Expedia：2023年第二季度游客洞察

2023|Q2

TravelerInsights

Travelerconfidencecontinuestogrow

Travelerbehavioraroundsearching,planning,andbookingtravelcontinuestofluctuatefromseasonalitytrends,shiftingconsumersentiment,borderopenings,andnumerousotherfactors.Eachquarter,weshareinsightsintoever-changingtravelerintentanddemandbasedon70petabytesofourfirst-partydatafromhundredsofmillionsoftravelersvisitingourtravelwebsitesaroundtheworld.Theseinsights,whichincludeour

latestcustomresearch,areintendedtohelpinformyouonhowtobestunderstandandreachtoday’stravelers.

InQ42022,wesawpromisingsignalspointingtoincreasedtraveleroptimismandresilience.Aswelookatthefirstquarterof2023,ourresearchanddatashowthattravelerenthusiasmcontinuestogrow.EversinceChinafullyliftedpandemicrestrictionsinearlyQ1,wesawnotablegrowthininternationalsearchdemandforAsiaPacific(APAC),apositivesignforinternationaltourismtotheregion.

Searches

increaseglobally

Globally,travelersearchesonour

ExpediaGroupsitesincreased

25%quarter-over-quarter(QoQ),

andEurope,theMiddleEast,and

Africa(EMEA)searchesgrewby

30%,indicatingthattravelerintent

remainsstronginto2023.

Ayear-over-year(YoY)viewshows

thatQ1searchesgloballyincreased

by10%,andAPACsawanotable

65%YoYincrease.

WebrokethatdowngiventheinterestinAPACtravelreturning.DuringtheweekofJanuary9,therewasnearlya10%week-over-week(WoW)increaseinglobalinternationalsearchdemandforChinaafterpandemicrestrictionsliftedinthecountryonJanuary8,ledbysearchesfromAPAC(15%WoWincrease)andEMEA(10%WoWincrease).

BetweenJanuary2023andMarch2023,travelsearchesfromtheU.S.toAPACdestinationsgrewsignificantlyfollowingtheeasingofrestrictionsintheregion,including:

↗50%

increaseinsearches

fromtheU.S.toTaiwan

↗35%

increaseinsearches

fromtheU.S.toChina

↗75%

increaseinsearches

fromtheU.S.toHongKong

Q1|2023

Destinationssuper-regions|WoWsearch%change

NORAM

APAC

EMEA

LATAM

Mar-22May-22Jul-22Sep-22Nov-22Jan-23Mar-23

Source:ExpediaGroupdata,Q12022-Q12023

Travelerscontinuetoplanfurtherahead

Searchwindowshavecontinuedtolengtheninrecentquartersastravelersareplanningfortripsfurtherout.The180+daysearchwindowincreasedby30%QoQ,drivenby75%growthinbothAPACandLatinAmerica(LATAM).LATAMandAPACalsosawstronggrowthinthe180+daywindowfordomesticandinternationalsearches,bothupbymorethan100%andnearly40%QoQ,respectively.

Globally,the91-to180-daysearchwindowsawthestrongestgrowth,witha60%increaseQoQ,ledbyEMEAthenNorthAmerica(NORAM),with90%and45%QoQincreases,respectively.EMEAsawthegreatestincreaseinthe91-to180-daysearchwindowforbothdomesticandinternationalsearches,upbyover100%andnearly70%QoQ,respectively.

2022-2023

Globaltravelersearchwindows|WoW%Change

0-21Days

22-30Days

31-60Days

61-90Days

91-180Days

180+Days

Sep-22Nov-22Jan-23Mar-23

Source:ExpediaGroupdata,Q32022-Q12023

Globally,the91-to180-daysearchwindowsawthe strongestgrowth,witha60%increaseQoQ,ledbyEMEA thenNorthAmerica(NORAM),with90%and45%QoQ increases,respectively.

Mid-yeargetaways

maintainmomentum

Inourlastreport,wesharedanotableYoYincreaseinQ42022travelersearchesformid-year2023travelfromJunetoSeptember(upnearly70%),highlightingbothstrongtravelerintentandlonger-leadplanning.ThistrendcontinuedintoQ12023,witha50%YoYincreaseinsearchdemandformid-yeartravel,drivenbyAPACandEMEA,upmorethan120%and40%YoY,respectively.

Warmweatherdestinationsaretopofmindforconsumerssearchingformid-yeargetaways,withCancun,PalmadeMallorca,Denpasar,andBarcelonaonthelistoftopsearcheddestinationsfortravelfromJunetoSeptember2023.

Similarly,manyconsumersarelookingtorelaxbythewater,butthatdoesn’talwaysmeanatthebeach.Q1datashowsthatExpedia’s“pool”filteristhetopamenitiessearchfilterinEMEAand

thesecondmostusedamenitiesfilterin

NORAM,APAC,andLATAM.Weknowthat

bookingaccommodationswithapoolisalso

atoppriorityforU.S.travelerswhowantto

takea

ThirstTrip

aheadofsummer.Withthisin

mind,hotelandvacationrentalpartnersshould

prominentlyhighlightpoolandwaterpark

amenitiesinlistingstoattractsun-seekers

inthecomingmonths.

FurtherindicatingthatU.S.travelersareeagerly

anticipatingmid-yeartravel,accordingtothe

recent

ExpediaSummerTravelForecast

,flight

searchesareup25%overallforJunethrough

AugustYoY,andinterestininternational

destinationsacrossEuropeandAsiaisup

bytripledigits.

Warmweatherdestinationsaretopofmindforconsumers searchingformid-yeargetaways,withCancun,Palmade Mallorca,Denpasar,andBarcelonaonthelistoftopsearched

destinationsfortravelfromJunetoSeptember2023.

Top10bookeddestinations|Q12023

*Newtop10destination

ForLATAMtravelers

MexicoCity

Cancun

NewYork

S?oPaulo

Paris

Madrid

RiodeJaneiro

LasVegas

PlayadelCarmen

Orlando

ForNORAMtravelers

NewYork

LasVegas

Orlando

Cancun

LosAngeles

London

PuntaCana*

Chicago

Paris*

Honolulu

ForAPACtravelers

Tokyo

Osaka

Seoul

London

Singapore

Bangkok

Paris

Taipei

Honolulu*

Sydney

ForEMEAtravelers

London

NewYork

Paris

Dubai

Amsterdam

Barcelona

Rome

Tokyo*

Copenhagen

Berlin*

Source:ExpediaGroupdata,Q12023

NewYorkCity,LasVegas,andLondonheldontothe

topspots,whileParismovedfromNo.8toNo.5and

HonolulujoinedtheranksatNo.9.

Beachgetaways

andcitybreaks

remainpopular

Majorcitiesandbeachdestinationsmadetheglobaltop10listofbookeddestinationsinQ1,asNewYorkCity,LasVegas,andLondonheldontothetopspots,whileParismovedfrom#8to#5andHonolulujoinedtheranksat#9.

ForAPACtravelers,citiessuchasOsaka,London,Paris,andTaipeimoveduptherankings,whilenewcomerHonolulujoinedthelist.Thetop-bookeddestinationsforEMEAtravelerssawquiteabitofmovementcomparedtothepriorquarter,withTokyoandBerlinjoiningthetop10,whileAmsterdam,Barcelona,andRomeallmovedupintherankings.Paris,Madrid,andPlayadelCarmenmovedupthetop10listforLATAMtravelers,andPuntaCanaandPariswerenewcomersonthelistforNORAMtravelers.

Vacationrentaldestinationtrends

Domestictravelcontinuestodrivethevacationrentalcategory,thoughinQ1,travelersventuredtonewinter-regionaldestinationsbythewater.TravelersfromNORAMcontinuedtoseekoutwarmweathergetawaysinQ1,withseveralnewhotspotsappearingonthelistoftop-bookedVrbodestinations,includingOrangeBeach,Destin,MiramarBeach,HiltonHead,andMyrtleBeach.ForAPACtravelers,severalbeachtownsinAustralia,includingBright,PortDouglas,andJindabyne,joinedthetop10list.Atthesametime,Porto-Vecchiosecuredthe#5spotasanewcomeronthelistforEMEAtravelers,alongwithRomeat#9.MaceiówastheonlynewVrbobookeddestinationtomakethelistforLATAMtravelersinQ1,thoughwesawmanyshiftsamongtheexistingtop10.

Top10Vrbo-bookeddestinations|Q12023

*NewTop10destination

ForAPACtravelers

SurfersParadise,AustraliaDunsborough,AustraliaQueenstown,NewZealand

Cowes,Australia

London,England

Paris,France

Bright,Australia*

Rye,Australia

PortDouglas,Australia*Jindabyne,Australia*

ForEMEAtravelers

Paris,France

Albufeira,Portugal

Kissimmee,Florida

PlayaBlanca,Spain

Porto-Vecchio,France*

London,England

Nice,France

Cuxhaven,Germany

Rome,Italy*

Gérardmer,France

ForLATAMtravelers

PraiaGrande,BrazilCaboFrio,BrazilUbatuba,Brazil

Guarujá,Brazil

RiodeJaneiro,BrazilBertioga,BrazilKissimmee,FloridaS?oSebasti?o,BrazilArraialdoCabo,BrazilMaceió,Brazil*

ForNORAMtravelers

PanamaCityBeach,Florida

GulfShores,Alabama

Kissimmee,Florida

OrangeBeach,Alabama*

Destin,Florida*

HiltonHead,SouthCarolina*

MyrtleBeach,SouthCarolina*

Sevierville,Tennessee

Lahaina,Hawaii

MiramarBeach,Florida*

Source:ExpediaGroupdata,Q12023

Consumerseagertotraveland

makeupforlostopportunities

WithglobalsearchvolumeupbothQoQandYoY,andtravelerscontinuingtoplantripsfurtherout,it’sclearthatappetitefortravelremainsstrong,particularlysincemanyareeagertomakeupforlostopportunitiesoverthepastfewyears.

InsightsfromourMarch2023consumersurveywithWakefieldResearchfurthervalidatethissentiment,as72%oftravelersareplanningtotravelforleisuremorethisyeartomakeupforlosttravelopportunitiesoverthelastfewyears.Morethan8in10consumers(83%)areplanningtotravelmoreorthesameamountastheydidlastyear,and81%plantospendmoreorkeeptheirbudgetsthesameforasingletrip,comparedtolastyear.Aswesaw

earlierthisyearwithU.S.travelers

,manyconsumersarealsoseekingrestandrejuvenation,with62%sayingtheyplantotravelin