

speech

in

a

press

conferenceAll

his

partners

celebrate

with

him

and

toast

for

his

success.Aerial

shot,

the

cloudsdisperses

revealingSagitar

keeps

moving

on

on

the

bridge

The

hero

walks

into

the

new

office

with

his

partners

and

discuss

their

futureplan

excitedly.Sagitar

in

a

side

view

is

moving

on

the

bridge

with

sunlight

shiningthrough

the

clouds

The

hero

runs

forwardwith

his

partners

excitedly.The

hero

is

hugging

his

wife

and

child

happily.

The

hero

is

driving

on

the

bridge

with

confidenceA

long

shot,

Sagitar

is

moving

continuously

on

the

bridge.

Sagitar

is

still

moving

forward,

with

bright

sunlight

at

the

back.Super／VO：Every

path

you

try

the

best

to

walkthrough,is

an

achievement

thatcannot

be

replaced.Super／VO：Sagitar,

Persistence

in

PerseveranceSuper:

The

introduction

of

Sagitar

2

Million

LimitedEdition

FAW-VA

Logo60秒

60-sec特寫男主角堅毅的眼神前方一輪朝陽正在升起，速騰朝著朝陽的方向一往無前男主角背著公文包，匆匆走在城市街道上側(cè)面的俯拍鏡頭，跨海大橋上的速騰繼續(xù)前行遠(yuǎn)景，速騰向跨海大橋的遠(yuǎn)方駛?cè)ツ兄鹘敲鎸讉€ 講述自己的項(xiàng)目計劃，其中有兩位頻頻點(diǎn)頭，但決策者卻在沉吟思考。速騰背對鏡頭，繼續(xù)向跨海大橋的前方駛?cè)テ拮咏o他看驗(yàn)孕棒的結(jié)果，兩個人都興奮不已

男主角繼續(xù)駕駛著速騰前行，特寫他堅定的表情男主角在會議上，進(jìn)行自己的項(xiàng)目男主角以及其他

，一起慶祝他的項(xiàng)目成功俯瞰的遠(yuǎn)景中，云霧逐漸散開，速騰在跨海大橋上繼續(xù)向前遠(yuǎn)景，速騰在跨海大橋上繼續(xù)向前速騰在橋上一往無前，身后陽光燦爛字幕／旁白：每一條用心走過的路，都是無可替代的成就速騰200萬輛紀(jì)念版，堅守每一份執(zhí)著大眾LOGO，

大眾LOGOCamera

focuses

on

the

hero’s

eyesSagitar

is

moving

towards

the

rising

sunThe

hero

is

walking

quickly

on

the

street

carrying

his

suitcase

A

side

top

shot

featuring

Sagitar

moving

forward

on

thebridgeA

long

shot,

Sagitar

moving

forward

on

the

bridgeThe

hero

is

making

his

presentation

in

front

of

a

few

leaders.

Two

of

themnodded

frequently,

butthe

decision

maker

isconsidering.The

camera

shows

the

back

of

Sagitar,

and

Sagitar

is

moving

forwardcontinuously

on

the

bridge.His

wife

shows

him

the

result

of

pregnancy

test.

They

are

both

excited.Hero

drives

the

car

with

a

determined

look

and

keep

driving

forward.He

makes

a

speech

in

a

press

conferenceAll

his

partners

celebrate

with

him

and

toast

for

his

success.Aerial

shot,

the

clouds

disperses

revealing

Sagitar

keeps

moving

on

on

thebridgeSagitar

is

still

moving

forward,

with

bright

sunlight

at

the

back.Super／VO：Every

path

you

try

the

best

to

walk

through,

is

anachievementthat

cannot

be

replaced.Super／VO：Sagitar,

Persistence

in

PerseveranceSuper:

The

introduction

of

Sagitar

2

Million

LimitedEditionFAW-VALogo30秒

30-sec特寫男主角堅毅的眼神前方一輪朝陽正在升起，速騰朝著朝陽的方向一往無前男主角面對幾個 講述自己的項(xiàng)目計劃，其中有兩位頻頻點(diǎn)頭，但決策者卻在沉吟思考。男主角繼續(xù)駕駛著速騰前行，特寫他堅定的表情男主角在會議上，進(jìn)行自己的項(xiàng)目男主角以及其他

，一起慶祝他的項(xiàng)目成功俯瞰的遠(yuǎn)景中，云霧逐漸散開，速騰在跨海大橋上繼續(xù)向前，激動地設(shè)想和討男主角與合作伙伴們走進(jìn)待裝修的論起未來的計劃遠(yuǎn)景，速騰在跨海大橋上繼續(xù)向前

速騰在橋上一往無前，身后陽光燦爛字幕／旁白：每一條用心走過的路，都是無可替代的成就速騰200萬輛紀(jì)念版，堅守每一份執(zhí)著大眾LOGO，

大眾LOGOCamera

focuses

on

the

hero’s

eyesSagitar

is

moving

towards

the

rising

sunThe

hero

is

making

his

presentation

in

front

of

a

few

leaders.

Two

of

themnoddedfrequently,

butthe

decision

maker

isconsidering.The

hero

is

driving

forward

and

the

camera

focuses

on

his

resolutefaceHe

is

making

a

speech

in

a

press

conferenceAll

his

partners

celebrate

with

him

and

toast

for

his

success.Aerial

shot,

theclouds

disperses

revealing

Sagitar

keeps

movingon

on

the

bridgeThe

hero

walks

into

the

new

office

with

his

partners

and

discuss

their

future

plan

excitedly.Sagitar

in

a

side

view

is

moving

on

the

bridge

with

sunlight

shining

through

the

cloudsThe

hero

runs

forward

with

his

partners

excitedly.A

long

shot,

Sagitar

is

moving

continuously

on

the

bridge.Sagitar

is

still

moving

forward,

with

bright

sunlight

at

theback.Super／VO：Every

path

you

try

the

best

to

walk

through,

is

an

achievement

that

cannot

bereplaced.Super／VO：Sagitar,

Persistence

in

PerseveranceSuper:

The

introduction

of

Sagitar

2

Million

LimitedEditionFAW-VALogo15秒

15-sec

-1特寫男主角堅毅的眼神前方一輪朝陽正在升起，速騰朝著朝陽的方向一往無前速騰駛過引橋的部分，開上跨海大橋，陽光投

影男主角在鍛煉身體，他奮力跑上一條螺旋扶梯妻子給他看驗(yàn)孕棒的結(jié)果，兩個人都興奮不已速騰背對鏡頭，繼續(xù)向跨海大橋的前方駛?cè)?/p>

男主角和妻子、孩子一家人

地 在一起男主角以及其他

，一起慶祝他的項(xiàng)目成功遠(yuǎn)景，速騰在跨海大橋上繼續(xù)向前速騰在橋上一往無前，身后陽光燦爛字幕／旁白：每一條用心走過的路，都是無可替代的成就速騰200萬輛紀(jì)念版，堅守每一份執(zhí)著大眾LOGO，

大眾LOGOCamera

focuses

on

the

hero’s

eyesSagitar

is

moving

towards

the

rising

sunSagitar

is

running

on

the

cross-sea

bridge

under

the

sun

with

shadow

reflected

on

theroadwhile

movingThe

hero

running

upward

on

a

spiral

staircaseHis

wife

shows

him

the

result

of

pregnancy

test.

They

are

both

excited.The

camera

shows

the

back

of

Sagitar,

and

Sagitar

is

moving

forward

continuously

on

thebridge.The

hero

is

hugging

his

wife

and

child

happily.All

his

partners

celebrate

with

him

and

toast

for

his

success.Aerial

shot,

theclouds

disperses

revealing

Sagitar

keeps

movingacross

thebridgeSagitar

is

still

moving

forward,

with

bright

sunlight

at

theback.Super／VO：Every

path

you

try

the

best

to

walk

through,

is

an

achievement

that

cannot

bereplaced.Super／VO：Sagitar,

Persistence

in

PerseveranceSuper:

The

introduction

of

Sagitar

2

Million

LimitedEditionFAW-VALogo15秒

15-sec

-2畫面：特寫男主角堅毅的眼神Visual:

Camera

focuses

on

the

hero’s

eyes畫面：前方一輪朝陽正在升起，速騰朝著朝陽的方向一往無前Visual:

Sagitar

is

moving

towards

the

risingsun畫面：清晨，男主角迎著陽光穿上自己的西裝Visual:

Under

morning

sunlight,

the

hero

is

putting

on

his

suits60秒

60-sec畫面：速騰駛過引橋的部分，開上跨海大橋，陽光投

影Visual:

Sagitar

is

running

on

the

cross-sea

bridge

under

the

sun

withshadow

reflected

on

the

road

while

moving畫面：男主角背著公文包，匆匆走在城市街道上Visual:

The

hero

is

walking

quickly

on

the

street

carrying

his

suitcase畫面：側(cè)面的俯拍鏡頭，跨海大橋上的速騰繼續(xù)前行Visual:

A

side

top

shot

featuring

Sagitar

moving

forward

on

the

bridge60秒

60-sec畫面：遠(yuǎn)景，速騰向跨海大橋的遠(yuǎn)方駛?cè)isual:

A

long

shot,

Sagitar

moving

forward

on

the

bridge畫面：男主角滿懷自信，來到位于CBD的辦公樓下Visual:

The

hero

arrived

at

CBD

area

filled

with

confidence畫面：男主角面對幾個

講述自己的項(xiàng)目計劃，其中有兩位頻頻點(diǎn)頭，但決策者卻在沉吟思考。Visual:

The

hero

is

making

his

presentation

in

front

of

afewleaders.

Two

of

them

nodded

frequently,

but

the

decision

makeris

considering.60秒

60-sec畫面：男主角繼續(xù)駕駛著速騰前行，特寫他剛毅的面部輪廓

Visual:The

hero

is

driving

forward

and

the

camera

focuses

on

hisresolute

face畫面：速騰背對鏡頭，繼續(xù)向跨海大橋的前方駛?cè)isual:

The

camera

shows

the

back

of

Sagitar,

and

Sagitar

ismovingforward

continuously

on

the

bridge.畫面：男主角在鍛煉身體，他奮力跑上一條螺旋扶梯Visual:

The

hero

running

upward

on

a

spiral

staircase60秒

60-sec畫面：男主角繼續(xù)駕駛著速騰前行，特寫他堅定的表情Visual:

Hero

drives

the

car

with

a

determined

look

and

keep

driving

forward.畫面：男主角在會議上，進(jìn)行自己的項(xiàng)目Visual:

He

makes

a

speech

in

a

press

conference.畫面：妻子給他看驗(yàn)孕棒的結(jié)果，兩個人都興奮不已

Visual:His

wife

shows

him

the

result

of

pregnancy

test.They

are

both

excited.60秒

60-sec畫面：俯瞰的遠(yuǎn)景中，云霧逐漸散開，速騰在跨海大橋上繼續(xù)向前Visual:Aerial

shot,the

clouds

disperses

revealing

Sagitar

keepsmoving

on

on

the

bridge起畫面：男主角與合作伙伴們走進(jìn)待裝修的

，激動地設(shè)想和未來的計劃Visual:

The

hero

walks

into

the

new

office

with

his

partners

anddiscuss

their

future

plan

excitedly.畫面：男主角以及其他

，一起慶祝他的項(xiàng)目成功Visual:

All

his

partners

celebrate

with

him

and

toast

for

his

success.60秒

60-sec畫面：男主角興奮地帶著自己的合作伙伴向前跑來Visual:

The

hero

runs

forward

with

his

partners

excitedly.畫面：男主角和妻子、孩子一家人

地

在一起Visual:

The

hero

is

hugging

his

wife

and

child

happily.畫面：速騰正側(cè)面面對鏡頭，行駛在跨海大橋上，天空中有

云彩照射出來的光束Visual:

Sagitar

in

a

side

view

is

moving

on

the

bridge

with

sunlightshining

through

the

clouds.60秒

60-sec畫面：男主角開著速騰，自信地行駛在跨海大橋上Visual:

The

hero

is

driving

on

the

bridge

with

confidence畫面：遠(yuǎn)景，速騰在跨海大橋上繼續(xù)向前Visual:

A

long

shot,

Sagitar

is

moving

continuously

on

the

bridge.字幕／旁白：每一條用心走過的路，都是無可替代的成就Super／VO：Every

path

you

try

the

best

to

walk

through,is

anachievement

that

cannot

be

replaced.畫面：速騰在橋上一往無前，身后陽光燦爛Visual:Sagitar

is

still

moving

forward,with

bright

sunlight

at

the

back.字幕／旁白：速騰200萬輛紀(jì)念版，堅守每一份執(zhí)著Super／VO：Sagitar,Persistence

in

Perseverance60秒

60-sec速騰200萬輛紀(jì)念版上市創(chuàng)意-TVCSagitar

2

Million

Limited

Edition

Creative

Presentation9月創(chuàng)意-速騰200萬上市-TVC過往版本1創(chuàng)意概念每一條用心走過的路，都是無可替代的成就。執(zhí)行方式與一個人的心路歷程不同的是，這里所展現(xiàn)的是各行各業(yè)的人如何拼搏進(jìn)取的場景，而以不同速騰的前行，來代言200萬車主的精神。故事仍然以兩條線索展開：一條是在不同場景中向前行駛的速騰，另一條則是各行各業(yè)車主工作瞬間。CREATIVE

IDEAEvery

path

you

try

the

best

to

walk

through,Is

an

achievement

that

cannot

be

replaced.EXECUTIONFor

this

execution,

we

choose

people

from

different

industries

to

show

theirachievements.

With

Sagitar

keep

driving

forward

to

speak

for

our

2

million

owner’sachievements

because

o

their

persistencies.The

story

will

still

be

convey

in

twopaths:One

shows

Sagitar

moves

forward

on

the

road;The

other

shows

thepersistentmoment

of

all

the

owners.特寫一個男子堅毅的眼神前方一輪朝陽正在升起，速騰朝著朝陽的方向一往無前清晨，一位年輕男子迎著陽光穿上自己的西裝速騰正在橋上行駛，特寫黑色車頂年輕的白領(lǐng)滿懷自信，來到位于CBD的辦公樓下他面對客戶進(jìn)行自己的提案，客戶頻頻點(diǎn)頭另一輛速騰行駛在一條不同的男主角繼續(xù)駕駛著速騰前行，特寫他剛毅的面部輪廓鏡頭切換，他正在對著電腦寫代碼一輛速騰行駛在城市街道上一名服裝設(shè)計師正在比對尺寸、思索著裁剪的方式速騰正側(cè)面面對鏡頭，行駛在高架橋，天空中有 云彩照射出來的光束一位高級餐廳的廚師正在為菜肴進(jìn)行最后的調(diào)味速騰背對鏡頭，正在向前方駛?cè)ヒ晃晃璧咐蠋熢谝唤z不茍地糾正著小朋友的動作速騰在雨中行駛，俯拍黑色車頂工程師正在現(xiàn)場勘測遠(yuǎn)景，速騰向跨海大橋的遠(yuǎn)方駛?cè)チ硪幻こ處熣跍y試一個機(jī)器人的性能在會議上，年輕項(xiàng)目經(jīng)理進(jìn)行自己的項(xiàng)目幾位年輕白領(lǐng)走進(jìn)嶄新的 ，激動地設(shè)想和 起未來的計劃酒會上，大家一起慶祝項(xiàng)目的成功年輕男子開著速騰，自信地向前行駛著速騰在 一往無前，身后陽光燦爛字幕／旁白：每一條用心走過的路，都是無可替代的成就速騰200萬輛紀(jì)念版，堅守每一份執(zhí)著大眾LOGO， 大眾LOGO60秒

60-secCamera

focuses

on

the

hero’seyesSagitar

is

moving

towards

the

rising

sunUnder

morning

sunlight,

a

young

white

collar

is

putting

on

his

suitsSagitar

is

moving

on

the

bridge,

camera

focus

on

its

beautifulblackroofThe

young

white

collar

arrived

at

CBD

area

filled

with

confidenceHe

is

making

his

presentationwith

agreement

gained

from

his

clients.Another

Sagitar

is

moving

forward

on

another

roadAnother

man

is

driving

forward

and

the

camera

focuses

on

his

resolute

faceScene

changed

to

another

guy

,

he

is

writing

program

in

front

of

his

computerSagitar

is

moving

forward

on

a

city

streetA

fashion

designer

is

measuring

the

size

and

thinking

about

how

to

improve

his

cuttingSagitar

in

a

side

view

is

moving

on

a

flyoverwith

sunlight

shining

through

thecloudsA

high-end

restaurant

chef

of

a

high-level

is

addicting

final

ingredients

on

hisdishThe

camera

shows

the

back

of

Sagitar,

and

Sagitar

continuously

moving

forward

A

ballet

teacheris

correcting

the

pose

of

her

student

carefully.Sagitar

is

moving

forwardin

the

raining

with

a

top

shot

focusingon

its

blackroofAn

engineer

is

inspecting

at

the

siteA

long

view,

Sagitar

moving

forward

on

thebridgeAnother

engineer

is

testingtheperformance

of

a

robotA

youngproject

manageris

making

a

speech

at

a

press

conferenceThe

youngwhite

collars

walk

into

the

new

office

discussing

their

future

plans

excitedly.People

toast

for

the

successful

project

at

a

party.A

youngman

is

driving

his

Sagitar

confidentlyon

thebridgeSagitar

is

moving

forward,

with

bright

sunlight

at

the

back.Super／VO：Every

path

you

try

the

best

to

walk

through,

is

an

achievementthatcannot

be

replaced.Super／VO：Sagitar,

Persistence

in

PerseveranceSuper:

The

introductionof

Sagitar

2

Million

Limited

EditionFAW-VA

Logo60秒

60-sec特寫一個男子堅毅的眼神前方一輪朝陽正在升起，速騰朝著朝陽的方向一往無前清晨，一位年輕男子迎著陽光穿上自己的西裝速騰正在橋上行駛，特寫黑色車頂年輕的白領(lǐng)面對客戶進(jìn)行自己的提案，客戶頻頻點(diǎn)頭另一位男子繼續(xù)駕駛著速騰前行，特寫他剛毅的面部輪廓鏡頭切換，他正在對著電腦寫代碼一輛速騰行駛在城市街道上一名服裝設(shè)計師正在比對尺寸、思索著裁剪的方式云彩照射出來的光束速騰正側(cè)面面對鏡頭，行駛在高架橋，天空中有一位高級餐廳的廚師正在為菜肴進(jìn)行最后的調(diào)味速騰背對鏡頭，正在向前方駛?cè)ヒ晃晃璧咐蠋熢谝唤z不茍地糾正著小朋友的動作工程師正在現(xiàn)場勘測另一名工程師正在測試一個機(jī)器人的性能遠(yuǎn)景，速騰向跨海大橋的遠(yuǎn)方駛?cè)ツ贻p男子開著速騰，自信地向前行駛著速騰在 一往無前，身后陽光燦爛字幕／旁白：每一條用心走過的路，都是無可替代的成就速騰200萬輛紀(jì)念版，堅守每一份執(zhí)著大眾LOGO， 大眾LOGOCamera

focuses

on

the

hero’s

eyesSagitar

is

movingtowards

the

rising

sunUnder

morning

sunlight,

a

young

white

collar

is

putting

on

his

suits

Sagitar

is

moving

on

the

bridge,

camera

focus

on

its

beautiful

black

roofThe

youngwhite

collar

s

making

his

presentation

with

agreement

gained

from

his

clients.Another

man

is

driving

forward

his

Sagitar

and

the

camera

focuses

on

his

resolute

face

Scene

changed,he

is

writing

program

in

front

of

his

computerSagitar

is

moving

forward

on

a

city

streetA

fashion

designer

is

measuring

the

size

andthinkingabout

how

to

improve

his

cutting

Sagitar

in

a

side

view

is

moving

on

a

flyover

with

sunlight

shiningthroughthe

cloudsAhigh-end

restaurantchef

of

a

high-level

is

addicting

final

ingredientsonhisdish

The

camera

shows

the

back

ofSagitar,

and

Sagitar

continuously

moving

forward

A

balletteacher

is

correcting

the

pose

ofherstudent

carefully.An

engineeris

inspecting

at

the

siteAnother

engineer

is

testing

the

performance

of

a

robotA

long

view,

Sagitar

moving

forward

on

the

bridgeA

young

man

is

driving

his

Sagitar

confidently

on

the

bridge

Sagitar

is

moving

forward,

with

bright

sunlight

at

the

back.Super／VO：Every

path

you

try

the

best

to

walkthrough,

is

an

achievementthat

cannot

be

replaced.

Super／VO：Sagitar,

Persistence

in

PerseveranceSuper:

The

introduction

of

Sagitar

2

Million

LimitedEdition

FAW-VA

Logo30秒

30-sec特寫一個男子堅毅的眼神前方一輪朝陽正在升起，速騰朝著朝陽的方向一往無前年輕的白領(lǐng)面對客戶進(jìn)行自己的提案，客戶頻頻點(diǎn)頭另一位男子繼續(xù)駕駛著速騰前行，特寫他剛毅的面部輪廓鏡頭切換，他正在對著電腦寫代碼一輛速騰行駛在城市街道上一名服裝設(shè)計師正在比對尺寸、思索著裁剪的方式一位高級餐廳的廚師正在為菜肴進(jìn)行最后的調(diào)味

工程師正在現(xiàn)場勘測速騰在 一往無前，身后陽光燦爛字幕／旁白：每一條用心走過的路，都是無可替代的成就速騰200萬輛紀(jì)念版，堅守每一份執(zhí)著大眾LOGO， 大眾LOGOCamera

focuses

on

the

hero’s

eyesSagitar

is

moving

towards

the

rising

sunThe

young

white

collar

is

making

his

presentation

with

agreement

gained

from

hisclientsAnother

man

is

driving

forward

and

the

camera

focuses

on

his

resolute

faceScene

changed,

he

is

writing

program

in

front

of

his

computerSagitar

is

moving

forward

on

a

city

streetA

fashion

designer

is

measuring

the

size

and

thinking

about

how

to

improve

his

cuttingA

high-end

restaurant

chefof

ahigh-levelis

addicting

final

ingredients

on

his

dishAn

engineerisinspecting

at

the

siteSagitar

is

moving

forward,

with

bright

sunlight

at

the

back.Super／VO：Every

path

you

try

the

best

to

walkthrough,

is

an

achievementthatcannot

be

replaced.Super／VO：Sagitar,

Persistence

in

PerseveranceSuper:

Theintroduction

ofSagitar

2

Million

Limited

EditionFAW-VA

Logo15秒

15-sec-1特寫一個男子堅毅的眼神前方一輪朝陽正在升起，速騰朝著朝陽的方向一往無前一名服裝設(shè)計師正在比對尺寸、思索著裁剪的方式云彩照射出來速騰正側(cè)面面對鏡頭，行駛在高架橋，天空中有的光束一位高級餐廳的廚師正在為菜肴進(jìn)行最后的調(diào)味另一位男子繼續(xù)駕駛著速騰前行，特寫他剛毅的面部輪廓鏡頭切換，他正在對著電腦寫代碼速騰背對鏡頭，正在向前方駛?cè)チ硪幻こ處熣跍y試一個機(jī)器人的性能速騰在 一往無前，身后陽光燦爛字幕／旁白：每一條用心走過的路，都是無可替代的成就速騰200萬輛紀(jì)念版，堅守每一份執(zhí)著大眾LOGO， 大眾LOGOCamera

focuses

on

the

hero’s

eyesSagitar

is

moving

towards

the

rising

sunA

fashion

designer

is

measuring

the

size

and

thinking

about

how

to

improve

hiscuttingSagitar

in

a

side

view

is

moving

on

a

flyover

with

sunlight

shining

through

thecloudsAhigh-end

restaurant

chef

of

a

high-level

is

addicting

final

ingredients

on

his

dishUnder

morning

sunlight,

a

young

white

collar

is

putting

on

hissuitsSagitar

is

moving

on

the

bridge,

camera

focus

on

its

beautiful

black

roofAnother

man

is

driving

forward

and

the

camera

focuses

on

his

resolutefaceScene

changed

to

another

guy

,

he

is

writing

program

in

front

of

his

computerThe

camera

shows

the

back

of

Sagitar,

and

Sagitar

continuously

moving

forwardAn

engineer

is

testing

the

performance

of

a

robotSagitar

is

moving

forward,

with

bright

sunlight

at

theback.Super／VO：Every

path

you

try

thebestto

walk

through,

is

an

achievement

thatcannot

bereplaced.Super／VO：Sagitar,

Persistence

in

PerseveranceSuper:

The

introduction

of

Sagitar

2

Million

LimitedEditionFAW-VALogo15秒

15-sec-2畫面：特寫男主角堅毅的眼神Visual:

Camera

focuses

on

the

hero’s

eyes畫面：前方一輪朝陽正在升起，速騰朝著朝陽的方向一往無前Visual:

Sagitar

is

moving

forward

to

the

rising

sun畫面：清晨，年輕的白領(lǐng)迎著陽光穿上自己的西裝Visual:

Under

morning

sunlight,

a

young

white

collar

is

putting

on

his

suits60秒

60-sec畫面：速騰正在橋上行駛，特寫黑色車頂Visual:

Sagitar

is

moving

on

the

bridge,

camera

focus

on

itsbeautiful

black

roof畫面：他面對客戶進(jìn)行自己的提案，客戶頻頻點(diǎn)頭Visual:

He

is

making

his

presentation

with

agreement

gained

fromhis

clients.畫面：男主角滿懷自信，來到位于CBD的辦公樓下Visual:

The

hero

arrived

at

CBD

area

filled

with

confidence60秒

60-sec畫面：鏡頭切換，他正在對著電腦寫代碼Visual:

Scene

changed

to

another

guy

,

he

is

writing

program

infront

of

his

computer畫面：另一輛速騰行駛在一條不同的Visual:

Another

Sagitar

is

moving

forward

on

another

road畫面：另一位男子繼續(xù)駕駛著速騰前行，特寫他剛毅的面部輪廓Visual:Another

man

is

driving

forward

and

the

camera

focuses

onhis

resolute

face60秒

60-sec畫面：一名服裝設(shè)計師正在比對尺寸、思索著裁剪的方式Visual:A

fashion

designer

ismeasuring

the

size

and

thinkingabout

how

to

improve

his

cutting畫面：一輛速騰行駛在城市街道上Visual:

Sagitar

is

moving

forward

on

a

city

street畫面：速騰正側(cè)面面對鏡頭，行駛在跨海大橋上，天空中有

云彩照射出來的光束Visual:

Sagitar

in

a

side

view

is

moving

on

a

flyover

with

sunlightshining

through

the

clouds.60秒

60-sec畫面：一位高級餐廳的廚師正在為菜肴進(jìn)行最后的調(diào)味Visual:

A

high-end

restaurant

chef

of

a

high-level

is

having

a

final

tasteon

his

dish畫面：速騰背對鏡頭，正在向前方駛?cè)isual:

The

camera

shows

the

back

of

Sagitar,

and

Sagitarcontinuously

moving

forward畫面：一位舞蹈老師在一絲不茍地糾正著小朋友的動作Visual:

A

ballet

teacher

is

correcting

the

pose

of

her

student

carefully.60秒

60-sec畫面：工程師正在現(xiàn)場勘測Visual:

Anengineer

isinspecting

at

the

site畫面：速騰在雨中行駛，俯拍黑色車頂Visual:

Sagitar

is

moving

forward

in

the

raining

with

a

top

shotfocusing

on

its

black

roof畫面：遠(yuǎn)景，速騰向跨海大橋的遠(yuǎn)方駛?cè)isual:

A

long

view,

Sagitar

moving

forward

on

the

bridge60秒

60-sec畫面：另一名工程師正在測試一個機(jī)器人的性能Visual:

Another

engineer

is

testing

the

performance

of

a

robot畫面：在會議上，年輕項(xiàng)目經(jīng)理進(jìn)行自己的項(xiàng)目Visual:

A

young

project

manager

is

making

a

speech

at

a

pressconference.畫面：幾位年輕白領(lǐng)走進(jìn)嶄新的

，激動地設(shè)想和

起未來的計劃Visual:

The

young

white

collars

walk

into

the

new

office

discussingtheir

future

plans

excitedly.60秒

60-sec畫面：酒會上，大家一起慶祝項(xiàng)目的成功Visual:

People

toast

for

the

successful

project

at

a

party.畫面：年輕男子開著速騰，自信地向前行駛著Visual:

A

young

man

is

driving

hisSagitar

confidently

on

the

bridge字幕／旁白：每一條用心走過的路，都是無可替代的成就。

Super／VO：Every

path

you

try

the

best

to

walk

through,is

anachievement

that

cannot

be

replaced.畫面：速騰在

一往無前，身后陽光燦爛Visual:

Sagitar

is

still

going

forward,

with

sunlight

behind

it.字幕／旁白：速騰，堅守每一份執(zhí)著Super／VO：Sagitar,

Persistence

in

Perseverance60秒

60-sec速騰200萬輛紀(jì)念版上市創(chuàng)意-TVCSagitar

2

Million

Limited

Edition

Creative

Presentation9月創(chuàng)意-速騰200萬上市-TVC過往版本245方向一：執(zhí)著向前Direction

1：Move

Forward

with

Perseverance背景速騰品牌已經(jīng)積淀了十多年的歷史，擁有200多萬輛車主，是時候?qū)@份品牌資產(chǎn)進(jìn)行一次總結(jié)和深化，與既有車主和以及更廣大的人群溝通，到底是什么精神激勵著讓

一路走到今天。創(chuàng)意點(diǎn)執(zhí)著不是固執(zhí)，更不是守舊，而是直面變化，突破自我，走出一條屬于自己的路，并堅持走下去！它需要強(qiáng)大的意志力和拼搏精神，它是一條內(nèi)在的心路歷程。BackgroundSagitar

has

been

successfully

launched

in

the

market

for

over

10

years

and

with

2

millionowners

driving

their

cars

on

the

road

everyday.

It’s

about

time

to

summarize,

tocommunicate

with

Sagitar’s

owners

and

the

mass

public

on

what’s

the

spirit

behindit.IdeaPerseverance

is

not

stubborn,

not

conservative,

but

daring

to

change,

to

find

your

ownpath,

and

being

insistent.

it

is

a

strong

believe

of

inner

faith,

It’s

a

journey

in

your

mind,

theperseverance

from

your

heart.畫面：男主角 一輛速騰車，手握住方向盤，眼神堅定地望著前路Visual:

The

hero

walks

towards

a

Sagitar.He

holds

the

steering

wheel,

looking

at

the

road

ahead

steadily.畫面：男主角的腦海中浮現(xiàn)出一路走來的點(diǎn)點(diǎn)滴滴Visual:

Sagitar

moves

forward.

Driving

through

the

city

,

with

bits

and

piecesofthe

past

races

through

his

mind畫面：男主角對一邊等電梯一邊準(zhǔn)備自己的開場白Visual:

The

man

tidies

himself

up

through

the

elevator

mirror.While

waiting

for

the

elevator,

he

starts

to

rehearse

hispresentation.60’s

STORY

BOARD48畫面：沒想到他剛講到一半，就被投資方當(dāng)場Visual:

Unexpectedly,

half

way

through

his

presentation,

investors

rejected

hisproposal.畫面：男主角回到家后深深的挫敗感席卷而來，他窩在角落，試圖與自己和解Visual:When

he

arrives

at

home,

the

deep

feeling

of

failure

overwhe him.

He

staysatthe

corner,

trying

to

calmhimselfdown畫面：他駕著速騰，眼神依然堅毅，繼續(xù)向前行駛著Visual:

He

drives

the

car

with

firm

eyes.

And

keep

going

forward.60’s

STORY

BOARD49畫面：女朋友與他發(fā)生爭執(zhí)，兩個 吵一架Visual:

He

has

a

quarrel

with

his

girlfriend.畫面：黑夜空曠的城市街道上，速騰獨(dú)自繼續(xù)向前行駛Visual:

On

the

empty

street,

Sagitar

continues

to

move

toward

alone.畫面：男主