Influencer Marketing Hub：2022年意見領(lǐng)袖營銷報(bào)告

2022IndexNotableHighlights7SurveyMethodology9InńuencerMarketingEⅩpectedtoGrowtobeWorth$16.4Billionin202210InńuencerMarketingRelatedservices/CompaniesContinuetoGrow12soFtwarePlatFormsspecińcallγFocusedontheInńuencerMarketingIndustryRaisedMoreThan$800Min202113socialMediauserDemographicsstatistics15InńuencerEngagement19InstagramInńuencerFraudHasDeclinedovertheLastFewzears22TheMostMentionedBrandsonSocialMediain202123TheValueofSocialCommerceSalesin2022Estimatedtobe$958Billion28CreatorEconomyEstimatedMarketSize$104Billion30TheFTCSentHundredsofBusinessesWarningsAboutFakeReviewsandotherMisleadingEndorsements31SizeableIncreaseinContentinRecentYears32AnIncreasingMajorityHaveaStandaloneBudgetforContentMarketing32TheVastMajoritγoFRespondentsBelieveInńuencerMarketingtobeE阡ective3311MoreThanThree-ouartersoFourRespondentsIntendtoDedicateaBudgettoInńuencerMarketingin20223468%oFRespondentsIntendtoIncreaseTheirInńuencerMarketingspendin202235Two-ThirdsoFRespondentsIntendtospendBetween10%and30%oFTheirMarketingBudgetonInńuencerMarketing36AlthoughMostBrandsspendLessThan$50KonInńuencerMarketing!Nearlγ4%spendMorethan$500K37FirmsValuexorkingwithInńuencersTheγKnow3854%oFtheFirmsxorkingwithInńuencersoperateeCommercestores39MoreThanone-ThirdoFRespondents'eCommercesitesuseshopiFγTechnologγ41AsManγBrandsNowPaγInńuencersasGiveThemFreeProductsamples42NearlγHalFoFPaγmentstoInńuencersareMadeataFlatRate43PaγPalisstilltheMostPopularxaγtoPaγinńuencers!AlthoughotherMethodsAreCommon44MoreThan70%oFBrandsTracksalesFromInńuencerCampaigns4445%oFRespondentsTracksalesusingReFerralLinkss45ManγFirmsuseInńuencersForA向liateCampaigns462/3RecognizetheHighoualitγoFCustomersFromInńuencerMarketingCampaigns4670%MeasuretheRoIonTheirInńuencerMarketing47TheMostCommonMeasureoFInńuencerMarketingsuccessisConversions/sales48MostConsiderEarnedMediaValueaGoodMeasureoFRoI492282%oFFirmsTakeTheirInńuencerMarketingspendingFromTheirMarketingBudget5071%oFInńuencerMarketingCampaignsareRunIn-House51HalFoFRespondentsuseToolsDevelopedIn-HousetoEⅩecuteInńuencerMarketingCampaigns52JustLessThanHalFoFAllRespondentsuse3rd-PartγPlatForms52MostPopularuseoFInńuencerPlatFormsisForInńuencerDiscoverγandCommunication53InstagramusedbγNearlγ4/5oFBrandsxhoEngageinInńuencerMarketing54AwarenessandsalesaretheMainobjectivesForRunninganInńuencerCampaign56InńuencerFraudisstilloFConcerntoRespondents57ContinuedFallinRespondentsxhoHaveEⅩperiencedInńuencerFraud58BrandsareFindingitRelativelγEasγtoFindAppropriateInńuencers590TheMajorityofFirmsHaveLittleConcernsAboutBrandsaFetγinInńuencerCampaigns00MajoritγBelieveInńuencerMarketingCanbeAutomated!AlthoughsignińcantNumbersDisagree01AudienceRelationshipstillConsideredMostValuablexhenPartneringwithInńuencers!ButContentProductionisRapidlγCatchingup13MoreThan70%oFRespondentsPreFerTheirInńuencerMarketingtobeCampaign-Based3VastMajoritγConsiderInńuencerMarketingtobea4ScalableTacticintheirMarketingEcosystem45EngagementorClicksisstilltheMostImportantCriteriaxhenEvaluatingInńuencers5AboutThree-ouartersoFBrandsxorkwithFewerThan507Inńuencers733ourlatesteditionoFthe2022InńuencerBenchmarkReporttakesanotherin-depthlookattheinńuencermarketingindustrγ.ItsummarizesthethoughtsoFmorethan2000marketingagencies!brands!andotherrelevantproFessionalsregardingthecurrentstateoFinńuencermarketing.xehavepackedthereportwithalltheinńuencermarketingbenchmarks!metricsanddatathatmattermosttoγou!alongwithsomepredictionsoFhowindustrγproFessionalseⅩpectittomoveovertheneⅩtγearandintotheFuture.ThinkoFitasFuelForγourneⅩtinńuencermarketingcampaign.InńuencerMarketingHubńrstbegantoeⅩplorethisagileandFast-pacedindustrγbackin2016!withapostwherewedeńnedwhatinńuencermarketingis.xhilethatposthaschangedconsiderablγsincethatńrstversion!andourcompanγnowtakesabroaderlookatonlinemarketing!inńuencermarketingisjustasimportantasitwasinthosesimplerpre-Coviddays.Aswewroteinthatoriginalpost:1n"uencerMarketingisahybridofoldandnewmarketingtools.1ttakestheideaofcelebrityendorsementandplacesitintoamodern.daycontent.drivenmarketingcampaign.Themaindiferentiatorinthecaseofin"uencermarketingisthattheresultsofthecampaignarecollaborationsbetweenbrandsandin"uencers.xealsoemphasizedthat:1n"uencermarketingdoesn'tjustinvolvecelebrities.1nstead,itrevolvesaroundin"uencers,manyofwhomwouldneverconsiderthemselvesfamous.55ThekeγtoinńuencermarketingisthequalitγoFaninńuencer'saudience.PeopleFollowinńuencersbecausetheγvaluewhattheγsaγ.Theγcaremoreabouttheinńuencer'sopinionsthantheγdoabrandinmostcases.so!iFaninńuencerreactspositivelγtowardsγourbrand!thenaportionoFtheiraudiencewilltakenoteandrespondtotheirinńuencermarketingposts.ThismakesitvitalthatbrandssearchForinńuencerswhoseaudiencematchesthepotentialusersoFtheirproduct.Thereislittlepointinpartneringwithabig-namecelebritγorinńuenceriFtheirFollowersaretheswrongspeopleForγourproducts.xithinaγearoFopening!InńuencerMarketingHublauncheditsńrstInńuencerMarketingBenchmarkReportandwehavecontinuedproducingthemeverγγearsincethat2017release.Asaresult!wenowhaveaclearinsightintothestateoFtheindustrγsincethattime!producingcomprehensiveannualreviewsoFhowmarketingagencies!PRagencies!andbrandsseetheFormoFinńuencermarketing.ourInńuencerMarketingBenchmarkReport2021showedthatdespitetheenormousimpactoFCovidupontheworld!inńuencermarketingwasaspopularasever.TherewassurprisinglγlittlechangeFromtheresultsreportedpre-Covidin2020!apartFromasizableboostinthepopularitγoFTikTok.In2022!theworldisreopeningwhilebeinghitwithanotherroundoFCovid(theomicronvarietγ).zetonceagain!however!weseeinńuencermarketingasstrongasever.66InńuencerMarketingIndustrγissettogrowtoapproⅩimatelγ$16-4Billionin2022InńuencerMarketingFocusedplatFormsraisedmorethan$8//MinF■ndingin2/21alone!anindicationoFthesignińcantgrowthoftheindustry.TheglobalnumberoFInńuencerMarketingrelatedcompaniesgrewby26sin2/21alone)【oreachas【aggering18)9//InstagraminńuencerFraudhasdeclinedoverthelastFewMorethan75soFbrandmarke【ersintendtodedica【ea54soF【heńrmsworkingwithinń■encersopera【eeCommercestores2021sawanotableincreaseinbrandspayingmoney【oinń■encers.ThereisnowanequalsplitbetweenmonetarγpaγmentandtheinńuencersreceivingFreeproducts.77zara)themostmentionedbrandonInstagram!hasanestimatedreachof2)/74)///)///68sofmarketersplan【oincrease【heirinń■encermarke【ingspendin2022tengageininńuencermarketingsocialCommerce$958billionInjustonedayinoc【ober2/21!twooFChina'stoplive-streamers!LiJiaqiandViγa!sold$3billionworthoFgoods.That'sroughlγthreetimesAmazon'saveragedailγsales.Bγ2025!socialcommerceiseⅩpectedtoaccountFor17sofallecommercespendingBillionin2022Morethan5/millionpeoplegloballγconsiderthemselvescontentcreators88xesurveγedjustover2000peopleFromarangeoFbackgrounds.39%oFourrespondentsconsideredthemselvesbrands(orbrandrepresentatives).31%workatmarketingagencies(includingthosespecializingininńuencermarketing)!and3%arePRagencies.xemergetheremaining27%asother!representingawiderangeoFoccupationsandsectors.xehaveseenacomparativeincreaseinB2BbusinessesoverB2Cńrmscomparedtolastγear.62%oFthosesurveγedidentiFγaspartoFtheB2Csector(downFrom70%in2021)!withtheremaining38%runningB2BThemostpopularverticalrepresentedremainsFashion&Beautγ(15%oFrespondents)!althoughthisisdownconsiderablγFromlastγear's25%).Health&Fitnessremainssecondwith13%.Travel&LiFestγlerespondentsreboundedto12%!closelγFollowedbγGamingat11%.Familγ!Parenting&Home(6%)andsports(4%)remaintheothersectorsseparatelγshown.Theremaining39%!groupedasother!coverseverγotherverticalimaginable.Thisisa10%increaseFromlastγear'ssurveγ!indicatingthatinńuencermarketingisnolongerjustrelevanttoaFewtightniches.Despitethisγear'ssurveγsamplesizebeingsmallerthanlastγear's!itisstillacomprehensivestudγ.ThereFore!theproportionsoFeachindustrγverticalrepresentedherewilllikelγstillbetγpicaloFinńuencermarketingusersingeneral.57%oFourrespondentscameFromtheusA!13%Asia(APAC)!11%Europe!5%AFrica!2%southAmerica!and11%describedtheirlocationasother.ThebulkoFourrespondentscameFromrelativelγsmallorganizations!with44%representingcompanieswithFewerthantenemploγees.26%had10-50emploγees!11%50-100!12%100-1!000!and8%comingFromlargeenterpriseswithmorethan1!000emploγees.overall!however!thereareslightlγFewerrespondentsFromlargerorganizationsthanlastγear!whichmighthavehadasmallimpactonthecomparativeresults.99wor【hs16.4BiIIionin2022Despiteinitialconcernsthatinńuencermarketing(indeed!allmarketing)mightdecreaseduetoCovid19!itincreasedoverboth2020and2021.sure!someindustries!suchastourismandairlines!initiallγhadtoretrenchdramaticallγ!butmanγothersadjustedtheirmodelstosurviveintheCovid(andpost-CoVID)world.AndthereisevensomerenewedliFeinthemoreCovid-a阡ectedindustries.Peopleinitiallγspendconsiderablγmoretimeonlinethanpre-Covid!whichhasn'tcompletelγreverseddespitemanγpeoplereturningtowork.Asaresult!businesseshadtoupgradetheirwebsitestocopewithincreaseddemand.LookingbackthroughpastversionsoFthisBenchmarkReport!γouwillconsistentlγseethatactualandestimatedinńuencermarketinghasgrowndramaticallγoverrecentγears.Coronavirusacceleratedthatgrowthin2020and2021!whichisestimatedtocontinueinto2022.ss16.4B$16Bs13.8B$12Bs9.7B$8Bs6.5Bs4.6B$4Bs3.0Bs1.7B$2B$/B2022202120162017201820192020Fromamere$1.7billionatthetimeoFthissite'sbeginningin2016!inńuencermarketingisestimatedtohavegrowntohaveamarketsizeoF$13.8billionin2021.Furthermore!thisiseⅩpectedtojumpaFurther19%to$16.4billionin2022.2019202020192020Asinńuencermarketinghasmaturedasanindustrγ!ithasattractedsupportcompaniesandappstosimpliFγtheprocessForbrandsandinńuencers.However!organicinńuencermarketingcanbeslowandtedious!particularlγwhenńndingandwooinginńuencerstopromoteγourcompanγ'sproductsorservices.xehaveonlγlookedatinńuencerplatFormsandagenciesinthepast.ButinourInńuencerMarketingBenchmarkReport2022!wearewideningthistoencompassallinńuencermarketing-relatedservices/companies!includinginńuencerservices!agencies!andplatForms.xehavenoticedinourreviewsthatmanγoFthetoolswegroupassplatFormsso阡eranever-increasingvarietγoFservicestotheircustomers.Theseincludeinńuencerdiscoverγ!inńuencermarketplaces!eCommercetools!andproduct/giFtingtools.ThedaγsoFdoingeverγthingorganicallγseemwellgone.xehavenowwritten50reviewsattheInńuencerMarketingHubbγthebeginningoF2022buthaveonlγjustscrapedthesurFaceoFtheindustrγ.N■mberoFCompanieso阡ering1nń■encer700070000000004000300020000 2021InńuencerMarketingrelatedservices/companiesgrew26%in2021!to18!900worldwide.Growthwashighestintheunitedstates!whichsawa30%increaseininńuenceragencies!platForms!andservices.s800Min2021ManγinńuencermarketingcompaniescanlookbackFondlγon2021.InvestorsrecognizedthesuccessoFinńuencermarketingandthedemandForqualitγtoolsandinvestedheavilγinsomeoFthenewerinńuencersoFtwareplatForms.Intotal!soFtwareplatFormsspecińcallγFocusedonInńuencerMarketingraisedmorethan$800Min2021.someoFtheplatFormstoreceiveinvestorcashandconńdencewere:EXcessoF$8//Min2/21MostNotableRaisesIn2021ss126Ms120Ms40Ms23.5Ms300MGrin$126MMavrck-$120MCreatorIQ-$40MTaggerMedia-$23.5MGrin'sFundingincluded$110MinaroundledbγLonePineCapitaloFGreenwich!Connecticut!thatwillallowthecompanγtoaccessmarketsintheunitedKingdomandAustralia.ThisFollowedFrom$16millionseriesAfundingearlierintheyearledbyImaginaryVentures.LTKraised$300millionata$2billionvaluationFromsoFtBankVisionFund2toscaleandbuildupmoreglobaloperations.ThissectionhighlightssomestatisticsthatemphasizethetγpesoFpeoplemostlikelγtousesocialmedia.xhenγouaresearchingForinńuencerstopromoteγourbrands!γouwillwanttoFocusonthoseinńuencerswhoareFollowedbγthetγpeoFpeoplemostlikelγtobeinterestedinγourproductsorservices.ThesocialmedianetworkwhereeachinńuencerhasgainedthemostFameimpactsthis一clearlγ!γouwanttoworkwithpopularpeopleonthesamesocialnetworkswhereγourpotentialcustomersspendtheirtime.Remember!justbecauseγouspendtimeonaparticularsocialnetworkdoesn'tmeanthatγourcustomersdotoo!particularlγiFtheγareoFadi阡erentdemographictoγourselF.1ns【agramUserDemographics13-1713-17yr18-24yr25-34yr35-44yr45-54yr55-64yrFemaIeMaleAsγoucanseeFromtheabovedata!thegreatestloversoFInstagramarepeopleagedFollowedb8一24-γear-olds.Inbothcases!moreFemalesthanmalesuseInstagram.onestatisticalodditγ(althoughnumbersaresmall)isthatForagegroups35andolder!theusageoFthegendersreverse!withmoreoldermalesusingInstagramthantheirFemalecounterparts.Anγbodγwhoknowstheγoungergenerationswillunderstandthisstatistic.TikTokhastakenGenerationZwithastorm.so!iFγouwishtomarkettoGenZ(Femalesatleast)!γoushouldbesearchingForTikTokinńuencerswithwhomtopartner.ontheotherhand!iFγouselltoBabγBoomersoFGenerationY!γoucancomFortablγgiveTikTokamiss.TikTokUserDemographics13-1713-17yr18-24yr24-34yr35-44yr45-54yr55+yrFemaIeMaleThegendersplitisinteresting.ThereisadistinctFemalebiasamongstTikTokusers24andyounger.YetthingsaremuchmorebalancedforMillennialTikTokusersandsubstantiallγmale-dominantamongsttheFewolderTikTokusers.MalezouTuberViewersoutnumberFemalesForMillennialsandolderAgeGroupsInsomewaγs!zouTubeismorepassivethaneitherInstagramorTikTok.zouoFtentuneintozouTubevideosinmuchthesamewaγasγoudotraditionalTV.Althoughsomepeoplelovemakingcommentsonvideostheγlove(orhate)!thereislessoFasocialelementFormanγ.zouTubeuserDemographics13-1713-17yr18-24yr24-34yr35-44yr45-54yr55+yrFemaIe MaleThistrendisparticularlγevidentForMillennials(theagegroupmostbelovedoFInstagram).MaleMillennialsmakeupalmostańFthoFallzouTubeviewers!morethandoubletheirFemalecounterparts.ThemostcommonnicheinwhichInstagraminńuencerspostedinboth2020and2021wasLiFestγle.Thisisnogreatsurprisewhenγouconsiderwhichinńuencersarethebestknowntomostpeople.Inaddition!liFestγleisaneasγnichetosharecaptivating!vividimages.second-placedBeautγisalsohighlγvisual!makingitanidealsubjectForpostingonInstagram.Also!whenγouconsiderInstagram'scoreaudienceoF25-34Females!itishardlγsurprisingthatbeautγinńuencerswouldbepopularontheplatForm.FamiIyH■mor&F■n&show喜ModeIing11-59s13-8/s4-34s4-24s4-91s4-24s2-93s2-28s2-95s8-56s8-27s3-28s3-93s3-81s3-27s6-2/s6-52s6-64s5-22s5-58s20212020Thanin2/19Inallthetimewehavereportedoninńuencermarketing!wehaveobservedthegeneralpatternoFInstagramaccountswithlargenumbersoFFollowershavingalowerengagementratethanaccountswithFewerFollowers.Thisislogical一itismuchharderForpopularinńuencerstoreplγtoeverγcommentandengageascloselγwitheachFollowerasForsmallerInstagrammers.Thisisbecausepeopleonlγhavelimitedtimetoengage.Also!manγpeopledeliberatelγchoosetoFollowpopularinńuencerspassivelγ!happilγslurking!sviewingsharedimageswithoutactiveparticipation.xehaveseenageneralreductioninengagementoverthelastFewγears!particularlγFormediumtolargeaccounts.TherewasanincreaseinengagementnearthestartoFCovidin2020!withmorepeoplehavingtimeontheirhandsthanthepreviousγear.However!thisrecoverγturnedouttobeshort-lived!withareductionagainin2021.zet!engagementisstillbetterthanin2019Formostnanoandmicro-inńuencers.Percentage(%)over1MFollowers5K-20KFollowers20KPercentage(%)over1MFollowers5K-20KFollowers20K-100KFollowers100K-1MFollowersK5KFollowersInstagramTikToKYouTube5%13-33s0%4-84s4-/64s4-142s2-763s1-7/s2-/45s1%3-534s12-43s13-7/s13-/9s12-93s1-23s1-/6s1-22sPar【ic■larlyForLarge1nń■encersAlthoughmostsocialnetworkshaveseenagradualFallingo阡oFengagementFororganicpostsoverrecentγears(apartFromaCovidblipin2020)!TikTokhasonlγseenarelativelγsmalldrop.Andmostimportantlγ!theengagementrateForTikTokinńuencersishighatallsizetiers.Therewasonenotablechangein2021!however.TikToknowbreaksthegeneralruleoFsocialmediaengagement.Largeinńuencershavethehighestengagementrate!whilesmallinńuencershavethelowest!althoughthatisstillhighcomparedtootherplatForms.PerhapsthisrelatestothestrengthoFTikTok'salgorithmintargetingcontenttomatchtheinterestsoFitsviewers.TikTokislikelγtobeintelligentlγtargetingthevideosoFitsmostpopularinńuencersintomanγusers'ForzouFeedsmallerChannelszouTubealsobreaksthegeneralruleoFsocialmedia!withlargerzouTubechannelshavinghigherengagementratesthansmallerchannels.Technicallγ!channelswith100K-1MFollowershavethehighestengagementrate!buthugezouTubeinńuencers(1M＋Followers)aren'tFarbehind.tindustryinitstracks.dtisfraud.MentionsMentionsNetńiⅩxastheMostFollowedBrandonTikTokin2021TheMostMentionedBrandsonTikTokin2021TiTikTokMentionsMentionssteamistheMostFollowedBrandonzouTubeTheMostMentionedBrandsonzouTubein2021ThezouTubechannelswiththemostmentionsandviewsrelatetoeithergaming(steam!Plaγstation!MicrosoFt!andRobloⅩ)orshopping(AliEⅩpress!Flipkart!shein!andEtsγ).xhilemostoFthe10!000channelsconnectedtosteamaren'tdirectlγrelatedtothesteamplatForm!theγcovergamesthatγoucanpurchaseinthesteamstore.Likewise!thechannelsallocatedtoPlaγstationandMicrosoFtaremostlikelγchannelsspecińctogamesonthosesystems.2020202120222023202420252026source:statista2020202120222023202420252026source:statistasThevaI■eoFsociaICommercesaIe喜in2022GlobalsalesthroughsocialmediaplatFormswereestimatedtobe$560billionin2020.Andsocialcommercesaleshavecontinuedtoriseatincreasingratessincethen!withmanγpeoplenowpreFerringtoshopFromhomeusingtheirphones.Asaresult!itisestimatedthatthevalueoFsocialcommercesaleswillreach$958billionin2022!potentiallγreaching$2.9trillionby2026TheVal■eoFsocialCommercesalesin2/22Es【ima【ed【obe$958Billionandreach$2-9Trillionby2/26ss2900B2144B1639B1253B958Bs732Bs560B3!5003!0002!0002!5001!5001!000$0B500EstimatescurrentlγplacethezozmarketgrowthoFsocialcommerceatisepectedtoaccountForoFalleCommercespending.socialcommercehasparticularlγtakeno阡inChina!wherenearlγoneintwointernetuserspurchasedFromsocialnetworksin2021.Injustonedaγinoctober2021!twoChineselive-streamers!LiJiaqiandViγa!sold$3billionworthoFgoods!equivalenttothreetimesAmazon'saveragedailγsales.However!thexesthasbeenslowertoseethebeneńtsoFsocialcommerce.Therewasanestimated$51.2billionoFsocialcommercesalesintheusin2021!givingita6.9%shareintheglobalmarket.EⅩpecttoseeincreasedsocialsalesthereovertheneⅩtFewγears!though.BiIIionTheCreatorEconomγhasgrowndramaticallγoverthelastFewγears.Morethan50millionpeoplegloballγnowconsiderthemselvescontentcreators!andthemarketsizehasgrowntowellover$104billion.InourmostrecentCreatorEarnings:BenchmarkReport!wecalculatedthetotalCreatorEconomγmarketsizetobearound$104.2billionandonparwithasubstantialgrowthtrajectorγsimilartotheGigEconomγ.Investorscontributedanestimated$1.3billion＋oFventurecapitalintheCreatorEconomγin2021!indicatingahighleveloFconńdenceinthesector.Kajabi!theonlinecourseplatForm!wasthetop-Fundedcompanγonourmarketmap!havingdrawn$550millionininvestmentata$2billionvaluation.othernotableVCinvestmentsintotheCreatorEconomγlastγearincluded:Cameo(thepersonalizedvideoshout-outapp)whogarneredmorethan$166millionintotalFundingFora$1billionvaluation!substack(thenewsletterplatForm)!whoraisedatotaloF$82millionatavaluationoF$650million!VsCo(thephoto-editingapp)!nowvaluedat$550million!aFterraising$85millioninFunding!andsplice(theaudio-editingplatForm)!nowvaluedat$500M!withbackerslikeunionsquareVentures!TrueVentures!FirstRoundCapital!andLererHippeauVentures.TheFTCcontinuedtoscrutinizetheonlineactivitiesoFbusinesses!sendingoutover700NoticeoFPenaltγo阡enseslettersinoctober2021alonetolargecompanies!topadvertisers!leadingretailers!well-knownconsumerproductcompanies!andmajoradvertisingagencies.Theseincludedhigh-prońlebusinessesincludingAdobe!Amazon!Apple!AT&T!Barnes&Noble!Facebook!FordMotorCo!GeneralElectric!Google!McDonald's!andMicrosoFt.BγsendingaNoticeoFPenaltγo阡enses!theagencγplacedthecompaniesonnoticetheγcouldincursignińcantcivilpenalties一upto$43!792perviolation一iFtheγuseendorsementsinwaγsthatruncountertopriorFTCadministrativecases.IntheuK!complaintstotheAsAonthissubjectalsoremainhigh.TheAsAreleasedInńuencerAdDisclosureonsocialMedia!areportintoInńuencers'rateoFcomplianceoFaddisclosureonInstagraminMarch2021.Theγanalγzed24!000individual'stories!'posts!IGTV!andreelsacross122uK-basedinńuencers.TheγFoundadisappointingoverallcomplianceratewiththerulesonmakingitsu向cientlγclearwhentheγwerebeingpaidtopromoteaproductorservice.2020sawa55%increaseon2019incomplaintsreceivedaboutinńuencers!From1!979to3!144individualcomplaints.61%oFthosecomplaintsin2020wereaboutaddisclosureonInstagram.TheAsAhasγettoindicatewhetherthingsimprovedin2021.ResultsFromoursurveγxeaskedourrespondentswhethertheγhadi