萬(wàn)科房地產(chǎn)營(yíng)銷完整版課件

LOGO房地產(chǎn)線上營(yíng)銷案例BUSINESSREPORTINGONWORKSynergisticallyutilizetechnicallramaticallycustomizeempowerednetworksratherthangoal-opportunities主講人:XXEvaluauononrchAsposeslidesforNET4odientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0dientProfilo71Copyright2019-2019AsposePtyL01房企線上營(yíng)銷推廣背景目錄02經(jīng)典線上營(yíng)銷案例content033案例總結(jié)04房企線上營(yíng)銷末來(lái)出路EvaluauononrchAsposeslidesforNET4odientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0dientProfilo71Copyright2019-2019AsposePtyLPart01房企線上營(yíng)銷推廣背景utilizetechnicallysoundportalswithfrictionlesschainsDramaticallycustomizeempowerednetworksratherthangoal-opportunitiesEvaluauononrchAsposeslidesforNET4odientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0dientProfilo71Copyright2019-2019AsposePtyL房企線上營(yíng)銷推廣背景2020年春節(jié)前夕,隨著春節(jié)返鄉(xiāng)潮迅速蔓延至全國(guó)各地。X暴發(fā)后,中國(guó)房地產(chǎn)業(yè)協(xié)會(huì)向會(huì)員單位和全行業(yè)發(fā)出倡議。倡議書指出,房地產(chǎn)開發(fā)企業(yè)應(yīng)暫時(shí)停止售樓處銷售活動(dòng),待x過(guò)后再行恢復(fù)。EvaluauononrchAsposeslidesforNET4odientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0dientProfilo71Copyright2019-2019AsposePtyL房企線上營(yíng)銷推廣背景據(jù)中國(guó)房地產(chǎn)報(bào)記者不完全統(tǒng)計(jì),截至目前,60余個(gè)省區(qū)市暫停開放商品房售樓處,包括重慶、成都、南昌、福州、昆明、南京、蘇州、杭州、廣州(部分樓盤)等地。開發(fā)商也紛紛響應(yīng),不少開發(fā)商主動(dòng)發(fā)布“售樓處暫停營(yíng)業(yè)"的通知。暫停線下銷售活動(dòng),房地產(chǎn)中介機(jī)構(gòu)也多數(shù)歇業(yè)。開發(fā)商也紛紛響應(yīng),不少開發(fā)商主動(dòng)發(fā)布售樓處暫停營(yíng)業(yè)"的通知,暫停線下銷售活動(dòng),房地產(chǎn)中介機(jī)構(gòu)也多數(shù)歇業(yè)EvaluauononrchAsposeslidesforNET4odientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0dientProfilo71Copyright2019-2019AsposePtyL房企線上營(yíng)銷推廣背景午1月百否房企術(shù)售葚盤金隸A門及比囊動(dòng)(億元)截至2020年1月未ToP100房企單月實(shí)現(xiàn)操盤口徑銷售金額i5097.5億元,百?gòu)?qiáng)房企整體業(yè)績(jī)規(guī)模較去年同期降低近12%,1T0p1020305010)企入榜1:口10220門檻均比去年同期下降10%以上■291■302021=可變動(dòng)百?gòu)?qiáng)房企入榜門檻僅為90億元。EvaluauononrchAsposeslidesforNET4odientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0dientProfilo71Copyright2019-2019AsposePtyL房企線上營(yíng)銷推廣背景X危機(jī)下,碧桂園、龍湖、融創(chuàng)、金茂、華夏幸福、雅居樂(lè)、保利、華潤(rùn)、綠城等多家房企,紛紛順應(yīng)形勢(shì)、加大了線上銷售渠道的推廣力度,通過(guò)APP、微信公眾號(hào)、小程序、進(jìn)駐電商平臺(tái)等多種形式全面啟動(dòng)線上營(yíng)銷微信公眾號(hào)小程序進(jìn)駐電商平臺(tái)EvaluauononrchAsposeslidesforNET4odientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0dientProfilo71Copyright2019-2019AsposePtyLPart02房經(jīng)典線上營(yíng)銷案例utilizetechnicallysoundportalswithfrictionlesschainsDramaticallycustomizeempowerednetworksratherthangoal-opportunitiesEvaluauononrchAsposeslidesforNET4odientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0dientProfilo71Copyright2019-2019AsposePtyL房經(jīng)典線上營(yíng)銷案例作為走在房地產(chǎn)數(shù)字化前端的龍湖集團(tuán)、擅長(zhǎng)利用數(shù)字化手段賦能線上營(yíng)銷。早在2019年,。龍湖即上線了其官方營(yíng)銷服務(wù)平臺(tái)——龍湖U享家。XX期間,龍湖U享家小程序成為龍湖線上營(yíng)銷的主力陣地。EvaluauononrchAsposeslidesforNET4odientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0dientProfilo71Copyright2019-2019AsposePtyL房經(jīng)典線上營(yíng)銷案例用|京用湖似著花日。,⊙幫型用戶登錄U享家,在主頁(yè)可選擇所在城市直接搜索意向樓盤,瀏覽熱門活最新資訊和推薦樓盤等板塊,小程序內(nèi)部還嵌入了房貸計(jì)算、智能找房等功能,智能找房功能可根據(jù)購(gòu)房城市、預(yù)算金額、所需面積、居室需求進(jìn)行個(gè)性化定制,還可一鍵下載區(qū)F皇-域政策、查詢是否符合購(gòu)房資格、首付情況、貸款須知、收入證明等。Evaluau