分析綜合更高

GeneralFormatsforaReport

…………………

…………………

Report

Introduction

…………………

Findings

…………………

…………………

…………………

Conclusions

…………………

Recommendations

…………………

……………

Tobriefthegoalofthisreport

Tostatethefactsandfindingstosupportyourconclusionsorrecommendations

Todrawaconclusion

Topresentyourrecommendationsaccordingly

SentenceModules-Introduction

Theaimofthisreportistoevaluate .

aim=objective=purpose

investigate

study

analyze

recommend

evaluate=assess=estimate

findasolutionfor…

改寫題目

目的闡述

Theaimofthisreportistoevaluatethedifferentrecruitingmethods.

Thepurposeofthisreportistofindasolutionforimprovingtheemployeesdiningroom.

SentenceModules-Introduction

Asrequestedby ,

Iamsubmittingthefollowingreport

人 部門

concerning .

改寫題目 目的闡述

AsrequestedbytheMarketingDirector,Iamsubmittingthefollowingreportconcerningthecurrent

promotionapproaches.

AsrequestedbytheHumanResourcesDepartment,Iam

submittingthefollowingreportconcerningtheperformanceevaluation.

SentenceModules-Introduction

Hereisthereportconcerning .

Thereportisto .

改寫題目 目的闡述

Hereisthereportconcerningthelowsalesvolume.

Thereportistoestimatetherecentinternalemployees’training.

Findings

Wehavedoneasurveyshowingthat .

surveyinvestigationstudy

Giventhe ,wecanrealizethat .

meeting investigation study survey visit

facts findings

Thekeyfindingsaresummarizedbellow.

Conclusion

Accordingtothefindingsabove,itcanbeconcluded

that……

Accordingtotheresultsabove,itcanbeconcluded

that……

Therefore,itcanbeconcludedthat……

Recommendation

Basedontheanalysisabove,itisrecommendedthat…

Onthebasisoftheanalysis,itisreasonabletohavethefollowingrecommendations.

Onthebasisoftheresults,Ihavethefollowingrecommendations.

注意：想象改善之后的情況，也寫在此副標題之下

將來時或虛擬語氣

Marketing–Promotion3-1

Yourcompanywouldliketobreakintoanewoverseasmarketwithyournewrangeofsportsgoods.YouhavebeenaskedbytheMarketingDirectortoinvestigatewaysofdoingthis.

WriteareportfortheMarketingDirector,includingthefollowinginformation:

howyoucarriedoutyourresearchintothemarket

theexistingcompetition

yourtargetcustomers

waysofpromotingtheproductsinthenewmarket

PR–Sponsorship3-2

Yourcompanyrecentlysponsoredanationaleventforthefirsttimeandyourmanagerhasaskedyoutowriteareportonthis.

Writeyourreportforyourmanager,includingthefollowinginformation:

abriefdescriptionoftheevent

whichaspectsoftheeventwereparticularlysuccessfulandwhy

thebenefitstothecompanyofsponsoringtheevent

whatneedstobedonebeforeconsideringfurthersponsorship

PR–Promotion3-3

Thisyear,yourcompanyhasusedanadvertisingagencytopromoteyourproductsorservices.Yourbosshasaskedyoutowriteareportabouttheadvertisingcampaignwhichtheagencyarranged.

Writeyourreportforyourboss:

outliningwhattheadvertisingcampaignconsistedof

indicatingwhatyoufeelthestrengthsandweaknessesofthecampaignwere

explaininghowsuccessfulyoufeeltheadvertisinghasbeen

suggestingideasforfutureadvertising

Sales–BusinessDevelopment3-4

Youworkforasupermarketchainandhavebeenaskedbytheboardifdirectorstowriteareportonasitewherethecompanyisconsideringbuildinganewsupermarket.

Writeyourreportfortheboard,includingthefollowinginformation:

adescriptionofthesite,includingitslocation

theadvantagesanddisadvantagesofthesite

youropinionastowhetherthesiteissuitable

Marketing–Promotion4-1

Yourecentlyattendedanannualconferencerelatedtoyourcompany’slineofbusiness.YourManagingDirectorhashasaskedyoutowriteareportontheconferenceanditsusefulnesstothecompany.

WriteyourreportfortheManagingDirector,includingthefollowinginformation:

abriefoverviewoftheconferencecontentandspeakers

anassessmentoftheopportunitiestomakebusinesscontactsattheconferences

recommendationsconcerningthecompany’sparticipationintheconferenceinfutureyears

HR–StaffCanteen4-2

Thenumberofstaffusingthecompanycanteenatmealtimeshasbeenfalling,andtheManagingDirectorhasaskedyoutofindoutwhythisisthecase.

WriteyourreportfortheManagingDirector:

explaininghowyoufoundouttheopinionsofthestaff

summarizingthereasonsstaffgavefornotusingthecanteen

suggestingpossiblewaysofencouragingstafftousethecanteen

Write200–250words.

HR–Training4-3

TheManagingDirectorofthecompanyyouworkforhasdecidedtoreviewtraininginthecompany.Youhavebeenaskedtosubmitareportaboutthetrainingprovided.

WriteyourreportfortheManagingDirector:

summarizingthecontentofthecurrenttraining

describingthestrengthsofthetrainingprovided

explainingtheweaknessesofthetrainingprovided

suggestinghowthecompany’strainingcouldbeimproved

Sales–LowSalesVolume4-4

Salesofoneofyourcompany’sproductshavebeenverylowforthepastsixmonths.Youhavebeenaskedtoprepareareportonwhythishashappened.

WriteyourreportfortheManagingDirector:

detailingtheproduct’srecentsalespattern

describingfactorsthatmayhavecontributedtothis

suggestingwhatcanbedonetoimprovethesituation

MarketResearch ?

QualitativeMarketResearch

FocusGroup小組座談會

In-depthInterview深度訪談法

DelphiTechnique專家意見法/德爾菲法

ProjectionTechnique投影技法

?

FocusGroup

小組座談會

In-depthInterview

深度訪談法 ?

DelphiTechnique

專家意見法 ?

ProjectionTechnique

投影技法 ?

?

QualitativeMarketResearch

PhoneSurvey電話調查

TraditionalPhoneSurvey傳統(tǒng)的電話調查

ComputerAidedPhoneSurvey計算機輔助電話調查

FacetoFaceInterview面訪調查

DoortoDoor入戶調查

Interception截式調查

MysteryCustomer神秘顧客法

MailSurvey郵寄調查

ReturnedQuestionnaireSurvey留置問卷調查

FixedSamplingSurvey固定樣本郵寄調查

HumanResources ?

?

Recruitment

招聘

-Todesignandexecuterecruitmentstrategiesandinitiativestoattracttoptalent.

-Tocommunicatewithvariousbusinessheadstounderstandtheirneedsanddemandsfortalentsandcompetencies.

-Toplan,implementandmonitorrecruitmentcampaignsorprojectstoprovideprofessionalrecruitmentservicestomeettheCompany'sshort-termandmid-termbusinessandpeopleneeds.

?

Recruitment

招聘

-Tosourcesandselecteffectiverecruitmentchannelsandtools,conductsinterviewsandassessmentstofindtherightpersonfortherightjob.

-Toproviderecommendationforformulatingsalaryoffers.

-Totrackrecruitmentperformanceregularlyandmeasuresitseffectivenessandmakecontinuousimprovementstoenhanceefficiencyandeffectiveness.

Training

培訓 ?

Toformulateandimplementtraininganddevelopmentstrategiestoreachcorporatestandards.

Toidentifyandanalyzetrainingneedstoensurethelearningcurriculumandinitiativessupportingthecompany’sdevelopmentandbusinessobjective.

Toberesponsiblefornewcoursesdevelopmentanddesign.

Toensurequalityoftrainersindifferentregionsandeffectivenessofthetrainingprograms,toensureandmaintainconsistenciesofthecorporatestandards

acrossallregions.

Training

培訓 ?

Torolloutproductknowledgeandcustomerservicetrainingthroughthedevelopmentoffieldbasedtrainerstoassistthesalesstaffinachievingobjectives.

TocoordinatemanagerstodeliverregularProductKnowledgetraining,andtoarrangemust-knowtestsfortheaudiences.

-Toencourageandsupportindividualdevelopmentandtalentmanagementofdifferentdepartments.

-Todevelop,monitorandmeasuretrainingeffectivenessandbudgets.

Tomaintainstrongcommunicationnetworkwithdifferent

levelsoflinemanagersanddepartmentheads.

Performance

Management ?

績效考核

Aprocessforestablishingasharedunderstandingaboutwhatistobeachieved,andhowitistobeachieved;anapproachtomanagingpeoplewhichincreasesthechanceofachievingjob

relatedsuccess.”

WhyisPerformanceManagementimportanttoacompany?

修訂運營策

提高生產(chǎn)力

提出人力管理改善

ExternalPressures

Macro-environment

Company

Individual

略改善工作程序

員工態(tài)度

改變

接受

變革

工作表現(xiàn)管理制度

?

WhyisPerformanceManagementimportanttoacompany

BenefitstoIndividuals

Betterunderstandingonperformancestandards

Betterdevelopmentopportunities

Motivatedasitisafairersystemtomeasureemployees’performance

Improvedrelationshipwithsupervisors

Improvedindividualperformance

Engagedtomakemorecontribution

?

WhyisPerformanceManagementimportanttoa