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TIFFANYYERBYGLOBALAPPAREL&DEVELOPMENTMANAGERMyBackground:RoyalRobbins,Inc.~Design&MerchandisingManager Responsibleforcreatinganddevelopingacollectionofoutdoorandtravelclothingforaglobalmarket.OtherpositionsheldatRoyalRobbinsoverthe7yearsIwasemployed: SeniorDesigner Designer ProductDeveloper AssistantMerchandiserINTRODUCTIONTIFFANYYERBYINTRODUCTIONOBJECTIVESTolaunchagloballyrelevantcollectionofapparelforSpring/Summer2008thatisinnovative,uniqueanddesignedtobewellmerchandised.Creatingasignaturetointegratefootwearandapparelwhichwillpositivelyimpactglobalbrandidentity.Toofferanopportunitytogrowthebrandandmarketshare.CATEGORYSTRATEGYWHATSTHEPLAN…?OVERVIEWHOWDOWEGETTHEREForAutumn/Winter2007wehavecooperatedwithHi-TecMidEuropeandchosenthebestelementsoftheircollectiontolaunchaninterimappareloffering.Cooperatingwithaworld-class,leadingagentinHongKongtoobtainhighqualitysuppliersthatwillgiveusthebestproductforthebestprice.OBJECTIVESCATEGORYSTRATEGYWHAPOSITIONINGFORS/S2008COMPETITORSINTHEMIX:RegattaColumbiaTNFCraghoppersAIGLEPOSITIONINGFORS/S2008POSITIONINGFORS/S2008
PRICEPOSITIONING Best=V-LITEpure Better=V-LITEactive Good=Essentials
OURREASONFORBEING… Throughinnovativedesignandsmartsourcingwewillbringhighlytechnical,featuredrivenandwinningqualitygarmentstoourmainstreamconsumer.POSITIONINGFORS/S2008 PRICEOVERVIEWAUTUMN/WINTER2007GLOBALAPPARELCOLLECTIONMen’sSki2Jackets1Fleece1PantWomen’sSki2Jackets1Fleece1PantMen’sOutdoor&Casual3Jackets1Fleece3Pants2BaseLayerKnitTopsWomen’sOutdoor&Casual3Jackets1Fleece2Pants2BaseLayerKnitTopsSkiAccessory1KnitHatOutdoorAccessories2CapsOVERVIEWAUTUMN/WINTER2007GLO
Breakout2
AW07
ProductWorkbook
Brentwood
October/November2007
Breakout2
AW07
ProductWorSubsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07005-coal/warmgrey/lime102-coralred/coreblack/v-litewhite002-coreblack/coregold/v-litewhite100-sportred/coal/v-litewhiteDorianSki200–navy/coal/v-litewhiteMaatSki003-warmgrey/coreblack/v-litewhitePursonOutdoor/Ski005-coal200-navy100-sportredBambaSki005-coal002-coreblack003-warmgrey100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining–100%polyester/100%nylon100%nylon,3000/3000,tapedseamThermoliteinsulationLining–100%polyester/100%nylon100%polyester,165g100%nylon,3000/3000,tapedseam,100%nyloncorduraThermoliteinsulationLining-100%polyester/100%nylonWPzippersatchest&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathand&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathandpocketsandventilationareaDetachablesuspenderswithbibAdjustablewaisttabsSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07LadyLakaSki200–navy/v-litewhite/lime100-sportred/coal/v-litewhite003-warmgrey/v-litewhite/limeLadyArsiaski005–coal/darkjade/v-litewhite102-coralred/coal/v-litewhite005-coalLadyMutaSki005-coal700-jade001-v-litewhite701-darkjade/jade/v-litewhiteLadyLixOutdoor/Ski100-sportred001-v-litewhite100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining-100%polyester,100%nylon100%nylon,3000/3000,tapedseamThermoliteinsulationLining-100%polyester,100%nylon100%polyester,165g100%nylon,3000/3000,tapedseam,100%nyloncorduraThermoliteinsulationLining-100%polyester,100%nylonWPzippersathand&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathandpocketsandventilationareaDetachablesuspendersAdjustablewaisttabs003–wmgrey/v-Liteorange/v-LitewhiteSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07100-sportred005–coal/sportred004–khaki/hay200-navyErebusOutdoor005-coalNixiOutdoor
200–navy/hayJulianOutdoor005-coal/greygreen102-coralred/coal003-warmgrey/coregold004-khaki/hay200-navy/hay100-sportred/warmgrey100%nylonrip-stop,15000/10000,tapedseamLining–100%polyester,100%nylon100%nylondobby,5000/5000,tapedseamLining–100%polyester,100%nylon100%nylon,3000/3000,tapedseamLining–100%polyester,100%nylon100%polyester,275gWPzippersathandpokcetsAdjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapwithraingutterEarphoneloopsWPzippersathandpokcetsDetachable&adjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsAdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloopsZipsecurehandwarmerpocketMontesOutdoorSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07RamonOutdoor005-coal002-coreblack003-warmgreyPeneusCasual500-hay004-khaki004-khaki002-coreblack100%nylon,3000/3000,tapedseamLining–100%polyester,100%nylon100%cottoncanvas100%cottoncanvasWPzippersathandpokcetsInsidelegventilationAdjustablewaisttabsandbackelasticDoublekneeSideelasticatwaistBellisCasualSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07200–navy/hay004–khaki/sportred500–hay/sportredLadyKawOutdoor102-coralred/greygreen501-coregold/warmgreyLadyVianaOutdoor500–hay/navy004–khaki/hayLadyBaltaOutdoor004–khaki/v-liteorange
100-sportred/hay100%nylondobby,5000/5000,tapedseamLining–100%polyester,100%nylon100%nylon,3000/3000,tapedseamLining–100%polyester,100%nylon100%polyester,275gWPzippersathandpokcetsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsInnerflapGaragezipperprotectorEarphoneloopsAdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsEarphoneloopsGaragezipperprotectorLadyMaiaOutdoor007-lt.sand200-navy100-sportred100%nylonrip-stop,15000/10000,tapedseamLining–100%polyester,100%nylonWPzippersathandpokcetsAdjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotectorEarphoneloopsZipsecurehandwarmerpocketsSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07LadyEsulaOutdoor002-coreblack003-warmgrey100%nylon,3000/3000,tapedseamLining–100%polyester,100%nylonWPzippersathandpocketsInsidelegventilationKneearticulationAttachedwaistbelt102-coralredLadyArtemisiaCasual500-hay004-khaki100%cottoncanvasKneearticulationAttachedwaistbeltSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07GombiOutdoor101-darkred002-black201-bluebottle100%polyesterw/Hydrotec201–bluebottle/whitePierisOutdoor001–white/bluebottle101-darkred/white006-darkgrey/white100%polyesterw/Hydrotec101-darkred002-black201-bluebottleLadyGinoriOutdoor100%polyesterw/Hydrotec001-whiteLadyPernettyaOutdoor202-powderblue/white101-darkred/white001–white/darkred100%polyesterw/Hydrotec001-whiteSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07LaharOutdoor005-coal500-hay200-navy100-sportred100%cottontwillBoanaOutdoor101-darkred006-darkgrey001-white100%nylon/100%polyesterUvallSki002-coreblack100-sportred001-v-litewhite100%acrylicSubsidiary/DistributorName:TIFFANYYERBYGLOBALAPPAREL&DEVELOPMENTMANAGERMyBackground:RoyalRobbins,Inc.~Design&MerchandisingManager Responsibleforcreatinganddevelopingacollectionofoutdoorandtravelclothingforaglobalmarket.OtherpositionsheldatRoyalRobbinsoverthe7yearsIwasemployed: SeniorDesigner Designer ProductDeveloper AssistantMerchandiserINTRODUCTIONTIFFANYYERBYINTRODUCTIONOBJECTIVESTolaunchagloballyrelevantcollectionofapparelforSpring/Summer2008thatisinnovative,uniqueanddesignedtobewellmerchandised.Creatingasignaturetointegratefootwearandapparelwhichwillpositivelyimpactglobalbrandidentity.Toofferanopportunitytogrowthebrandandmarketshare.CATEGORYSTRATEGYWHATSTHEPLAN…?OVERVIEWHOWDOWEGETTHEREForAutumn/Winter2007wehavecooperatedwithHi-TecMidEuropeandchosenthebestelementsoftheircollectiontolaunchaninterimappareloffering.Cooperatingwithaworld-class,leadingagentinHongKongtoobtainhighqualitysuppliersthatwillgiveusthebestproductforthebestprice.OBJECTIVESCATEGORYSTRATEGYWHAPOSITIONINGFORS/S2008COMPETITORSINTHEMIX:RegattaColumbiaTNFCraghoppersAIGLEPOSITIONINGFORS/S2008POSITIONINGFORS/S2008
PRICEPOSITIONING Best=V-LITEpure Better=V-LITEactive Good=Essentials
OURREASONFORBEING… Throughinnovativedesignandsmartsourcingwewillbringhighlytechnical,featuredrivenandwinningqualitygarmentstoourmainstreamconsumer.POSITIONINGFORS/S2008 PRICEOVERVIEWAUTUMN/WINTER2007GLOBALAPPARELCOLLECTIONMen’sSki2Jackets1Fleece1PantWomen’sSki2Jackets1Fleece1PantMen’sOutdoor&Casual3Jackets1Fleece3Pants2BaseLayerKnitTopsWomen’sOutdoor&Casual3Jackets1Fleece2Pants2BaseLayerKnitTopsSkiAccessory1KnitHatOutdoorAccessories2CapsOVERVIEWAUTUMN/WINTER2007GLO
Breakout2
AW07
ProductWorkbook
Brentwood
October/November2007
Breakout2
AW07
ProductWorSubsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07005-coal/warmgrey/lime102-coralred/coreblack/v-litewhite002-coreblack/coregold/v-litewhite100-sportred/coal/v-litewhiteDorianSki200–navy/coal/v-litewhiteMaatSki003-warmgrey/coreblack/v-litewhitePursonOutdoor/Ski005-coal200-navy100-sportredBambaSki005-coal002-coreblack003-warmgrey100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining–100%polyester/100%nylon100%nylon,3000/3000,tapedseamThermoliteinsulationLining–100%polyester/100%nylon100%polyester,165g100%nylon,3000/3000,tapedseam,100%nyloncorduraThermoliteinsulationLining-100%polyester/100%nylonWPzippersatchest&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathand&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathandpocketsandventilationareaDetachablesuspenderswithbibAdjustablewaisttabsSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07LadyLakaSki200–navy/v-litewhite/lime100-sportred/coal/v-litewhite003-warmgrey/v-litewhite/limeLadyArsiaski005–coal/darkjade/v-litewhite102-coralred/coal/v-litewhite005-coalLadyMutaSki005-coal700-jade001-v-litewhite701-darkjade/jade/v-litewhiteLadyLixOutdoor/Ski100-sportred001-v-litewhite100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining-100%polyester,100%nylon100%nylon,3000/3000,tapedseamThermoliteinsulationLining-100%polyester,100%nylon100%polyester,165g100%nylon,3000/3000,tapedseam,100%nyloncorduraThermoliteinsulationLining-100%polyester,100%nylonWPzippersathand&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathandpocketsandventilationareaDetachablesuspendersAdjustablewaisttabs003–wmgrey/v-Liteorange/v-LitewhiteSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07100-sportred005–coal/sportred004–khaki/hay200-navyErebusOutdoor005-coalNixiOutdoor
200–navy/hayJulianOutdoor005-coal/greygreen102-coralred/coal003-warmgrey/coregold004-khaki/hay200-navy/hay100-sportred/warmgrey100%nylonrip-stop,15000/10000,tapedseamLining–100%polyester,100%nylon100%nylondobby,5000/5000,tapedseamLining–100%polyester,100%nylon100%nylon,3000/3000,tapedseamLining–100%polyester,100%nylon100%polyester,275gWPzippersathandpokcetsAdjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapwithraingutterEarphoneloopsWPzippersathandpokcetsDetachable&adjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsAdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloopsZipsecurehandwarmerpocketMontesOutdoorSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07RamonOutdoor005-coal002-coreblack003-warmgreyPeneusCasual500-hay004-khaki004-khaki002-coreblack100%nylon,3000/3000,tapedseamLining–100%polyester,100%nylon100%cottoncanvas100%cottoncanvasWPzippersathandpokcetsInsidelegventilationAdjustablewaisttabsandbackelasticDoublekneeSideelasticatwaistBellisCasualSubsidiary/DistributorName:Subsidiary/DistributorName:________________________GlobalApparelCollection
AW‘07200–navy/hay004–khaki/sportred500–hay/sportredLadyKawOutdoor102-coralred/greygreen501-coregold/warmgreyLadyVianaOutdoor500–hay/navy004–khaki/hayLadyBaltaOutdoor004–khaki/v-liteorange
100-sportred/hay100%nylondobby,5000/5000,tapedseamLining–100%polyester,100%nylon100%nylon,3000/3000,tapedseamLining–100%polyester,100%nylon100%polyester,275gWPzippersathandpokcetsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsInnerflapGaragezipperprotectorEarphoneloopsAdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsEarphone
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