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RunningtheWorld’sInternetServersBestpracticesofE-CommerceintheCloudSponsoredbyServerManagementCloudcomputing

SystemConsulting

Copyright?2013ChinaNetCloud2AgendaOverviewofE-CommerceindustryWhatbenefitsCloudCouldbringtoE-CommerceHowOaaSSupportE-CommerceCaseStudy1234

23EvolutionoftheE-CommerceIndustry34E-commerceisGrowingat5xTraditionalRetail

Onlinesalesareexpectedtoovertaketraditionalsalesinlessthan10yearsTheU.S.wasthe2010leaderinglobale-commercesalesat27%ofworldwidevolume;U.S.e-commerceretailssalestotaledabout$177billionin2010,upanaverageof13%from20095China’sE-CommerceMarketGrewTo1.3trillionRMBin2012,anincreaseof66.5%over2011′stotal242millionInternetuserspurchasedgoodsonlineinlastyearE-Commercetransactionsaccountedfor6.1%oftotalretailsalesofconsumergoodsE-CommerceisboomingtodayinChina5E-CommerceMarketShareinChina6Cloude-commerceToday'se-commercecompaniesmovefasterthanbefore,andtheyneedbothmoreflexibilityandlowercosts,plusbetterscale,speed,andreliabilitytosucceedintoday'sexcitingmarketplace.It’snosurprisethate-commerceandcloudcomputingarestartingtogettogether,ascompaniesonlinearelookingformoreandmoreflexible

platforms

toselltocustomers.67E-CommerceneedsCloudE-CommercehasastrongdemandoncloudcomputingItusuallyattractspeoplebythelowestpricediscountandvariousproducts.Seeingfromtheflowofe-commerce,theperformanceisnotsteady.Ifwedon’tpreparewellontechnique,serverswillslowdownorevenbreakdownwhenmanypeopleloginatthesametime.Cloudcomputingcanhelpustodealwithmass-datasimultaneously.MajorityofE-Commercecompaniesaresmallandmedium-sizeCloudcomputingispopularforitsflexibleservicedeliveryandchargingmode.TheCloudinfrastructureallowsyoutoquickly

scaleup/downbasedondemand.78E-commercetrendofmobiledrivesthedemandofcloudcomputingSincetherearemoremobilee-commerceapplicationsprocessinginthebackground,andhugeamountofmobileuserswithnolimitontimeandlocation,systemhastodealwithmorecomplicatedandmassive

data.Atthispoint,theyneedmoresupportsofcloudcomputing.

By2016,thesizeofthemobilee-commercewillbeatleast10trillionRMB99FrameworkofE-CommerceBasedonCloudWithCloudservice,E-Commerceusersdon’tneedtobuyhardwareandsoftware,evendon’tneedtoknowwhoisprovidingtheserviceaslongasyoufocusontheresourcesorservicesthatyoureallyneed.

1010CloudComputingServer11HowCloudserverworks111212Hybridcloudalsocanbeagoodchoice13ScalabilityYoucanbuy,add,remove,upgrade,downgradeasyouneedtoYoucanscaleupanddemandadditionalservicesandsupportwhenseasonaltrafficisclimbing

CostSavingsAcloud-basedinitiativeonavirtualizedservermaysaveacompany80%ofthecostsnormallyassociatedwithatraditionale-commercerolloutOnlyspendthemoneyyouneedto,nevertoomuchinadvanceandneverwasting

SecuritySecurityapplications,physicalfacilitiesandnetworksisacriticalconsiderationManycloudvendorshassecuritycertificationlikeISO27001andSysTrustaudits

SpeedAcompanymaybeabletorolloutane-commerceapplicationfivetimesfasterthanbeforeandbeginsellingimmediatelyontheremoteplatformBenefitswhatcloudbringstoe-commerce1314Whatelsedoyouneed?

OaaSprovidesflexibleserverandback-endresourcestopowerthesuccessofalltypesandsizesofe-commercesites.14

OneofthethingaCloudcannotdo,however,ishelpwiththeserverandsystemmanagement.Theseincludessystemandsoftwareinstallation,management,tuning,monitoring,backups,security,andallthethingsanIToperationsteamdoes.ThisiswhereOperations-as-a-Servicecomesin.15HowOaaSsupportyouInhouseserveradministrationisprovidedbyprofessionalserveroperationscompaniessuchasChinaNetCloud.Hardware/IDCServerOperationsSoftware&CodingNewIT++=In-houseorout-sourcedsitedevelopment16Pageloaddelayscancostanecommercewebsiteasmuchas$117millioninsalesperyearWemanageyourservers,soyoucanspendyourtimegrowingyourcompany.16Runyourbusiness,notyourservers17CaseStudy:Zanadu1718WebDBInternetBGP+Challenges

18CaseStudy:ZanaduPhysicalServers/BandwidthcosttoohighSufferingperformanceproblemsWithoutLoadbalancefeaturesSitecrashingduetopoorarchitecture/configurationNooneoverallresponsibleforsiteoperations19

19+SolutionsbasedonAliyun&ChinaNetCloud

19CaseStudy:ZanaduHighAvailability/loadbalancedcloudarchitectureImprovedserverstability(platform+configuration)ScalablesolutionFullymanaged24x7operationsMonitoringTuningIssueresponseSecurityBackup20

20+Result

20CaseStudy:ZanaduHighsiteuptimeSystemmorestable&easilyscalableCostsavings68-80%Stablenetwork&powersupply99.99%availability&99.999%datareliability,ContinuousavailabilityofservicesforE-Commerceusers21

21

21CustomerQuoteIactuallywishwehadstartedworkingwiththemfromtheveryb

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