卓越創(chuàng)意產(chǎn)業(yè)機(jī)構(gòu)工業(yè)設(shè)計(jì)顧問(wèn)公司簡(jiǎn)介

由留德設(shè)計(jì)師楊明潔創(chuàng)辦的楊明潔設(shè)計(jì)顧問(wèn)機(jī)構(gòu)，團(tuán)隊(duì)成員包括十多名來(lái)自國(guó)內(nèi)外的資深產(chǎn)品、展示、平面設(shè)計(jì)師和攝影師。為客戶提供以產(chǎn)品設(shè)計(jì)為核心的品牌整合戰(zhàn)略咨詢。業(yè)務(wù)涉及時(shí)尚類產(chǎn)品、文具禮品、家具家品、電子類產(chǎn)品、信息導(dǎo)向系統(tǒng)、公共設(shè)施及展示終端等?？蛻羯婕暗聡?guó)西門子、瑞士斯沃琪、德國(guó)博世、Mabeg、瑞典AbsolutVodka、韓國(guó)LG、美國(guó)Kingston、法國(guó)EMTEC、F1、歐冠、中海油、世博會(huì)等國(guó)內(nèi)外高端品牌。項(xiàng)目獲十多項(xiàng)國(guó)際設(shè)計(jì)賽事獎(jiǎng)項(xiàng)。Teammembersareconsistedofmorethanteninternationalseniorproduct,display,graphicdesignersandphotographers.Theagencyhasbeenprovidingintegratedbrandstrategyanddesignconsultancybasedonproductdesign,intherealmsoffashion,stationary,housewareandfurniture,digitalproduct,informationdirectingsystem,publicfacilityandretaildisplay,forhigh-endbrandsincludingSiemens,Mabeg,AbsolutVodka,Swatch,Bosch,NBA,Emtec,F1,ChinaNationalOilOffshoreandWorldExpo.Thedesignprojectsarerecognizedbymorethanteninternationaldesignawards.公司介紹CompanyIntroduction我們提供以產(chǎn)品設(shè)計(jì)為核心的品牌整合設(shè)計(jì)WEPROVIDEINTEGRATEDBRANDSTRATEGYPLANNINGBASEDONPRODUCTDESIGN所獲獎(jiǎng)項(xiàng)Awards2009:德國(guó)紅點(diǎn)設(shè)計(jì)獎(jiǎng)2009ReddotDesignAward2008:亞洲最具影響力設(shè)計(jì)銀獎(jiǎng)2008DesignForAisaSilverAward

2007:美的風(fēng)扇第一屆實(shí)用型創(chuàng)新設(shè)計(jì)大賽金獎(jiǎng)2007GoldAwardof1stPracticalCreativeDesignCompetitionheldbyMideaElectricFanCo,Ltd.2006:香港有禮－音樂(lè)禮品設(shè)計(jì)大賽銀獎(jiǎng)2006SilverAwardofHongkongVerticalGift-MusicalGiftDesignCompetition

2006:上海市博會(huì)特許產(chǎn)品大賽銀獎(jiǎng)2006SilverAwardofDesignCompetitionofShanghaiWorldExpo.LicensedProducts2006:中國(guó)設(shè)計(jì)業(yè)十大杰出青年獎(jiǎng)2006TopTenOutstandingYoungPersonsofChineseDesignIndustry2006:深圳國(guó)際家具展“創(chuàng)意設(shè)計(jì)邀請(qǐng)展”最具創(chuàng)意大獎(jiǎng)2006MostCreativeAward,InvitedExhibitionofCreativeDesign,19thInternationalFurnitureExpo,Shenzhen,China2005:“嘉寶莉漆”杯中國(guó)家具設(shè)計(jì)大賽三等獎(jiǎng)2005BronzeAwardofCarpolyPaintChinaFurnitureDesignCompetition2005:瑞士歌貝納時(shí)尚精英大獎(jiǎng)2005SilverAwardofSwiss"GebeneFashionEliteCompetition"2003:上海安亭國(guó)際室內(nèi)藝術(shù)大展銅獎(jiǎng)2003BronzeAwardbyAntingInternationalinteriorDesignCompetition2003:德國(guó)石荷洲府雙年度工業(yè)設(shè)計(jì)優(yōu)勝獎(jiǎng)2003BiennaleExcellenceAwardofindustrialDesignbytheStateofSchleswig-Holstein,Germany2003:歐洲廚房設(shè)施設(shè)計(jì)大賽銀獎(jiǎng)2003SliverAwardofEuropeanKitchenFacilitiesDesignCompetition2002:德國(guó)紅點(diǎn)設(shè)計(jì)機(jī)構(gòu)房車概念設(shè)計(jì)大賽金獎(jiǎng)2002GoldAwardofVanConceptualDesignCompetitionbyRedDot2001:德國(guó)WK-Erwin-Hoffmann基金會(huì)全額獎(jiǎng)學(xué)金獎(jiǎng)2001FullScholarshipbyWK-Erwin-HoffmanFund,Germany2001:臺(tái)灣崇麗藝術(shù)基金會(huì)論文獎(jiǎng)2001DissertationAwardbyChongliArtFundinTaiwan公司客戶OurClients品牌戰(zhàn)略規(guī)劃BrandStrategyPlanning產(chǎn)品策略規(guī)劃ProductStrategyPlanning產(chǎn)品PI研究ProductIdentityResearch行業(yè)領(lǐng)先品牌跟蹤LeadingBrandsResearch生活形態(tài)研究LifestyleReport設(shè)計(jì)趨勢(shì)報(bào)告DesignTrendReport色彩與材料實(shí)驗(yàn)室Color&MaterialLab文具、禮品Stationary,Gift&Premium隨身用品Accessory時(shí)尚類產(chǎn)品FashionProduct家居生活用品Home&LifestyleProduct產(chǎn)品PI戰(zhàn)略ProductIdentityStrategy消費(fèi)類電子產(chǎn)品ConsumerDigitalProduct商用設(shè)備BusinessEquipment家電HomeAppliance醫(yī)療器械MedicalEquipment工程機(jī)械EngineeringFacility產(chǎn)品PI戰(zhàn)略ProductIdentityStrategy家具，燈具Furniture,Lighting櫥柜KitchenCabinet衛(wèi)浴產(chǎn)品Bathroomware展示道具ExhibitionEquipment公共設(shè)施PublicFacility產(chǎn)品PI戰(zhàn)略ProductIdentityStrategy品牌形象整合設(shè)計(jì)VI,包裝設(shè)計(jì),網(wǎng)頁(yè)VI,PackageDesignWebDesign信息導(dǎo)向系統(tǒng)InformationDirectingSystem專賣店終端RetailTerminal商業(yè)展示CommercialDisplay企業(yè)形象CorporateImage產(chǎn)品攝影ProductPhotography為所有部門提供工程結(jié)構(gòu)相關(guān)的咨詢與設(shè)計(jì)服務(wù)Engineering&structurerelatedconsultancyforalldepartments協(xié)助趨勢(shì)和策略研究部建立、完善色彩與材料實(shí)驗(yàn)室AssistantinColor&MaterialLabbuilding完成部分項(xiàng)目的打樣、結(jié)構(gòu)設(shè)計(jì)、產(chǎn)品跟單Prototype,StructureDesign,Follow-up&SupplierManagement趨勢(shì)&策略研究部Trend&StrategyResearchDept.時(shí)尚產(chǎn)品事業(yè)部LifestyleProductDept.技術(shù)產(chǎn)品事業(yè)部TechnologicalProductDept.構(gòu)造產(chǎn)品事業(yè)部ConstructionalProductDept.品牌整合事業(yè)部IntegratedBrandingDept.工程結(jié)構(gòu)部Engineering&StructureDept.產(chǎn)品策略ProductStrategy產(chǎn)品設(shè)計(jì)ProductDesign結(jié)構(gòu)設(shè)計(jì)StructureDesign產(chǎn)前跟單Pre-ProductionFollow-up傳播推廣Promotion樣前溝通Pre-productionCommunication材料與工藝選擇Material&TechniqueSelection開(kāi)模圖紙ToolingSketch樣品修改PrototypeAdjustment產(chǎn)品可行性分析ProductFeasibilityAnalysis三維結(jié)構(gòu)表達(dá)3DRendering樣板模型制作Mock-upMaking結(jié)構(gòu)調(diào)整StructureAdjustment二維工程圖紙2DEngineerSketch攝影及文案Photography&Copyright媒體發(fā)布PressRelease媒體專訪或?qū)ｎ}MediaInterview/Feature設(shè)計(jì)師品牌合作Crossover&Co-branding

參展及參賽Exhibition&Compitition市場(chǎng)與競(jìng)爭(zhēng)者分析Market&CompetitorAnalysis用戶研究

UserResearch色彩、材料與趨勢(shì)分析Color,Material&TrendAnalysis產(chǎn)品定位與規(guī)劃ProductMapping&Planning品牌識(shí)別性分析BrandIdentityAnalysis產(chǎn)品概念生成ProductConcept工藝可行性分析TechnicalFeasibilityAnalysis色彩與材料計(jì)劃Color&MaterialScheme人機(jī)與界面設(shè)計(jì)Ergonomics&InterfaceDesign設(shè)計(jì)表達(dá)與輸出DesignExpression品牌分析BrandAnalysis相關(guān)市場(chǎng)/競(jìng)爭(zhēng)對(duì)手分析

RelatedMarkets/CompetitorsAnalysis品牌策略與定位BrandStrategy&Positioning品牌目標(biāo)消費(fèi)群分析BrandTargetGroupAnalysis品牌形象定義BrandImageDefinition品牌背景分析品牌影響力分析品牌價(jià)值觀與理念品牌現(xiàn)狀/現(xiàn)存問(wèn)題競(jìng)爭(zhēng)品牌相似點(diǎn)競(jìng)爭(zhēng)品牌與產(chǎn)品歷史產(chǎn)品結(jié)構(gòu)&定價(jià)調(diào)查設(shè)計(jì)元素調(diào)查賣點(diǎn)分析調(diào)查中端設(shè)計(jì)/中端選址調(diào)查市場(chǎng)歸納競(jìng)爭(zhēng)對(duì)手定位圖基于市場(chǎng)的戰(zhàn)略與定位/現(xiàn)有市場(chǎng)的切入點(diǎn)品牌運(yùn)作的可行性分析/企業(yè)現(xiàn)狀分析可行的品牌戰(zhàn)略與定位消費(fèi)群劃分消費(fèi)群生活形態(tài)描述消費(fèi)群喜歡品牌調(diào)查消費(fèi)動(dòng)機(jī)調(diào)查重定義的品牌描述產(chǎn)品形象定義中端形象定義傳播形象定義品牌分析BrandAnalysis相關(guān)市場(chǎng)/競(jìng)爭(zhēng)對(duì)手分析

RelatedMarkets/CompetitorsAnalysis品牌策略與定位BrandStrategy&Positioning品牌目標(biāo)消費(fèi)群分析BrandTargetGroupAnalysis品牌形象定義BrandImageDefinition品牌背景分析品牌影響力分析品牌價(jià)值觀與理念品牌現(xiàn)狀/現(xiàn)存問(wèn)題品牌分析BrandAnalysis相關(guān)市場(chǎng)/競(jìng)爭(zhēng)對(duì)手分析

RelatedMarkets/CompetitorsAnalysis品牌策略與定位BrandStrategy&Positioning品牌目標(biāo)消費(fèi)群分析BrandTargetGroupAnalysis品牌形象定義BrandImageDefinition競(jìng)爭(zhēng)品牌相似點(diǎn)競(jìng)爭(zhēng)品牌與產(chǎn)品歷史產(chǎn)品結(jié)構(gòu)&定價(jià)調(diào)查設(shè)計(jì)元素調(diào)查賣點(diǎn)分析調(diào)查中端設(shè)計(jì)/中端選址調(diào)查市場(chǎng)歸納競(jìng)爭(zhēng)對(duì)手定位圖品牌分析BrandAnalysis相關(guān)市場(chǎng)/競(jìng)爭(zhēng)對(duì)手分析

RelatedMarkets/CompetitorsAnalysis品牌策略與定位BrandStrategy&Positioning品牌目標(biāo)消費(fèi)群分析BrandTargetGroupAnalysis品牌形象定義BrandImageDefinition競(jìng)爭(zhēng)品牌相似點(diǎn)競(jìng)爭(zhēng)品牌與產(chǎn)品歷史產(chǎn)品結(jié)構(gòu)&定價(jià)調(diào)查設(shè)計(jì)元素調(diào)查賣點(diǎn)分析調(diào)查中端設(shè)計(jì)/中端選址調(diào)查市場(chǎng)歸納競(jìng)爭(zhēng)對(duì)手定位圖品牌分析BrandAnalysis相關(guān)市場(chǎng)/競(jìng)爭(zhēng)對(duì)手分析

RelatedMarkets/CompetitorsAnalysis品牌策略與定位BrandStrategy&Positioning品牌目標(biāo)消費(fèi)群分析BrandTargetGroupAnalysis品牌形象定義BrandImageDefinition競(jìng)爭(zhēng)品牌相似點(diǎn)競(jìng)爭(zhēng)品牌與產(chǎn)品歷史產(chǎn)品結(jié)構(gòu)&定價(jià)調(diào)查設(shè)計(jì)元素調(diào)查賣點(diǎn)分析調(diào)查中端設(shè)計(jì)/中端選址調(diào)查市場(chǎng)歸納競(jìng)爭(zhēng)對(duì)手定位圖品牌分析BrandAnalysis相關(guān)市場(chǎng)/競(jìng)爭(zhēng)對(duì)手分析

RelatedMarkets/CompetitorsAnalysis品牌策略與定位BrandStrategy&Positioning品牌目標(biāo)消費(fèi)群分析BrandTargetGroupAnalysis品牌形象定義BrandImageDefinition競(jìng)爭(zhēng)品牌相似點(diǎn)競(jìng)爭(zhēng)品牌與產(chǎn)品歷史產(chǎn)品結(jié)構(gòu)&定價(jià)調(diào)查設(shè)計(jì)元素調(diào)查賣點(diǎn)分析調(diào)查中端設(shè)計(jì)/中端選址調(diào)查市場(chǎng)歸納競(jìng)爭(zhēng)對(duì)手定位圖品牌分析BrandAnalysis相關(guān)市場(chǎng)/競(jìng)爭(zhēng)對(duì)手分析

RelatedMarkets/CompetitorsAnalysis品牌策略與定位BrandStrategy&Positioning品牌目標(biāo)消費(fèi)群分析BrandTargetGroupAnalysis品牌形象定義BrandImageDefinition消費(fèi)群劃分消費(fèi)群生活形態(tài)描述消費(fèi)群喜歡品牌調(diào)查消費(fèi)動(dòng)機(jī)調(diào)查產(chǎn)品策略分析ProductStrategyAnalysis產(chǎn)品規(guī)劃ProductPlanning

產(chǎn)品形象定義ProductImageDefinition以品牌文化為導(dǎo)向的產(chǎn)品策略以品牌傳播為導(dǎo)向的產(chǎn)品策略以生產(chǎn)制作為導(dǎo)向的產(chǎn)品策略以競(jìng)爭(zhēng)對(duì)手為導(dǎo)向的產(chǎn)品策略以目標(biāo)市場(chǎng)(消費(fèi)者)為導(dǎo)向的產(chǎn)品策略以消費(fèi)渠道為導(dǎo)向的產(chǎn)品策略以建立企業(yè)品牌形象為導(dǎo)向的產(chǎn)品策略不同標(biāo)準(zhǔn)的產(chǎn)品分類體系按品牌授權(quán)產(chǎn)品門類劃分按產(chǎn)品職能劃分按產(chǎn)品材料與生產(chǎn)商劃分按產(chǎn)品組合/產(chǎn)品主題劃分產(chǎn)品開(kāi)發(fā)進(jìn)程表品牌形象定義LOGO通用件規(guī)則平面設(shè)計(jì)元素規(guī)劃色彩與材質(zhì)規(guī)劃形態(tài)與線條規(guī)劃工藝細(xì)節(jié)規(guī)劃產(chǎn)品配套設(shè)計(jì)規(guī)劃以品牌文化為導(dǎo)向的產(chǎn)品策略以品牌傳播為導(dǎo)向的產(chǎn)品策略以生產(chǎn)制作為導(dǎo)向的產(chǎn)品策略以競(jìng)爭(zhēng)對(duì)手為導(dǎo)向的產(chǎn)品策略以目標(biāo)市場(chǎng)(消費(fèi)者)為導(dǎo)向的產(chǎn)品策略以消費(fèi)渠道為導(dǎo)向的產(chǎn)品策略以建立企業(yè)品牌形象為導(dǎo)向的產(chǎn)品策略產(chǎn)品策略分析ProductStrategyAnalysis產(chǎn)品規(guī)劃ProductPlanning

產(chǎn)品形象定義ProductImageDefinition不同標(biāo)準(zhǔn)的產(chǎn)品分類體系按品牌授權(quán)產(chǎn)品門類劃分按產(chǎn)品職能劃分按產(chǎn)品材料與生產(chǎn)商劃分

按產(chǎn)品組合/產(chǎn)品主題劃分產(chǎn)品開(kāi)發(fā)進(jìn)程表產(chǎn)品策略分析ProductStrategyAnalysis產(chǎn)品規(guī)劃ProductPlanning

產(chǎn)品形象定義ProductImageDefinition品牌形象定義LOGO通用件規(guī)則平面設(shè)計(jì)元素規(guī)劃色彩與材質(zhì)規(guī)劃形態(tài)與線條規(guī)劃工藝細(xì)節(jié)規(guī)劃產(chǎn)品配套設(shè)計(jì)規(guī)劃產(chǎn)品策略分析ProductStrategyAnalysis產(chǎn)品規(guī)劃ProductPlanning

產(chǎn)品形象定義ProductImageDefinition設(shè)計(jì)項(xiàng)目DesignProjects項(xiàng)目:F1授權(quán)產(chǎn)品品牌戰(zhàn)略規(guī)劃與產(chǎn)品設(shè)計(jì)

時(shí)間:2007F1LicensedProductBrandStrategyPlanning&ProductDesign2007項(xiàng)目:歐冠品牌戰(zhàn)略規(guī)劃和產(chǎn)品設(shè)計(jì)

時(shí)間:2007UEFAChampionshipLeagueBrandStrategyPlanning&ProductDesign2007項(xiàng)目:ABSOLUTPEARS-雙瓶裝

時(shí)間:2008ABSOLUTPEARSDualPackage2008項(xiàng)目:法國(guó)Gdium便攜式電腦

時(shí)間:2007Gdium

PortableNotebook,France2007項(xiàng)目:法國(guó)Gdium電腦背包

時(shí)間:2007Gdium

laptopbackpack,France2007項(xiàng)目:法國(guó)EMTEC品牌-MovieCubeS系列時(shí)間:2007EMTECMovieCubeSSeries2007項(xiàng)目:SWATCH春夏款禮品時(shí)間:2009SWATCHS/SPremium2009項(xiàng)目:SWATCH春夏款禮品時(shí)間:2009SWATCHS/SPremium2009項(xiàng)目:Exposhine公司便攜式展具

時(shí)間:2007Exposhine

PortableExhibitionEquipment2007項(xiàng)目:Exposhine拉網(wǎng)展架儲(chǔ)藏箱

時(shí)間:2007ExposhinePop-upExhibitionStandStorageCase2007項(xiàng)目:第三代XSENSOR公司醫(yī)療測(cè)試設(shè)備時(shí)間:2007

XSENSOR

3rdGenerationMedicalTestFacility2007項(xiàng)目:德國(guó)derabat-會(huì)議用辦公椅

時(shí)間:2002獎(jiǎng)項(xiàng):德國(guó)石荷洲府03/04雙年度工業(yè)設(shè)計(jì)優(yōu)勝獎(jiǎng)

項(xiàng)目:德國(guó)derabat-會(huì)議用辦公椅

時(shí)間:2002獎(jiǎng)項(xiàng):德國(guó)石荷洲府03/04雙年度工業(yè)設(shè)計(jì)優(yōu)勝獎(jiǎng)

DerabatOfficeCo