“TENT PINK ISLAND島嶼甜品節(jié)”策劃案

PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETENTPINKISLAND“”金灣華發(fā)商都2023TENTPINKISLAND島嶼甜品節(jié)活動策劃方案“”TIME4/29-5/03廣州玩出奇跡活動策劃有限公司Copyright?Copyright?PLAYMIRACLECo.,Ltd.AllRightsPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE各位獵人，歡迎來到TENTPINKISLAND這里有數(shù)不盡甜食，情歌，蜜語你需要在這座島嶼上完成屬于你的糖度指標冒險從無糖獵人進階成為全糖獵人，獲得獵人執(zhí)照你準備好了嗎PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE做一名全糖獵人執(zhí)證上崗做一名全糖獵人PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPART1策劃思路PART2活動內(nèi)容 PART3視覺設(shè)計ACTIVEDIRECTORYPART4宣傳推廣PART5關(guān)于我們 PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE什么是TENTPINK什么是TENTPINKISLAND?ILDTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEIK?獵人通過在島嶼上的尋寶冒險，找尋可以填充糖度指標盒子的道具，糖度指標盒子可以檢測獵人們所獲得的糖度，I獵人通過在島嶼上的尋寶冒險，找尋可以填充糖度指標盒子的道具，糖度指標盒子可以檢測獵人們所獲得的糖度，TENTPINKISLANDTENTPINKISLAND獵人們可以前往全糖獵人協(xié)會，兌換全糖獵人執(zhí)照。PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE生活是一種精彩的可貴的事物，它生活是一種精彩的可貴的事物，它應該是一種快樂的體驗，人們可以用不同的方式去探索生活，用不同的方式去享受生活，這意味著我們應該讓生活有一種質(zhì)的變化，保持一種拒ISLANDTSLADPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE相比于小孩子對于生活動不動就開啟Hard的Z時代青年們或許更需要“甜”的撫慰，用糖衣平衡生活的苦TENTPINKISLAND我們舉辦TENTPINKTENTPINKISLAND希望它是一顆撫慰生活的糖果讓Z時代的青年們在復雜的社會上不要再反復的自我內(nèi)耗明白取悅自己才是最重要的我們希望讓你的.....PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE甜蜜活動關(guān)鍵詞PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE甜蜜活動關(guān)鍵詞TENTPINKISLAND咖啡潮流反內(nèi)耗多元化Z時代悅己情歌Z時代悅己PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE以甜出發(fā)氛圍布置甜蜜加分社群滲透情感沉浸以甜出發(fā)氛圍布置甜蜜加分社群滲透情感沉浸ISLAND以粉紅泡泡為主要調(diào)性打造獨一無二的TENEPINKIALAND甜品島嶼以沉浸式糖衣般的體驗，安撫每一位游客內(nèi)心的苦，是一顆撫慰生活的成人糖“甜食”+“情歌”IALAND甜品島嶼現(xiàn)場熱推現(xiàn)場熱推商業(yè)導流TENEPINKIALAND甜品島嶼的現(xiàn)場，通過抖音網(wǎng)紅的流量影響力進行商業(yè)導流TENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE我們要打造的是一場甜蜜滿分、盛夏狂歡的甜品派對以沉浸式體驗，宣揚甜蜜的個性主張打造專屬于金灣華發(fā)商都的人氣活動IP！我們要打造的是一場甜蜜滿分、盛夏狂歡的甜品派對以沉浸式體驗，宣揚甜蜜的個性主張打造專屬于金灣華發(fā)商都的人氣活動IP！開啟全新的PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEISLANDTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE活動概述TENTPINK活動概述ISLAND甜品島嶼②“甜言蜜語說唱你聽”情歌彈唱TPK5、活動概述：以“甜蜜滿分，盛夏狂歡”為TENTPINKISLAND島嶼甜品節(jié)的主要元素和調(diào)，以“生活甜上加甜”為調(diào)，以“生活甜上加甜”為slogan，打造一場盛夏甜品派對PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINKISLANDISLANDTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE活動主題活動內(nèi)容4.29-5.314:00-22:00凡事不過一口甜甜食主題市集活動主題活動內(nèi)容4.29-5.314:00-22:00凡事不過一口甜甜食主題市集4.29-5.319:00-22:00甜言蜜語唱給你聽甜蜜雙人組合情歌專場演出4.29-5.314:00-22:00有些甜，大人才懂情歌歌詞展ISLANDTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINK限時限量免費入場+獵人試煉冒險者直通ISLAN入場方式增加體驗感限時限量免費入場+獵人試煉冒險者直通入場方式一：限量免費預約入場，每日限量，無獵人禮包入場方式二：獵人免約直通，獵人專屬入場券+糖度指標盒+紀念貼紙+滿額消費代金券*人糖度指標冒險玩法TENT（2）TENTPINKISLAND島嶼甜品節(jié)內(nèi)單筆*人糖度指標冒險玩法TENT（2）TENTPINKISLAND島嶼甜品節(jié)內(nèi)單筆消費即可獲得一顆專屬糖果（3）每一個糖果可進階一個獵人等級 I紀念杯一個ISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE凡事不過一口甜所有咽下去的苦PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE活動內(nèi)容TENT活動內(nèi)容I接觸到味蕾的那一刻，你要說果醬搭配甘納許，酸酸甜甜的風味就像初戀一樣。TENTTENTPINKISLAND就像戀愛一樣，同甘共苦。你要說巧克力的醇苦和奶油的甜膩，那是我的回首望去不羈的青春回憶。PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE攤位樣式&數(shù)量PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE攤位樣式&數(shù)量活動內(nèi)容TENT活動內(nèi)容ISTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINKISLANDTENTPINK2.2m*2.2m*2.2Hm2m*2m*2.4HmIND2.2m*2.2m*2.2Hm2m*2m*2.4HmPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE甜言蜜語唱給你聽甜蜜雙人組合情歌專場PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE活動內(nèi)容TENT活動內(nèi)容因為臨睡前想起了你！我正在去找你的路上，聽著我們一起聽過的歌，即使我已經(jīng)跑得氣喘吁吁了，我也會加快步伐。TENTPINK即使我已經(jīng)跑得氣喘吁吁了，請你在原地等一等我，聽著我們一起聽過的歌，你的時間和我的時間交匯的那一刻，我會擁抱你！你的時間和我的時間交匯的那一刻，我會擁抱你！我真的，真的好想你！PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINKISLAND演唱共4part（每part半個小時）ISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE有些甜大人才懂專屬于我的歌詞它在撫平我的傷疤PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE活動內(nèi)容TENT活動內(nèi)容I碎片化的生活，欲望追求刺激。當音樂追求流量，TENTTENTPINK“幸得伴著你我，是窩心的自然”歷經(jīng)歲月的打磨，ISLAND有些歌，如酒曲發(fā)酵醇香濃厚。ISLAND有些歌詞，穿越時空洗滌浮躁的心靈。PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINKISLANDTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETENTPINKISLAND主視覺設(shè)計TENTPINK主視覺設(shè)計ISL*DPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE市集攤位（20個）舞臺沿路氛圍布置NK獵人協(xié)會市集攤位（10個）歌詞展噴水池PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE市集攤位（20個）舞臺沿路氛圍布置NK獵人協(xié)會市集攤位（10個）歌詞展噴水池PINK兌票處休息區(qū)ISLAND兌票處休息區(qū)入口門樓入口門樓ISLAND*黑色描邊區(qū)域進行圍擋ISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE異形KT板氛圍裝飾ISLANDPLAYMIRACLE異形KT板氛圍裝飾ISLANDPINK弧形桁架甜甜圈TENTPINKI弧形桁架甜甜圈TENTPINKPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINKI子等元素，小眾有趣，十分出片。TENTPINK落水毛裝飾DPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINK在休息區(qū)旁的DP點搭建調(diào)高的裝置在休息區(qū)旁的DP點搭建調(diào)高的裝置，亮眼吸睛，并能很好的傳達活動主題。TENTPINK鐵架/篝火塔異形KT板情I文LAND鐵架/篝火塔PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEEPINKISLANDTENTPINKPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE考PINK氛圍燈光IA給游客提升滿滿的幸福感。氛圍燈光帳篷天幕TENTPINISLADPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETPINKISLAND市集門頭、燈串、彩旗、地貼、道旗等氛圍裝飾性物料ISLANDKDTKDSPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEISLANDPLAYMIRACLEPLAYMIRACLEISLANDTENTPINK#金灣華發(fā)商都2023“TENT#金灣華發(fā)商都2023“TENTPINKISLAND島嶼甜品節(jié)#TENTPINK社群/媒體平臺持續(xù)宣傳曝TENTPINKPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE