實(shí)用商務(wù)英語(yǔ)綜合教程Unit-1-Busines課件

ListeningandspeakingUnit1BusinessAdvertisingIntensiveReadingFastreadingandCaseStudyGrammarandWritingListeningandspeakingI.TeachingobjectivesSsareexpectedtolearnto:1.listenforspecificinformationabouthowtoadvertiseaproduct;2.listenforspecificinformationtofillinthegapsintheconversations;3.retellthemainpointsheard;4.roleplayandpracticeplanningadvertising.II.Teachingfocus:Tolearnandpracticehowtoadvertiseaproduct.III.TeachingdifficultyTolistenforgistandspecificinformationVI.Teachingaids:adiscplayerandthediscV.Teachinglength:90minutesIV.Teachingprocedure: Step1.Greettheclassandannouncethetasksfortheperiods. Step2.Lead-inQuestions(3minutes)1.Asaconsumer,whatkindofbusinessadvertisingwillattractyourattention?2.Couldyoupleasesharewithyourclassmatesthemostimpressiveadvertisementtoyou? Step3.Presentthe5questionsinTask2.Asktheclasstoreadthemthroughandmakepredictionaboutthepointsthattheconversationmaycoverbasedonthekeywordsinthequestions.(3minutes) Step4.Playthediscfortheclasstolistenfortheanswerstothe5questionsinTask2.Afterlistening,theSscanhave5minutestotalkabouttheiranswersinpairs.(10minutes) Step5.PlaythediscfortheclasstolistenagainandfillinthegapsinTask1.(5minutes)

Step6.Asktheclasstoworkinpairsandretellthekeypointstoeachotherandinvite2pairstopresenttotheclass.(10minutes)

Step7.Asktheclasstoworkinpairsandrole-playaconversationbasedontheinformationgiveninTask5.(15minutes)

Step8.Presentthe5questionsinTask6.Asktheclasstoreadthemthroughandmakepredictionaboutthepointsthattheconversationmaycoverbasedonthekeywordsinthequestions.(3minutes) Step9.Playthediscfortheclasstolistenfortheanswerstothe5questionsinTask6.Afterlistening,theSscanhave5minutestotalkabouttheiranswersinpairs.(10minutes)

Step10.PlaythediscfortheclasstolistenagainandfillinthegapsinTask5.(5minutes) Step11.Asktheclasstoworkinpairsandretellthekeypointstoeachotherandinvite2pairstopresenttotheclass.(10minutes)

Step12.Asktheclasstoworkinpairsandrole-playaconversationbasedontheinformationgiveninTask8.(15minutes) Step13.Summary.

Step14.Assignments:Tolearnthenewwordsandexpressionsinthetwoconversations;Toreviewhowtoadvertiseaproduct.IntensiveReadingI.Teachingobjectives:TheSsareexpectedtolearn:1.thebusinessopportunitieslyinginkids;2.thewordsandexpressions;3.thereadingskillstofindoutthegeneralideaandspecificinformation.II.Teachingfocus:TolearntotargetnewbusinessopportunitiesIII.Teachingdifficulty:ThereadingskillstofindoutthegeneralideaandspecificinformationVI.Teachinglength:90minutesIV.Teachingprocedure:

Step1.Greettheclassandannouncethetasks. Step2.Lead-inquestions: Whyareparentswillingtospendmoremoneyfortheirchildrennowadays?(2minutes) Step3.Readingskills:asktheclasstoskimthepassageandoutlineitslogicalstructurethetalkabouttheiranswersinpairs.Ask2pairstopresenttotheclass.(20minutes)HowMarketersTargetKidsGeneralidea:Kidsareanimportantgrouptomarketers.1.thereasons2.statisticalillustrationofthetrend3.thereasonsthatparentsarewillingtospendmorefortheirkids4.marketers’strategies:1)pesterpower2)themarriageofpsychologyandmarketing3)buildingbrandnameloyalty4)buzzorstreetmarketing5)commercializingineducation6)theInternet5.conclusion

Step4.Readingskills:asktheclasstoscanthepassageandfindouttheanswerstoTasks9—11basedonthekeywordsineachquestionandtheoutlinemadeinStep3.(20minutes)

Step5.Intensivereading:asktheclasstoreadthroughthepassageindetailsandmarkoutthelanguagepointsthataredifficulttounderstand.(10minutes) Step6.Languagepointsinthepassage.(25-30minutes)Difficultsentences1.Kidshavetheirownpurchasingpower;theyinfluencetheirparents'buyingdecisionsandthey'retheadultconsumersofthefuture,whichmakesthemanimportantgrouptomarketers.小孩子不但有自己的購(gòu)買(mǎi)力，能夠影響其父母的購(gòu)買(mǎi)決定，而且他們也是未來(lái)的成年消費(fèi)者，因此，在營(yíng)銷(xiāo)人員看來(lái)，他們是一個(gè)重要的群體。2.Parentstodayarewillingtobuymorefortheirkidsbecausetrendssuchassmallerfamilysize,dualincomesandpostponingchildrenuntillaterinlifemeanthatfamilieshavemoredisposableincome.當(dāng)今，父母都愿意為孩子購(gòu)買(mǎi)更多的商品，其原因在于，家庭規(guī)模越來(lái)越小，夫妻雙方都有收入，并且都傾向于晚育，從而具有更多的家庭可支配收入。3.Usingresearchthatanalyzeschildren'sbehavior,fantasylives,artwork,eventheirdreams,companiesareabletothinkoutsophisticatedmarketingstrategiestoreachyoungpeople.通過(guò)研究分析孩子的行為特征、生活方式、藝術(shù)追求，甚至他們的夢(mèng)想等，商家可以設(shè)計(jì)出很多先進(jìn)的營(yíng)銷(xiāo)策略，向這些年輕人銷(xiāo)售他們的產(chǎn)品。4.Brandloyaltiescanbeestablishedasearlyasagetwo,andbythetimechildrenheadofftoschoolmostcanrecognizehundredsofbrandlogos.孩子早在兩歲的時(shí)候可能就會(huì)忠誠(chéng)于某些品牌的產(chǎn)品，在達(dá)到上學(xué)的年齡時(shí)，他們大多數(shù)都能識(shí)別幾百種產(chǎn)品標(biāo)示。 Step7.Translating:asktheclasstofinishTask12accordingtothelanguagepointslearnedinthepassage.(10minutes) Step8.SummaryFastreadingandCaseStudyI.Teachingobjectives:TheSsareexpectedtolearn:thehistoryofadvertising;thereadingskillstofindoutthegeneralideaandspecificinformation;II.Teachingfocus:TolearnthehistoryofadvertisingIII.Teachingdifficulty:ThereadingskillstofindoutthegeneralideaandspecificinformationVI.Teachinglength:90minutesIV.Teachingprocedure:

Step1.Greettheclassandannouncethetasks. Step2.Lead-inquestions:Howmuchdoyouknowaboutthehistoryofadvertising?(2minutes) Step3.Readingskills:asktheclasstoskimthepassageandoutlineitslogicalstructurethetalkabouttheiranswersinpairs.Ask2pairstopresenttotheclass.(20minutes)TheHistoryofAdvertisingGeneralidea:Advertisinghasalonghistory.1.theoldestformsofadvertising2.advertisingintheMiddleages3.advertisinginthe17thcentury4.advertisinginthe19thcentury5.advertisinginthe20thcentury6.advertisinginthe21stcentury

Step4.Readingskills:asktheclasstoscanthepassageandfindouttheanswerstoTasks13and14basedonthekeywordsineachquestionandtheoutlinemadeinStep3.(20minutes) Step7.Discussion.AsktheclasstotalkaboutthequestionsinTask15inpairsbasedonthecasestudy.Thenasktwopairstopresenttotheclass.(10minutes) Step8.SummaryGrammarandWritingI.Teachingobjectives:TheSsareexpectedtolearn:1.theconceptanduseofnominalclauses;2.howtodraftaletterofintroduction.II.Teachingfocus:1.Thetypesandfunctionofnominalclauses;2.thenecessarypartandsetphrasesforaletterofintroduction.III.Teachingdifficulty:1.Theuseofnominalclauses;2.theparagrapharrangementofaletterofintroduction VI.Teachinglength:90minutesV.Teachingprocedure: Step1.Greettheclassandannouncethetasks. Step2.Presentnominalclauses:(14minutes)1.Theconcept:aclausefunctioningasthesubject,theobject,theappositionorthepredicative,justlikeanoun,inalargersentence.2.Theconnectivesusedinnominalclausesandtheirdifferences,especiallythedifferencebetweenanappositionclauseandanattributiveclause.3.Theclassificationofnominalclauses.4.Thewaytoidentifyanominalclause.

Step3.Task16.AsktheclasstofinishTask16anddiscussinpairs.(10minutes) Step4.Task17.AsktheclasstofinishTask17anddiscussinpairs.(15minutes) Step5.Presentthegeneralpartsmakingupthebodyofaletterofintroduction:(2minutes) Thebeginningparttellswhoistobeintroduced,therelationshipbetweenthewriterandtheperson(s)tobeintroducedandthepurposeofvi