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星巴克全球戰(zhàn)略分析Starbucks2010.10星巴克全球戰(zhàn)略分析Starbucks2010.10Starbucks戰(zhàn)略管理第三小組張冬張有為張芳張金莉李桂森小組成員：指導(dǎo)教師：霍國慶Starbucks戰(zhàn)略管理第三小組張冬張有為張芳WhoisStarbucks?StarbucksWhoisStarbucks?StarbucksContentStarbucks1.StarbucksIntroduction2.StarbucksMissionandMode3.StarbucksValueChain4.CoreCompetence5.ThinkingandConclusionContentStarbucks1.StarbucksIContentStarbucks1.StarbucksIntroductionContentStarbucks1.StarbucksIStarbucksStarbucks“We’renotjustsellingacupofcoffee,weareprovidinganexperience.”------HowardSchultzStarbucksStarbucks“We’renotStarbucks
timelineandHistoryStarbucks1971StarbucksopensitsfirstlocationinSeattle’sPikePlaceMarket.1982HowardSchultzjoinsStarbucksasdirectorofretailoperationsandmarketing.1983HowardvisitedItaly-abuyingtripandsawthepotentialinSeattleasimilarcoffeebarculture1985OpenhisfirstcoffeebarILGiornale1987OwnersofStarbucksagreedtosellthefirmtoSchultzfor＄4million.GioranlebartookonthenameofStarbucks1991Salesshotup84percent,andthecompanyturnedprofitable.1992Schultztookthefirmpublicat＄17asharebeingtradedontheNasdaqNationalMarket-”SBUX”.2002Starbuckshasgrownfrom17coffeeshopsin1987to5,688outletsin28countriesbytheendoffiscal2002.1995StarbucksCoffeeinternationalwassetuptobuildStarbucks’sbusinessesoutsideNorthAmerica.StarbuckstimelineandHistoryStarbucksProductsStarbucksStarbucksProductsStarbucksStarbucksMarketingStarbucks★SameasMcDonald'sglobalexpansion,Starbucksbeganveryearlyininternationalbusinessintheworld.
Organizationsolely-investedjointventureslicensingagreements1.Starbucks100%equityinterest,suchasintheUnitedKingdom,ThailandandAustralia;
2.Starbucksaccountedfor50%stake,suchasinJapan,Koreaandotherplaces;
3.Starbuckssharesaccountedforgenerallyabout5%,suchasinChina,Taiwan,HongKong,Hawaii,andShanghai
4.Starbucksdoesnotholdshares,butauthorizedtooperate,suchasinthePhilippines,Singapore,MalaysiaandBeijing;
StarbucksMarketingStarbucks★StarbucksExpansionStarbucks20022001200019995,8864,7093,5012,498OpensinChicagoandVancouverStarbuckslocationtotal=17Introducemailcatalogwithservicetoall50statesStarbuckslocationtotal=33OpensinPortland,OregonStarbuckslocationtotal=55ExpandsheadquartersinSeattleStarbuckslocationtotal=55Offerastockoptionprogramincludespart-timeemployeesStarbuckslocationtotal=116InitialpubliccompanyonNasdaqStarbuckslocationtotal=165…1996Openfirstnon-NorthAmericanstoreinTokyo…StarbucksExpansionStarbucks20StarbucksGlobalExpansionStarbucksThefirstStarbucksstoreoutsideNorthAmerica--TokyoPeopletheretakealonglinewaitingforexperienceStarbucksculture1998FirststoreinTaipei1999FirststoreinBeijing,worldtradecenter2000FirststoreinShanghaiandHK……StarbucksGlobalExpansionStarFinancialPerformance
StarbucksFinancialPerformanceStarbuckStarbucksHumanResourceAllemployeesatStarbucksarereferredtoas"partners",nomatterwhatjobpositiontheyoccupy.Eachpartner(evenpart-timeemployees)iseligibletoreceivehealthcare,participateintheBeanStockprogram,andgetafreepoundofcoffeeeachweek.Eachemployeeisrequiredtocompleteanextensivetrainingprogramincludesproductexpertise,acommitmenttocustomerservice,andwell-developedinterpersonalskills.ProvideagreatworkenvironmentandtreateachotherwithrespectanddignityStarbucksStarbucksHumanResourceAlleContentStarbucks2.StarbucksMissionandModeContentStarbucks2.StarbucksMStarbucksThe
Vision----“anauthenticcoffeeexperiencethatconveyedtheartistryofespressomaking,aplacetothinkandimagine,aspotwherepeoplecouldgatherandtalkoveragreatcupofcoffee,acomforting
refugethatprovidedasenseofcommunity,athird
placeforpeopletocongregatebeyondworkorthe
home,aplacethatwelcomedpeopleand
rewarded
themforcoming,andalayoutthatcouldaccommodatebothfastserviceandquietmoments."HowardSchultzIs
to‘establishStarbucksasthepremierpurveyorofthefinestcoffeeinthewordwhilemaintaininguncompromisingprinciplesaswegrow'
StarbucksTheVision----“anautStarbucksThe
MissionRecognizethatprofitabilityisessentialtoourfuturesuccessApplythehigheststandardsofexcellencetothepurchasing,roastingandfreshdeliveryofourcoffee.Developenthusiasticallysatisfiedcustomersallofthetime.EmbracediversityasanessentialcomponentinthewaywedobusinessContributepositivelytoourcommunitiesandourenvironmentProvideagreatworkenvironmentandtreateachotherwithrespectanddignity.Sixprinciples
toinspireandnurturethehumanspirit–oneperson,onecupandoneneighborhoodatatime.StarbucksTheMissionRecognizeEnvironmentalMissionStarbucksUnderstandingofenvironmentalissuesandsharinginformationwithourpartners
DevelopinginnovativeandflexiblesolutionstobringaboutchangeStarbucksiscommittedtoaroleofenvironmentalleadershipinallfacetsOfourbusiness.Strivingtobuy,sellanduseenvironmentallyfriendlyproductsRecognizingthatfiscalresponsibilityisessentialtoourenvironmentalfutureInstillingenvironmentalresponsibilityasacorporatevalueMeasuringandmonitoringourprogressforeachprojectEncouragingallpartnerstoshareinourmissionEnvironmentalMissionStarbucksStarbucksStarbucks“We’renotinthecoffeebusinessservingpeoplebutinthepeoplebusinessservingcoffee.”------HowardSchultzStarbucksStarbucks“We’renotStarbucksModeQualityandSkillsExperienceExpansionBrandbuildingUniqueCultureAllofthesemethodsmakesaspecial“StarbucksWay”ExcellenttastebeansStrictqualitycontrolExcellentServiceShortenthewaitinglineGoodlocationSoftbeautifulmusicWirelessonlineComfortablestoreFindthebestpartnerUsingexperiencedmanagertotrainingAdaptfoodtolocaltasteAlsofitinteriortolocalarchitectureTreatemployeeasanpartnerStockownershipplanTrainingCoverbothfulltimeandparttimeemployeesChoosebestlocationleteverybodyknowthebrandCovereveryneighborhoodStarbucksStarbucksModeQualityandSkilContentStarbucks
3.StarbucksValueChainContentStarbucks3.StarbStarbucksValueChainStarbucksBRANDVALUEPartnerQualityControlSupplierMaterialsbuyingHowacupofStarbuckscoffeeisproduced？EmployeeLocationDecorationCultureStarbucksValueChainStarbucksStarbuckscoffeebeansbuyingStarbucksDBuybeansexclusivelyenabledStarbuckspurportedlythebestcoffeesintheworldSighlong-termcontractwithbeanplanterControlthequalitytoguaranteetheproperbalanceofflavor,body,andacidityDeveloprelationshipswiththecountriesfromwhichitbuyscoffeebeans.StarbuckscoffeebeansbuyingSStarbucksQualitycontrolStarbucksUsegoodqualitycoffee,freshlyroastedandfreshlygroundThegrindchosenmustbeofthecorrectfinenessforthechosenbrewingmethod.Thepotmustbecleanedandwarm.Makeonlyenoughcoffeeforyourimmediateneeds.Thecoffeewilldeteriorateifyoukeepittoolong.BeansselectBrewingRoastCoffee
StarbucksQualitycontrolStarbStarbucksLocationStarbucksLocationchoose:alwayschosethehigh-levelofficebuildings、bigshoppingmall、airport、businessstreetetc.thesetalentpeopleespeciallybusinesspeoplegatheringplacetosatisfytheirsocialrelationshipandrelaxdemandSetupmorestorestocoverthisareaThedecorationofthestoreisverycomfortablewithbeautifulviewoutsideandmovementfeelinginsidethestore.StarbucksLocationStarbucksLocStarbucksLocationStarbucksStarbuckslocationchosendependsonlocalpartners.AndTheprocedurearedividedintwoparts:LocationselectLocalpartnersseekplacebythemselvesIntermediaryBigrealestatetakeinitiativetointroducestarbuckstobuildanenvironment.ThestoreinformationwillSendtoheadquartertoassistthemtoevaluate.AndtheHQwillprovidesomestandardizeddata.HeadquarterreviewStarbucksLocationStarbucksStaStarbucksPartnerStarbucksFormalliancewithPepsi-cola19951996BeginsBarnes&NobleInc.relationshipFormsalliancewithCanadianbookstoreChapters
19931996FormalliancewithDreyer‘sGrandIceCream
StarbucksPartnerStarbucksForStarbucksEmployeeStarbucksEmployeesatisfactionRefuseworkoverloadChangejobinthecompany…BeanStockPlanTreatemployeeaspartnerInsurancepackage
AlotoftrainingpackagetopromoteskillsStockownershipplanHumanbasedManagementTrainingPlanStarbucksEmployeeStarbucksEmTheStarbucksExperienceHOMEOFFICESTARBUCKSThethirdplaceThefirstplaceThesecondplaceTheStarbucksExperienceHOMEOFTheStarbucksExperienceNow,wecansitcomfortablytoenjoyacupofStarbuckscoffee.
TheStarbucksExperienceNow,wContentStarbucks4.CoreCompetenceContentStarbucks4.CoreCompetWhyStarbucks?StarbucksTherearesomanycoffeeproductsThisisnotonlyastory…WhyStarbucksgetssucceed?WhyStarbucks?StarbucksThereWhyStarbucks?StarbucksExcellentReputationBrandLoyaltyEmployeeSatisfactionHardtoimitateCoreCompetencyBrandLoyalty:fantasticexperience,comfortablestore,music,wirelessonline….EmployeeSatisfaction:BeanStock,training,insurance….ExcellentReputation:Sticktohighqualitybeans,roastskills,excellenttasteWhyStarbucks?StarbucksExcelleCultureCoreCompetencyStarbucksExperienceQualityStarbucksBrandandCoreCompetencyCultureCoreCompetencyStarbuckQuality—specializeincoffeeSecuringtheFinestRawMaterialsStarbucks’scoffeequalitybeginswiththepurchaseofhigh-qualityarabicacoffeebeans.StarbucksStarbuckscoffeeisstrictlyarabica,andthecompanyensuresthatonlythehighestqualitybeansareused.Quality—specializeincoffeeSQuality—specializeincoffeeThevarietyofcoffeeStarbucks’schoosearabicacoffeebeans.ItseekonlytheFinest,richestandmostinterestingbeans.StarbucksArabica
Bestquality;BestSmell;Besttaste.RobustaSuitforicecoffee.Tastenotasgoodasarabica.LibericaWorstquality.Bettertomadeinstantcoffee.Quality—specializeincoffeeTQuality—specializeincoffeeSecuringtheFinestRawMaterialsStarbucksRoastingthecoffeebeanisclosetoanartformatStarbucks.Starbucksoperatesmultipleroastinganddistributionfacilities.RoastingcoffeeskillsRoastersarepromotedfromwithinthecompanyandtrainedforoverayear.Roastprocedure—QualitycontrolQuality—specializeincoffeeSQuality—specializeincoffeeSecuringtheFinestRawMaterialsStarbucksShortencustomerlinesatindividualstores,andincreasefoottrafficforallthestoresinanarea.FocusondetailsQuality—specializeincoffeeSExperienceExperienceModeTheStarbucksenvironmenthasbecomeasimportantasthecoffeeitselfStarbucksBeautifulCDs＋Wirelessinternet＋BeautifulView＋＋ExperienceExperienceModeTheExperienceStarbucks100%ArabicacoffeebeansWonderfulperfectsmellLogo/colorFurniture/decorationArtsThesoundwhenmakeespressoStarbucksCDs100%Arabicacoffeebeans18-24minutesprinciple
CupsStonefloorSmellTasteVisionSoundSenseoftouchFiveSenseExperienceStarbucks100%ArabicCultureStarbucksEmployeeSatisfactionandcoffeecultureandcaringforpeopleUniqueCultureAplaceforsharingwithfriendsAplaceforrelaxAplacefortastycoffeeCultureStarbucksEmployeeSatisWhatisStarbuckscorecompetenceStarbucksNeighborQualitycontrolCoffeeBecomeaworkplacenewofficeMysteriouspersonThe“thirdplace”ServiceByHeartPositionWhatisStarbuckscorecompeteContentStarbucks5.ThinkingandConclusionContentStarbucks5.ThinkinganConclusionStarbucksPositionCultureProductServiceOperationStuffClearpositionUseculturetointegrateProduct,service,procedure,operation,marketingandsales,stuff…etc.allsurroundingwiththiscircle.SuccessofStarbucksIntegrationisanability–whichcannotimitatebycompetitorsConclusionStarbucksPositionCulThinkingStarbucks1.ONE2.TWO3.THREEWithouthightechnology,theStarbucksuseitsuniquecultureexpanditsstoresallovertheworld.Wecanlearnmorefromitssuccess.BecauseStarbucksusesitsculturetointegrateallofitsfactors,StarbucksisalwaysseenasanAmericanculturesymbolandthatisthereasonitmetsomanyargueagainstitsexpansioninothercountries.Itpositionitselfahigh-levelcoffeebarusinghighqualitybeansandintroduceancoffeecultureexperience,iftheglobaleconomyisnotthatgood,itwillfaceadangeroussituation.ThinkingStarbucks1.ONE2.TWO3.TStarbucksThankYou!StarbucksThankYou!星巴克全球戰(zhàn)略分析Starbucks2010.10星巴克全球戰(zhàn)略分析Starbucks2010.10Starbucks戰(zhàn)略管理第三小組張冬張有為張芳張金莉李桂森小組成員：指導(dǎo)教師：霍國慶Starbucks戰(zhàn)略管理第三小組張冬張有為張芳WhoisStarbucks?StarbucksWhoisStarbucks?StarbucksContentStarbucks1.StarbucksIntroduction2.StarbucksMissionandMode3.StarbucksValueChain4.CoreCompetence5.ThinkingandConclusionContentStarbucks1.StarbucksIContentStarbucks1.StarbucksIntroductionContentStarbucks1.StarbucksIStarbucksStarbucks“We’renotjustsellingacupofcoffee,weareprovidinganexperience.”------HowardSchultzStarbucksStarbucks“We’renotStarbucks
timelineandHistoryStarbucks1971StarbucksopensitsfirstlocationinSeattle’sPikePlaceMarket.1982HowardSchultzjoinsStarbucksasdirectorofretailoperationsandmarketing.1983HowardvisitedItaly-abuyingtripandsawthepotentialinSeattleasimilarcoffeebarculture1985OpenhisfirstcoffeebarILGiornale1987OwnersofStarbucksagreedtosellthefirmtoSchultzfor＄4million.GioranlebartookonthenameofStarbucks1991Salesshotup84percent,andthecompanyturnedprofitable.1992Schultztookthefirmpublicat＄17asharebeingtradedontheNasdaqNationalMarket-”SBUX”.2002Starbuckshasgrownfrom17coffeeshopsin1987to5,688outletsin28countriesbytheendoffiscal2002.1995StarbucksCoffeeinternationalwassetuptobuildStarbucks’sbusinessesoutsideNorthAmerica.StarbuckstimelineandHistoryStarbucksProductsStarbucksStarbucksProductsStarbucksStarbucksMarketingStarbucks★SameasMcDonald'sglobalexpansion,Starbucksbeganveryearlyininternationalbusinessintheworld.
Organizationsolely-investedjointventureslicensingagreements1.Starbucks100%equityinterest,suchasintheUnitedKingdom,ThailandandAustralia;
2.Starbucksaccountedfor50%stake,suchasinJapan,Koreaandotherplaces;
3.Starbuckssharesaccountedforgenerallyabout5%,suchasinChina,Taiwan,HongKong,Hawaii,andShanghai
4.Starbucksdoesnotholdshares,butauthorizedtooperate,suchasinthePhilippines,Singapore,MalaysiaandBeijing;
StarbucksMarketingStarbucks★StarbucksExpansionStarbucks20022001200019995,8864,7093,5012,498OpensinChicagoandVancouverStarbuckslocationtotal=17Introducemailcatalogwithservicetoall50statesStarbuckslocationtotal=33OpensinPortland,OregonStarbuckslocationtotal=55ExpandsheadquartersinSeattleStarbuckslocationtotal=55Offerastockoptionprogramincludespart-timeemployeesStarbuckslocationtotal=116InitialpubliccompanyonNasdaqStarbuckslocationtotal=165…1996Openfirstnon-NorthAmericanstoreinTokyo…StarbucksExpansionStarbucks20StarbucksGlobalExpansionStarbucksThefirstStarbucksstoreoutsideNorthAmerica--TokyoPeopletheretakealonglinewaitingforexperienceStarbucksculture1998FirststoreinTaipei1999FirststoreinBeijing,worldtradecenter2000FirststoreinShanghaiandHK……StarbucksGlobalExpansionStarFinancialPerformance
StarbucksFinancialPerformanceStarbuckStarbucksHumanResourceAllemployeesatStarbucksarereferredtoas"partners",nomatterwhatjobpositiontheyoccupy.Eachpartner(evenpart-timeemployees)iseligibletoreceivehealthcare,participateintheBeanStockprogram,andgetafreepoundofcoffeeeachweek.Eachemployeeisrequiredtocompleteanextensivetrainingprogramincludesproductexpertise,acommitmenttocustomerservice,andwell-developedinterpersonalskills.ProvideagreatworkenvironmentandtreateachotherwithrespectanddignityStarbucksStarbucksHumanResourceAlleContentStarbucks2.StarbucksMissionandModeContentStarbucks2.StarbucksMStarbucksThe
Vision----“anauthenticcoffeeexperiencethatconveyedtheartistryofespressomaking,aplacetothinkandimagine,aspotwherepeoplecouldgatherandtalkoveragreatcupofcoffee,acomforting
refugethatprovidedasenseofcommunity,athird
placeforpeopletocongregatebeyondworkorthe
home,aplacethatwelcomedpeopleand
rewarded
themforcoming,andalayoutthatcouldaccommodatebothfastserviceandquietmoments."HowardSchultzIs
to‘establishStarbucksasthepremierpurveyorofthefinestcoffeeinthewordwhilemaintaininguncompromisingprinciplesaswegrow'
StarbucksTheVision----“anautStarbucksThe
MissionRecognizethatprofitabilityisessentialtoourfuturesuccessApplythehigheststandardsofexcellencetothepurchasing,roastingandfreshdeliveryofourcoffee.Developenthusiasticallysatisfiedcustomersallofthetime.EmbracediversityasanessentialcomponentinthewaywedobusinessContributepositivelytoourcommunitiesandourenvironmentProvideagreatworkenvironmentandtreateachotherwithrespectanddignity.Sixprinciples
toinspireandnurturethehumanspirit–oneperson,onecupandoneneighborhoodatatime.StarbucksTheMissionRecognizeEnvironmentalMissionStarbucksUnderstandingofenvironmentalissuesandsharinginformationwithourpartners
DevelopinginnovativeandflexiblesolutionstobringaboutchangeStarbucksiscommittedtoaroleofenvironmentalleadershipinallfacetsOfourbusiness.Strivingtobuy,sellanduseenvironmentallyfriendlyproductsRecognizingthatfiscalresponsibilityisessentialtoourenvironmentalfutureInstillingenvironmentalresponsibilityasacorporatevalueMeasuringandmonitoringourprogressforeachprojectEncouragingallpartnerstoshareinourmissionEnvironmentalMissionStarbucksStarbucksStarbucks“We’renotinthecoffeebusinessservingpeoplebutinthepeoplebusinessservingcoffee.”------HowardSchultzStarbucksStarbucks“We’renotStarbucksModeQualityandSkillsExperienceExpansionBrandbuildingUniqueCultureAllofthesemethodsmakesaspecial“StarbucksWay”ExcellenttastebeansStrictqualitycontrolExcellentServiceShortenthewaitinglineGoodlocationSoftbeautifulmusicWirelessonlineComfortablestoreFindthebestpartnerUsingexperiencedmanagertotrainingAdaptfoodtolocaltasteAlsofitinteriortolocalarchitectureTreatemployeeasanpartnerStockownershipplanTrainingCoverbothfulltimeandparttimeemployeesChoosebestlocationleteverybodyknowthebrandCovereveryneighborhoodStarbucksStarbucksModeQualityandSkilContentStarbucks
3.StarbucksValueChainContentStarbucks3.StarbStarbucksValueChainStarbucksBRANDVALUEPartnerQualityControlSupplierMaterialsbuyingHowacupofStarbuckscoffeeisproduced？EmployeeLocationDecorationCultureStarbucksValueChainStarbucksStarbuckscoffeebeansbuyingStarbucksDBuybeansexclusivelyenabledStarbuckspurportedlythebestcoffeesintheworldSighlong-termcontractwithbeanplanterControlthequalitytoguaranteetheproperbalanceofflavor,body,andacidityDeveloprelationshipswiththecountriesfromwhichitbuyscoffeebeans.StarbuckscoffeebeansbuyingSStarbucksQualitycontrolStarbucksUsegoodqualitycoffee,freshlyroastedandfreshlygroundThegrindchosenmustbeofthecorrectfinenessforthechosenbrewingmethod.Thepotmustbecleanedandwarm.Makeonlyenoughcoffeeforyourimmediateneeds.Thecoffeewilldeteriorateifyoukeepittoolong.BeansselectBrewingRoastCoffee
StarbucksQualitycontrolStarbStarbucksLocationStarbucksLocationchoose:alwayschosethehigh-levelofficebuildings、bigshoppingmall、airport、businessstreetetc.thesetalentpeopleespeciallybusinesspeoplegatheringplacetosatisfytheirsocialrelationshipandrelaxdemandSetupmorestorestocoverthisareaThedecorationofthestoreisverycomfortablewithbeautifulviewoutsideandmovementfeelinginsidethestore.StarbucksLocationStarbucksLocStarbucksLocationStarbucksStarbuckslocationchosendependsonlocalpartners.AndTheprocedurearedividedintwoparts:LocationselectLocalpartnersseekplacebythemselvesIntermediaryBigrealestatetakeinitiativetointroducestarbuckstobuildanenvironment.ThestoreinformationwillSendtoheadquartertoassistthemtoevaluate.AndtheHQwillprovidesomestandardizeddata.HeadquarterreviewStarbucksLocationStarbucksStaStarbucksPartnerStarbucksFormalliancewithPepsi-cola19951996BeginsBarnes&NobleInc.relationshipFormsalliancewithCanadianbookstoreChapters
19931996FormalliancewithDreyer‘sGrandIceCream
StarbucksPartnerStarbucksForStarbucksEmployeeStarbucksEmployeesatisfactionRefuseworkoverloadChangejobinthecompany…BeanStockPlanTreatemployeeaspartnerInsurancepackage
AlotoftrainingpackagetopromoteskillsStockownershipplanHumanbasedManagementTrainingPlanStarbucksEmployeeStarbucksEmTheStarbucksExperienceHOMEOFFICESTARBUCKSThethirdplaceThefirstplaceThesecondplaceTheStarbucksExperienceHOMEOFTheStarbucksExperienceNow,wecansitcomfortablytoenjoyacupofStarbuckscoffee.
TheStarbucksExperienceNow,wContentStarbucks4.CoreCompetenceContentStarbucks4.CoreCompetWhyStarbucks?StarbucksTherearesomanycoffeeproductsThisisnotonlyastory…WhyStarbucksgetssucceed?WhyStarbucks?StarbucksThereWhyStarbucks?StarbucksExcellentReputationBrandLoyaltyEmployeeSatisfactionHardtoimitateCoreCompetencyBrandLoyalty:fantasticexperience,comfortablestore,music,wirelessonline….EmployeeSatisfaction:BeanStock,training,insurance….ExcellentReputation:Sticktohighqualitybeans,roastskills,excellenttasteWhyStarbucks?StarbucksExcelleCultureCoreCompetencyStarbucksExperienceQualityStarbucksBrandandCoreCompetencyCultureCoreCompetencyStarbuckQuality—specializeincoffeeSecuringtheFinestRawMaterialsStarbucks’scoffeequalitybeginswiththepurchaseofhigh-qualityarabicacoffeebeans.StarbucksStarbuckscoffeeisstrictlyarabica,andthecompanyensuresthatonlythehighestqualitybeansareused.Quality—specializeincoffeeSQuality—specializeincoffeeThevarietyofcoffeeStarbucks’schoosearabicacoffeebeans.ItseekonlytheFinest,richestandmostinterestingbeans.StarbucksArabica
Bestquality;BestSmell;Besttaste.RobustaSuitforicecoffee.Tastenotasgoodasarabica.LibericaWorstqualit
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