Tsinghua講義戰(zhàn)略成本管理課件

ManagingCostandStrategyChi-WenJevonsLeeTulaneandTsinghuaManagingCostandStrategyCh1LectureOne

ValueChain:StrategyDesign

李志文LectureOneValueChain:Stra2ThreeKeystoSuccessVision:Goal,Innovation,Opportunities

Strategy:Howtomakeithappen

(allocatingphysicalresources)

Team:Whomakeithappen

(buildingorganizationalhumancapital)ThreeKeystoSuccessVision:G3FundamentalFormulaofBusinessSuccess

EconomicValue=(price–unitcost)xquantityPriceandQuantity:CustomerSatisfaction,CustomerLoyaltyCost:SourceofCompetitiveAdvantageEconomyofScaleEconomyofScopeDivisionofLaborandSpecializationFundamentalFormulaofBusines4StructureofTeamFreeForm:DoubleTennis,JazzComboCentralized:Soccer/OrchestraDecentralized:BaseballBasicComponentsofTeam:FunctionalRole,DecisionType,LeadershipStyleStructureofTeamFreeForm:D5SWOTAnalysisofCompetitiveAdvantageStrengthWeaknessOpportunityThreatFindingSWOT:BenchmarkAnalysisSWOTAnalysisofCompetitiveA6Benchmarking

Benchmarking

7ValueChainandLandscapingAnalysisPhysicalresourcesHumanresourcesSupportservicesAccountingHumanresourcesLegalservicesInformationsystemsTelecommunicationsResearchAndDevelop-ment

Design

Supply

Production

Marketing

Distri-bution

CustomerserviceEconomicValueValueChainandLandscapingAn8IhavebeenthinkingaboutValueChainforyears!IhavebeenthinkingaboutVal9Case:SaraLeeVirtualOrganizationOutsourcingTeamStructureBrandManagementResearchandDevelopmentNeedofCostManagementCase:SaraLeeVirtualOrganiza10ExamplesofTermPapers江帆：中國(guó)航天電子王安嘉：聯(lián)合報(bào)集團(tuán)曹偉宏，周蘇貴：海爾集團(tuán)謝淑儀：利豐ExamplesofTermPapers江帆：中國(guó)航天11LiandFongDynamicValueChainProductCycleGlobalizationLiandFongDynamicValueChain12附加價(jià)值高的在香港進(jìn)行

附加價(jià)值低的在香港以外的地方進(jìn)行

在中國(guó)進(jìn)行縫合衣服的里布來(lái)自臺(tái)灣布料在南亞染色外面的布料采購(gòu)自韓國(guó)拉鏈由日本進(jìn)口

產(chǎn)品的設(shè)計(jì)標(biāo)簽包裝運(yùn)輸?shù)墓芾碡?cái)務(wù)

附加價(jià)值高的在香港進(jìn)行附加價(jià)值低的在香港以外的地方進(jìn)行在中國(guó)13AGlobalSources小規(guī)模大規(guī)模大規(guī)模貿(mào)易公司零售商WalMartGapLLi&FungAvonB2BonlinecompaniesTradingcompaniesRetailersLi&FongCompetitivePositioning

AGlobalSources小規(guī)模大規(guī)14產(chǎn)品的發(fā)展原材料的采購(gòu)生產(chǎn)計(jì)劃制造商的尋求制造的管制品質(zhì)得到的保證出口文件的準(zhǔn)備運(yùn)送的合并和鞏固Li&FungTotalValue-AddedPackage流行的飾物，節(jié)慶的產(chǎn)品，家具和室內(nèi)陳設(shè)品，衣服，手工藝品，運(yùn)動(dòng)器材，玩具，旅游器具TotalValue-AddedPackage,LiandFong產(chǎn)品的發(fā)展原材料的采購(gòu)生產(chǎn)計(jì)劃制造商的尋求制造的管制品質(zhì)得到15TermPaper15outof50SelectedforRevision10outof15getA,willwriteMBAThesisundermysupervisionPapersoffinalistswillbeconsideredforpublicationTermPaper15outof50Selecte16ManagingCostandStrategyChi-WenJevonsLeeTulaneandTsinghuaManagingCostandStrategyCh17LectureOne

ValueChain:StrategyDesign

李志文LectureOneValueChain:Stra18ThreeKeystoSuccessVision:Goal,Innovation,Opportunities

Strategy:Howtomakeithappen

(allocatingphysicalresources)

Team:Whomakeithappen

(buildingorganizationalhumancapital)ThreeKeystoSuccessVision:G19FundamentalFormulaofBusinessSuccess

EconomicValue=(price–unitcost)xquantityPriceandQuantity:CustomerSatisfaction,CustomerLoyaltyCost:SourceofCompetitiveAdvantageEconomyofScaleEconomyofScopeDivisionofLaborandSpecializationFundamentalFormulaofBusines20StructureofTeamFreeForm:DoubleTennis,JazzComboCentralized:Soccer/OrchestraDecentralized:BaseballBasicComponentsofTeam:FunctionalRole,DecisionType,LeadershipStyleStructureofTeamFreeForm:D21SWOTAnalysisofCompetitiveAdvantageStrengthWeaknessOpportunityThreatFindingSWOT:BenchmarkAnalysisSWOTAnalysisofCompetitiveA22Benchmarking

Benchmarking

23ValueChainandLandscapingAnalysisPhysicalresourcesHumanresourcesSupportservicesAccountingHumanresourcesLegalservicesInformationsystemsTelecommunicationsResearchAndDevelop-ment

Design

Supply

Production

Marketing

Distri-bution

CustomerserviceEconomicValueValueChainandLandscapingAn24IhavebeenthinkingaboutValueChainforyears!IhavebeenthinkingaboutVal25Case:SaraLeeVirtualOrganizationOutsourcingTeamStructureBrandManagementResearchandDevelopmentNeedofCostManagementCase:SaraLeeVirtualOrganiza26ExamplesofTermPapers江帆：中國(guó)航天電子王安嘉：聯(lián)合報(bào)集團(tuán)曹偉宏，周蘇貴：海爾集團(tuán)謝淑儀：利豐ExamplesofTermPapers江帆：中國(guó)航天27LiandFongDynamicValueChainProductCycleGlobalizationLiandFongDynamicValueChain28附加價(jià)值高的在香港進(jìn)行

附加價(jià)值低的在香港以外的地方進(jìn)行

在中國(guó)進(jìn)行縫合衣服的里布來(lái)自臺(tái)灣布料在南亞染色外面的布料采購(gòu)自韓國(guó)拉鏈由日本進(jìn)口

產(chǎn)品的設(shè)計(jì)標(biāo)簽包裝運(yùn)輸?shù)墓芾碡?cái)務(wù)

附加價(jià)值高的在香港進(jìn)行附加價(jià)值低的在香港以外的地方進(jìn)行在中國(guó)29AGlobalSources小規(guī)模大規(guī)模大規(guī)模貿(mào)易公司零售商WalMartGapLLi&FungAvonB2BonlinecompaniesTradingcompaniesRetailersLi&FongCompetitivePositioning

AGlobalSources小規(guī)模大規(guī)30產(chǎn)品的發(fā)展原材料的采購(gòu)生產(chǎn)計(jì)劃制造商的尋求制造的管制品質(zhì)得到的保證出口文件的準(zhǔn)備運(yùn)送的合并和鞏固Li&FungTotalValue-AddedPackage流行的飾物，節(jié)慶的產(chǎn)品，家具和室內(nèi)陳設(shè)品，衣服，手工藝品，運(yùn)動(dòng)器材，玩具，旅游器具Tota