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TextTextTextTextLEVELSEPARATE40PlanImplementSupportLINKS31TextTextTextTextTextTextTextTextTextText2X2CUBED22X2TOWER3TextTextTextTextTextTextSIZESIN4TextTextTextTextTextTextTextTextTextTextJOINT5TextTextTextTextSPOTLIGHT6TextTextTextTextTextTextSTAIRCASE70000P1EYYMMDD.CHARGEXXXPRStrategySkillsSystemsStaffSharedvaluesStructureStyle7S8NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK95PsMARKETINGPlacePriceProductPackagePositioningpromotionProductoffering10TextTextWIRECUBES11TextTextTextTextCUTOUT3D12TextTextTextLINEARA3D13TextTextTextTextLINEARB3D14TextTextTextLINEARC3D15TextTextTextLINEARD3D16TextTextTextTextLINEARE3D17TextTextTextLINEARG3D18TextTextLINEARI3D19TextTextTextTextLINEARJ3D20TextLINEARN3DTextTextText21TextTextTextLINEARP3D22LINEARQ3DTextText23TextTextLINEARQ3D24TextTextTextPROPELLER3D25SPIRAL13D26SpiralBrakesTubeintubeSPIRAL23D270000P1EYYMMDD.CHARGEXXXPRSTARS3D280000P1EYYMMDD.CHARGEXXXPRRINGS3D290000P1EYYMMDD.CHARGEXXXPRPERSPECTIVE3D300000P1EYYMMDD.CHARGEXXXPRARROW3D310000P1EYYMMDD.CHARGEXXXPRCUBES13D320000P1EYYMMDD.CHARGEXXXPRCUBES23D330000P1EYYMMDD.CHARGEXXXPR*FootnoteSource:CUBES33D340000P1EYYMMDD.CHARGEXXXPRTextTextSCALE35TextTextSCALES36ARROWSTextTextTextTextTextTextText37LEVEL1Text38LEVEL2TextText39LEVEL3TextTextText40LEVEL4TextTextTextText41LEVEL5TextTextTextTextText42LEVEL6TextTextTextTextTextText43FLOW2TextHeaderHeaderText44TextFLOW2TITLETextHeaderHeaderText45FLOW3TextHeaderHeaderTextHeaderText46TextFLOW3TITLETextHeaderHeaderTextHeaderText47FLOW4TextHeaderHeaderTextHeaderHeaderTextText48TextFLOW4TITLETextHeaderHeaderTextHeaderHeaderTextText49FLOW5TextHeaderHeaderTextHeaderHeaderHeaderTextTextText50TextFLOW5TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextText51FLOW6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderText52TextFLOW6TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderText53BLADESTextTextTextText54BOXTextTextTextText55BOXTextTextTextText56CYCLE1TextTextText57CYCLE2TextText58UPON2TextText59CYCLE3TextTextText60CYCLE4TextTextTextText61CYCLE5TextTextTextTextText62CYCLE6TextTextTextTextTextText63CYCLE7TextTextTextTextTextTextText64CYCLE8TextTextTextTextTextTextTextText65TextINCOMINGTextTextTextTextText66RIBBONTextTextTextTextText67RINGTextTextTextTextText68CONTINUOUSTextTextTextTextTextTextTextText69CUTOUTTextTextTextText70LINEARATextTextText71LINEARBTextTextTextText72LINEARCTextTextText73LINEARDTextTextText74LINEARETextTextTextText75LINEARFTextTextText76LINEARGTextTextText77LINEARHTextTextTextText78LINEARITextText79LINEARJTextTextTextText80LINEARKTextTextTextTextTextText81LINEARNTextTextTextText82LINEARPTextTextText83LINEARQTextText84PROPELLERTextTextText85STEP5TextTextTextTextText86TextTextTextText2ON187TextTextTextTextTextTextAGAINST88TextTextTextTextTextATWORK89NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK90TextTextCOUPLEDHORIZ91TextTextCOUPLEDVERT92TextTextTextTextFOCUSED93TextTextTextPARALLEL94TextTextTextTextSPLIT95TextSURROUND96TextTextTWISTED97TextTextUP&AWAY98TextTextUP&DOWN99Thewaymanagerscollectivelybehavewithrespecttouseoftime,attention,andsymbolicactionsThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandproceduresthroughwhichthingsgetdonefromdaytodayAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.SomecompaniesperformextraordinaryfeatswithordinarypeopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S100CustomerClientsDistributorsCompetitorsSuppliers3CsTRIANGLE101SkillsSharedvaluesStrategyStaffStructureSystemsStyleAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsTheprocessesandproceduresthroughwhichthingsgetdonefromday-to-dayThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.Somecompaniesperformextraordinaryfeatswithordinarypeople3S-4S102StyleStructureStaffStrategySystemsSkillsSharedvaluesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.SomecompaniesperformextraordinaryfeatswithordinarypeopleThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandandproceduresthroughwhichthingsgetdonefromday-to-dayTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetition7S103CompetitivepositionLowMediumHighProduct/marketattractivenessLowMediumHighBUSSPORTFOLIO104ChangevisionChiefExecutiveLeadershipgroupsDownthelineExternalconstitutionCommitmentConvictionCourageCapabilityIndividualactivityEnablingdevicesCHANGEBOARD105DeltaPVisionandLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblemSolvingProcessClientmanagers(particularlymiddlemanagement)have

skilltoleadprogramimplementationChangeinactualbehaviorActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhigh-involvementprocessImplementationor

nearimplementation

ofrequiredstructureandsystemsFlowof2-waycommunicationsPeople’sunderstanding,beliefandcontributiontoactonvisionandactionplansAccuratemeasurementofactionandresultsClearaccountabilitiesEarlywinsVisibledemonstration

ofnewvisionandvaluesbyclientleadershipDELTAP106NaturalownerRelativeabilitytoextractvalueLowMediumValue-creationpotentialinbusinessunitHighCorporate

centerskillsBusinessunitlinkagesTaxation/

valuationdifferencesIndustryattractivenessCompetitivepositionRestructuring/rationalizationopportunities“Oneofthepack”RetainandgivetoppriorityRetainandgivepriorityRetainandmanageforcodeorliquidateProbablydivestDivestDivestorliquidateMACS107BusinessStrategyManufacturingStrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURINGSTRATEGY108Restructuringframework15432PENTAGON109BenefitPriceCompetitivedisadvantageCompetitiveadvantagePRICEBENEFIT110AppraiseperformanceandprospectsDevelopstrategyRedesignpivotaljobsDesigntheskillbuildingprocessAssesschangereadinessTopdownactionprogramsBottomupactionprograms12456783SMILECHART111RealPerceivedClient’srelativeabilitytoextractvalueCorporatecenterskillsLinkagesbetweenbusinessunitsFinancialownershipfitIndustryrestructureInternalcontrollerSharedresourcesTransferofcapabilityVerticalintegrationDifferencesintaxpositionExistenceofnon-casesobjectivesInefficienciesinfinancialmarketsDifferenceinvaluationtechniqueVALUESOURCES1123.Createandpursueauniqueadvantage2.Resegmentthemarkettocreateaniche4.Exploituniqueadvantageindustrywide1.DomoreandbetterofthesameWhentocompeteSTRATGAMEBOARD113Stage1Stage2Stage3Stage4ValuesystemStrategicmanage-mentExternallyorientatedplanningForecastbasedplanningBudgetplanningMeetbudgetandschedulePredictthefutureThinkstrategicallyCreatethefutureSTRATMANAGE114SellingmarginContributionSalesSellingrateSalesAvailablesellingtimeEffectivenessContributionAvailablesellingtimeProductivityContributionTotalsellingcostsEfficiencyAvailablesellingtimeTotalsellingcostsUtilizationAvailablesellingtimeTotalsalestimeSupportintensitySupportcostsTotalsellingcostsSupportleverageTotalsalestimeSupportcostsTREEPRODUCTIVITY115MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprovecorebusinessperformanceGrowthroughacquisitionand/ormergerAdoptsoundfinancingapproachVALUECREATION116GANTT10<##><##><##><##><##><##><##><##><##><##><##>HeaderText117GANTT15HeaderText################################118TextTextTextTextLEFTTORIGHT119TextTextTextTextTextProcessobjectivesTextSub-objectivesSTUDYOBJECTIVE120TextTextTextTextTextTextTextTOPDOWN121TextTextSCALE122TextTextSCALES123TextTextTextTextTextTextTextTextTextText2X2CUBED124TextTextTextTextTextTextTextTextTextTextTextText2X2EXTENDED125TextTextTextTextTextText2X2TOWER126TextTextTextTextTextTextTextTextTextText2X2127TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3EXTENDED128TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3129TextTextPASSTHROUGH130TextTextDIFFRACTION131TextTextTextFLOWDOWN132TextTextTextText4BOX3D133TextBOUNCE134TextTextCUBEWITHCIRCLES135TextTextSEASAW136PlanImplementSupportLINKS3137TextTextWAYTHRU138TextTextTextTextTextTextTextTextTextDECISIONS139TextTextTextLOOPS140TextTextTextROLLERS141TextTextTextLEVEL03142TextTextTextTextLEVEL04143TextTextTextTextTextTextTextTextTextLEVEL09144TextTextTextTextTextTextTextTextTextTextLEVEL10145TextTextLEVELINVERTED02146TextTextTextLEVELINVERTED03147TextTextTextTextLEVELINVERTED04148TextTextTextTextTextTextTextTextTextLEVELINVERTED09149TextTextTextTextTextTextTextTextTextTextLEVELINVERTED10150TextText2AROUND151TextTextTextTextText4IN1SQUARE152TextTextTextText4IN1TRI153TextTextTextTextTextTextSIZESIN154TextTextCROSSSECTION155TextTextTextTextTextTextTextHONEYCOMB156TextTextTextTextTextTextTextTextTextTextJOINT157TextTextTextPYRAMID158TextTextTextTextSPOTLIGHT159TextTextVENN2160TextTextTextVENN3161STICKERILLUSTRATIVECONFIDENTIALESTIMATEEXAMPLEFORDISCUSSIONONLYFORDISCUSSIONPRELIMINARYDRAFT1620000P1EYYMMDD.CHARGEXXXPRSTICKEROTHERCONFIDENTIALDISCUSSIONDRAFTDISGUISEDCLIENTEXAMPLEPRELIMINARYDRAFTPRELIMINARYESTIMATEDISCUSSIONDRAFTDISGUISEDDRAFTFORDISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAWMANTOBECOMPLETEDPROPOSEDREVISEDROUGHESTIMATECONCEPTUAL1630000P1EYYMMDD.CHARGEXXXPRLEGENDSLegendLegendLegend1640000P1EYYMMDD.CHARGEXXXPRMcKINSEYLOGO1650000P1EYYMMDD.CHARGEXXXPRMOONSVeryattractiveAverageVeryunattractiveVeryattractiveAverageVeryunattractive1660000P1EYYMMDD.CHARGEXXXPRARROWS1670000P1EYYMMDD.CHARGEXXXPRMISCü?–1680000P1EYYMMDD.CHARGEXXXPRDISCLAIMERSCLIENTThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.1690000P1EYYMMDD.CHARGEXXXPRDISCLAIMERSINTERNALThisreportcontainsinformationthatisconfidentialandproprietarytoMcKinsey&CompanyandissolelyfortheuseofMcKinsey&Companypersonnel.Nopartofitmaybeused,circulated,quoted,orreproducedfordistributionoutsideMcKinsey&Company.Ifyouarenottheintendedrecipientofthisreport,youareherebynotifiedthattheuse,circulation,quoting,orreproducingofthisreportisstrictlyprohibitedandmaybeunlawful.1700000P1EYYMMDD.CHARGEXXXPRDISCLAIMERSPRESENTATIONThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.1710000P1EYYMMDD.CHARGEXXXPRWORLDMAP1720000P1EYYMMDD.CHARGEXXXPR9、靜夜四無無鄰，荒居居舊業(yè)貧。。。1月-231月-23Saturday,January7,202310、雨中黃葉葉樹，燈下下白頭人。。。07:03:4507:03:4507:031/7/20237:03:45AM11、以我獨獨沈久，，愧君相相見頻。。。1月-2307:03:4507:03Jan-2307-Jan-2312、故人江江海別，，幾度隔隔山川。。。07:03:4507:03:4507:03Saturday,January7,202313、乍見翻翻疑夢，，相悲各各問年。。。1月-231月-2307:03:4507:03:45January7,202314、他鄉(xiāng)生生白發(fā)，，舊國見見青山。。。07一一月20237:03:45上午午07:03:451月-2315、比不了得得就不比，，得不到的的就不要。。。。一月237:03上上午1月-2307:03January7,202316、行動動出成成果，，工作作出財財富。。。2023/1/77:03:4507:03:4507January202317、做前，能能夠環(huán)視四四周；做時時，你只能能或者最好好沿著以腳腳為起點的的射線向前前。。7:03:45上上午7:03上上午07:03:451月-239、沒有失敗，，只有暫時停停止成功！。。1月