日產(chǎn)項(xiàng)目報(bào)告cap2日常帶圖

CAP2日常監(jiān)項(xiàng)目報(bào)日常..........................................................................................................背 總 目 工作概 效 發(fā)稿數(shù)量統(tǒng) 區(qū)域發(fā)稿率分 屬性分 價(jià)值分 題目提及率分 剪報(bào)索 3-5月為企業(yè)年度開啟階段，鄭州日產(chǎn)通過2014經(jīng)銷商年會提出“溯源”年度經(jīng)3-5月為企業(yè)年度開啟階段，本CAP要做好年度開端，根據(jù)2014年度傳播規(guī)劃和策略，規(guī)劃，保證年度各個(gè)項(xiàng)目的順利開展和，同時(shí)有序開展通過繼續(xù)企業(yè)2014年度“溯源”及2014年項(xiàng)目及“315”稿件，保通過持續(xù)，保持用戶及的關(guān)注度通過N0CT上市的后續(xù)及CDV巡展項(xiàng)目、涂鴉大賽及皮卡專欄等項(xiàng)目的傳播，持續(xù)向公眾鄭州日產(chǎn)以“服務(wù)”和“客戶”的理念，不斷為市場輸出適合客2013SUV2000鄭州日產(chǎn)牽手兒童捐書活動(dòng)吹響號追本“溯源”盤點(diǎn)國內(nèi)微客最車型俊風(fēng)三步制NISSANNV200、連續(xù)三年成為F1英菲尼迪-紅牛車隊(duì)活動(dòng)用鄭州日產(chǎn)帶來安全環(huán)保最強(qiáng)音NISSANNV200“服務(wù)年”新日常：通過日常拜訪、生日問候共計(jì)29位（3月6位、4月11位、5月共計(jì)12位）及生日遞送、日常試駕活動(dòng)等與北、上、廣以及區(qū)域重點(diǎn)進(jìn)行交流，進(jìn)一步關(guān)系。更新：管理方面進(jìn)行了重點(diǎn)銷售區(qū)域的匯總整理，并更新了相關(guān)變動(dòng)信息共21家（其中3月8家、4月10家、5月3家）感性和創(chuàng)意最重要。無論試駕或者品牌活動(dòng)，傳統(tǒng)的及問答形式讓覺得SLOGAN，策劃足夠感性讓大家覺得“好玩兒”的內(nèi)容，即便無合作費(fèi)用也能換來很好的效果（舉例為通用舉辦的最牛APP說明書》、邁銳寶《時(shí)光巡禮》等一系列式的品牌活動(dòng)）CDV打到中咨詢帥客車型的聽眾比以往多了，路演對提名度的效果顯著更新：通過日常及活動(dòng)聯(lián)系，了解變動(dòng)信息，更新（隨每月月配合匯總合作費(fèi)制作亞冠落地精選PPT及規(guī)策劃區(qū)域規(guī)CAP2鄭州日產(chǎn)環(huán)境同比對比分（數(shù)據(jù)來源：指數(shù)2013年，20143-522%21%。3-5月隨著NISSANNV200CVT廣州上市、、CSR捐書活動(dòng)、CDV巡展站、2014年車展等項(xiàng)目活動(dòng)開展，大幅度提升關(guān)注度；同時(shí)，保持MediaTimelength(時(shí)長)AD值2013Print平面2Online網(wǎng)絡(luò)SubTotal/SUV2000Print平面2Online網(wǎng)絡(luò)8SubTotal/Print平面1Online網(wǎng)絡(luò)SubTotal/Print平面1Online網(wǎng)絡(luò)3SubTotal/4Online網(wǎng)絡(luò)SubTotal/Online網(wǎng)絡(luò)SubTotal/Online網(wǎng)絡(luò)SubTotal/F1英菲尼迪-Print平面1Online網(wǎng)絡(luò)SubTotal/鄭州日產(chǎn)帶來安全環(huán)保最強(qiáng)音NISSANNV200Online網(wǎng)絡(luò)SubTotal/Print1平面Online網(wǎng)絡(luò)SubTotal/Online網(wǎng)絡(luò)Microblogging&&1SubTotal/Print平面1Online網(wǎng)絡(luò)9SubTotal/Print平面7Online網(wǎng)絡(luò)Microblogging&&1SubTotal/州Sichuan/Guangzhou/廣Jiangsu/江Other/其826General/大Business/財(cái)Industry/行Website/網(wǎng) 價(jià) 分析 PrintMedia/ , 196,923,OnlineMedia/網(wǎng)絡(luò) PrintMedia/平面OnlineMedia/網(wǎng)絡(luò)Brandmentionedintheheadline/Brandnotmentionedintheheadline/Pressclipswithpictures/包含的剪Pressclipswithoutpicture/未包含的剪BrandBrandnotBrandmen2013AdValuePrint雙管齊下穩(wěn)居2013年皮卡市場ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandServiceAutoFashion+2013年皮卡市場ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandServiceMotor+Online2013年皮卡市場ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+雙管齊下穩(wěn)居2013年皮卡市場ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+2013年皮卡市場+ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService2013年皮卡市場ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductand+齊下穩(wěn)居皮卡市ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+齊下穩(wěn)居皮卡市ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+2013年皮卡ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductand+鄭州日產(chǎn)穩(wěn)居2013年皮卡市場ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductand+雙管齊下去年皮ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+ZhengzhouNissanRanksThirdbym+PickupSalesasImprovesProductandService雙管齊下穩(wěn)居皮ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+2013年皮卡ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+雙管齊下穩(wěn)居2013年皮卡市場NewNV200CustomerstoEasilyGoHome+ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandService+ZhengzhouNissanRanksThirdbyPickupSalesasItImprovesProductandService+雙管齊下穩(wěn)居2013年皮卡市場浙江+ZhengzhouNissanRanksThirdbyPickupSalesasitImprovesProductandServiceSUV2000AdValuePrint購鄭州日SUV送2000元大禮ZhengzhouNissanPromotionfor+買鄭州日產(chǎn)SUV2000元油卡BuyingZhengzhouNissanSUVs,WiningFuelCardWorthRMB+Online安店春季送福為ZhengzhouNissanLaunchesSpring+日產(chǎn)SUV產(chǎn)品送2000元大禮(入ZhengzhouNissanLaunchesNewPromotionfor+春季送福為愛加油購鄭州日產(chǎn)SUV2000ZhengzhouNissanLaunchesSpring+油購鄭州日產(chǎn)SUV2000ZhengzhouNissanLaunchesSpring+油購鄭州日產(chǎn)SUV2000ZhengzhouNissanLaunchesSpring+ZhengzhouNissanLaunchesSpring+福為愛加油ZhengzhouNissanLaunchesSpring+購鄭州日產(chǎn)SUV2000元大ZhengzhouNissanRollsoutPromotionfor+AdValuePrint追本溯源鄭州日ZhengzhouNissanStrivestoEnhanceQualityandIndustry&—Online追本溯源鄭州日ZhengzhouNissanStrivestoEnhanceQualityand+追根“溯源”鄭ZhengzhouNissanStrivestoEnhanceQualityand+追本“溯源”鄭ZhengzhouNissanInterpretsQualityServiceswithNew+ZhengzhouNissanInterpretsQualityServiceswithNew+追根“溯源”鄭ZhengzhouNissanInterpretsQualityServiceswithNew+追根溯源鄭州日ZhengzhouNissanStrivestoQualityand+ZhengzhouNissanStrivestoEnhanceQualityand+追根“溯源”鄭ZhengzhouNissanInterpretsQualityServiceswith+ZhengzhouNissanInterpretsQualityServiceswithNew+ZhengzhouStrivestoEnhanceQualityand+追根"溯源"鄭州ZhengzhouNissanInterpretsQualityServiceswithNew+追根溯源鄭州日ZhengzhouNissanInterpretsQualityServiceswithNew+追根“溯源”鄭ZhengzhouNissanInterpretsQualityServiceswithNew+ZhengzhouNissanInterpretsQualityServiceswithNew+追根溯源??鄭州ZhengzhouNissanInterpretsQualityServiceswithNew+追根“溯源”鄭ZhengzhouNissanInterpretsQualityServiceswithNew+追根溯源鄭州日ZhengzhouNissanInterpretsQualityServiceswithNew+追根“溯源”鄭ZhengzhouNissanStrivestoEnhanceQualityand+ZhengzhouNissanInterpretsQualityServiceswithNew+追本“溯源”鄭ZhengzhouNissanInterpretsQualityServiceswithNew+追本“溯源”鄭ZhengzhouNissanInterpretsQualityServiceswithNew浙江+追本“溯源”鄭ZhengzhouNissanInterpretsQualityServiceswithNewn+AdValuePrint勢俊風(fēng)、榮光、PKJunfengvs.Rongguangvs.+OnlineJunfengvs.Rongguangvs.+PKJunfengvs.Rongguangvs.+PKJunfengvs.Rongguang+盤點(diǎn)國內(nèi)微客 車型俊風(fēng)三步制AdValueOnline心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+心車型俊風(fēng)三步Junfeng-Practical+心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+心車型俊風(fēng)三步MostPracticalMinivan-Junfeng+Junfeng-MostPracticalMinivan+型?Junfeng-MostPracticalMinivan+心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+心車型俊風(fēng)三步Junfeng-Practical+心車型俊風(fēng)三步Junfeng-MostPracticalMinivan++Junfeng-MostPracticalMinivan心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+心車型??俊風(fēng)三Junfeng-Practical+心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+心車型俊風(fēng)三步Junfeng-MostPracticalMinivan+“風(fēng)”“光”各不同，實(shí)鑒俊風(fēng)VS五菱榮AdValueOnlineVS五菱榮光(入GroupTestDriveofJunfengand+VS五菱榮光(入GroupTestDriveofJunfengandWuling浙江+ 鑒俊風(fēng)VS GroupTestDriveJunfengandWuling+VS五菱GroupTestDriveofJunfengand+VS五GroupTestDriveofJunfengandWuling+VS五菱榮光GroupTestDriveJunfengandWuling+風(fēng)光各不同實(shí)VS五GroupTestDriveofJunfengandWuling+GroupTestDriveJunfengandWuling+GroupTestDriveofJunfengandWuling++GroupTestDriveofJunfengandWuling同實(shí)鑒俊風(fēng)VS五菱榮光GroupTestDriveJunfengandWulingm+風(fēng)、光各不同實(shí)VS五GroupTestDriveofJunfengandWuling+風(fēng)光各不同，實(shí)VS五GroupTestDriveofJunfengand+AdValueOnlineNISSANCIVILIANCommercialVehicle+選 NISSANCIVILIANCommercialVehicle+NISSANCIVILIANCommercialVehicle+（NISSANCIVILIANCommercialVehicle+中巴租賃首選高NISSANCIVILIANCommercial車+中巴租賃首選高NISSANCIVILIANCommercial+中巴租賃首選高NISSANCIVILIANCommercial+中巴租賃首選高NISSANCIVILIANCommercial+中巴租賃?首選高NISSANCIVILIANCommercialVehicle+中巴租賃首選高NISSANCIVILIANCommercialVehicle++NISSANCIVILIANCommercialVehicle中巴租賃首選高端商務(wù)中巴NISSANCIVILIANCommercialVehicle+中巴租賃首選高端商務(wù)中巴NISSANCIVILIANCommercial+中巴租賃首選高端商務(wù)中巴NISSANCIVILIANCommercial+中巴租賃首選高端商務(wù)中巴NISSANCIVILIANCommercialVehicle+中巴租?首選鄭州NISSANCIVILIANCommercialVehicle+中巴租賃首選高端商務(wù)中巴NISSANCIVILIANCommercial+NISSANCIVILIANCommercialVehicle+中巴租賃首NISSANCIVILIANCommercialVehicle+中巴租賃首NISSANCIVILIANCommercial+中巴租賃首NISSANCIVILIANCommercialVehicle+端商務(wù)中巴NISSANCIVILIAN+Commercial中巴租賃首選高端商務(wù)中巴NISSANCIVILIANCommercial+中巴租賃首選高NISSANCIVILIANCommercialVehicle+NISSANNV200、連續(xù)三年成為F1英菲尼迪-紅牛車隊(duì)活動(dòng)用AdValuePrintZhengzhouNissanHelpsInfinitiRedBullTeamSecureJiefang+OnlineNV OfficialVehicleforInfinitiF1RedRacing+NV OfficialVehicleforInfinitiF1RedBullRacingTeam+NV OfficialVehicleforInfinitiF1RedBullRacingTeam+NV OfficialVehicleforInfinitiF1RedRacing中國+NISSANNV200成為F1NV OfficialVehicleforInfinitiF1RedBullRacingTeam+NISSANNV200成為F1NV OfficialVehicleInfinitiF1RedBullRacingTeam+三年成為F1紅牛NV200 OfficialVehicleInfinitiF1RedBullRacingTeam+NV200/成+NV OfficialVehicleforInfinitiF1RedBullRacingTeammNISSAN連續(xù)三年NISSANProvidesOfficialVehiclesforInfinitiRedBullRacingTeamforThreeYearsina+NISSANNV200NISSANNV200,NISSANCIVILIANeOfficialVehiclesforInfinitiRedBullRacingTeamforThreeYearsina+NV200成為F1英NV OfficialVehicleforInfinitiF1RedRacing+NISSANNV200成為F1車隊(duì)NISSANNV200,NISSANCIVILIANeOfficialVehiclesforInfinitiF1RedBullRacingm+NV OfficialVehicleforInfinitiF1RedBullRacingTeam大汽車t+NV200連續(xù)年成為F1英菲尼NV OfficialVehicleforInfinitiF1RedBullRacingTeam+NV200F1英菲尼迪-紅牛車隊(duì)NV OfficialVehicleforInfinitiF1RedRacing+NISSANNV200F1?英菲尼迪-紅牛車隊(duì)活動(dòng)用NISSANNV200,NISSANCIVILIANServeasOfficialVehiclesforInfinitiF1RedBullRacingTeamforThirdStraightYear+年英菲尼迪F1車NV OfficialVehicleforInfinitiF1RedBullRacingTeamm+NV200連三年成為F1車隊(duì)NV OfficialVehicleforInfinitiF1RedBullRacingTeam+成為F1紅牛車隊(duì)ZhengzhouNissanesVehiclerforF1RedBullRacingTeamforThreeYearsina+NV200、連續(xù)3年成為NV OfficialVehicleforInfinitiF1RedBullRacingTeam+鄭州日產(chǎn)帶來安全環(huán)保最強(qiáng)音NISSANNV200AdValueOnline鄭州日產(chǎn)NV200NISSANMakesListofTopFourHealthy+日產(chǎn)NV200再度入選NISSANNV200MakesListofTopFourHealthy+日產(chǎn)NV200再度入選NISSANNV200MakesListofTopFourHealthy+日產(chǎn)NV200再度入選NISSANNV200MakesListofTopFourHealthy+日產(chǎn)NV200再次入選NISSANNV200MakesListofFourHealthy+鄭州日產(chǎn)NV200NISSANMakesListofTopFourHealthy+NV200入選健康NISSANMakesListofTopFourHealthy+NISSANMakesListofFourHealthy+鄭州日產(chǎn)+NISSANMakesListofTopFourHealthymNISSANNV200MakesListofTopFourHealthy+NISSANNV200MakesListofTopFourHealthy+NISSAN?NISSANMakesListofTopFourHealthy+SafeandEco-FriendlyChoice:NV200MakesListofTopFourHealthy+NISSANNV200MakesListofTopFourHealthy中國+日產(chǎn)NV200再度入選NISSANNV200MakesListofTopFourHealthy+NV200再度入選NISSANNV200MakesListofFourHealthy+NISSANNISSANMakesListofTopFourHealthy+鄭州日產(chǎn)NV200NISSANMakesListof+FourNV200入選健康SafeandEco-FriendlyChoice:NV200MakesListofTopFourHealthy+NISSAN?NISSANMakesListofTopFourHealthy+鄭州日產(chǎn)NV200NISSANMakesListofFourHealthy+買一送一奪金盛惠等你來！——鄭州日產(chǎn)多重豪禮傾 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