語料庫語言學(xué)1business english studies

InnovationBusiness

EnglishStudiesCourse

FoundationChunyu

Hu2015-9-11Phone: QQ:16225458573Outline1Business2Business

Studies3Business

English4Business

English

Program5Business

English

Studies6Concluding

Remarks1.

BusinessBusiness

ClassBusiness

EnglishBusiness

is

business.It’snoneofmybusiness.American

business

is

business.BusinessBusiness

is

an

organization

that

providesgoods

and

services

to

earn

profits.Profit

=

Revenues

–ExpensesValue

=

Utilities

/

Costs“The

more

I

help

others

to

succeed,

the

more

Isucceed.”—

Ray

Kroc,

Founder,

McDonald’sProportions

of

U.S.

Firms

in

Terms

of

Type

ofBusiness

and

Sales

RevenueWhy

are

firms

motivated

to

expandtheir

business

internationally?Theory

of

Comparative

AdvantageSpecialization

by

countries

can

increaseproduction

efficiency.Imperfect

Markets

TheoryThe

markets

for

the

various

resources

used

inproduction

are

“imperfect.”International

BusinessWhy

are

firms

motivated

to

expandtheir

business

internationally?Product

Cycle

Theory–

As

afirm

matures,it

may

recognizeadditional

opportunities

outside

its

homecountry.International

Business

Firm

exportsproduct

tomodate

foreigndemand

Firm

createsproduct

tomodate

localdemandThe

International

Product

Life

Cycle

Firmestablishesforeignsubsidiaryto

establishpresence

inforeigncountryandpossibly

toreducecostsa.

Firmdifferentiatesproduct

fromcompetitorsand/or

expandsproduct

line

inforeign

countryb.

Firm’sforeignbusinessdeclines

as

itscompetitiveadvantages

areeliminatedorInternationalBusinessMethodsInternational

trade

involves

exporting

and/orimporting.Licensing

allows

a

firm

to

provide

itstechnology

in

exchange

for

fees

or

some

otherbenefits.Franchising

obligates

a

firm

to

provide

aspecialized

sales

or

service

strategy,

supportassistance,

andpossibly

aninitialinvestment,inexchange

forperiodic

fees.InternationalBusinessMethodsFirms

may

alsopenetrate

foreign

marketsbyengaging

in

a

joint

venture

(joint

ownershipand

operation)

with

firms

that

reside

in

thosemarkets.Acquisitions

of

existing

operations

in

foreigncountries

allow

firms

to

quickly

gaincontrolover

foreign

operationsas

well

asa

shareofthe

foreign

market.InternationalBusinessMethodsFirms

can

also

penetrate

foreign

markets

byestablishing

new

foreign

subsidiaries.Many

MNCs

useacombinationofmethodstoincrease

international

business.Ingeneral,anymethod

ofconductingbusinessthat

requires

a

direct

investment

in

foreignoperationsisreferred

toasa

direct

foreigninvestment(DFI).2.

Business

StudiesBusiness

School

(GDUFS)International

Business

SchoolHarvardBusiness

SchoolSchool

of

Management(Lancaster)……3.

Business

EnglishBusiness

English:

A

variation

of

English(=

English

for

Specific

Purposes)Business

English:

A

teaching

program(=

Business

EnglishProgram)Business

English:

A

scientific

inquiry(=

Business

EnglishStudies)4.

Business

English

Program商務(wù)英語本科專業(yè)對外經(jīng)濟(jì)貿(mào)易大學(xué)（2006年）廣東外語外貿(mào)大學(xué)（2007年）上海對外貿(mào)易學(xué)院（2007年）商務(wù)英語碩士專業(yè)廣東外語外貿(mào)大學(xué)（2008年）商務(wù)英語博士專業(yè)廣東外語外貿(mào)大學(xué)（2012年）翻譯

152所(050257)語言文學(xué)

994所(050201)商務(wù)英語

205所(050258)英語類專業(yè)截止到2013年底仲偉合201417Learning

Objectives

for

BE

MajorsToenhancedisciplinaryknowledgeTo

foster

professional

skillsTo

improve

Discursive

Competence培養(yǎng)目標(biāo)商務(wù)與英語齊飛科學(xué)與人文兼修D(zhuǎn)isciplinary

KnowledgeEconomicsManagementBusinessLawEconomicsEconomics

is

the

study

of

howsocietymanages

itsscarce

resources.Finance

is

the

field

that

studies

how

peoplemake

decisions

regarding

the

allocation

ofscarce

resources

over

time

and

the

handlingof

risk.Figure

1

The

Circular

FlowSpendingGoods

andservicesboughtRevenueGoodsand

servicessoldLabor,

land,andcapitale=

Flow

of

inputsand

outputs=

Flow

of

dollarsFactors

ofproductionWages,rent,andprofitFIRMSProduce

and

sellgoods

and

servicesHire

and

usefactorsof

productionHOUSEHOLDS?Buyandconsumegoods

and

servicesOwn

and

sellfactorsof

productionMARKETSFORFACTORS

OF

PRODUCTION?Households

sell?FirmsbuyMARKETSFORGOODS

AND

SERVICES?Firms

sell?Households

buyMacroeconomicsY=C+I+G+NXS

=(Y

–

C

–T)

+(T

–

G)Y

=

A

F(L,

K,

H,

N)Y

P

= M

VReal

Ir

=

Nominal

Ir

–

Inflation

Rate…ManagementManagement

istheprocessof

planning,organizing,

leading,

and

controlling

anorganization’s

resources

toachieve

itsgoals.管理是指組織為了達(dá)到個人無法實現(xiàn)的目標(biāo)，通過各項職能活動，合理分配、協(xié)調(diào)相關(guān)資源的活動。Relationship

of

Each

Function5.

Business

English

StudiesBusiness

LexiconBusiness

MetaphorBusiness

Genres6.

Concluding

Remarks-

T