BEC 商務英語初級 第4單元課件

BECPreliminaryModule44.1Internationalbusiness國際商務Focus學習重點熟悉有關(guān)國際商務話題的詞匯掌握關(guān)于國際貿(mào)易方面的話題練習在聽力和閱讀過程中尋找具體信息掌握情態(tài)動詞can,could,should的用法Newwords&Expressionsimportn.vi.&vt.進口exportn.vi.&vt.出口competitorn.競爭對手wholesalern.批發(fā)商warehousen.倉庫audioproduct音響產(chǎn)品bann.&vt.禁令fashionindustrycrisis服裝行業(yè)危機Newwords&Expressionscommissionern.委員spokeswomann.女發(fā)言人hugelosses巨大損失resignn.vi.&vt.辭職garmentn.服裝（成衣）clothingblockade服裝封鎖infavourof支持、贊成disastrousadj.損失慘重的，災難的Newwords&Expressionsimportcontrol進口控制importquotas進口配額compromisen.妥協(xié)，折中，讓步stockexchange證券交易所appealtosb.對……有吸引力availableadj.有空的，能得到的dossiern.檔案，卷宗flatadj.沒電的，平面的Newwords&Expressionsembarrassingadj.令人尷尬的in-housemagazine內(nèi)部雜志participantn.參加者stressfuladj.有壓力的，緊迫的moderatorn.會議主持人pressthemutebutton按下靜音鍵reflecton有損聲譽，招來非議teleconferencen.遠程電話會議Newwords&Expressionsproducern.生產(chǎn)商

wholesalern.批發(fā)商

customern.顧客

retailern.零售商

warehousen.倉庫

consumern.消費者

competitorn.競爭對手

customsn.海關(guān)

portn.港口

clothingn.服裝Reading:Fashionindustrycrisisafter

EUimportbanBackgroundKnowledge1.WhatisEU?EU是EuropeanUnion的縮寫，由歐洲共同體(EuropeanCommunities)發(fā)展而來，是一個集政治實體和經(jīng)濟實體于一身、在世界上具有重要影響的區(qū)域一體化組織。歐盟的統(tǒng)一貨幣為歐元(Euro)，2002年1月1日零時歐元正式流通。截止2008年1月1日，歐元區(qū)成員國有15個。BackgroundKnowledge2.WhatisChristmasseason?圣誕季節(jié)通常指從12月初到第二年的元月6號這段時間，商家會利用這段時間進行商品促銷活動，相當于我國的傳統(tǒng)節(jié)日春節(jié)。BackgroundKnowledge3.H&M.

H&M.是全球時裝零售連鎖巨頭，來自瑞典的連鎖服裝店Hemmes&Mauritz的縮寫。公司成立于1947年，總部設在斯德哥爾摩，是歐洲最大的服裝零售商。

4.ZaraZara：成立于1975年，目前在全球排名第三，西班牙排名第一的服裝零售商。在全球56個國家擁有超過兩千家以上的服裝連鎖店。BackgroundKnowledgeC&AC&A：著名連鎖平價時裝零售品牌，公司于1841年在荷蘭成立。C&A提供“時尚你選擇”(Fashionyouchoose)引領時尚潮流，滿足不同生活方式的目標消費群的特殊需求。Reading:Fashionindustrycrisisafter

EUimportbanTopicsentenceTheFashionindustryinEuropeisfacingitsbiggestcrisisinrecenthistory.CausesTheintroductionofimportcontrolsinJunebytheEuropeanTradeCommissionerEffects1.manysmallcompaniesaresuffering…2.someEuropeancountriesareinfavouroftheimportrestrictions.3.Mr.Mandelsonisindilemma(adifficultposition).TextStructureAnalysisListening:Viewsonimportcontrols

對控制進口的看法ProsandCons:贊成與反對的理由1.pros:befortheimportcontrols2.cons:beagainstimportcontrolsSpeaking:Importedgoods進口商品DiscussionWhydoestheEuropeancompany,H&MimportclothingandshoesfromChina?Importedgoods進口商品SupportedideasThequalityofthegoodsisbetter.It’sdifficulttofindEuropeanmanufacturers.Thepriceislower.ForeigndesignsappealtoEuropeans.Thegoodsaremadeveryquickly.Othercountriescansupplyinlargequantities.Grammar:Modalverbs:

can/couldandshouldFunctionsofModalverbs:can/couldandshould1.ability2.possibility3.assertion4.permission5.offer6.request7.recommendation8.adviceReading:Business2business:globalcommunication商務之間：全球通訊NewWordsandExpressionsTeleconferencen.電話會議face-to-facemeeting見面會virtualmeeting虛擬會議participantn.參加者stressfuladj.有壓力的agendan.日程documentn.文件moderatorn.（會議等）主持人tipn.技巧；小費TextStructureAnalysisTopicSentenceTeleconferencingisagreatwaytoconnectpeoplewhoworkindifferentpartsoftheworld.Reasons1.cheaper,2.quicker,3.moreinformalPreparation1.findadate,2.specifythelocaltime3.limitthenumberofparticipants4.sendoutagendaanddocumentsTips1.bemoderator,2.alwayssayyourname3.pressthe‘mute’buttonwhilelisteningtoothers’talking4.2Businesscommunications商務溝通Focus學習重點熟悉與商務溝通相關(guān)的話題學習掌握如何進行商務溝通的相關(guān)技能練習在聽力過程中尋找具體信息學習掌握will的用法掌握回復投訴信的寫法Newwords&Expressionsprintercartridges打印墨盒descriptionn.種類；性質(zhì)；描述passthemessageonto把留言給……complaintn.投訴cancelvt.取消extensionnumber分機號碼pharmaceuticalsn.醫(yī)藥用品Newwords&Expressionsbudgetn.預算plasmascreenTV等離子電視freightforwarder貨運商distributorn.發(fā)行人，銷售商containern.集裝箱productionmanager生產(chǎn)經(jīng)理，廠長Madrid馬德里（西班牙首都）Speaking：Onthephone打電話

CallingThisis…,of…It’s…of…Hello,I’dliketospeakto…I’dliketospeakto…,please.CanIleavehimamessage?I’llcallbacklater.I’llgiveit(thenumber)toyou.Speaking：OnthephoneResponse…CanIhelpyou?Who’scalling,please?Wouldyouliketoleaveamessage?I’mafraid…isnotinherofficeatthemoment.CanItakeamessage?I’llaskhimtocallyouwhenhe/shegetsback.Doeshe/shehaveyournumber?I’llpassyourmessageonto…Speaking：OfficeSupplies辦公用品penciln.鉛筆erasern.橡皮rulern.尺子rubberband橡皮筋penn.鋼筆ball-penn.圓珠筆envelopen.信封stationeryn.信紙，文具paper紙OfficeSupplies辦公用品calculatorn.計算器diaryn.記事簿staplen.訂書釘staplern.訂書機scissorsn.剪刀pinn.大頭針clipn.回形針tapen.膠帶gluen.膠水pasten.漿糊OfficeSupplies辦公用品computern.電腦/laptopn.筆記本電腦printern.打印機printercartridgen.打印墨盒faxmachinen.傳真機photocopymachinen.復印機shreddern.碎紙機projectorn.投影儀telephonen.電話Writing:Dealingwithcomplaints

處理顧客投訴UsefullanguageIapologisefor…Pleaseacceptmyapologiesfor…Iwouldliketoapologiesefor…Unfortunately…Theproblemwasdueto…DealingwithcomplaintsWehadaproblemwith…Iwouldliketooffer…Icanoffer…Pleaseaccept…SampleDearMr

Paxman,Iapologiseforthefactthatyourorderhasnotarrivedyet.Unfortunately,thisisaperiodofveryhighdemand,andourusualsupplieriscausingussomeproblems.However,wenowhavealloftheitemsyourequestedandwearealreadytosendyourorder.Becauseofthisdelay,Iwouldlike