演示文稿產(chǎn)品生命周期英文

優(yōu)質(zhì)文檔精選產(chǎn)品生命周期英文版當前1頁，總共14頁。

Productlifecycle(PLC),isthemarketlifeoftheproduct.Whenoneoftheproductsenterthemarket,thesalesvolumeandprofitswillchangeovertime,showingoneofasmallnumberofsmallprocess,asone’slife,frombirth,growthtomaturity,eventuallydecline,whichistheproductlifecyclephenomenon.Productlifecycleisaprocessthatproductsenterthemarketuntilthefinalwithdrawalfromthemarketsofarhavebeenthroughmarketlifecycle.Whatis“PLC”

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產(chǎn)品生命周期（productlifecycle）,簡稱PLC，是指產(chǎn)品的市場壽命。一種產(chǎn)品進入市場后，它的銷售量和利潤都會隨時間推移而改變，呈現(xiàn)一個由少到多由多到少的過程，就如同人的生命一樣，由誕生、成長到成熟，最終走向衰亡，這就是產(chǎn)品的生命周期現(xiàn)象。所謂產(chǎn)品生命周期，是指產(chǎn)品從進入市場開始，直到最終退出市場為止所經(jīng)歷的市場生命循環(huán)過程。當前3頁，總共14頁。產(chǎn)品生命周期曲線

生命周期曲線的特點：在產(chǎn)品開發(fā)期間該產(chǎn)品銷售額為零，公司投資不斷增加；在引進期，銷售緩慢，初期通常利潤偏低或為負數(shù)；在成長期銷售快速增長，利潤也顯著增加；在成熟期利潤在達到頂點后逐漸走下坡路；在衰退期間產(chǎn)品銷售量顯著衰退，利潤也大幅度滑落。當前4頁，總共14頁。DifferentStagesHaveDifferentForms當前5頁，總共14頁。

Aproductfromrawmaterialsacquisition,preparationofrawmaterials,manufacturingandprocessing,packaging,transportation,distribution,consumeruse,reuseandrepair,eventuallyrecycledordisposedofaswasteetc.throughoutthecourseofthelifechain.PCL當前6頁，總共14頁。Stage1.Marketintroductionstage2.Growthstage3.Maturestage4.Saturationanddeclinestage當前7頁，總共14頁。MaturestageCostareloweredasaresultofproductionvolumesincreasingandexperiencecurveeffect.Salesvolumepeaksandmarketsaturationisreached.Pricestendtodropduetothecompetingproducts.Branddifferentiationandfeaturediversificationisemphasizedtomaintainorincreasemarketshare.Industrialprofitsgodown.當前8頁，總共14頁。Thematurestage’scharacteristicsSalesPeaksalesCostsLowcostpercustomerProfitshighprofitscustomersMiddlemajoritycompetitorsStablenumberbeginningtodeclineMaximizeprofitwhiledefendingmarketshareMarketingobjectives當前9頁，總共14頁。StrategiesProductDiversitybrandsandmodelsPricePricetomatchorbeatcompetitorsDistributionBuildmoreintensivedistributionAdvertisingStressbranddifferencesandbenefitsSalespromotionIncreasetoencouragebrandswitching當前10頁，總共14頁。潘婷乳液修復(fù)系列潘婷乳液修復(fù)去屑系列潘婷絲質(zhì)順滑系列潘婷絲質(zhì)順滑去屑系列潘婷瑩彩修護系列潘婷強韌防掉發(fā)系列潘婷垂順直發(fā)系列潘婷彈性卷發(fā)系列潘婷烏黑瑩亮系列CLINICARE臻致修護潘婷/Pantene

當前11頁，總共14頁。潘婷乳液修復(fù)系列潘婷乳液修復(fù)去屑系列潘婷絲質(zhì)順滑系列潘婷絲質(zhì)順滑去屑系列潘婷瑩彩修護系列潘婷強韌防掉發(fā)系列潘婷垂順直發(fā)系列潘婷彈性卷發(fā)系列潘婷烏黑瑩亮系列CLINICARE臻致修護潘婷/Pantene

當前12頁，總共14頁。SaturationanddeclinestageSalesvolumedeclinesorstabilizes.Prices,profitabilitydiminish.Profitbecomesmoreachallengeofproduction/distributionefficiencythanincreasedsales.當前13頁，總共14頁。Saturationanddeclinestage’scharacteristicsSalesDecliningsalesCostsLowcostpercustomerProfits