小米介紹英文版

小米介紹英文版第1頁/共30頁ProductPlacePromotion1342Price4PProject企劃第2頁/共30頁Product-Milletphone產(chǎn)品：小米手機consumergroups:Jiaxingcollegestudents第3頁/共30頁手機更新?lián)Q代mobilephoneupgrade

----product第4頁/共30頁Price第5頁/共30頁Therabbitwithearcuffhatdesighedbyxiaomiiscalledmirabbit

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Appliedtothexiaomiphonesystem,verycute

第6頁/共30頁?EstablishedinApril2010.?R&D?high-endsmartphone?Milletphone?MIUI?MichatProduct

第7頁/共30頁?MobileInternetProduct

LOGOWorry—saving?MissionImpossible第8頁/共30頁TheexcellentdevelopmentteamofMilletLeiJun,founder,presidentandCEOofMillet;presidentofKingsoftLinBin，theformerengineeringofGoogle,vicePresidentoftheChinaacademyLiWanqiang,theformerdesigndirectorofKingsoftZhouGuangping,theformerseniordirectorofMOTOROLABeijingr&dcenterLiuDe,theformerdirectoroftheuniversityofBeijingscienceandtechnologyHuangJiangji,theformerdirectorofengineeringdevelopmentofMicrosoftChinaacademyHongFeng,theformerseniorproductmanagerofGoogleChina第9頁/共30頁IhaveadreamLeiJunhavesaid,weallthinkthat40-year-oldisoldenoughtoretirefromtheInternet,butIhavemakearesearchforthat,LiuChuanzhiis40-year-oldwhenhestartedhisbusiness.Inmypointofview,restartingin40-year-oldjustmeansnothing.I

believethatwearegreatbecauseofourdream,IwillnotberegretfulinmylifeaslongasIhavesuchadream.第10頁/共30頁第11頁/共30頁ThemilletphonePromotion第12頁/共30頁Costeffectiveness性價比啊，親價格RMB5288RMB1999分辨率+PPI1136X640像素1280X720像素電池容量+可否更換電池1440mAh,不可拆卸式電池2000mAh，可拆卸式電池RAM1GB2GB處理器，核心雙核四核是否支持內(nèi)存卡容量擴展不支持SIM卡類型NanoSIM卡第13頁/共30頁ThedevelopmentofMilletOnJuly12,2011,LeiJunrevealedthegoalofmilletcompanytothemediaforthefirsttime:todothetopsmartphone.OnAugust16,2011，milletcompanyreleasedthefirstmilletphone,whichpriceisatRMB1999.OnMay15,2012，milletcompanyreleasemilletphone--theversionoftheyouth,throughthemicrobloggingOnMay18,2012，milletcompanysoldmilletphonesthroughtheofficialwebsite,onlyin10minutesand52seconds,150,000phonessoldout.OnAugst16,2012,milletcompanyreleasedthesecondgenerationofmilletphoneatRMB1999.history第14頁/共30頁Themarketingofmilletphone?High-soundingconference.高調(diào)的發(fā)布會?Networkpromotions.網(wǎng)絡(luò)促銷?Word-of-mouthmarketing口碑營銷

ThemarketingofmilletphonePlace第15頁/共30頁Promotion第16頁/共30頁ThemarketingofmilletphoneThemarketingofmilletphoneThemarketingofmilletphoneThemarketingofmilletphone第17頁/共30頁Themarketenvironmentanalysis?ThereisareadymarketinChina.?SeekingcheappriceandhighqualityproductsisChineseconsumercharacteristics.?Thesmartphoneofmorethan1,000yuanwillkeepalargeshareofthemarket?Milletphoneisahigh-endsmartphone,whosepriceislowerthanthosesimilarconfiguration(配置）第18頁/共30頁LeiJunhashighlypublicizedthemilletphone.Itisaagoodwaytoattractpeople'sattention.It'sthefirsttimethatChinesemobilephonehasaninnovation,whichcauseswidepublicconcern.Promotion第19頁/共30頁Throughmicrobloggingandforum,theyinformconsumesoflotsof

informationaboutmilletphones.

Promotion第20頁/共30頁Definition:Oralorwrittenrecommendationbyasatisfiedcustomertotheprospectivecustomersofagoodorservice.ConsideredtobethemosteffectiveformofpromotionPromotion第21頁/共30頁Themarketingchannellimitationsandproblemsbrought?Thedrawbacksofphone?Lackofcredit?SellingserviceProduct第22頁/共30頁小米手機陷掉漆門：米粉稱未摔碰仍掉漆Product第23頁/共30頁由于小米公司起步晚，剛剛成立一年多，在HTC、三星、iphone等智能機占領(lǐng)大部分市場份額的時候，小米橫空出世，在市場份額、占有率上明顯不足，在大眾心中的口碑還沒能建立。加上小米手機頻頻爆出漏光、掉漆、頻繁死機、通話破音以及售后服務(wù)并不完善的問題，對小米的信譽更是一個挑戰(zhàn)。Product第24頁/共30頁小米手機目前提供給顧客的售后途徑有在線客服、微博客服、電話客服三種途徑。但是卻引起了消費的強烈不滿如電話客服經(jīng)常打不通，在線客服、微博客服無人回應(yīng)等問題。第25頁/共30頁Althoughmilletphonehassomedisadvantages,anditisachallenge,Ibelievethatmilletcompanywillseizetheopportunityand