《跨境電商實用英語》課件Unit 4-Chapter 4

ProductPackaging跨境電商實用英語Chapter4Unit4On-saleServicesofCross-borderE-commerce跨境電商系列教材Acquirebasicknowledgeaboutthepackagingmethodsofdifferentproducts1Understandtheimportanceofproperpackaging2Useappropriateexpressionstoreplytocustomer’sinquiryabouttheproductpackaging3LearningGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.Johnboughtaboxofchocolatemodeasapresentforhisgirlfriendfromanonlineshop.Whenhereceivedtheitem,hefeltdepressedthatthepackingboxhadbeencompletelydeformed.PART1Warming-upB.Packagingisknownas“silentsalesman”inWesterncountries.ImprovingthepackingofthegoodscanincreasethevalueofthegoodsPARTTWOPassageReadingPART2PassageReadingAsCross-borderE-commercesellers,besideslong-distancetransportation,itismoreimportanttoensuretheintegrityofgoodswhendeliveredtocustomers.Appropriatepackagingcandeterminetheintegrityofgoods.Goodproductpackagingcanaffectthecustomer'sreviewoftheproduct,andmakeitstandoutfromotherproducts.ProductpackagingskillsAppropriateboxsizeOversizedboxeswillcausehigherfreightandneedmorefiller.Appropriateboxsizecanreducethecollisionbetweenthegoodsandthebox.Picktheappropriateboxandtrytopackthegoodsindifferentways.1PART2PassageReadingUserecycledmaterialsforpackageManysellershavethehabitofusingcartonboxesrepeatedly,butpleaseneverusecrackedcartonboxes.Oncecracked,theweightthatcartonscanwithstandwillbereducedby70%.Manysellersuserecycledorpoorqualitycartonboxesinordertosavecost,andoftenreceivebuyer'snegativefeedback,orrequestforreturnorreplacement,andthusgetmorekicksthanhalfpence.Aftercontactingwiththeairforalongtime,thesedecomposablepackagingmaterialswillbenaturallydecomposedbecauseofthetemperatureandhumidity.Therepeateduseofwrappingpaperandpackagingfoamwillalsoreduceitsendurance.Sellersmustbeverycautiouswhenpickingupthepackagingmaterials.PART2PassageReading2Selectpackagingmaterialswithgoodquality

Polystyrenecanonlywithstandcollisionforonetime,whilepolyethyleneandpolyurethanematerialsarerelativelymuchstronger.Becausethesematerialsarethin,strong,andcanbeasstrongasotherpackagingmaterialswithsmallersize,soyoucanchooseasmallerboxtopackandsavesomeshippingfee.ForproductslikeovenorTV,sellersmustusefoamedplasticorpolystyrenefoamtopreventthecollisiononthecorner.

Fragilegoodsmustbepackedwithpolystyrene-filledparticlesorbubblewrap.Ifnecessary,youcanusedoublepackaging.Ifthetwoproductsarewrappedinthesamebox,besuretoaddsomefoamedplasticinthemiddleofthemtoavoidcollision.Finally,pleasemark"fragile"outsidethebox.PART2PassageReading3WrapproductsforgiftsandholidaysItisveryannoyingforeveryonetoreceiveadamagedproductbecauseoftransportation,especiallyforholidayorbirthdaypresent.Duringholidayssuchasbirthday,anniversaryorChristmas,sellersnotonlypaymoreattentiontothepunctualityofproducts,butalsototheintactnessofthem.Soitisbettertospendmoretimeonthepackage,andmakeitlookbetter.4PART2PassageReadingWraphigh-pricedproductsCross-borderE-commercesellersdonotwanttolosehigh-pricedproductsduringtransit.Souseatleastsize7x4x4boxtoshipexpensivejewelriesandothersimilarproducts.Tinyboxesareeasilymisplacedorforgottenduringtransport.PART2PassageReading5PackagingmethodstoadaptvariousenvironmentalconditionsThepackageislikelytobethrownintothetruckorcontainerrecklesslybytransportpersonnel.Sothesellermustdesignanexperiment,inanypossibleharshenvironmentlikedifferenttemperatureandhumidityconditions,toseewhetherthepackageisingoodconditionafterthetest.Nomatterwhatkindofproducts,makesuretoensurethatitiswellpackagedandwaterproof.PART2PassageReading6ReconfirmtheaddressPackingnotescanbeprintedfromtheManageYourOrderpage.Theaddresslabelshouldbeattachedoutsidethecartonbox,andtheotherpackingnoteshouldbeplacedintheboxwithproducts.

Itisthemostbasic,butalsothemosterror-pronethingtoconfirmthecorrectshippingaddress.Itisbesttoaddaclearreturnaddressoutsidethebox.Theaddressshouldbeattachedtoorwrittendirectlyonthebox.Itisbesttouseanoilypentowritetheaddress.Iftheaddressiswrong,itcanbeeasiertodetectandmakecorrections.Theproblemofvaguenessresultingfromrainorlabelwrinklescanalsobeavoided.7PART2PassageReadingNewWordsintegrity

[?n?tegr?ti]n.1NewWordthestateofbeingwholeandnotdivided完整；完好e.g.Ⅰ)Theancientpagodaisstillthere,butnotinitsintegrity.那座古塔還在，但是不完整了。Ⅱ)Dataintegrityisasimilarissuetoconfidentiality.數(shù)據(jù)完整性是與機密性相類似的一個問題。返回appropriate

[??pr??pri?t]adj.01NewWord2suitable,acceptableorcorrectfortheparticularcircumstance合適的；恰當?shù)膃.g.Ⅰ)Whatyousaidontheoccasionwasnotappropriate.在這種場合你說這樣的話是不相宜的。Ⅱ)Iftheansweris'yes',thenwemustdecideonanappropriatecourseofaction.如果答案是肯定的，那么我們必須商定合適的行動方案。返回collision

[k??l??n]n.NewWord3acollisionoccurswhenamovingobjectcrashesintosomething碰撞；相撞e.g.Ⅰ)Thecarwascompletelywreckedbytheforceofthecollision.這輛汽車受到很大的撞擊力而完全損壞。Ⅱ)Thecollisiontookplaceinthebusiestshippinglanesintheworld.撞船事故發(fā)生在全世界最繁忙的航道上。返回recycle

[?ri:?saikld]vNewWord4totreatthingsthathavealreadybeenusedsothattheycanbeusedagain回收利用；再利用e.g.Ⅰ)Denmarkrecyclesnearly85%ofitspaper.丹麥的紙張回收率近85%。Ⅱ)Alotoftheplasticsthatcarmakersareusingcannotberecycled.汽車制造商使用的許多塑料制品是無法回收利用的。返回withstand

[w?e?st?nd]v.5NewWordtobestrongenoughnottobehurtordamagedbyextremeconditions,theuseofforce,etc.承受；抵住；頂??；經(jīng)受住e.g.Ⅰ)Thefabricisstrongenoughtowithstandharshprocessing.這種織物非常結(jié)實，能經(jīng)受粗加工。Ⅱ)Theycanwithstandextremesoftemperatureandweatherwithoutfadingorcracking.它們能夠經(jīng)受極端的氣溫和天氣狀況而不褪色、不破裂。返回decompose

[?di:k?m?p??z]v.01NewWord6todividesthintosmallerparts;todivideintosmallerparts(使)分解e.g.Ⅰ)Allsubstances,exceptthosewhichdecomposewhenheated,maybechangedfromonestateintoanother.所有物質(zhì)，除了一加熱就分解的以外，都可以以一種狀態(tài)變?yōu)榱硪环N狀態(tài)。Ⅱ)Thefertiliserreleasesnutrientsgraduallyasbacteriadecomposeit.隨著細菌的分解，肥料逐漸釋放出各種營養(yǎng)成分。返回humidity[hju:?m?d?ti]n.NewWord7conditionsinwhichtheairisverywarmanddamp濕熱；高溫潮濕e.g.Ⅰ)Theheatandhumiditywereinsufferable.高溫和潮濕讓人難以忍受。Ⅱ)Mylaundrywillnotdrybecauseofthehumidity.由于濕度關(guān)系，我的衣物無法晾干。返回endurance

[?n?dj??r?ns]n.NewWord8theabilitytocontinuedoingsthpainfulordifficultforalongperiodoftimewithoutcomplaining忍耐力；耐久力e.g.Ⅰ)Theexerciseobviouslywillimprovestrengthandendurance.這種鍛煉會明顯改善體力，增加耐力。Ⅱ)Thetaskrequiresextraordinarypatienceandendurance.那項任務需要非凡的耐心和毅力。返回polystyrene[?p?li?sta?ri:n]n.9NewWordaverylightsoftplasticthatisusuallywhite,usedespeciallyformakingcontainersthatpreventheatloss聚苯乙烯返回polyurethane

[?p?li?j??r?θe?n]n.01NewWord10atypeofplasticmaterialusedinmakingpaints,glues,etc.聚亞安酯返回annoying[??n????]adj.NewWord11makingsbfeelslightlyangry使惱怒的；使生氣的；使煩惱的e.g.Ⅰ)Theannoyingthingabouttheschemeisthatit'sconfusing.這項計劃可氣的地方是它讓人一頭霧水。Ⅱ)NearlyallTViscommercialanditisveryannoyingtobeinterruptedbyadvertisementatintervals.幾乎所有的電視節(jié)目都是商業(yè)性的，而且不時被廣告打斷，十分煩人。返回punctuality

[?p??kt??'?l?t?]n.NewWord12thequalityorhabitofadheringtoanappointedtime守時；準時e.g.Ⅰ)ToAmericans,punctualityisawayofshowingrespectforotherpeople'stime.對美國人來說，守時是一種尊重他人的時間的表現(xiàn)。Ⅱ)Punctualityisanecessaryhabitinallpublicaffairsofacivilizedsociety.準時是文明社會各項公共事務中一個必不可少的習慣。返回intact[?n't?ktn?s]adj.13NewWordcompleteandnotdamaged完好無損；完整e.g.Ⅰ)Mostofthecargowasleftintactaftertheexplosion.大部分貨物在爆炸發(fā)生后都完好無損。Ⅱ)Theglassremainedintactafterbeingdropped.那只玻璃杯墜地后依然完好無損。返回harsh

[hɑ:?]adj.01NewWord14(ofweatherorlivingconditions)verydifficultandunpleasanttolivein惡劣的；艱苦的e.g.Ⅰ)Theweathergrewharsh,chillyandunpredictable.天氣變得惡劣、寒冷且變化莫測。Ⅱ)Youneedtotakegoodcareofyourselfintheharshwinter.在寒冷的冬天，你要好好照顧自己。返回waterproof[?w?:t?pru:f]adj.NewWord11thatdoesnotletwaterthroughorthatcannotbedamagedbywater不透水的；防水的；耐水的e.g.Ⅰ)Alltheelectronicsarehousedinawaterproofbox.所有電子設備都儲放在一個防水盒中。Ⅱ)Itiscompletelywaterproof,yetlightandcomfortable.它防水性能非常好，但卻輕巧舒適。返回Phrases&Expressionslong-distancetransportation長途運輸01P&Ee.g.Ⅰ)Theseagriculturalproductsrequirelong-distancetransportation.這些農(nóng)產(chǎn)品需要長途運輸。Ⅱ)Thesecardboardcartonsarestrongenoughforlong-distancetransportation.這些硬紙板箱用于長途運輸是足夠結(jié)實的。Phrases&Expressions01P&E02standout

突出；出色e.g.Ⅰ)Ifyouaredifferent,youwillstandout.如果你與眾不同，你將脫穎而出。Ⅱ)Securitycanmakeyourproductstandoutintheinternationaltrade.安全性可以使您的產(chǎn)品在國際貿(mào)易中出類拔萃。Phrases&ExpressionsP&E03negativefeedback負面反饋e.g.Ⅰ)Negativefeedbackmaybeanopportunitytoimproveyourproductsandservices.負面評價也許是改進您產(chǎn)品和服務的一個機會。Ⅱ)Weneedbothpositiveandnegativefeedbackfromourcustomers.我們需要顧客正反兩方面的反饋意見。Phrases&Expressionsgetmorekicksthanhalfpence得不償失04P&EPhrases&Expressions01P&E05bepackedwith

擠滿…，裝滿…，塞滿…e.g.Ⅰ)Productistobepackedwithenoughroomasnottobesquashed.產(chǎn)品在包裝時必須留有足夠的空間以防止產(chǎn)品壓損。Ⅱ)Theproductsshallbewellpackedinaccordancewiththebuyer'spackingrequirements.產(chǎn)品應按照買方的要求包裝好。Phrases&ExpressionsP&E06belikelyto可能e.g.Ⅰ)Theywouldbelikelytoexactahighpricefortheircooperation.他們可能會為提供合作而索要高價。Ⅱ)Peoplemightbemorelikelytopayfordownloadingservicesifthechargeisreasonable.如果收費是合理的，人們更有可能為下載服務付費。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1Whycan’tdecomposablepackagingmaterialsbeusedrepeatedly?2Howtopackagefragileproducts?3WhatmaterialsarerecommendedtousewhenpackagingproductslikeTV?Task21.Thematerialsusedhavetobeableto___________hightemperature.2.Heshowedremarkable___________throughouthisillness.3.Theseplantsneedheatand___________togrowwell.4.___________isthesoulofbusiness.5.Forstayingdryyou'llwantnicelightweight__________towearoveryourleathers.6.Theshopsellseverythingfromalcoholicbeveragesto________toiletpaper.7.Thebookwaswritteninastyle____________totheageofthechildren.8.Hermost__________habitwaseatingwithhermouthopen.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.

withstand

endurance

humidity

punctuality

waterproof

recycled

appropriate

annoyingwithstandannoyingappropriate

recycled

punctuality

endurance

waterproofhumidityTask31.這種潮濕使人越來越難以忍受了。(humidity)_______________________________________________________________2.守時極能增加你的信譽。(punctuality)_______________________________________________________________3.這款防水手表是我們店的爆款。(waterproof)_______________________________________________________________

4.你該如何從激烈的競爭中脫穎而出呢？(standout)_______________________________________________________________5.當遇到負面評價時，先應和買家溝通。(negativefeedback)_______________________________________________________________6.中國跨境電商可能在未來幾年保持高速增長。(belikelyto)_______________________________________________________________TranslatethefollowingsentencesintoEnglish,usingtheexpressionsinbrackets.Thehumiditywasbecomingunbearable.

Punctuality

can

greatly

increase

your

credibility.

Thiswaterproofwatchistheexplosionmodelinourstore.Howcanyoustandoutfromthefiercecompetition?Whenyouencounternegativefeedback,youshouldcommunicatewiththebuyerfirst.China’scross-bordere-commercewillbelikelytomaintainrapidgrowthinthenextfewyears.PARTTHERERealCaseAnalysis詢問Sample1對產(chǎn)品包裝的詢問和回復DearSir,

Severalofmycustomershaverecentlyexpressedaninterestedinyourhandmadecarpets.Howwouldyouwrapthecarpetfornotdamagingduringthetransportation?

由于距離遠，流程多，買家在跨境購物過程中，必然容易對產(chǎn)品包裝是否經(jīng)得起長時間運輸產(chǎn)生疑問。這就要求賣家能夠為買家提供更專業(yè)、更細致的服務。由于不同類目產(chǎn)品的包裝各不相同，賣家需要深入了解產(chǎn)品的包裝細節(jié)，并能滿足部分買家對產(chǎn)品包裝的特殊需求?；貜蚐ample1對產(chǎn)品包裝的詢問和回復Dearfriend,

Thankyouforyourinquiryaboutthepackage.Ourcarpetwillbefirstwrappedinheavyoiledwaterproofpaperandtheninadoublethicknessofjutecanvas.Afterthat,thecarpetsaretobepackedintin-linedcases.Wecanassureyouthatthecarpetscangetenoughprotectionduringthetransportation.

Ilookforwardtohearingfromyousoon.

BestWishes，

xxx

收到該買家關(guān)于手工地毯如何在運輸途中不受損壞的詢問后，賣家對地毯的包裝方式進行了專業(yè)的精細解答。在實際工作中，為了能更直觀地向買家展示包裝方式和包裝材料，賣家除了撰寫文字說明，還可以通過拍攝照片，進而制作成一個簡單清晰的包裝流程說明圖示，這樣可以給買家留下用心經(jīng)營的好印象。詢問Sample2對產(chǎn)品包裝的特殊要求和回復

Hi,Iwanttobuyanemeraldformymom’sbirthday.Doyouhavethisoneinstock?Howaboutthepackage?Iwanttheoutpackingoftheemeraldtobeveryattractiveanddelicate.回復Sample2對產(chǎn)品包裝的特殊要求和回復Dearfriend,

Youreallyhaveagoodtaste.Theemeraldisverypopularinourstoreandwehaveitinstock.Theouterpackingoftheemeraldisappealinganddelicate.Youmayrefertothecommentsfromothercustomers.Sinceitisforyourmom’sbirthday,wewillattachabeautifulbirthdaycardtoit.Ifyouhaveanyotherspecialrequirements,wewilltryourbesttomeetyourneeds.

Ihopetohearfromyousoon.

BestWishes,

xxx

賣家應盡可能滿足買家在節(jié)假日、紀念日等購物時對產(chǎn)品包裝的特殊要求。下面的這則回復函中，賣家肯定產(chǎn)品的包裝是精美的，這一點可以從其他買家的評價中體現(xiàn)?？紤]到產(chǎn)品是作為該買家母親的生日禮物，賣家貼心地附上一張生日卡以表祝福。最后承諾，如果買家還有其他特殊要求，一定盡力滿足。這樣的回復函有效提高了買家滿意度。HighlightedSentences1.Thisclothisproofagainstwater._______________________________________________________________2.Thegoodsarepackedinwoodencases._______________________________________________________________3.Doyouhaveanyspecialrequirementforpacking?_______________________________________________________________4.Men’sshirtsarepackedinwoodencasesof10dozeneach._______________________________________________________________5.Socksarepackedinboxes,1